Fairtradefederation.org - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
58% 
Page structure
79% 
Link structure
92% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.18 s
File size
95.20 kB
Words
390
Media files
13
Number of links
54 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fair Trade Federation - Supporting Equitable Trading Systems
The length of the page title is perfect. (553 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Fair Trade Federation is a community of social enterprises in the US and Canada committed to equitable & sustainable trading partnerships. Learn more!
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtradefederation.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Fair Trade Federation is a community of social enterprises in the US and Canada committed to equitable & sustainable trading partnerships. Learn more!
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://www.fairtradefederation.org/wp-content/uploads/cropped-FTF-Woven-Mark-Vetiver-1-270x270.png
article:publisherhttps://www.facebook.com/FTFederation
article:modified_time2024-07-31T20:21:24+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.fairtradefederation.org/wp-content/uploads/Logo-Tagline-Terracotta.jpg
twitter:site@FTFederation
twitter:titleFair Trade Federation - Supporting Equitable Trading Systems
twitter:urlhttps://www.fairtradefederation.org/
twitter:descriptionThe Fair Trade Federation is a community of social enterprises in the US and Canada committed to equitable & sustainable trading partnerships. Learn more!
og:localeen_US
og:typewebsite
og:titleFair Trade Federation - Supporting Equitable Trading Systems
og:descriptionThe Fair Trade Federation is a community of social enterprises in the US and Canada committed to equitable & sustainable trading partnerships. Learn more!
og:urlhttps://www.fairtradefederation.org/
og:site_nameFair Trade Federation
og:imagehttps://www.fairtradefederation.org/wp-content/uploads/Logo-Tagline-Terracotta.jpg
og:image:width512
og:image:height512
og:image:typeimage/png
og:image:urlhttps://www.fairtradefederation.org/wp-content/uploads/Logo-Tagline-Terracotta.jpg
og:image:secure_urlhttps://www.fairtradefederation.org/wp-content/uploads/Logo-Tagline-Terracotta.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 390 words on this page. Good pages should have about 800 words of useful content.
30% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.62 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/output-onlinepngtools.pngFAIRTRADE
...ads/home-photo-bambootint-1200x632-1.jpgNo alt attribute provided
...t/uploads/Seeds-of-Hope-Gift-Sets-2.webpNo alt attribute provided
...ntent/uploads/Oasis-Studs-with-Quote.jpgNo alt attribute provided
...rade_ad_300wx300h_Quetzal_Tablecloth.jpgNo alt attribute provided
.../uploads/BWX_BB_Extol_LOGO_NEW_500x.webpBeadworx and Beyond Borders By Extol
...ads/Primary-LOGO-2024-Short-High-Res.pngStarfish Project Social Enterprise Logo
/wp-content/uploads/678-2.jpgMr. Ellie Pooh Social Enterprise Logo
...Screen-Shot-2022-09-09-at-1.15.12-PM.pngNo alt attribute provided
/wp-content/uploads/WFTO-Logo-300x298.jpgNo alt attribute provided
/wp-content/uploads/images-2.pngNo alt attribute provided
...nt/uploads/GASeal-2016-Gold-Web-160w.jpgNo alt attribute provided
...oads/Fair-Trade-Symbol_text-Green@2x.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
The Fair Trade Federation
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The Fair Trade Federation
H2 Fair Trade Products
H2 Featured Members
H4 Impactful gifting, made easy!
H4 Shop jewelry that transforms lives!
H4 Mayamam Weavers Hand Woven Tablecloths
H4 Beadworx and Beyond Borders By Extol
H4 Starfish Project
H4 Mr. Ellie Pooh LLC
H4 Follow Us
H4 Newsletter Signup
H6 PROUD MEMBERS OF
H6 Interested in becoming a verified fair trade enterprise? Learn more here!
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain IMG-ALT FAIRTRADE
https://fair-trade-federation....New window External Subdomain Member Hub
/newsletter-sign-up/Newsletter Signup
/ftfconferenceConference & Expo
/browse-ftf-members/Subdomain Member List
/about-us/Subdomain About Us
/staff/Subdomain Staff
/board-of-directors/Subdomain Board of Directors
/jedi-committee/Subdomain JEDI Committee
/ftfconference/Subdomain Annual Conference & Expo
/review-and-renew/Subdomain Annual Member Review & Renew
/what-is-fair-trade/Subdomain What is Fair Trade?
/principles/Subdomain FTF Principles
/ftf-code-of-practice/Subdomain Code of Practice
/fair-trade-job-board/Subdomain Careers with Values
/browse-ftf-members/stores-cafes/Subdomain FTF Stores & Cafes
/browse-ftf-members/shop-online/Subdomain Buyers – Shop Your Values
/browse-ftf-members/verified-f...Subdomain FTF Wholesale Direct
/gift-show-market-exhibitor-li...Subdomain FTF Members at Upcoming Shows
/ftf-on-faire/New window Subdomain FTF Members on Faire
/news-events/Subdomain News
/gift-show-market-exhibitor-li...Subdomain FTF at Gift Shows
/future-of-responsible-trade/Subdomain Future of Trade
/ftfconference/Subdomain 2025 Conference
/wftdSubdomain Fair Trade Day
/30-years-of-the-fair-trade-fe...Subdomain 30th Anniversary
/ftf-on-fair-talks/Subdomain FTF on FAIR Talks
/become-a-member/Subdomain Benefits of Membership
/eligibility/Subdomain Step 1: See if You’re Eligible
/ftf-code-of-practice/Subdomain Step 2: Review Code of Practice
/application-forms/Subdomain Step 3: Fill out Application
/dues/Subdomain Dues Calculator
/faqs/Subdomain FAQS
/screening-process/How to Join
/browse-ftf-members/Meet our Members
/ftfconference/Attend our Conference
/browse-ftf-members/Subdomain Fair Trade Products
/ads/impactful-gifting-made-easy/New window Nofollow Subdomain No Text
/ads/impactful-gifting-made-easy/New window Subdomain Impactful gifting, made easy!
/ads/shop-jewelry-that-transfo...New window Nofollow Subdomain No Text
/ads/shop-jewelry-that-transfo...New window Subdomain Shop jewelry that transforms lives!
/ads/mayamam-weavers-hand-wove...New window Nofollow Subdomain No Text
/ads/mayamam-weavers-hand-wove...New window Subdomain Mayamam Weavers Hand Woven Tablecloths
/browse-ftf-members/Subdomain Featured Members
/members/beyond-borders/Subdomain Beadworx and Beyond Borders By Extol Extol Accessories is rooted in the heart of Haiti and dedicated to uplifting its people and fostering positive change. W...
IMG-ALT Beadworx and Beyond Borders By Extol
/members/beyond-borders/Subdomain Find out more
A-TITLE Beadworx and Beyond Borders By Extol
/members/starfish-project/Subdomain Starfish Project A socially responsible gift business; offering employment, housing, vocational training and holistic care to women coming out of exploitatio...
IMG-ALT Starfish Project Social Enterprise Logo
/members/starfish-project/Subdomain Text duplicate Find out more
A-TITLE Starfish Project
/members/mr-ellie-pooh-llc/Subdomain Mr. Ellie Pooh LLC Mr. Ellie Pooh LLC is an innovative Eco-friendly company making stationery and exotic gifts from waste. Our star product line is made up o...
IMG-ALT Mr. Ellie Pooh Social Enterprise Logo
/members/mr-ellie-pooh-llc/Subdomain Text duplicate Find out more
A-TITLE Mr. Ellie Pooh LLC
https://directories.onepercent...New window External Subdomain No Text
https://wfto.com/members/fair-...New window External No Text
https://peopleandplanetfirst.o...External No Text
https://www.greenamerica.org/g...New window External Subdomain No Text
/become-a-member/Subdomain Trivial anchor text
here
/browse-ftf-members/Subdomain Find FTF Members
/newsletter-sign-up/Subdomain Newsletter Sign-Up
/contact-us/Subdomain Contact Us
/privacy-policy/Subdomain Privacy Policy
https://www.facebook.com/FTFed...New window External Subdomain No Text
https://twitter.com/ftfederationNew window External No Text
https://www.instagram.com/ftfe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtradefederation.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.18 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 14 Jul 2025 11:30:30 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
sg-f-cacheBYPASS
x-cache-enabledTrue
x-content-type-optionsnosniff
x-xss-protection1; mode=block
link<https://www.fairtradefederation.org/wp-json/>; rel="https://api.w.org/"
x-httpd-modphp1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 346 referring domains.
This page has 35,469 backlinks.
This page has backlinks from 219 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:

Similar sites

Search preview

www.fairtradefederation.org
Fair Trade Federation - Supporting Equitable Trading Systems
The Fair Trade Federation is a community of social enterprises in the US and Canada committed to equitable & sustainable trading partnerships. Learn more!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade93%Check
Fair93%Check
Fair Trade93%Check
Fair Trade Federation92%Check
Trade Federation91%Check
Trade Association65%Check
equitable56%Check
trading56%Check
Learn50%Check
equitable sustainable trading partnerships50%Check
Show more keywords and terms

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