Zales.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
50% 
Page structure
74% 
Link structure
25% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
825.70 kB
Words
659
Media files
37
Number of links
219 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zales | Your Online and Local Jewelry Store
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Zales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
The length of the meta description is perfect. (821 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zales.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
occ-backend-base-urlhttps://ecomapi.jewels.com
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
referrerno-referrer-when-downgrade
format-detectiontelephone=no
descriptionZales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
og:imageEmpty
robotsINDEX, FOLLOW
keywordsEmpty
og:titleZales | Your Online and Local Jewelry Store
og:descriptionZales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
og:urlhttps://www.zales.com
og:keywordsEmpty
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 659 words. That's ok.
21.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
The file size of the HTML document is very large (825.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4MzVmOTM5NWEwZDFiNjZlYmIzODVhODAxMTBmZGIZales LogoZales Logo
...s.com/gb/op/engagement/9216739082270.pngNo alt attribute provided
...s.com/gb/op/engagement/9216739213342.pngNo alt attribute provided
...s.com/gb/op/engagement/9216739278878.pngNo alt attribute provided
...es.com/gb/op/engagement/princess-cut.pngNo alt attribute provided
...s.com/gb/op/engagement/9216739115038.pngNo alt attribute provided
...s.com/gb/op/engagement/9216739049502.pngNo alt attribute provided
...s.com/gb/op/engagement/9216739016734.pngNo alt attribute provided
...s-aka.zales.com/gb/MKT-32437/Asscher.svgNo alt attribute provided
...s.com/gb/op/engagement/9216739180574.pngNo alt attribute provided
...s.com/gb/op/engagement/9216738983966.pngNo alt attribute provided
...zales.com/gb/MKT-32437/Radiant-hover.svgNo alt attribute provided
...ges/processed/swatchstonetype_Garnet.pngNo alt attribute provided
...s/processed/swatchstonetype_Amethyst.pngNo alt attribute provided
...processed/swatchstonetype_Aquamarine.pngNo alt attribute provided
...cessed/swatchstonetype_White_Diamond.pngNo alt attribute provided
...es/processed/swatchstonetype_Emerald.pngNo alt attribute provided
...rocessed/swatchstonetype_White_Pearl.pngNo alt attribute provided
...mages/processed/swatchstonetype_Ruby.pngNo alt attribute provided
...es/processed/swatchstonetype_Peridot.pngNo alt attribute provided
...cessed/swatchstonetype_Blue_Sapphire.pngNo alt attribute provided
...processed/swatchstonetype_White_Opal.pngNo alt attribute provided
...es/processed/swatchstonetype_Citrine.pngNo alt attribute provided
...processed/swatchstonetype_Blue_Topaz.pngNo alt attribute provided
...m/hp/20250421/z_2025_0421_carousel_1.pngRings
...m/hp/20250421/z_2025_0421_carousel_2.pngNecklaces
...m/hp/20250421/z_2025_0421_carousel_3.pngEarrings
...m/hp/20250421/z_2025_0421_carousel_4.pngBracelets
...m/hp/20250421/z_2025_0421_carousel_5.pngEngagement
...m/hp/20250421/z_2025_0421_carousel_6.pngPersonalized
...om/hp/20250616/z_2025_0616_3across_1.jpgundefined
...om/hp/20250616/z_2025_0616_3across_2.jpgundefined
...om/hp/20250616/z_2025_0616_3across_3.jpgundefined
...-FooterRedesign-350x267-VaultRewards.pngJoin Vault Rewards. Learn More.
...-4_19-FooterRedesign-350x267-Payment.pngPayment Options. Learn More.
...s-4_19-FooterRedesign-350x267-Expert.pngConnect With an Expert. Learn More.
...-4_19-FooterRedesign-350x267-Protect.pngProtect Your Purchase. Learn More.

Page structure

H1 heading
(Critically important)
SUMMER FAVES
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 SUMMER FAVES
H2 Shop By Category
H2 Summer Shops
H5 Make It Personal
H5 Breathtaking Bridal
H5 Bold Standard
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.zales.com/?Subdomain Anchor Skip to Content
https://www.zales.com/?Subdomain Anchor Skip to Navigation
https://www.zales.com/IMG-ALT Zales Logo
A-TITLE Zales Logo
/favorites?icid=global:utlityN...No Text
https://www.zales.com/Home
A-TITLE Home
/favorites?icid=global:utlityN...Favorites
A-TITLE Favorites
/new?icid=MEGA:NEW:LPNew
/new-arrival-engagement/c/0111...Engagement
/rings/new-arrival-rings/c/011...Rings
/necklaces/new-arrival-necklac...Necklaces
/earrings/new-arrival-earrings...Earrings
/bracelets/new-arrival-bracele...Bracelets
/watches/new-arrival-watches/c...Watches
/collections/new/c/0111022232?...Shop All
/trends/classics-reimagined/c/...Classics Reimagined
/trends/mix-and-match/c/011102...Mix & Match
/trends/the-bold-standard/c/01...Bold Standard
/trends/spring-bling/c/0111022...Summer Bling
/trends/make-it-personal/c/011...Make It Personal
/trends/breathtaking-bridal/c/...Breathtaking Bridal
/trends/trending/c/0111022305?...Shop All Trending
/stellar-allure?icid=MEGA:NEW_...Stellar Allure
/special-event/c/0111022285?ic...Special Event
/whimly?icid=MEGA:NEW_FEATURED...Whimly by Zales
/zales-essentials?icid=MEGA:NE...Zales Essentials
/collections?icid=MEGA:COLLECT...Collections
/stellar-allure?icid=MEGA:COLL...Text duplicate Stellar Allure
/whimly?icid=MEGA:COLLECTIONS_...Text duplicate Whimly by Zales
/zales-essentials?icid=MEGA:CO...Text duplicate Zales Essentials
/shahla?icid=MEGA:COLLECTIONS_...SHAHLA
/collections/enchanted-disney-...Enchanted Disney Fine Jewelry
/vera-wang-love-collection?ici...Vera Wang
/mens-shop?icid=MEGA:COLLECTIO...Men's Shop
/engagement-rings?icid=MEGA:EN...Text duplicate Engagement
/engagement/bridal-sets/c/0101...Bridal Sets
/engagement/halo-engagement-ri...Halo
/engagement/solitaire-engageme...Solitaire
/engagement/three-stone-engage...Three Stone
/engagement/paired-wedding-set...Paired Wedding Sets
https://diamonds.zales.com/?ic...External Subdomain Choose A Diamond & A Setting
/create-your-own?icid=MEGA:ENG...Custom
/engagement/engagement-ring-se...Settings
/engagement/oval-cut-engagemen...Oval
/engagement/pear-cut-engagemen...Pear
/engagement/round-cut-engageme...Round
/engagement/princess-cut-engag...Princess
/engagement/cushion-cut-engage...Cushion
/engagement/emerald-cut-engage...Emerald
/engagement/marquise-cut-engag...Marquise
/engagement/asscher-cut-engage...Asscher
/engagement/baguette-cut-engag...Baguette
/engagement/heart-cut-engageme...Heart
/engagement/radiant-cut-engage...Radiant
/engagement/c/0101000000?facet...Diamond
/engagement/lab-grown-diamond-...Lab-Grown Diamond
/engagement/gemstone-engagemen...Gemstone
/collections/zales-essentials/...Text duplicate Zales Essentials
/shahla?icid=MEGA:ENGAGEMENT_C...Text duplicate SHAHLA
/collections/enchanted-disney-...Text duplicate Enchanted Disney Fine Jewelry
/vera-wang-bridal-jewelry/c/01...Vera Wang Bridal
/engagement/c/0101000000?icid=...View All Engagement
/rings?icid=MEGA:RINGS:LPText duplicate Rings
/rings/diamond-rings/c/0106010...Text duplicate Diamond
/rings/lab-grown-diamond-rings...Lab-Grown Diamonds
/rings/gemstone-rings/c/010601...Text duplicate Gemstone
/rings/gold-rings/c/0106010400...Gold
/rings/silver-rings/c/01060106...Silver
/wedding/anniversary-rings/c/0...Anniversary Rings
/wedding/bridal-sets/c/0101030...Text duplicate Bridal Sets
/engagement/c/0101000000?icid=...Text duplicate Engagement
/collections/stacking-rings/c/...Stackable
/rings/statement-rings/c/01060...Statement
/rings/promise-rings/c/0101010...Promise Rings
/wedding/wedding-bands/c/01010...Wedding Bands
/wedding/gold-wedding-bands/c/...Gold Wedding Bands
/rings/eternity-bands/c/011102...Eternity Bands
/wedding/diamond-wedding-bands...Diamond Bands
/create-your-own?icid=MEGA:RIN...Text duplicate Custom
/rings/mens-rings/c/0106020200...Men's Rings
/rings/c/0106000000?icid=MEGA:...View All Rings
/necklaces?icid=MEGA:NECK:LPText duplicate Necklaces
/necklaces/diamond-necklaces/c...Text duplicate Diamond
/necklaces/lab-grown-diamond-n...Text duplicate Lab-Grown Diamonds
/necklaces/gemstone-necklaces/...Text duplicate Gemstone
/necklaces/gold-chains-and-nec...Text duplicate Gold
/necklaces/silver-chains-and-n...Text duplicate Silver
/necklaces/chain-necklaces/c/0...Chains
/necklaces/pendant-necklaces/c...Pendant
/necklaces/tennis-necklaces/c/...Tennis
/necklaces/cross-necklaces/c/0...Crosses
/necklaces/heart-necklaces/c/0...Hearts
/necklaces/name-necklaces/c/01...Name
/necklaces/mens-necklaces/c/01...Men's Necklaces
/necklaces/c/0105000000?icid=M...View All Necklaces
/earrings?icid=MEGA:EARRING:LPText duplicate Earrings
/earrings/diamond-earrings/c/0...Text duplicate Diamond
/earrings/lab-grown-diamond-ea...Text duplicate Lab-Grown Diamonds
/earrings/gemstone-earrings/c/...Text duplicate Gemstone
/earrings/gold-earrings/c/0104...Text duplicate Gold
/earrings/silver-earrings/c/01...Text duplicate Silver
/earrings/stud-earrings/c/0111...Studs
/earrings/hoops/c/0104040500?i...Hoop
/earrings/drop-earrings/c/0104...Drop
/earrings/single-earrings/c/01...Single Earrings
/earrings/mens-earrings/c/0104...Men's Earrings
/earrings/c/0104000000?icid=ME...View All Earrings
/bracelets?icid=MEGA:BRACELET:LPText duplicate Bracelets
/bracelets/diamond-bracelets/c...Text duplicate Diamond
/bracelets/lab-grown-diamond-b...Text duplicate Lab-Grown Diamonds
/bracelets/gemstone-bracelets/...Text duplicate Gemstone
/bracelets/gold-bracelets/c/01...Text duplicate Gold
/bracelets/silver-bracelets/c/...Text duplicate Silver
/bracelets/tennis-bracelets/c/...Text duplicate Tennis
/bracelets/chain-bracelets/c/0...Chain
/bracelets/bangles-and-cuffs/c...Bangles & Cuffs
/bracelets/charms---charm-brac...Charms & Charm Bracelets
/bracelets/anklets/c/010704080...Anklets
/bracelets/mens-bracelets/c/01...Men's Bracelets
/bracelets/c/0107000000?icid=M...View All Bracelets
/watches?icid=MEGA:WATCH:LPText duplicate Watches
/watches/armani-exchange/c/011...Armani Exchange
/bulova?icid=MEGA:WATCH_BRAND:...Bulova
/watches/calvin-klein/c/011102...Calvin Klein
/casio?icid=MEGA:WATCH_BRAND:C...Casio G-Shock
/citizen?icid=MEGA:WATCH_BRAND...Citizen
/watches/coach/c/0111020032?ic...Coach
/watches/fossil/c/0111020449?i...Fossil
/watches/invicta/c/0108010700?...Invicta
/watches/jbw/c/0111020553?icid...JBW
/watches/kate-spade/c/01110221...Kate Spade
/movado?icid=MEGA:WATCH_BRAND:...Movado
/watches/womens-watches/c/0108...Women's
/watches/mens-watches/c/010803...Men's
/c/0108000000?icid=MEGA:WATCH:...View All Watches
/create-your-own?icid=MEGA:CYO:LPCreate Your Own
https://diamonds.zales.com/?ic...External Subdomain Choose a Diamond & a Setting
/pjconfigurator/bridal?icid=ME...Zales Custom Engagement
/create-your-own-diamond-band/...Custom Diamond Band
/rings/engraved-wedding/c/0101...Engraved Wedding Band
/customize-your-vera-wang-love...Vera Wang LOVE Custom
/customize-your-gemstone-ring/...Custom Gemstone Jewelry
/engagement/engagement-ring-se...Text duplicate Settings
/custom-design-services?icid=M...Custom Design Services
/collections/personalized-jewe...Mother's & Family Jewelry
/collections/personalized-jewe...Name Jewelry
/collections/personalized-jewe...Couples Jewelry
/collections/personalized-jewe...Initial & Monogram
/collections/personalized-jewe...Photo Jewelry
/collections/personalized-jewe...Fingerprint Jewelry
https://personalized.zales.com...External Subdomain Build Your Own Charm Necklace
/collections/personalized-jewe...View All Personalized Jewelry
/gift-ideas?icid=MEGA:GIFT_IDE...Gifts
/gift-ideas/gifts-for-her/c/01...Gifts for Her
/gift-ideas/gifts-for-him/c/01...Gifts for Him
/gift-ideas/gifts-for-children...Gifts for Children
/gift-ideas/anniversary-gifts/...Anniversary
/gift-ideas/birthday-gifts/c/0...Birthday
/gift-ideas/graduation-gifts/c...Graduation
/gift-ideas/just-because-gifts...Just Because
/gift-ideas/new-mom-gifts/c/01...New Mom
/gift-ideas/wedding-party-gift...Wedding Party
/wedding/wedding-day-jewelry/c...Wedding Day Jewelry
/birthstone/garnet-jewelry/c/0...Jan | Garnet
/birthstone/amethyst-jewelry/c...Feb | Amethyst
/birthstone/aquamarine-jewelry...Mar | Aquamarine
/birthstone/diamond-jewelry/c/...Apr | Diamond
/birthstone/emerald-jewelry/c/...May | Emerald
/birthstone/pearl-jewelry/c/01...June | Pearl
/birthstone/ruby-jewelry/c/010...July | Ruby
/birthstone/peridot-jewelry/c/...Aug | Peridot
/birthstone/sapphire-jewelry/c...Sep | Sapphire
/birthstone/opal-jewelry/c/010...Oct | Opal
/birthstone/citrine-jewelry/c/...Nov | Citrine
/birthstone/blue-topaz-jewelry...Dec | Topaz
/jewelry-gifts-for-any-occasio...Gifts for All
/bridal-and-wedding-party-gift...Bridal Gift Guide
/graduation-gift-guide?icid=ME...Text duplicate Graduation
/gift-ideas/c/0109000000?q=:_r...Gifts Under $250
/gift-ideas/c/0109000000?q=:_r...Gifts $250-$500
/jewelry-box-staples?icid=MEGA...Jewelry Box Staples
/collections/personalized-jewe...Personalized Gifts
/gift-ideas/jewelry-sets/c/010...Jewelry Sets
/gift-ideas/accessories/c/0109...Accessories
/sales-offers-and-deals?icid=M...Sale
/clearance/c/0110000000?icid=M...10% off select Clearance
/collections/soko/c/0111022241...40% Off SOKO
/summer-styles-under-%24250/c/...Summer Faves Under $250
/zales-essentials%3a-rings-des...Zales Essentials: Rings Designed and Priced For You
/ear-party-under-%24250/c/0111...Ear Party Under $250
/styles-for-him-under-%24500/c...Styles For Him Under $500
/clearance/c/0110000000?query=...Clearance 50% Off & Up
/sales-offers-and-deals?icid=M...View All Offers
/clearance/clearance-rings/c/0...Text duplicate Rings
/clearance/clearance-necklaces...Text duplicate Necklaces
/clearance/clearance-earrings/...Text duplicate Earrings
/clearance/clearance-bracelets...Text duplicate Bracelets
/clearance/clearance-watches/c...Text duplicate Watches
/clearance/c/0110000000?icid=M...View All Clearance
/clearance/pre-owned/c/0110040...Text duplicate Women's
/clearance/pre-owned/c/0110040...Text duplicate Men's
/clearance/pre-owned/c/0110040...View All Pre-Owned
https://www.rocksbox.com/jewel...New window External Subdomain Zales at Rocksbox Pre-Owned
/sale-jewelry/c/011102101?icid...View All Sale
/summer-styles-under-%24250/c/...Shop Now
/summer-styles-under-%24250/c/...Text duplicate Shop Now
/summer-styles-under-%24250/c/...Text duplicate Shop Now
/rings/c/0106000000?icid=HMP:T...Text duplicate Rings
/necklaces/c/0105000000?icid=H...Text duplicate Necklaces
/earrings/c/0104000000?icid=HM...Text duplicate Earrings
/bracelets/c/0107000000?icid=H...Text duplicate Bracelets
/engagement/c/0101000000?icid=...Text duplicate Engagement
/collections/personalized-jewe...Personalized
/trends/make-it-personal/c/011...Text duplicate Shop Now
/trends/make-it-personal/c/011...Text duplicate Shop Now
/trends/breathtaking-bridal/c/...Text duplicate Shop Now
/trends/breathtaking-bridal/c/...Text duplicate Shop Now
/trends/the-bold-standard/c/01...Text duplicate Shop Now
/trends/the-bold-standard/c/01...Text duplicate Shop Now
/vault-rewards?icid=HMP:TOOLS:...IMG-ALT Join Vault Rewards. Learn More.
/payments?icid=HMP:TOOLS:PAYMENTSIMG-ALT Payment Options. Learn More.
/expert-consultation?icid=HMP:...IMG-ALT Connect With an Expert. Learn More.
/protection-plans?icid=HMP:TOO...IMG-ALT Protect Your Purchase. Learn More.
https://www.zales.com/Back to top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zales.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (826 kB).
The page response time is excellent with 0.07 seconds.

HTTP Response Header

NameValue
server*
strict-transport-securitymax-age=15724800
content-typetext/html; charset=utf-8
x-powered-byExpress
etagW/"ce5ce-/H+Np2161wrpNBqun46oGV1qJ3U-gzip"
x-content-type-optionsnosniff
x-sap-pad4378297581
content-security-policyframe-ancestors 'self' *.jewels.com
x-frame-optionsDENY
x-akamai-transformed0 - 0 -
content-encodinggzip
cache-controlmax-age=300
expiresWed, 25 Jun 2025 05:39:25 GMT
dateWed, 25 Jun 2025 05:34:25 GMT
varyAccept-Encoding
set-cookie46 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,001 referring domains.
This page has 4,155 backlinks.
This page has backlinks from 685 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: *catalogId=
Disallow: *text=
Disallow: *hs=
Disallow: /cart
Disallow: */megamenu
Disallow: /register/
Disallow: /ampanalyticsevents/*
Disallow: *query=
Disallow: *q=
Disallow: *isLegacyUser=
Disallow: *reLogonURL=
Disallow: /checkout/
Disallow: *social=
Disallow: /chat/
Disallow: *storeId=
Disallow: *baseStore=
Disallow: /guest/
Disallow: /ampanalytics/*
Disallow: /favorites/
Disallow: *error=
Disallow: /aos
Disallow: *xtng_fake=
Disallow: /login/
Disallow: *cart=
Disallow: *cm_mmc=
Disallow: *sort=
Disallow: /search/
Disallow: /search?

SiteMap: https://www.zales.com/sitemap.xml

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www.zales.com
Zales | Your Online and Local Jewelry Store
Zales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zales75%Check
Jewelry58%Check
Jewelry Store58%Check
Store56%Check
Summer54%Check
Summer Faves54%Check
Engagement50%Check
Engagement Rings49%Check
Rings48%Check
Bridal Jewelry48%Check
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