Vitality.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
93% 
Page structure
58% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
153.00 kB
Words
1547
Media files
23
Number of links
203 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vitality Insurance | Award-Winning Insurance Provider
There are word repetitions in the page title.
The length of the page title is perfect. (479 pixels out of 580 max pixel length)
Meta description
(Critically important)
Vitality is a leading UK insurer offering health and life insurance. Get your quote today and unlock discounts and rewards from top brands.
The length of the meta description is perfect. (844 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vitality.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVitality is a leading UK insurer offering health and life insurance. Get your quote today and unlock discounts and rewards from top brands.
HandheldFriendlyTrue
viewportwidth=device-width, initial-scale=1.0
msapplication-navbutton-color#f41c5e
application-nameVitality
itemid110d559f-dea5-42ea-9c1c-8a5df7e70ef9
referrerunsafe-url
robotsindex, follow
google-site-verification0JpqQawsKoDonjPqx8iD5v_snbvqMqGGf7xKirQ9EBM
msvalidate.01394DE79CE4ADCE0AE7FB29F8809D7CBB
apple-mobile-web-app-titleVitality
msapplication-TileColor#f41c5e
msapplication-TileImage/img/favicon/mstile-144x144.png
msapplication-config/img/favicon/browserconfig.xml
theme-color#fff
article:publisherhttps://www.facebook.com/VitalityUK/
al:ios:app_store_id794024908
al:ios:app_nameVitality UK Member
langen
twitter:cardsummary_large_image
twitter:site@Vitality_UK
twitter:titleVitality Insurance Plans
twitter:descriptionVitality shared value insurance is here to help and protect you. We share the benefits of healthy living. Because it’s good for everyone.
twitter:imageEmpty
twitter:app:id:iphone794024908
twitter:app:name:iphoneVitality UK Member
og:titleVitality Insurance Plans
og:typewebsite
og:urlhttps://www.vitality.co.uk/
og:imagehttps://www.vitality.co.uk/media-online/presales/system/vitality-logo-ellipse-pink.svg
og:site_nameVitality Insurance Plans
og:descriptionVitality shared value insurance is here to help and protect you. We share the benefits of healthy living. Because it’s good for everyone.
og:localeen_GB
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Looking to get healthier or feel less stressed? Whatever your reason f...
  • Duplicate 2: Find out how to recover any Vitality points that are missing from your...
This page contains 1547 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...en&hash=2B0FB65DDE9B610603B112DE74A1B02DVitality Logo
...en&hash=E9E6C06A934E6C3927B9F716A08EFF50PMIIndividualRatingCategoryandYear5ColourRGB 1
...en&hash=538B74EF6E9BA482359A8034EDC6D040Rating-Year-5-Colour-RGB
...en&hash=E9E6C06A934E6C3927B9F716A08EFF50PMIIndividualRatingCategoryandYear5ColourRGB 1
...en&hash=538B74EF6E9BA482359A8034EDC6D040Rating-Year-5-Colour-RGB
...en&hash=205C8839EC006FC7618A0280F063992BRating-Year-5-Colour-RGB
...ions/spot-illustrations-rgb_activity.svgspot-illustrations-rgb_activity
...ns/spot-illustrations-rgb_contact-us.svgspot-illustrations-rgb_contact-us

Page structure

H1 heading
(Critically important)
Live longer with Vitality insurance
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 57 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Live longer with Vitality insurance
H2 Health insurance
H2 Life insurance
H2 How can Vitality help you live longer?
H2 Get rewarded with Vitality
H2 Staying healthy
H2 Claims and support
H2 Cashback/ 'Money back' offer terms and conditions
H2 Log in
H2 Get a quick quote
H2 What would you like to get a quote for?
H2 Get a quote
H2 Terms and Conditions
H2 Get a quick quote Duplicate text
H2 Get a quick quote Duplicate text
H3 What cover do you need?
H3 Looking for something else?
H3 See why people rate us
H3 Check out our other features and services
H3 Learn more about health and life insurance
H3 Vitality Programme
H3 Log in Duplicate text
H3 About Vitality
H3 Other Links
H4 Our award-winning cover can help you live a healthier, longer life.
H4 Explore more of our award-winning cover.
H4 Serious illness cover
H4 Income protection
H4 Business health insurance
H4 There's lots of great reasons to choose Vitality:
H4 Award-winning cover
H4 Peace of mind
H4 Great value for money
H4 Experts at insurance
H4 All the top tips are here in our easy-to-read insurance guides.
H4 How Does Private Health Insurance Work?
H4 What Is Private Health Insurance?
H4 Life Insurance and Inheritance Tax
H4 How do Life Insurance Payouts work?
H4 Member Zone
H4 Employer Zone
H4 Adviser Zone
H4 Life Adviser Hub
H4 Personal health insurance
H4 Business health insurance Duplicate text
H4 Life insurance Duplicate text
H4 Health insurance Duplicate text
H4 Life insurance Duplicate text
H4 Health insurance Duplicate text
H4 Life insurance Duplicate text
H4 Health insurance Terms and Conditions
H4 Life insurance Terms and Conditions
H4 Health insurance Duplicate text
H4 Life insurance Duplicate text
H4 Health insurance Duplicate text
H4 Life insurance Duplicate text
H4 Business health insurance Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.vitality.co.uk/Anchor Skip to main content
https://www.vitality.co.uk/Subdomain Personal
/business/Subdomain Business
/advisers/Subdomain Advisers
/healthcare-providers/Subdomain Providers
https://recruit.vitality.co.uk/External Subdomain Careers
/community/Subdomain Community
/magazine/Subdomain Magazine
/search/Subdomain Search Vitality
https://www.vitality.co.uk/Subdomain IMG-ALT Vitality Logo
A-TITLE Home
/health-insurance/online-quote/Subdomain Get a health quote
/support/health/how-to-make-a-...Subdomain How to make a claim
/health-insurance/Subdomain Health insurance
/health-insurance/core-cover/Subdomain Our core health cover
/health-insurance/vitality-gp/Subdomain Vitality GP
/health-insurance/core-cover/m...Subdomain CBT and counselling
/health-insurance/core-cover/i...Subdomain In-patient treatment
/health-insurance/core-cover/c...Subdomain Cancer cover
/health-insurance/menopause-su...Subdomain Menopause support
/health-insurance/cover-options/Subdomain Health insurance cover options
/health-insurance/cover-option...Subdomain Worldwide travel insurance
/health-insurance/cover-option...Subdomain Optical, dental and hearing insurance
/health-insurance/control-costs/Subdomain Control your Vitality costs
/business/Subdomain Business health insurance
/health-insurance/guides/Subdomain Health insurance guides
/rewards/partners/active-rewar...Subdomain Apple Watch offer
/health-insurance/Subdomain Text duplicate Health insurance
/life-quote/quote-typeSubdomain Get a life quote
/support/life/how-to-make-a-cl...Subdomain Text duplicate How to make a claim
/life-insurance/Subdomain Life insurance
/life-insurance/life-cover/who...Subdomain Whole of life insurance
/life-insurance/life-cover/ter...Subdomain Term life insurance
/life-insurance/joint/Subdomain Joint life insurance
/life-insurance/over-50s/Subdomain Over 50s life insurance
/life-insurance/family/Subdomain Family life insurance
/life-insurance/accident-and-f...Subdomain Accident and Fracture Cover
/life-insurance/serious-illnes...Subdomain Serious illness cover
/life-insurance/income-protect...Subdomain Income protection insurance
/life-insurance/mortgage-prote...Subdomain Mortgage protection insurance
/rewards/partners/active-rewar...Subdomain Text duplicate Apple Watch offer
/life-insurance/guides/Subdomain Life insurance guides
A-TITLE Life insurance guides
/life-insurance/Subdomain Text duplicate Life insurance
/rewards/Subdomain Explore Vitality rewards
/rewards/partners/activity-tra...Subdomain Activity tracking
/rewards/partners/active-rewar...Subdomain Cinema
/rewards/partners/health-checks/Subdomain Health checks
/rewards/partners/healthy-eating/Subdomain Healthy eating
/rewards/partners/fitness/Subdomain Gym and fitness
/rewards/partners/healthy-mind/Subdomain Mindfulness
/rewards/partners/travel/Subdomain Travel
/rewards/Subdomain Vitality rewards
/rewards/partners/active-rewar...Subdomain Apple Watch
/rewards/partners/activity-tra...Subdomain Garmin
/rewards/partners/fitness/nuff...Subdomain Nuffield Health Gyms
/rewards/partners/fitness/pure...Subdomain PureGym
/rewards/partners/fitness/virg...Subdomain Virgin Active
/rewards/Subdomain All partners
/rewards/Subdomain Rewards
/support/vitality-programme/mi...Subdomain Go to missing points guide
https://members.vitality.co.uk...External Subdomain Submit evidence
/support/claiming/Subdomain Make a claim
/support/health/Subdomain Health insurance support
/support/life/Subdomain Life insurance support
/support/car/Subdomain Car insurance support
/support/vitality-programme-hub/Subdomain Vitality Programme support
/support/Subdomain All Vitality support
/support/vitality-programme/me...Subdomain Member Zone and app guide
https://members.vitality.co.uk...External Subdomain Member service update
/support/cost-of-living-support/Subdomain Cost of living support
/support/activity-trackers/app...Subdomain Apple Watch support
/support/activity-trackers/Subdomain Activity tracker support
/support/health/health-conditi...Subdomain Health conditions
/contact/Subdomain Contact us
/support/Subdomain Support
/search/Subdomain Text duplicate Search Vitality
A-TITLE Search
https://www.vitality.co.uk/Subdomain Text duplicate Personal
/business/Subdomain Text duplicate Business
/advisers/Subdomain Text duplicate Advisers
/healthcare-providers/Subdomain Text duplicate Providers
https://recruit.vitality.co.uk/External Subdomain Text duplicate Careers
/community/Subdomain Text duplicate Community
/magazine/Subdomain Text duplicate Magazine
/health-insurance/Subdomain Text duplicate Health insurance
/life-insurance/Subdomain Text duplicate Life insurance
/rewards/Subdomain Text duplicate Rewards
/support/Subdomain Text duplicate Support
/health-insurance/Subdomain Text duplicate Health insurance
/health-insurance/online-quote/Subdomain Text duplicate Get a health quote
/support/health/how-to-make-a-...Subdomain Text duplicate How to make a claim
/health-insurance/Subdomain Text duplicate Health insurance
/health-insurance/core-cover/Subdomain Text duplicate Our core health cover
/health-insurance/vitality-gp/Subdomain Text duplicate Vitality GP
/health-insurance/core-cover/m...Subdomain Text duplicate CBT and counselling
/health-insurance/core-cover/i...Subdomain Text duplicate In-patient treatment
/health-insurance/core-cover/c...Subdomain Text duplicate Cancer cover
/health-insurance/menopause-su...Subdomain Text duplicate Menopause support
/health-insurance/cover-options/Subdomain Text duplicate Health insurance cover options
/health-insurance/cover-option...Subdomain Text duplicate Worldwide travel insurance
/health-insurance/cover-option...Subdomain Text duplicate Optical, dental and hearing insurance
/health-insurance/control-costs/Subdomain Text duplicate Control your Vitality costs
/business/Subdomain Text duplicate Business health insurance
/health-insurance/guides/Subdomain Text duplicate Health insurance guides
/rewards/partners/active-rewar...Subdomain Text duplicate Apple Watch offer
/life-insurance/Subdomain Text duplicate Life insurance
/life-quote/quote-typeSubdomain Text duplicate Get a life quote
/support/life/how-to-make-a-cl...Subdomain Text duplicate How to make a claim
/life-insurance/Subdomain Text duplicate Life insurance
/life-insurance/life-cover/who...Subdomain Text duplicate Whole of life insurance
/life-insurance/life-cover/ter...Subdomain Text duplicate Term life insurance
/life-insurance/joint/Subdomain Text duplicate Joint life insurance
/life-insurance/over-50s/Subdomain Text duplicate Over 50s life insurance
/life-insurance/family/Subdomain Text duplicate Family life insurance
/life-insurance/accident-and-f...Subdomain Text duplicate Accident and Fracture Cover
/life-insurance/serious-illnes...Subdomain Text duplicate Serious illness cover
/life-insurance/income-protect...Subdomain Text duplicate Income protection insurance
/life-insurance/mortgage-prote...Subdomain Text duplicate Mortgage protection insurance
/rewards/partners/active-rewar...Subdomain Text duplicate Apple Watch offer
/life-insurance/guides/Subdomain Text duplicate Life insurance guides
A-TITLE Life insurance guides
/rewards/Subdomain Text duplicate Rewards
/rewards/Subdomain Text duplicate Explore Vitality rewards
/rewards/partners/activity-tra...Subdomain Text duplicate Activity tracking
/rewards/partners/active-rewar...Subdomain Text duplicate Cinema
/rewards/partners/health-checks/Subdomain Text duplicate Health checks
/rewards/partners/healthy-eating/Subdomain Text duplicate Healthy eating
/rewards/partners/fitness/Subdomain Text duplicate Gym and fitness
/rewards/partners/healthy-mind/Subdomain Text duplicate Mindfulness
/rewards/partners/travel/Subdomain Text duplicate Travel
/rewards/Subdomain Text duplicate Vitality rewards
/rewards/partners/active-rewar...Subdomain Text duplicate Apple Watch
/rewards/partners/activity-tra...Subdomain Text duplicate Garmin
/rewards/partners/fitness/nuff...Subdomain Text duplicate Nuffield Health Gyms
/rewards/partners/fitness/pure...Subdomain Text duplicate PureGym
/rewards/partners/fitness/virg...Subdomain Text duplicate Virgin Active
/rewards/Subdomain Text duplicate All partners
/support/Subdomain Text duplicate Support
/support/vitality-programme/mi...Subdomain Text duplicate Go to missing points guide
https://members.vitality.co.uk...External Subdomain Text duplicate Submit evidence
/support/claiming/Subdomain Text duplicate Make a claim
/support/health/Subdomain Text duplicate Health insurance support
/support/life/Subdomain Text duplicate Life insurance support
/support/car/Subdomain Text duplicate Car insurance support
/support/vitality-programme-hub/Subdomain Text duplicate Vitality Programme support
/support/Subdomain Text duplicate All Vitality support
/support/vitality-programme/me...Subdomain Text duplicate Member Zone and app guide
https://members.vitality.co.uk...External Subdomain Text duplicate Member service update
/support/cost-of-living-support/Subdomain Text duplicate Cost of living support
/support/activity-trackers/app...Subdomain Text duplicate Apple Watch support
/support/activity-trackers/Subdomain Text duplicate Activity tracker support
/support/health/health-conditi...Subdomain Text duplicate Health conditions
/contact/Subdomain Text duplicate Contact us
http://www.vitality.co.uk/Subdomain Anchor 1
/health-insurance/online-quote...Subdomain Text duplicate Get a health quote
/health-insurance/Subdomain What is health insurance?
/life-quote/quote-typeSubdomain Text duplicate Get a life quote
/life-insurance/Subdomain What is life insurance?
/life-insurance/live-5-years-l...Subdomain Get the full story
/life-insurance/Subdomain Explore life insurance
/rewards/Subdomain Explore Vitality's rewards
/life-insurance/serious-illnes...Subdomain Text duplicate Serious illness cover
/life-insurance/income-protect...Subdomain Income protection
/business/health-insurance/sma...Subdomain Text duplicate Business health insurance
https://www.vitality.co.uk/about/Subdomain Learn more about Vitality
/rewards/healthy-living/Subdomain Check out our programme
/support/Subdomain Go to support and claims
/health-insurance/guides/how-d...Subdomain Guide How Does Private Health Insurance Work? This guide explains how private health insurance operates. Read time: 3 minutes
IMG-ALT man talking with a female doctor
/health-insurance/guides/what-...Subdomain Guide What Is Private Health Insurance? In this guide, we explore the concept of private health insurance and discuss whether it's worth it. Read time: 4 min...
IMG-ALT Doctor assessing a man's spine
/life-insurance/guides/life-in...Subdomain guide Life Insurance and Inheritance Tax Learn how to use a life insurance plan to cover an inheritance tax bill. Read time: 7 minutes
IMG-ALT Father and son taking a stroll
/life-insurance/guides/life-pa...Subdomain GUIDE How do Life Insurance Payouts work? Learn more about what a life insurance payout is and how it works. Read time: 6 minutes
IMG-ALT mum and daughter blowing bubbles
/media-online/pdf/health phc c...Subdomain Cashback offer – Personal Health insurance terms and conditions (PDF, 140KB)
/media-online/pdf/life cashbac...Subdomain Cashback offer – Life insurance terms and conditions (PDF 203KB)
/media-online/pdf/health bhc c...Subdomain Cashback offer – Business Health Insurance terms and conditions (PDF, 145KB)
/health-insurance/Subdomain Text duplicate Health insurance
/life-insurance/Subdomain Text duplicate Life insurance
/business/Subdomain Text duplicate Business
/rewards/Subdomain Text duplicate Rewards
https://en-gb.facebook.com/Vit...External Subdomain Facebook
A-TITLE Facebook
https://www.linkedin.com/compa...External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.instagram.com/vita...External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/user/l...External Subdomain Youtube
A-TITLE Youtube
https://twitter.com/Vitality_UKExternal Twitter
A-TITLE Twitter
/rewards/healthy-living/Subdomain Healthy Living rewards
https://www.vitality.co.uk/refer/Subdomain Refer a friend
/rewards/Subdomain All rewards and benefits
https://members.vitality.co.uk/External Subdomain Member Zone
https://employers.vitality.co.uk/External Subdomain Employer Zone
https://adviser.vitality.co.uk...External Subdomain Life Adviser Hub
https://advisers.vitality.co.uk/External Subdomain Adviser Zone
https://www.vitality.co.uk/about/Subdomain About Us
/about/sustainability/Subdomain Sustainability
https://recruit.vitality.co.uk/External Subdomain Text duplicate Careers
/gender-pay-gap/Subdomain Gender Pay Gap
https://www.vitality.co.uk/legal/Subdomain Anchor Modern Slavery Statement
https://www.vitality.co.uk/media/Subdomain Media
/legal/complaints/Subdomain Complaints
/contact/Subdomain Contact Us
/accessibility/Subdomain Accessibility
/financial-crime/Subdomain Financial Crime
/healthcare-providers/Subdomain Healthcare Providers
/suppliers/Subdomain Suppliers
/Vitality-ConnectSubdomain Vitality Connect
/accessibility/cookies/Subdomain Cookies
/privacy/Subdomain Privacy Notice
https://www.vitality.co.uk/legal/Subdomain Legal
https://www.vitality.co.uk/legal/Subdomain Anchor Terms of use
https://members.vitality.co.uk/External Subdomain Text duplicate Member Zone
https://employers.vitality.co.uk/External Subdomain Text duplicate Employer Zone
https://advisers.vitality.co.uk/External Subdomain Text duplicate Adviser Zone
https://adviser.vitality.co.uk...External Subdomain Text duplicate Life Adviser Hub
https://www.vitality.co.uk/Subdomain Back to home
/health-insurance/online-quote...Subdomain Personal health insurance Private healthcare and help to cover costs
/business/health-insurance/onl...Subdomain Business health insurance Private healthcare and benefits for your company
/life-quote/quote-typeSubdomain Life insurance Payouts if you get sick, injured, or pass away
https://www.vitality.co.uk/Subdomain Text duplicate Back to home
/health-insurance/online-quote...Subdomain Text duplicate Health insurance
/life-quote/quote-typeSubdomain Text duplicate Life insurance
https://www.vitality.co.uk/Subdomain Text duplicate Back to home
/health-insurance/online-quote...Subdomain Health insurance Private healthcare and help to cover costs
/life-quote/quote-typeSubdomain Life insurance Payouts if you get sick, injured or pass away
/health-insurance/online-quote/Subdomain Text duplicate Health insurance Private healthcare and help to cover costs
/life-quote/quote-typeSubdomain Text duplicate Life insurance Payouts if you get sick, injured or pass away
/health-insurance/online-quote/Subdomain Text duplicate Health insurance Private healthcare and help to cover costs
/life-quote/quote-typeSubdomain Text duplicate Life insurance Payouts if you get sick, injured or pass away
/business/health-insurance/onl...Subdomain Text duplicate Business health insurance Private healthcare and benefits for your company

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vitality.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (153 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 00:47:04 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
expires-1
strict-transport-securitymax-age=31536000; includeSubdomains; preload
x-frame-optionsSameOrigin
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www.vitality.co.uk
Vitality Insurance | Award-Winning Insurance Provider
Vitality is a leading UK insurer offering health and life insurance. Get your quote today and unlock discounts and rewards from top brands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Vitality93%Check
Vitality insurance79%Check
Vitality rewards74%Check
insurance71%Check
Vitality Programme67%Check
Explore Vitality67%Check
Vitality points65%Check
Life Insurance60%Check
Health Insurance60%Check
award-winning insurance59%Check
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