Westminster.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
46% 
Page structure
95% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
42.60 kB
Words
464
Media files
11
Number of links
59 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Westminster, London
The length of the page title is perfect. (304 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Join the University of Westminster in September - A Global University with London Energy.
The length of the meta description is perfect. (555 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westminster.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionJoin the University of Westminster in September - A Global University with London Energy.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 464 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 45 words is high.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...outside-under-pavilion.jpg?itok=GdBiZ-QRNo alt attribute provided
...es/students-studying_0.jpg?itok=vXBn49o1No alt attribute provided
...pen-day-masthead-2023.jpeg?itok=EHvtsAhWLink to Undergraduate open day
...line-open-day-masthead.jpg?itok=MUEW42xCLink to Postgraduate online open event
...nster-current-students.jpg?itok=MEqX8M-lNo alt attribute provided
...ing-scholarship-vector.jpg?itok=2fWxY21fVector image displaying a hand hovering over a town plan map surrounded by greenery and trees
...aduate-school-festival.jpg?itok=4JoJmKVaAndrew Linn opening the Graduate School Festival in front of two large screens reading Challenging Pasts, Critical Futures
...ges/Students-at-Google.jpg?itok=729rYowGNo alt attribute provided
...ts-in-transit-workshop.jpg?itok=pAK6sxK6No alt attribute provided
...d-uk-conference-banner.jpg?itok=dfxXyR83No alt attribute provided
...ent-street-campus_0_0.jpeg?itok=NF3yGEmiImage of University of Westminster's Regent Street campus

Page structure

H1 heading
(Critically important)
Clearing open
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Clearing open
H2 Global University, London Energy
H2 Find your course
H2 We are Westminster
H2 Undergraduate
H2 Postgraduate
H2 Next open days
H2 Chat with our students
H2 News
H2 Events
H2 Visit us
H2 Receive news, updates and invitations tailored to you
H2 Contact us
H3 Undergraduate open day
H3 Postgraduate online open event
H3 Westminster partners with BCC and RTPI to launch MA Urban and Regional Planning Scholarship
H3 University of Westminster celebrates doctoral research with annual Graduate School Festival
H3 Westminster students embark on UK and Singapore trips to wrap up Westminster Working Cultures programme for academic year
H3 British Academy International Writing Workshop: Migrants in Transit
H3 Right to Food UK Conference
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.westminster.ac.uk/Anchor Skip to main content
/clearingFind out moreGo to Clearing page
https://www.westminster.ac.uk/University of Westminster
https://universityofwestminste...External Subdomain Staff
/current-studentsStudent Hub
/alumniAlumni
https://www.westminster.ac.uk/Text duplicate University of Westminster
https://universityofwestminste...External Subdomain Text duplicate Staff
/current-studentsText duplicate Student Hub
/alumniText duplicate Alumni
/studyStudy
/internationalInternational
/researchResearch
/business-servicesBusiness services
/newsNews
/eventsEvents
/about-usAbout us
/clearingGo to clearingRead more
/course-search?f[0]=course_typ...Undergraduate courses
/course-search?f[0]=course_typ...Postgraduate courses
/study/degree-apprenticeships-...Apprenticeships
/study/postgraduate/research-d...Research degrees
/course-search?f[0]=course_typ...Short coursesGo to Short course results
/hello/we-are-westminsterFind out moreGo to We Are Westminster page
/study/undergraduateRead MoreGo to Undergraduate page
A-TITLE Undergraduate
/study/postgraduateRead MoreGo to Postgraduate page
A-TITLE Postgraduate
/study/open-days-and-events/un...Undergraduate open day
/study/open-days-and-events/po...Postgraduate online open event
/study/open-days-and-eventsSee all Open days
A-TITLE Open days and events
/study/chat-with-our-studentsFind out moreGo to the chat to our students page
A-TITLE Chat with our students
/news/westminster-partners-wit...Westminster partners with BCC and RTPI to launch MA Urban and Regional Planning Scholarship
/news/university-of-westminste...University of Westminster celebrates doctoral research with annual Graduate School Festival
/news/westminster-students-emb...Westminster students embark on UK and Singapore trips to wrap up Westminster Working Cultures programme for academic year
/newsSee all news
A-TITLE See all news
/events/british-academy-intern...British Academy International Writing Workshop: Migrants in Transit
/events/right-to-food-uk-confe...Right to Food UK Conference
/eventsSee all events
A-TITLE See all events
/about-us/visit-usSee all locations
A-TITLE Visit us
https://your.westminster.ac.uk...External Subdomain Sign up for YOURWESTMINSTER
/about-us/contact-usSubdomain See our full A-Z of contacts
/course-searchFind a course
/studyText duplicate Study
/internationalText duplicate International
/researchText duplicate Research
/business-servicesText duplicate Business services
/newsText duplicate News
/eventsText duplicate Events
/about-usText duplicate About us
/about-us/our-university/caree...Careers
/about-us/our-university/our-c...Design, Creative and Digital Industries
/about-us/our-university/our-c...Liberal Arts and Sciences
/about-us/our-university/our-c...Westminster Business School
/current-studentsText duplicate Student Hub
/zone29Zone29
/about-us/our-university/corpo...View full list of key dates
/about-us/contact-usView full contact details
/about-us/visit-usView maps and directions
https://www.instagram.com/uniw...External Subdomain Follow us on Instagram
https://www.tiktok.com/@uniwes...External Subdomain Follow us on TikTok
https://www.youtube.com/user/U...External Subdomain Subscribe to our channel on YouTube
https://www.linkedin.com/edu/u...External Subdomain Follow us on LinkedIn
https://www.facebook.com/UniOf...External Subdomain Follow us on Facebook
https://weibo.com/westminsterc...External Follow us on Weibo
/about-us/our-university/corpo...A–Z policies and documents
/about-us/our-university/corpo...Accessibility
/about-us/our-university/corpo...Cookies
/about-us/our-university/corpo...Terms of use and privacy
/sites/default/public-files/ge...Slavery Statement (PDF)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westminster.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 11:02:46 GMT
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlmax-age=21600, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policyobject-src 'none'; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.tiktok.com *.click4assistance.co.uk *.googletagmanager.com *.salesforce.com *.force.com *.my.site.com *.adform.net https://ep2.adtrafficquality.google/sodar/sodar2.js cdn.jsdelivr.net code.jquery.com https://cdnjs.cloudflare.com https://region-eu.libanswers.com https://unpkg.com https://v4in1-si.click4assistance.co.uk https://westminster.accessplanit.com; script-src-attr 'self' 'unsafe-inline'; script-src-elem 'self' 'unsafe-inline' *.googletagmanager.com *.googlesyndication.com *.google-analytics.com *.googleadservices.com *.google.com *.google.co.uk *.youtube.com *.facebook.com *.facebook.net *.hotjar.com snap.licdn.com *.tiktok.com *.quantserve.com *.quantcount.com *.doubleclick.net *.infinity-tracking.net *.infinity-tracking.com sc-static.net *.click4assistance.co.uk *.vimeo.com cdn.unibuddy.co *.accessplanit.com *.newrelic.com *.nr-data.net *.clarity.ms *.bing.com westminsterstudent.libanswers.com www.redditstatic.com tags.srv.stackadapt.com *.snapchat.com qvdt3feo.com *.salesforce.com *.salesforceliveagent.com *.force.com *.my.site.com *.adform.net *.ep2.adtrafficquality.google/sodar/sodar2.js *.adtrafficquality.google/sodar/sodar2.js cdn.jsdelivr.net code.jquery.com https://cdnjs.cloudflare.com https://region-eu.libanswers.com https://unpkg.com https://v4in1-si.click4assistance.co.uk https://westminster.accessplanit.com; style-src 'self' 'unsafe-inline' *.force.com *.my.site.com cdn.jsdelivr.net https://cdnjs.cloudflare.com https://unpkg.com; style-src-attr 'self' 'unsafe-inline'; style-src-elem 'self' 'unsafe-inline' tags.srv.stackadapt.com *.force.com *.my.site.com *.adform.net cdn.jsdelivr.net https://cdnjs.cloudflare.com https://unpkg.com; frame-ancestors 'self' *.my.site.com *.adform.net
x-drupal-cacheMISS
last-modifiedFri, 25 Jul 2025 11:02:34 GMT
x-request-idv-ddfc7752-6946-11f0-b1b5-4370c8666f32
x-ah-environmentprod
age11
viavarnish
x-cacheHIT
x-cache-hits8
cf-cache-statusDYNAMIC
servercloudflare
cf-ray964b2abb4e5bd085-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,495 referring domains.
This page has 209,650 backlinks.
This page has backlinks from 1,200 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Similar sites

Search preview

www.westminster.ac.uk
University of Westminster, London
Join the University of Westminster in September - A Global University with London Energy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Westminster81%Check
University70%Check
University London67%Check
London62%Check
Global University61%Check
open58%Check
Clearing open55%Check
Clearing50%Check
Global50%Check
Energy50%Check
Show more keywords and terms

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