Wpa.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
98% 
Page structure
100% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
53.50 kB
Words
1074
Media files
21
Number of links
55 internal / 18 external

Meta specifications

Title
(Critically important)
Health Insurance from WPA | UK Private Medical Insurance
The length of the page title is perfect. (528 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Health insurance for individuals, families and businesses from the only Which? Recommended Private Medical Insurer. Award-winning private medical insurance.
The length of the meta description is perfect. (992 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wpa.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
format-detectiontelephone=no
msapplication-TileImagefavicon-144-w.png
msapplication-TileColor#0076c0
theme-color#0076c0
descriptionHealth insurance for individuals, families and businesses from the only Which? Recommended Private Medical Insurer. Award-winning private medical insurance.
robotsindex, follow
google-site-verificationFDMW9MeqmWaxRjlXbV4WI8rjjTQalvFPaBBw1WB964k
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1074 words. That's ok.
39.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
29 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.34 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: health insurance
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64LinkedIn icon
data:[...] Base64Facebook icon
data:[...] Base64X icon
/_nuxt/img/Instagram-white.bf20032.svgInstagram icon
data:[...] Base64YouTube icon
...ilot/Trustpilot_brandmark_gr-wht_RGB.svgTrustpilot logo
/trustpilot/Trustpilot-4-half-stars.svgTrustpilot TrustScore
/_nuxt/img/which-pmi-2024-2023.ce3e67b.svgWPA are the only Which? Recommended Provider of Private Medical Insurance
/_nuxt/img/personal-family-hi.ddf4072.svgPersonal & family
/_nuxt/img/business-hi.4f25c73.svgBusiness
.../img/family-walking-1920x650.a247874.jpgFamily walking
/_nuxt/img/chat.d2d6f09.svgchat
...ilot/Trustpilot_brandmark_gr-blk_RGB.svgTrustpilot logo
/trustpilot/Trustpilot-4-half-stars.svgTrustpilot TrustScore
data:[...] Base64Switch health insurance
/wpa-provident-logo.svgWPA
data:[...] Base64LinkedIn icon
data:[...] Base64Facebook icon
data:[...] Base64X icon
/_nuxt/img/Instagram.cc6d670.svgInstagram icon
data:[...] Base64YouTube icon

Page structure

H1 heading
(Critically important)
The only Which? recommended health insurance provider
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The only Which? recommended health insurance provider
H2 We are thrilled to be the Which? Recommended Provider for Private Medical Insurance two years running.
H2 What is health insurance?
H2 Our health insurance solutions
H2 Why choose WPA?
H2 How much is private health insurance?
H2 Members can access valuable benefits
H2 Health insurance from a company you can trust
H2 New to health insurance?
H2 Switch your health insurance to WPA
H3 Personal & family health insurance
H3 Business health insurance
H3 Tailored healthcare
H3 Freedom to choose
H3 Expert service
H3 Understanding health insurance
H3 Why have health insurance?
H3 Health insurance glossary
H3 Get a quote online
H3 Find a healthcare provider
H3 Contact us
Baselink: /
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wpa.org.uk/A-TITLE Go to WPA homepage
https://www.wpa.org.uk/personalPersonal
https://www.wpa.org.uk/businessBusiness
/health-wellbeingHealth & Wellbeing
https://www.wpa.org.uk/contactContact
https://my.wpa.org.uk/loginExternal Subdomain My WPA
A-TITLE My WPA
https://my.wpa.org.uk/loginExternal Subdomain Text duplicate A-TITLE My WPA
https://www.wpa.org.uk/personalText duplicate Personal
https://www.wpa.org.uk/businessText duplicate Business
/intermediariesIntermediaries
/healthcare-providersHealthcare Providers
/health-wellbeingText duplicate Health & Wellbeing
/healthcare-providers/healthca...Find a Healthcare Provider
https://www.wpa.org.uk/newsNews
https://www.wpa.org.uk/aboutAbout WPA
https://www.wpa.org.uk/contactContact Us
/about/careersCareers at WPA
https://www.wpa.org.uk/helpHelp & Support
/about/supporting-good-causesGood Causes
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn icon
A-TITLE WPA on LinkedIn
https://www.facebook.com/WPAHe...New window External Subdomain IMG-ALT Facebook icon
A-TITLE WPA on Facebook
https://x.com/wpainsuranceNew window External IMG-ALT X icon
A-TITLE WPA on X
https://www.instagram.com/wpah...New window External Subdomain IMG-ALT Instagram icon
A-TITLE WPA on Instagram
https://www.youtube.com/@wpa-h...New window External Subdomain IMG-ALT YouTube icon
A-TITLE WPA YouTube Channel
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot logo
A-TITLE Go to Trustpilot website
https://my-i.wpa.org.uk/get-quoteExternal Subdomain Get a quote
/help/understanding-health-ins...Health insurance
/help/understanding-health-ins...Text duplicate Health insurance
https://www.wpa.org.uk/personalPersonal & family health insurance
A-TITLE Personal
https://www.wpa.org.uk/personalPersonal & family
A-TITLE Personal
https://www.wpa.org.uk/businessBusiness health insurance
A-TITLE Business
https://www.wpa.org.uk/businessText duplicate Business
A-TITLE Business
/about/awardsaward-winning
https://www.wpa.org.uk/aboutText duplicate About WPA
/help/understanding-health-ins...Understanding Health Insurance
https://my-i.wpa.org.uk/get-quoteExternal Subdomain Text duplicate Get a quote
/help/wpa-health-appWPA Health app
/help/existing-membersMember offers
/health-wellbeing/remote-gpRemote GP Services
/health-wellbeing/structured-c...Structured Counselling
/health-wellbeing/mental-healt...Mental Health Cover
/health-wellbeing/health-wellb...Health & Wellbeing Helpline
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate IMG-ALT Trustpilot logo
A-TITLE Go to Trustpilot website
/help/understanding-health-ins...Understanding health insurance This guide delves into the fundamentals of health insurance, helping you to choose the most suitable policy for your needs and...
/help/why-have-health-insuranceWhy have health insurance? We look at the advantages of health insurance, how to compare plans and some of the common misconceptions about health insurance.
/help/health-insurance-glossaryHealth insurance glossary Explore our guide covering some of the most commonly used terms and expressions used in health insurance.
https://www.wpa.org.uk/helpText duplicate Help & Support
/help/switching-health-insuranceSwitching health insurance providers
https://www.wpa.org.uk/contactContact us
A-TITLE Contact us
https://my-i.wpa.org.uk/get-quoteExternal Subdomain Text duplicate Get a quote
A-TITLE Get a quote
/healthcare-providers/healthca...Healthcare providers
A-TITLE Healthcare providers
https://www.wpa.org.uk/contactText duplicate Contact us
A-TITLE Contact us
https://www.wpa.org.uk/IMG-ALT WPA
A-TITLE Go to WPA homepage
https://www.wpa.org.uk/personalText duplicate Personal
https://www.wpa.org.uk/businessText duplicate Business
/intermediariesText duplicate Intermediaries
/healthcare-providersText duplicate Healthcare Providers
https://www.wpa.org.uk/aboutAbout Us
/about/complaintsComplaints
/about/careersText duplicate Careers at WPA
/about/supporting-good-causesText duplicate Good Causes
https://www.wpa.org.uk/helpText duplicate Help & Support
/health-wellbeingText duplicate Health & Wellbeing
https://www.wpa.org.uk/newsText duplicate News
/healthcare-providers/healthca...Text duplicate Find a Healthcare Provider
https://www.wpa.org.uk/contactText duplicate Contact Us
https://my.wpa.org.uk/loginExternal Subdomain Text duplicate My WPA
/privacy-legalPrivacy & Legal
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn icon
A-TITLE WPA on LinkedIn
https://www.facebook.com/WPAHe...New window External Subdomain Text duplicate IMG-ALT Facebook icon
A-TITLE WPA on Facebook
https://x.com/wpainsuranceNew window External Text duplicate IMG-ALT X icon
A-TITLE WPA on X
https://www.instagram.com/wpah...New window External Subdomain Text duplicate IMG-ALT Instagram icon
A-TITLE WPA on Instagram
https://www.youtube.com/@wpa-h...New window External Subdomain Text duplicate IMG-ALT YouTube icon
A-TITLE WPA YouTube Channel

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wpa.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateSun, 03 Aug 2025 14:47:15 GMT
content-typetext/html; charset=utf-8
content-encodingbr
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varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
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referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-ua-compatibleIE=Edge,chrome=1
x-xss-protection1; mode=block
x-azure-ref20250803T144715Z-168d9b68cf47jf7chC1FRAp3ys000000053000000000hqd7
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 424 referring domains.
This page has 15,071 backlinks.
This page has backlinks from 334 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: 
Sitemap: https://www.wpa.org.uk/Sitemap.xml

Similar sites

Search preview

www.wpa.org.uk
Health Insurance from WPA | UK Private Medical Insurance
Health insurance for individuals, families and businesses from the only Which? Recommended Private Medical Insurer. Award-winning private medical insurance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Health76%Check
insurance76%Check
Health Insurance76%Check
WPA70%Check
private health insurance70%Check
Private Health69%Check
Private68%Check
recommended68%Check
Medical Insurance68%Check
Private Medical67%Check
Show more keywords and terms

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