Unique-events.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
92% 
Link structure
82% 
Server
74% 
External factors
18% 
SEO Score
Response time
0.96 s
File size
39.60 kB
Words
696
Media files
13
Number of links
40 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unique Events | Scotland’s Leading Independent Events And Festivals Creation Company
The page title should be shorter than 580 pixels. It is 802 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Scotland’s Leading Independent Events And Festivals Creation Company
The length of the meta description is perfect. (449 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionScotland’s Leading Independent Events And Festivals Creation Company
robotsmax-image-preview:large
langen-gb
og:titleHome
og:site_nameUnique Events - Scotland’s Leading Independent Events And Festivals Creation Company
og:urlhttps://www.unique-events.co.uk/
og:descriptionWe are Unique. Founded in the early 1990s and based in Edinburgh, Unique Events is Scotland’s leading events and festivals creation company. Uniqu
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.41 words is high.
This page contains 696 words. That's ok.
30.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-content/themes/Unique 2015/img/logo.svgUnique
...-Edinburgh-Castle-great-shot-720x400.jpgNo alt attribute provided
.../uploads/2025/05/Drone-Photo-720x400.jpgNo alt attribute provided
...it-Unique-Events-Lloyd-Smith-720x400.jpgNo alt attribute provided
...ploads/2021/01/Rabbie-Haggis-640x400.jpgNo alt attribute provided
...ent/uploads/2019/05/IMG_3809-720x400.jpgNo alt attribute provided
...Sleep-in-the-park_133smaller-720x400.jpgNo alt attribute provided
...-in-the-Gardens-Main-Stage-1-340x185.jpgNo alt attribute provided
...25/05/FFITC_Deckchairs-2017-340x185.webpNo alt attribute provided
...Castle-II-credit-Lloyd-Smith-340x185.jpgNo alt attribute provided
.../Unique 2015/img/GAI-I-AM-PART-Green.pngThe Green Arts Initiative
...themes/Unique 2015/img/thistle-award.png2016/2017 Scottish Thistle Awards National Winner
...t/themes/Unique 2015/img/living-wage.pngUK Living Wage Employer

Page structure

H1 heading
(Critically important)
We are Unique.
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We are Unique.
H2 Founded in the early 1990s and based in Edinburgh, Unique Events is Scotland’s leading events and festivals creation company.
H3 Global Rainbow from Edinburgh Castle
H3 Case Study: Global Rainbow from Edinburgh Castle
H3 Edinburgh’s Christmas
H3 Case Study: Edinburgh’s Christmas
H3 Square Cinema with LNER
H3 Case Study: Square Cinema with LNER
H3 Burns&Beyond
H3 Case Study: Burns&Beyond
H3 Official Opening of the Queensferry Crossing
H3 Case Study: Official Opening of the Queensferry Crossing
H3 Sleep in the Park
H3 Case Study: Sleep in the Park
H3 Testimonials
H3 Latest NewsSee all articles here
H4 Edinburgh’s Winter Festivals Deliver Significant Benefits to City and Scotland
H4 Square Cinema 2025 – Event dates & programme announced…
H4 Global Rainbow from Edinburgh Castle Duplicate text
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unique-events.co.uk/Subdomain IMG-ALT Unique
https://www.unique-events.co.uk/Subdomain Home
/about/Subdomain About
/about/the-team/Subdomain The Team
/about/living-wage-employer/Subdomain Living Wage Employer
/events/Subdomain Events
/events/case-studies/Subdomain Case Studies
/news/Subdomain News
/contact/Subdomain Contact
/events/case-studies/edinburgh...Subdomain Case Study: Edinburgh’s Hogmanay
/events/case-studies/burnsbeyo...Subdomain Case Study: Burns&Beyond
/events/case-studies/sleep-in-...Subdomain Case Study: Sleep in the Park
/events/case-studies/1319-2/Subdomain Case Study: Official Opening of the Queensferry Crossing
/events/case-studies/film-in-t...Subdomain Case Study: Square Cinema with LNER
/about/Subdomain Find out more
/events/case-studies/globalrai...Subdomain Global Rainbow from Edinburgh Castle
/events/case-studies/globalrai...Subdomain View Case Study
/events/drive-in-movies-at-edi...Subdomain Edinburgh’s Christmas
/events/drive-in-movies-at-edi...Subdomain Text duplicate View Case Study
/events/case-studies/film-in-t...Subdomain Square Cinema with LNER
/events/case-studies/film-in-t...Subdomain Text duplicate View Case Study
/events/case-studies/burnsbeyo...Subdomain Burns&Beyond
/events/case-studies/burnsbeyo...Subdomain Text duplicate View Case Study
/events/case-studies/1319-2/Subdomain Official Opening of the Queensferry Crossing
/events/case-studies/1319-2/Subdomain Text duplicate View Case Study
/events/case-studies/sleep-in-...Subdomain Sleep in the Park
/events/case-studies/sleep-in-...Subdomain Text duplicate View Case Study
/news/Subdomain Latest News
/news/Subdomain See all articles here
/edinburghs-winter-festivals-d...Subdomain No Text
/edinburghs-winter-festivals-d...Subdomain Edinburgh’s Winter Festivals Deliver Significant Benefits to City and Scotland
/edinburghs-winter-festivals-d...Subdomain Trivial anchor text
Read More
/square-cinema-2025-event-date...Subdomain No Text
/square-cinema-2025-event-date...Subdomain Square Cinema 2025 – Event dates & programme announced…
/square-cinema-2025-event-date...Subdomain Text duplicate Trivial anchor text
Read More
/global-rainbow-from-edinburgh...Subdomain No Text
/global-rainbow-from-edinburgh...Subdomain Text duplicate Global Rainbow from Edinburgh Castle
/global-rainbow-from-edinburgh...Subdomain Text duplicate Trivial anchor text
Read More
https://www.unique-events.co.uk/Subdomain Unique Events
/privacy-policy/Subdomain Privacy Policy
http://www.hillsideagency.com/External Subdomain Hillside Agency

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unique-events.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
x-pingbackhttps://www.unique-events.co.uk/xmlrpc.php
link<https://www.unique-events.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.unique-events.co.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.unique-events.co.uk/>; rel=shortlink
cache-controlmax-age=600
expiresMon, 21 Jul 2025 13:58:43 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
content-length9902
content-typetext/html; charset=UTF-8
dateMon, 21 Jul 2025 13:48:43 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 6 referring domains.
This page only has 183 backlinks.
This page only has few backlinks from 6 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.unique-events.co.uk/wp-sitemap.xml

Similar sites

Search preview

www.unique-events.co.uk
Unique Events | Scotland’s Leading Independent Events And Festivals...
Scotland’s Leading Independent Events And Festivals Creation Company

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unique81%Check
Unique Events80%Check
event79%Check
Events75%Check
Events Scotland72%Check
Scotland66%Check
Festival66%Check
Independent Events66%Check
Festivals65%Check
Festivals Creation65%Check
Show more keywords and terms

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