Us.etrade.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
79% 
Page structure
91% 
Link structure
20% 
Server
81% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
101.40 kB
Words
2590
Media files
7
Number of links
124 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
E*TRADE | Investing, Trading & Retirement
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
The length of the meta description is perfect. (548 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.etrade.com/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsetrade financial,money monday,money mondays,banking services,Investing,Trading,etrade account ,etrade bank,etrade account types ,brokerage account,financial advice,Financial Services,offer,Knowledge,money monday,savings goals,etrade online banking,online banking services,money mondays
descriptionStop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
titleE*TRADE | Investing, Trading & Retirement
msapplication-config/content/dam/etrade/global/pagemeta/browserconfig.xml
facebook-domain-verification2jt5uoofh7i0s270eya38h3ampgoge
og:titleEmpty
og:descriptionEmpty
og:imageEmpty
og:typeEmpty
og:urlEmpty
langen
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
ImageToolbarNo
content-languageen-US

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 2590 words. That's ok.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
42 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: offer25
Some tags are too long. With 75 characters this one is longer than 70 characters:
"investment products • not fdic insured • no bank guarantee • may lose value"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...S/images/global/logos/etrade-from-MS.svgETRADE from Morgan Stanley Home page
...S/images/global/logos/etrade-from-MS.svgETRADE from Morgan Stanley Home page
.../global/icons/etprivacyoptions123x59.pngYour Privacy Choices
...S/images/global/icons/twitterxfooter.svgtwitter
...l/footer/disclaimer-logo-sipc-member.svgSiPC logo
...bal/footer/fdic-digital-sign-desktop.svgFDIC Insured - Backed by the full faith and credit of the U.S. Government
...bal/footer/equal-housing-lender-logo.pngEqual housing lender logo

Page structure

H1 heading
(Critically important)
Introducing the new Power E*TRADE Pro
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Introducing the new Power E*TRADE Pro
H2 Your ultimate downloadable desktop trading platform with nearly unlimited customization, advanced charting and more.
H2 Unlock your full financial potential
H2 Frequently asked questions
H2 ETRADE Footer
H3 Get up to $1,000 for a limited time1
H3 Empty heading
H3 Brokerage Account
H3 Empty heading
H3 Retirement Accounts
H3 Empty heading
H3 Premium Savings Account
H3 Empty heading
H3 Max-Rate Checking Account
H3 Get up to $1,000 for a limited time1 Duplicate text
H4 Please upgrade your browser
H4  How do I open an account?
H4 Online
H4 By Phone
H4 By Mail
H4  How do I place a trade?
H4  What are your commissions and fees?
H4  How do you ensure the security and privacy of my account?
H4 About Us 
H4 Service 
H4 Quick Links 
H4 Connect with us
H4 Please read all the important disclosures below.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://us.etrade.com/homeAnchor Skip to content
https://us.etrade.com/bankBanking
https://us.etrade.com/stock-plansStock Plans
https://us.etrade.com/contact-usContact us
/e/t/user/loginLog on
https://us.etrade.com/homeIMG-ALT ETRADE from Morgan Stanley Home page
/what-we-offer/our-accountsAccount Types
/what-we-offer/our-accountsOverview
/what-we-offer/our-accounts/br...Brokerage
/what-we-offer/our-accounts/re...Retirement
/what-we-offer/our-accounts/co...Core Portfolios
/what-we-offer/our-accountsManaged Portfolios
/what-we-offer/our-accountsSmall Business
https://us.etrade.com/bankBank
/what-we-offer/investment-choicesInvestment Choices
/what-we-offer/investment-choicesText duplicate Overview
/what-we-offer/investment-choi...Stocks
/what-we-offer/investment-choi...Options
/what-we-offer/investment-choi...Mutual Funds
/what-we-offer/investment-choi...ETFs
/what-we-offer/investment-choi...Futures
/what-we-offer/investment-choi...Bonds and CDs
/what-we-offer/investment-choi...Prebuilt Portfolios
/what-we-offer/investment-choi...IPO / New Issues
https://us.etrade.com/planningNew to Investing
https://us.etrade.com/tradeTrading
https://us.etrade.com/tradeText duplicate Overview
https://us.etrade.com/platformsPlatforms
/trade/margin-tradingMargin Trading
/trade/execution-qualityExecution Quality
/what-we-offer/pricing-and-ratesPricing and Rates
/knowledge/knowledge-centerKnowledge
/knowledge/knowledge-centerText duplicate Overview
/knowledge/investing-basicsInvesting Basics
/knowledge/advanced-tradingAdvanced Trading
/knowledge/retirement-planningRetirement Planning
/knowledge/taxesTax Planning
/knowledge/library/morgan-stanleyMorgan Stanley Thought Leadership
/knowledge/library/perspectivesMarket News
/knowledge/thematic-investingThematic Investing
/knowledge/eventsEvents
/knowledge/life-stage-planningLife Stages
https://express.etrade.com/etx...External Subdomain Open an account
https://us.etrade.com/homeText duplicate IMG-ALT ETRADE from Morgan Stanley Home page
/e/t/user/loginText duplicate Log on
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/what-we-offer/our-accountsText duplicate Overview
/what-we-offer/our-accounts/br...Text duplicate Brokerage
/what-we-offer/our-accounts/re...Text duplicate Retirement
/what-we-offer/our-accounts/co...Text duplicate Core Portfolios
/what-we-offer/our-accountsText duplicate Managed Portfolios
/what-we-offer/our-accountsText duplicate Small Business
https://us.etrade.com/bankText duplicate Bank
/what-we-offer/investment-choicesText duplicate Overview
/what-we-offer/investment-choi...Text duplicate Stocks
/what-we-offer/investment-choi...Text duplicate Options
/what-we-offer/investment-choi...Text duplicate Mutual Funds
/what-we-offer/investment-choi...Text duplicate ETFs
/what-we-offer/investment-choi...Text duplicate Futures
/what-we-offer/investment-choi...Text duplicate Bonds and CDs
/what-we-offer/investment-choi...Text duplicate Prebuilt Portfolios
/what-we-offer/investment-choi...Text duplicate IPO / New Issues
https://us.etrade.com/planningText duplicate New to Investing
https://us.etrade.com/tradeText duplicate Overview
https://us.etrade.com/platformsText duplicate Platforms
/trade/margin-tradingText duplicate Margin Trading
/trade/execution-qualityText duplicate Execution Quality
/what-we-offer/pricing-and-ratesText duplicate Pricing and Rates
/knowledge/knowledge-centerText duplicate Overview
/knowledge/investing-basicsText duplicate Investing Basics
/knowledge/advanced-tradingText duplicate Advanced Trading
/knowledge/retirement-planningText duplicate Retirement Planning
/knowledge/taxesText duplicate Tax Planning
/knowledge/library/morgan-stanleyText duplicate Morgan Stanley Thought Leadership
/knowledge/library/perspectivesText duplicate Market News
/knowledge/thematic-investingText duplicate Thematic Investing
/knowledge/eventsText duplicate Events
/knowledge/life-stage-planningText duplicate Life Stages
https://us.etrade.com/bankText duplicate Banking
https://us.etrade.com/stock-plansText duplicate Stock Plans
https://us.etrade.com/contact-usText duplicate Contact us
/e/t/user/loginText duplicate Log on
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/l/system-requirementsSubdomain please use an updated browser
https://express.etrade.com/etx...External Subdomain Get started
/promo/brokerage?icid=prospect...Learn how
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/what-we-offer/our-accounts/br...Learn more
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/what-we-offer/our-accounts/re...Text duplicate Learn more
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/bank/premium-savings-account?...Text duplicate Learn more
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/bank/max-rate-checking?dirid=...Text duplicate Learn more
/what-we-offer/our-accounts?di...Or view all accounts arrow_forward
/frequently-asked-questions/mo...See all FAQs
https://express.etrade.com/etx...External Subdomain E*TRADE from Morgan Stanley brokerage
https://express.etrade.com/etx...External Subdomain Morgan Stanley Private Bank
/what-we-offer/our-accounts/fu...fund your account
/what-we-offer/our-accounts/fu...mail in your direct deposit
/knowledge/library/platform-demosNew window platform demos
/knowledge/events?eventType=Pl...New window Subdomain Anchor Wednesday at 11 a.m. ET
/what-we-offer/pricing-and-ratesView all rates and fees
/e/t/home/securityguaranteeNew window Subdomain E*TRADE Complete Protection Guarantee
/e/t/home/securityguaranteeNew window Subdomain www.etrade.com/protection
/promo/brokerage?icid=prospect...Text duplicate Learn how
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
https://www.morganstanley.com/...New window External Subdomain Company Overview
https://www.morganstanley.com/...New window External Subdomain Investor Relations
https://www.morganstanley.com/...New window External Subdomain Anchor Newsroom
https://www.morganstanley.com/...New window External Subdomain Careers
/accessibility?icid=etrade_glo...New window Accessibility at E*TRADE
https://www.morganstanley.com/...New window External Subdomain Privacy & Cookies
/contact-us?icid=etrade_global...Contact Us
/frequently-asked-questions/mo...FAQs
/forms-applications?icid=etrad...Forms and Applications
/what-we-offer/our-accounts?ic...Open An Account
/what-we-offer/our-accounts/fu...Fund My Account
/l/cash-management?icid=etrade...Cash Management
https://advisor.morganstanley....New window External Subdomain Find a Financial Advisor
/stock-plans?icid=etrade_globa...Text duplicate Stock Plans
/l/executive-services?icid=etr...Executive Services
/security-center?icid=etrade_g...Security Center
/sitemap?icid=etrade_globalfoo...Site Map
https://www.facebook.com/ETRADENew window External Subdomain No Text
https://twitter.com/etradeNew window External IMG-ALT twitter
https://www.youtube.com/user/e...New window External Subdomain No Text
https://www.instagram.com/etra...New window External Subdomain No Text
https://brokercheck.finra.org/New window External Subdomain FINRA's BrokerCheck
https://www.morganstanleyclien...New window External Subdomain Relationship Summary
/e/t/estation/help?id=1600000001Subdomain FDIC
https://www.theocc.com/Company...New window External Subdomain Characteristics and Risks of Standardized Options
/l/f/agreement-library/risk-di...Risk Disclosure Statement for Futures and Options
/e/t/estation/futures?id=13050...Subdomain E*TRADE Futures LLC Financial Information and Disclosure Documents
/what-we-offer/pricing-and-ratesSubdomain etrade.com/pricing
/promo/brokerageclick here to view offer terms
/bank/bank-ratesetrade.com/ratesheet
https://www.fdic.gov/resources...New window External Subdomain FDIC Weekly National Rates and Rate Caps
/e/t/estation/contexthelp?id=1...Subdomain Text duplicate Learn more
/bank/bank-ratesText duplicate etrade.com/ratesheet
/l/f/agreement-library/bank-ra...etrade.com/rateandfee
/l/f/agreement-library/bank-ra...Text duplicate etrade.com/rateandfee
http://www.sipc.org/New window External Subdomain SIPC
http://www.nfa.futures.org/External Subdomain NFA
/e/t/estation/help?id=1600000001Subdomain Text duplicate FDIC
/security-centerText duplicate Security Center
https://www.morganstanley.com/...External Subdomain Statement of Financial Condition
/l/f/asset-protectionSubdomain About Asset Protection
/l/f/agreement-librarySubdomain Anchor Account Agreements and Disclosures
/l/quarterly-order-routing-reportSubdomain Quarterly 606 Report
/l/f/disclosure-library/busine...Subdomain Business Resiliency Plan
/l/copyright-policySubdomain Copyright Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.etrade.com/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 08:29:48 GMT
serverApache
x-frame-optionsSAMEORIGIN
accept-rangesbytes
varyAccept-Encoding,User-Agent
content-encodinggzip
cache-controlno-cache
x-content-type-optionsnosniff
content-length16527
content-typetext/html
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 2,465 referring domains.
This page has 977,568 backlinks.
This page has backlinks from 1,582 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Tag Inspector Spider
User-agent: *


Allow: /e/t/user/login 
Allow: /e/t/user/login_sp 
Allow: /e/t/user/login_etpro 
Allow: /e/t/user/retrieveuserid 
Allow: /e/t/user/resetpasswd 
Allow: /e/t/user/secureid-reorder 
Disallow: /b/
Disallow: /e/t/user/ 
Disallow: /app/ 
Disallow: /e/t/accounts/ 
Disallow: /e/t/advisor/ 
Disallow: /e/t/alerts/ 
Disallow: /e/t/bank/ 
Disallow: /e/t/commentary/ 
Disallow: /e/t/corpservices/ 
Disallow: /e/t/creditcard/ 
Disallow: /e/t/csp/ 
Disallow: /e/t/enrollment/ 
Disallow: /e/t/estation/ 
Disallow: /e/t/home/ 
Disallow: /e/t/invest/ 
Disallow: /e/t/ipo/ 
Disallow: /e/t/jumppage/ 
Disallow: /e/t/lending/ 
Disallow: /e/t/mou/ 
Disallow: /e/t/pfm/ 
Disallow: /e/t/plan/ 
Disallow: /e/t/prospectestation/ 
Disallow: /e/t/ria/ 
Disallow: /e/t/user/speedbump 
Disallow: /e/t/stockplan/ 
Disallow: /e/t/toareq/ 
Disallow: /e/t/applogic/ 
Disallow: /e/t/gmc/ 
Disallow: /e/t/iradist/ 
Disallow: /e/t/investingandtrading/ 
Disallow: /e/t/scenter 
Disallow: /e/t/optionanalystics 
Disallow: /flash/ 
Sitemap: https://us.etrade.com/sitemap.xml

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Search preview

us.etrade.com › home
E*TRADE | Investing, Trading & Retirement
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRADE92%Check
TRADE account69%Check
trade financial69%Check
TRADE Futures67%Check
Investing62%Check
TRADE Futures LLC58%Check
New55%Check
Trading55%Check
Retirement54%Check
Trading Retirement54%Check
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Cookie Policy

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