Varley.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
85% 
Page quality
44% 
Page structure
78% 
Link structure
96% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
1,509.50 kB
Words
158
Media files
12
Number of links
39 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Varley Official Online Store | Varley US
The length of the page title is perfect. (345 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Varley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.
The meta description is too long: 1030 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.varley.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
google-site-verification8kMtS7KyhHOHhxOE7A02i_WpO6DCVwhLG0kwv7Qcofw
descriptionVarley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.
langen-us
twitter:titleVarley Official Online Store | Varley US
twitter:descriptionVarley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.
og:titleVarley Official Online Store | Varley US
og:descriptionVarley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.
og:urlhttps://www.varley.com
charsetutf-8

Automatically check varley.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 158 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1509.5 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1_knits_aadskf.jpg?width=100&crop=centerVarley
..._shorts_een0cz.jpg?width=100&crop=centerVarley
...ousel_2_vgjzm3.jpg?width=100&crop=centerVarley
...blesoft_rveze4.jpg?width=100&crop=centerVarley
...5_pants_kjsjib.jpg?width=100&crop=centerVarley
...4/actce_ni6qaj.jpg?width=100&crop=centerVarley
...atpants_scjl7v.jpg?width=100&crop=centerVarley
...op 2/c8_pt84se.jpg?width=100&crop=centerVarley
...t_split_ptxpfu.jpg?width=100&crop=centerVarley
...b_split_wnzwsb.jpg?width=100&crop=centerVarley
...r_split_vebc3y.jpg?width=100&crop=centerVarley
...s_split_kcfybe.jpg?width=100&crop=centerVarley

Page structure

H1 heading
(Critically important)
A city staycation.
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 A city staycation.
H2 Everyday summer sets.
H2 Club refresh.
H2 New season knits.
H2 The Summer Edit.
H4 Sweaters & Knitwear
H4 Shorts
H4 Dresses
H4 DoubleSoft®
H4 Pants
H4 Activewear
H4 Sweatpants
H4 Tops
H4 Help
H4 Community
H4 Contact Us
H4 Subscribe to our newsletter & receive 10% off your first order
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.varley.com/Anchor Skip to content
/pages/newsletter-sign-upSubscribe and save 10% on your first order
https://www.varley.com/No Text
/collections/new-arrivalsNew Arrivals
/collections/bestsellersBestsellers
/collections/allShop All
/pages/about-varleyAbout
/account/loginNo Text
/collections/new-arrivalsShop New Arrivals
/collections/knitwear-and-swea...Sweaters & Knitwear
IMG-ALT Varley
/collections/shortsShorts
IMG-ALT Varley
/collections/dressesDresses
IMG-ALT Varley
/collections/double-softDoubleSoft®
IMG-ALT Varley
/collections/pants-trousersPants
IMG-ALT Varley
/collections/activewearActivewear
IMG-ALT Varley
/collections/sweatpantsSweatpants
IMG-ALT Varley
/collections/topsTops
IMG-ALT Varley
/collections/double-softShop DoubleSoft®
/collections/clubShop Now
/collections/knitwear-and-swea...Text duplicate Shop Now
/collections/summer-essentialsText duplicate Shop Now
/pages/help-centreHelp Centre
/pages/delivery-and-returnsDelivery & Returns
/pages/help-centre-trackingTrack My Order
/pages/help-centre-size-guide-newSize Guide
/products/e-gift-cardE-Gift Card
/pages/about-varleyAbout Us
/pages/our-partnersOur Partners
/blogs/well-saidJournal
/pages/refer-a-friendRefer a Friend
/pages/contact-usEmail & Live Chat
/pages/pressPress
/pages/wholesaleWholesale
/pages/careersCareers
/pages/our-storesOur Stores
https://www.facebook.com/varle...New window External Subdomain No Text
https://www.instagram.com/varley/New window External Subdomain No Text
https://www.pinterest.co.uk/va...New window External Subdomain No Text
https://www.facebook.com/varle...New window External Subdomain No Text
https://www.instagram.com/varley/New window External Subdomain No Text
https://www.pinterest.co.uk/va...New window External Subdomain No Text
/pages/terms-and-conditionsT&C's
/pages/privacy-policyPrivacy Policy
/pages/cookie-policyCookie Policy
/pages/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.varley.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,510 kB).

HTTP Response Header

NameValue
dateThu, 05 Jun 2025 01:17:13 GMT
content-typetext/html
strict-transport-securitymax-age=31536000
oxygen-full-page-cacheuncacheable
powered-byShopify, Oxygen, Hydrogen
x-request-id8e8aca09-d5e1-4488-86a3-41d390837232-1749086232
x-shopid985628738
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=DLVnsCNYWdJ23ZRyLQsHWI53BoMn1n3CLaA1xrLQ%2BCXc5jaGfwqVmn40irf1npEhkrACyZRHf2P5FDulA0JQz8EwRj89Q9AcBkCCbmdOkoM8Ro9e%2Bh2ETxPCtyAx4jTO"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
server-timingcfRequestDuration;dur=865.000010
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.74
servercloudflare
cf-ray94abd43a0a90b30c-BEG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 127 referring domains.
This page has 225 backlinks.
This page has backlinks from 116 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
    Disallow: /a/downloads/-/*
    Disallow: /admin
    Disallow: /cart
    Disallow: /orders
    Disallow: /checkouts/
    Disallow: /checkout
    Disallow: /985628738/checkouts
    Disallow: /985628738/orders
    Disallow: /carts
    Disallow: /account
    Disallow: /collections/*sort_by*
    Disallow: /*/collections/*sort_by*
    Disallow: /collections/*+*
    Disallow: /collections/*%2B*
    Disallow: /collections/*%2b*
    Disallow: /*/collections/*+*
    Disallow: /*/collections/*%2B*
    Disallow: /*/collections/*%2b*
    Disallow: /blogs/*+*
    Disallow: /blogs/*%2B*
    Disallow: /blogs/*%2b*
    Disallow: /*/blogs/*+*
    Disallow: /*/blogs/*%2B*
    Disallow: /*/blogs/*%2b*
    Disallow: /*?*oseid=*
    Disallow: /*preview_theme_id*
    Disallow: /*preview_script_id*
    Disallow: /policies/
    Disallow: /*/*?*ls=*&ls=*
    Disallow: /*/*?*ls%3D*%3Fls%3D*
    Disallow: /*/*?*ls%3d*%3fls%3d*
    Disallow: /search
    Disallow: /apple-app-site-association
    Disallow: /.well-known/shopify/monorail
    Disallow: /cdn/wpm/*.js
    Disallow: /services/login_with_shop
    Disallow: /collections/vendors*?*q=*
    Disallow: /collections/types*?*q=*
    Disallow: /collections/*?*constraint*
    Disallow: /collections/*/*
    Disallow: /collections/*?*filter*
    Disallow: /collections/*?*pf_*
    Disallow: /collections/*?*view*
    Disallow: /collections/*?*grid_list*
    Disallow: /collections/?page=*
    Disallow: /blogs/*/tagged/*
    Disallow: /*?amp*
    Disallow: /wpm*
    Disallow: /*?gh_*
    Disallow: /pages/landing-page/*
    
    User-agent: adsbot-google
    Disallow: /checkouts/
    Disallow: /checkout
    Disallow: /carts
    Disallow: /orders
    Disallow: /985628738/checkouts
    Disallow: /985628738/orders
    Disallow: /*?*oseid=*
    Disallow: /*preview_theme_id*
    Disallow: /*preview_script_id*
    Disallow: /cdn/wpm/*.js
    Disallow: /services/login_with_shop
    
    User-agent: Nutch
    Disallow: /
    
    User-agent: AhrefsBot
    Crawl-delay: 10
    Disallow: /a/downloads/-/*
    Disallow: /admin
    Disallow: /cart
    Disallow: /orders
    Disallow: /checkouts/
    Disallow: /checkout
    Disallow: /985628738/checkouts
    Disallow: /985628738/orders
    Disallow: /carts
    Disallow: /account
    Disallow: /collections/*sort_by*
    Disallow: /*/collections/*sort_by*
    Disallow: /collections/*+*
    Disallow: /collections/*%2B*
    Disallow: /collections/*%2b*
    Disallow: /*/collections/*+*
    Disallow: /*/collections/*%2B*
    Disallow: /*/collections/*%2b*
    Disallow: /blogs/*+*
    Disallow: /blogs/*%2B*
    Disallow: /blogs/*%2b*
    Disallow: /*/blogs/*+*
    Disallow: /*/blogs/*%2B*
    Disallow: /*/blogs/*%2b*
    Disallow: /*?*oseid=*
    Disallow: /*preview_theme_id*
    Disallow: /*preview_script_id*
    Disallow: /policies/
    Disallow: /*/*?*ls=*&ls=*
    Disallow: /*/*?*ls%3D*%3Fls%3D*
    Disallow: /*/*?*ls%3d*%3fls%3d*
    Disallow: /search
    Disallow: /apple-app-site-association
    Disallow: /.well-known/shopify/monorail
    Disallow: /cdn/wpm/*.js
    Disallow: /services/login_with_shop
    
    User-agent: AhrefsSiteAudit
    Crawl-delay: 10
    Disallow: /a/downloads/-/*
    Disallow: /admin
    Disallow: /cart
    Disallow: /orders
    Disallow: /checkouts/
    Disallow: /checkout
    Disallow: /985628738/checkouts
    Disallow: /985628738/orders
    Disallow: /carts
    Disallow: /account
    Disallow: /collections/*sort_by*
    Disallow: /*/collections/*sort_by*
    Disallow: /collections/*+*
    Disallow: /collections/*%2B*
    Disallow: /collections/*%2b*
    Disallow: /*/collections/*+*
    Disallow: /*/collections/*%2B*
    Disallow: /*/collections/*%2b*
    Disallow: /blogs/*+*
    Disallow: /blogs/*%2B*
    Disallow: /blogs/*%2b*
    Disallow: /*/blogs/*+*
    Disallow: /*/blogs/*%2B*
    Disallow: /*/blogs/*%2b*
    Disallow: /*?*oseid=*
    Disallow: /*preview_theme_id*
    Disallow: /*preview_script_id*
    Disallow: /policies/
    Disallow: /*/*?*ls=*&ls=*
    Disallow: /*/*?*ls%3D*%3Fls%3D*
    Disallow: /*/*?*ls%3d*%3fls%3d*
    Disallow: /search
    Disallow: /apple-app-site-association
    Disallow: /.well-known/shopify/monorail
    Disallow: /cdn/wpm/*.js
    Disallow: /services/login_with_shop
    
    User-agent: MJ12bot
    Crawl-delay: 10
    
    User-agent: Pinterest
    Crawl-delay: 1

    Sitemap: https://www.varley.com/sitemap.xml

Similar sites

Search preview

www.varley.com
Varley Official Online Store | Varley US
Varley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
varley71%Check
Varley US61%Check
city50%Check
Everyday50%Check
staycation50%Check
Shop46%Check
Store46%Check
New44%Check
Pants44%Check
summer43%Check
Show more keywords and terms

Automatically check varley.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions