Universalstandard.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
68% 
Page structure
79% 
Link structure
25% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
358.20 kB
Words
1476
Media files
53
Number of links
282 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Universal Standard | Plus Size and Inclusive Fashion from 00 - 40
The page title should be shorter than 580 pixels. It is 586 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Plus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.
The length of the meta description is perfect. (812 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.universalstandard.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPlus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.
viewportinitial-scale=1, width=device-width, height=device-height, viewport-fit=cover
google-site-verificationC6bEOhjj3JDYxOwSueqTiLIcO4S0gjwhHC5Be9DA7_E
shopify-digital-wallet/8384441/digital_wallets/dialog
shopify-checkout-api-token154921b4e8315bcb3dd9ad44bc4c8a6e
langen
twitter:cardsummary_large_image
twitter:titleUniversal Standard | Plus Size and Inclusive Fashion from 00 - 40
twitter:descriptionPlus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.
og:site_nameUniversal Standard
og:urlhttps://www.universalstandard.com/
og:titleUniversal Standard | Plus Size and Inclusive Fashion from 00 - 40
og:typewebsite
og:descriptionPlus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 1476 words. That's ok.
10.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1, width=device-width, height=device-height, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
46 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p/files/Linen__Main_Nav.jpg?v=1744053804No alt attribute provided
.../shop/files/LOOK_21_029.jpg?v=1744054424No alt attribute provided
...files/Linen_2__Main_Nav.jpg?v=1744053805No alt attribute provided
...files/Linen_3__Main_Nav.jpg?v=1744210059No alt attribute provided
...files/Linen_1__Main_Nav.jpg?v=1744053804No alt attribute provided
/cdn/shop/files/denim-nav.webp?v=1736814735No alt attribute provided
.../Skirts_Shorts_Main_Nav.jpg?v=1746739138No alt attribute provided
...op/files/fit-lib-denim.webp?v=1736814733No alt attribute provided
...les/Dresses_1__Main_Nav.jpg?v=1744053803No alt attribute provided
...les/Dresses_2__Main_Nav.jpg?v=1744053805No alt attribute provided
...es/Workwear_1__Main_Nav.jpg?v=1744053803No alt attribute provided
...es/Workwear_2__Main_Nav.jpg?v=1744053804No alt attribute provided
...files/Pants_1__Main_Nav.jpg?v=1744053805No alt attribute provided
...kirts_Shorts_Main_Nav_1.jpg?v=1746816334No alt attribute provided
.../files/Tops_1__Main_Nav.jpg?v=1744053805No alt attribute provided
.../files/Tops_2__Main_Nav.jpg?v=1744053805No alt attribute provided
...-4fbb-a4c2-cc69996b0bb6.jpg?v=1748625935No alt attribute provided
...files/Lounge_Main_NAV-1.jpg?v=1748380147No alt attribute provided
...thleisure_1__Main_Nav-1.jpg?v=1744053804No alt attribute provided
.../Athleisure_1__Main_Nav.jpg?v=1744053805No alt attribute provided
...iles/Intimates_Main_NAV.jpg?v=1748625935No alt attribute provided
...es/Intimates_Main_NAV-1.jpg?v=1748625935No alt attribute provided
...s/Outerwear_1__Main_Nav.jpg?v=1744053803No alt attribute provided
...s/Outerwear_2__Main_Nav.jpg?v=1744053803No alt attribute provided
...les/Final_Few_Nav_Image.jpg?v=1741190655No alt attribute provided
...ue_White_Stripe_001_082.jpg?v=1732733251No alt attribute provided
...Beige_001_001.jpg?v=1745598390&width=800No alt attribute provided
...-d8d7fd31add5.jpg?v=1720811662&width=800No alt attribute provided
...-561af8c7a19b.jpg?v=1749048026&width=300UltimateS Super Full Coverage High Rise Brief - Black
...-561af8c7a19b.jpg?v=1749048026&width=300UltimateS Super Full Coverage High Rise Brief - Black
...rd_Shot16-052.jpg?v=1746630587&width=300UltimateS Super Full Coverage High Rise Brief - Cassis
...rd_SHOT22-090.jpg?v=1746633921&width=300UltimateS Super Full Coverage High Rise Brief - Sage
...rd_SHOT34-018.jpg?v=1746636716&width=300UltimateS Super Full Coverage High Rise Brief - Spice
...mbnail.0000000000_1000x.jpg?v=1750100302No alt attribute provided
...mbnail.0000000000_1000x.jpg?v=1750100413No alt attribute provided
...uth_of_France.jpg?v=1749842803&width=800No alt attribute provided
...es/Copenhagen.jpg?v=1749842803&width=800No alt attribute provided
...es/Palm_Beach.jpg?v=1749842803&width=800No alt attribute provided
.../files/London.jpg?v=1749842803&width=800No alt attribute provided
...les/Nantucket.jpg?v=1749842803&width=800No alt attribute provided
.../Buenos_Aires.jpg?v=1749842803&width=800No alt attribute provided
...s/Puerto_Rico.jpg?v=1749842803&width=800No alt attribute provided
...es/Charleston.jpg?v=1749842803&width=800No alt attribute provided
...-31a15d59637a.jpg?v=1749661471&width=800No alt attribute provided
...-7d581dbbad8e.jpg?v=1749661472&width=800No alt attribute provided
..._Promo_Slider.jpg?v=1748966604&width=800No alt attribute provided
..._Promo_Slider.jpg?v=1748966604&width=800No alt attribute provided
...-49aa-97a1-473dadcd3a3c.jpg?v=1746643559No alt attribute provided
...inen_Homepage_Desktop_3.jpg?v=1744056069No alt attribute provided
...les/Block_Three_Desktop.jpg?v=1742508008No alt attribute provided
.../about-home.webp?v=1736280135&width=2000No alt attribute provided
Video URLWidthHeight
...2d0fed1.SD-480p-1.2Mbps-49498591.mp4?v=0
...7e9c6cc.HD-720p-1.6Mbps-49498748.mp4?v=0

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Shop The Spotlight
H2 Be in the Know
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/collections/summer-diariesSummer Diaries: Shop Your Dream Getaway
/collections/laurel-canyonJust Dropped: Laurel Canyon - A Bohemian Escape
/collections/stretch-linen-the...Lightweight layers ahead. Shop the Linen Collection
/collections/newFREE Shipping. FAST Returns. Sizes 00-40.
/accountSign In
A-TITLE account
/A-TITLE homepage
/collections/newNew
/collections/laurel-canyonSubdomain Spotlight
/collections/laurel-canyonSubdomain Spotlight On:
/collections/welcomeSubdomain Best-Sellers
/collections/fit-libertySubdomain Fit Liberty
/collections/laurel-canyonSubdomain Laurel Canyon
/collections/effortless-summer...Subdomain Effortless Summer Styles
/collections/stretch-linen-the...Subdomain The Getaway Drop
/collections/beach-coverupsSubdomain Coverups
/collections/breton-stripeSubdomain Breton Stripe
/collections/chambraySubdomain Chambray
/collections/the-august-collec...Subdomain Shop New Styles
/collections/beach-coverupsSubdomain Shop Coverups: Sizes 00-40
/collections/stretch-linenLinen
/collections/stretch-linenAll Linen: 00-40
/collections/dresses-linenSubdomain Linen Dresses
/collections/tops-linenSubdomain Linen Shirts
/collections/bottoms-linenSubdomain Linen Bottoms
/collections/linen-jacketsSubdomain Linen Jackets
/collections/stretch-linen-exp...Subdomain Explore the Linen Drops
/collections/stretch-linen-the...Subdomain The Refined Drop
/collections/stretch-linen-the...Subdomain The Tailored Drop
/collections/stretch-linen-the...Subdomain Text duplicate The Getaway Drop
/collections/stretch-linenSubdomain Linen: The Getaway Drop
/collections/stretch-linen-the...Subdomain Linen: The Tailored Drop
/collections/stretch-linen-the...Subdomain Linen: The Refined Drop
/pages/collections-listing/den...Subdomain Denim
/pages/collections-listing/den...Subdomain All Denim: Sizes 00-40
/collections/new-denimSubdomain New Denim
/collections/denim-best-sellersSubdomain Best-Selling Denim
/collections/shorts-skirts-denimSubdomain Denim Shorts & Skirts
/collections/straight-denimSubdomain Straight Leg Jeans
/collections/relaxed-denimSubdomain Relaxed Jeans
/collections/skinny-denimSubdomain Skinny Jeans
/collections/bootcut-and-flare...Subdomain Bootcut & Flare Jeans
/collections/trouser-wide-leg-...Subdomain Trouser & Wide Leg Jeans
/collections/clothing-denimSubdomain Denim Clothing
/collections/new-denimSubdomain Shop New Denim: Sizes 00-40
/collections/shorts-skirts-denimSubdomain Denim Shorts & Skirts: Sizes 00-40
/collections/fit-liberty-denimSubdomain Fit Liberty Denim
/collections/dressesDresses
/collections/dressesAll Dresses: Sizes 00-40
/collections/dresses-jumpsuits...Subdomain Best-Selling Dresses
/collections/everyday-dressesSubdomain Everyday Dresses
/collections/linen-dressesSubdomain Text duplicate Linen Dresses
/collections/seasonal-dressesSubdomain Seasonal Dresses
/collections/workwear-dresses-...Subdomain Workwear Dresses
/collections/dresses-liquid-je...Subdomain Liquid Jersey Dresses
/collections/jumpsuitsSubdomain Jumpsuits
/collections/the-geneva-dressSubdomain The Geneva Dress
/collections/dressesSubdomain Shop Dresses: Sizes 00-40
/collections/jumpsuitsSubdomain Shop Jumpsuits: Sizes 00-40.
/collections/workwearWorkwear
/collections/workwearAll Workwear: Sizes 00-40
/collections/workwear-best-sel...Subdomain Best-Selling Workwear
/collections/ponte-suitingSubdomain Ponte Suiting
/collections/blazers-workwearSubdomain Blazers
/collections/dresses-workwear-2Subdomain Text duplicate Workwear Dresses
/collections/bottoms-workwearSubdomain Workwear Bottoms
/collections/tops-workwearSubdomain Workwear Tops
/collections/linen-suitingSubdomain Linen Suiting
/collections/workwearSubdomain Shop Workwear: Sizes 00-40
/collections/fit-liberty-jacke...Subdomain Text duplicate Shop Workwear: Sizes 00-40
/pages/collections-listing/pan...Pants & Bottoms
/pages/collections-listing/pan...All Pants & Bottoms: Sizes 00-40
/collections/bottoms-best-sellersSubdomain Best-Selling Bottoms
/collections/shortsSubdomain Shorts
/collections/ponte-pantsSubdomain Ponte Pants
/collections/skirtsSubdomain Skirts
/collections/casual-pantsSubdomain Casual Pants
/collections/trouser-wide-leg-...Subdomain Trousers & Wide Leg Pants
/collections/stephanie-pantsSubdomain The Stephanie Pants
/collections/athleisure-pantsSubdomain Athleisure Pants
/collections/linen-pantsSubdomain Text duplicate Linen Bottoms
/collections/pants-leggingsSubdomain Shop Bottoms: Sizes 00-40
/collections/shortsSubdomain Shop Shorts: Sizes 00-40
/collections/topsTops
/collections/topsThe Tops Shop: Sizes 00-40
/collections/tops-best-sellersSubdomain Best-Selling Tops
/collections/t-shirtsSubdomain Tees
/collections/tanksSubdomain Tanks
/collections/blousesSubdomain Blouses
/collections/sweatersSubdomain Sweaters & Knits
/collections/liquid-jersey-topsSubdomain Liquid Jersey Tops
/collections/button-upsSubdomain Button-Down Shirts
/collections/sweatshirt-topsSubdomain Sweatshirts
/collections/foundation-topsSubdomain Foundation Layering Tops
/collections/linen-tops-shopSubdomain Linen Tops
/collections/topsSubdomain Shop Tops in Sizes 00-40
/collections/fit-liberty-topsSubdomain Fit Liberty Tops
/collections/all-lounge-intimatesSubdomain Lounge
/collections/all-lounge-intimatesSubdomain All Loungewear: Sizes 00-40.
/collections/lounge-intimates-...Subdomain Lounge Best-Sellers
/collections/lounge-intimates-...Subdomain Basics
/collections/dresses-loungewearSubdomain Nighties & Jumpsuits
/collections/bottoms-loungewearSubdomain Loungewear Bottoms
/collections/tops-loungewearSubdomain Loungewear Tops
/collections/pajama-sets-loung...Subdomain Loungewear Sets
/collections/foundation-lounge...Subdomain Foundation
/collections/all-lounge-intimatesSubdomain Shop Loungewear: Sizes 00-40
/collections/all-lounge-intimatesSubdomain Text duplicate Shop Loungewear: Sizes 00-40
/collections/athleisureAthleisure
/collections/athleisureAll Athleisure: Sizes 00-40
/collections/athleisure-best-s...Subdomain Best-Selling Athleisure
/collections/next-to-naked-ath...Subdomain Next-to-Naked Collection
/collections/travelknitSubdomain TravelKnit Collection
/collections/leggings-athleisureSubdomain Leggings
/collections/joggers-and-sweat...Subdomain Sweatpants
/collections/dresses-bodysuits...Subdomain Bodysuits & Dresses
/collections/tops-tanks-athlei...Subdomain Tops & Tanks
/collections/hoodies-and-sweat...Subdomain Hoodies & Sweatshirts
/collections/shorts-athleisureSubdomain Text duplicate Shorts
/collections/athleisureSubdomain Shop Athleisure: Sizes 00-40
/collections/travelknitSubdomain Shop TravelKnit: Sizes 00-40
/collections/intimatesUnderwear
/collections/intimatesAll Underwear: 00-40
/collections/intimates-embodySubdomain Text duplicate Underwear
/collections/brasSubdomain Bras
/collections/intimates-bundlesSubdomain Underwear Bundles - Save 20%
/collections/intimatesSubdomain Shop Intimates: Sizes 00-40
/collections/intimates-embodySubdomain Underwear designed for all day wear. Sizes 00-40
/collections/outerwear-shopOuterwear
/collections/outerwear-shopAll Outerwear: Sizes 00-40
/collections/outerwear-best-se...Subdomain Best-Selling Outerwear
/collections/jacketsSubdomain Jackets
/collections/peacoats-jacketsSubdomain Coats
/collections/vestsSubdomain Vests
/collections/trench-coatsSubdomain Trench Coats
/collections/fashion-blazersSubdomain Fashion Blazers
/collections/puffersSubdomain Puffers
/collections/outerwear-shopSubdomain Shop Outerwear: Sizes 00-40
/collections/fit-liberty-jacke...Subdomain Fit Liberty Jackets
/collections/final-fewSALE
/collections/final-fewSale
/collections/final-fewSubdomain Final Few - up to 60% off
/collections/68-denimSubdomain $68 Denim
/pages/outfits/roya-outfitSubdomain Roya Outfit - Save 20%
/pages/outfits/outfit-of-the-m...Subdomain Beach Outfit - Save 20%
/collections/final-fewSubdomain Final Few - Save up to 60%
/pages/outfits/outfit-of-the-m...Subdomain Text duplicate Beach Outfit - Save 20%
/collections/newText duplicate New
/collections/liquid-jerseyLiquid Jersey
/collections/welcomeBest Sellers
/collections/newNew Arrivals
/accountCreate an Account
/Anchor Customer Service
https://universalstandard.happ...External Subdomain Returns & Exchanges
/pages/help-center?hcUrl=/en-USSubdomain Help Center
/collections/newText duplicate New
/collections/welcomeSubdomain Text duplicate Best-Sellers
/collections/fit-libertySubdomain Text duplicate Fit Liberty
/collections/laurel-canyonSubdomain Text duplicate Laurel Canyon
/collections/effortless-summer...Subdomain Text duplicate Effortless Summer Styles
/collections/stretch-linen-the...Subdomain Text duplicate The Getaway Drop
/collections/beach-coverupsSubdomain Text duplicate Coverups
/collections/breton-stripeSubdomain Text duplicate Breton Stripe
/collections/chambraySubdomain Text duplicate Chambray
/collections/dresses-linenSubdomain Text duplicate Linen Dresses
/collections/tops-linenSubdomain Text duplicate Linen Shirts
/collections/bottoms-linenSubdomain Text duplicate Linen Bottoms
/collections/linen-jacketsSubdomain Text duplicate Linen Jackets
/collections/stretch-linen-exp...Subdomain Text duplicate Explore the Linen Drops
/collections/stretch-linen-the...Subdomain Text duplicate The Refined Drop
/collections/stretch-linen-the...Subdomain Text duplicate The Tailored Drop
/collections/stretch-linen-the...Subdomain Text duplicate The Getaway Drop
/collections/new-denimSubdomain Text duplicate New Denim
/collections/denim-best-sellersSubdomain Text duplicate Best-Selling Denim
/collections/shorts-skirts-denimSubdomain Text duplicate Denim Shorts & Skirts
/collections/straight-denimSubdomain Text duplicate Straight Leg Jeans
/collections/relaxed-denimSubdomain Text duplicate Relaxed Jeans
/collections/skinny-denimSubdomain Text duplicate Skinny Jeans
/collections/bootcut-and-flare...Subdomain Text duplicate Bootcut & Flare Jeans
/collections/trouser-wide-leg-...Subdomain Text duplicate Trouser & Wide Leg Jeans
/collections/clothing-denimSubdomain Text duplicate Denim Clothing
/collections/dresses-jumpsuits...Subdomain Text duplicate Best-Selling Dresses
/collections/everyday-dressesSubdomain Text duplicate Everyday Dresses
/collections/linen-dressesSubdomain Text duplicate Linen Dresses
/collections/seasonal-dressesSubdomain Text duplicate Seasonal Dresses
/collections/workwear-dresses-...Subdomain Text duplicate Workwear Dresses
/collections/dresses-liquid-je...Subdomain Text duplicate Liquid Jersey Dresses
/collections/jumpsuitsSubdomain Text duplicate Jumpsuits
/collections/the-geneva-dressSubdomain Text duplicate The Geneva Dress
/collections/workwear-best-sel...Subdomain Text duplicate Best-Selling Workwear
/collections/ponte-suitingSubdomain Text duplicate Ponte Suiting
/collections/blazers-workwearSubdomain Text duplicate Blazers
/collections/dresses-workwear-2Subdomain Text duplicate Workwear Dresses
/collections/bottoms-workwearSubdomain Text duplicate Workwear Bottoms
/collections/tops-workwearSubdomain Text duplicate Workwear Tops
/collections/linen-suitingSubdomain Text duplicate Linen Suiting
/collections/bottoms-best-sellersSubdomain Text duplicate Best-Selling Bottoms
/collections/shortsSubdomain Text duplicate Shorts
/collections/ponte-pantsSubdomain Text duplicate Ponte Pants
/collections/skirtsSubdomain Text duplicate Skirts
/collections/casual-pantsSubdomain Text duplicate Casual Pants
/collections/trouser-wide-leg-...Subdomain Text duplicate Trousers & Wide Leg Pants
/collections/stephanie-pantsSubdomain Text duplicate The Stephanie Pants
/collections/athleisure-pantsSubdomain Text duplicate Athleisure Pants
/collections/linen-pantsSubdomain Text duplicate Linen Bottoms
/collections/tops-best-sellersSubdomain Text duplicate Best-Selling Tops
/collections/t-shirtsSubdomain Text duplicate Tees
/collections/tanksSubdomain Text duplicate Tanks
/collections/blousesSubdomain Text duplicate Blouses
/collections/sweatersSubdomain Text duplicate Sweaters & Knits
/collections/liquid-jersey-topsSubdomain Text duplicate Liquid Jersey Tops
/collections/button-upsSubdomain Text duplicate Button-Down Shirts
/collections/sweatshirt-topsSubdomain Text duplicate Sweatshirts
/collections/foundation-topsSubdomain Text duplicate Foundation Layering Tops
/collections/linen-tops-shopSubdomain Text duplicate Linen Tops
/collections/lounge-intimates-...Subdomain Text duplicate Lounge Best-Sellers
/collections/lounge-intimates-...Subdomain Text duplicate Basics
/collections/dresses-loungewearSubdomain Text duplicate Nighties & Jumpsuits
/collections/bottoms-loungewearSubdomain Text duplicate Loungewear Bottoms
/collections/tops-loungewearSubdomain Text duplicate Loungewear Tops
/collections/pajama-sets-loung...Subdomain Text duplicate Loungewear Sets
/collections/foundation-lounge...Subdomain Text duplicate Foundation
/collections/athleisure-best-s...Subdomain Text duplicate Best-Selling Athleisure
/collections/next-to-naked-ath...Subdomain Text duplicate Next-to-Naked Collection
/collections/travelknitSubdomain Text duplicate TravelKnit Collection
/collections/leggings-athleisureSubdomain Text duplicate Leggings
/collections/joggers-and-sweat...Subdomain Text duplicate Sweatpants
/collections/dresses-bodysuits...Subdomain Text duplicate Bodysuits & Dresses
/collections/tops-tanks-athlei...Subdomain Text duplicate Tops & Tanks
/collections/hoodies-and-sweat...Subdomain Text duplicate Hoodies & Sweatshirts
/collections/shorts-athleisureSubdomain Text duplicate Shorts
/collections/intimates-embodySubdomain Text duplicate Underwear
/collections/brasSubdomain Text duplicate Bras
/collections/intimates-bundlesSubdomain Text duplicate Underwear Bundles - Save 20%
/collections/outerwear-best-se...Subdomain Text duplicate Best-Selling Outerwear
/collections/jacketsSubdomain Text duplicate Jackets
/collections/peacoats-jacketsSubdomain Text duplicate Coats
/collections/vestsSubdomain Text duplicate Vests
/collections/trench-coatsSubdomain Text duplicate Trench Coats
/collections/fashion-blazersSubdomain Text duplicate Fashion Blazers
/collections/puffersSubdomain Text duplicate Puffers
/collections/final-fewSubdomain Text duplicate Final Few - up to 60% off
/collections/68-denimSubdomain Text duplicate $68 Denim
/pages/outfits/roya-outfitSubdomain Text duplicate Roya Outfit - Save 20%
/pages/outfits/outfit-of-the-m...Subdomain Text duplicate Beach Outfit - Save 20%
/accountAccount
/pages/wishlistWishlist
https://universalstandard.happ...External Subdomain Returns + Exchanges
/collections/newFree Shipping & Fast Returns
/collections/newStart Shopping
/policies/privacy-policyPrivacy Policy
/policies/terms-of-serviceTerms of Service
/collections/summer-diariesNo Text
/collections/summer-diariesNo Text
/collections/south-of-france-s...No Text
/collections/copenhagen-summer...No Text
/collections/palm-beach-summer...No Text
/collections/london-summer-dia...No Text
/collections/nantucket-summer-...No Text
/collections/buenos-aires-summ...No Text
/collections/puerto-rico-summe...No Text
/collections/charleston-summer...No Text
/collections/summer-shopNo Text
/collections/stretch-linen-exp...No Text
/collections/laurel-canyonNo Text
/collections/beachNo Text
/collections/laurel-canyonNo Text
/collections/stretch-linenNo Text
/pages/collections-listing/den...No Text
/pages/about-us?view=about-usLearn More
https://www.facebook.com/unive...New window External Subdomain No Text
https://www.tiktok.com/@univer...New window External Subdomain No Text
https://www.instagram.com/univ...New window External Subdomain No Text
https://www.pinterest.com/univ...New window External Subdomain No Text
/pages/help-centerHelp Center Learn More
/pages/our-storyOur Story
/pages/find-my-sizeOur Size Philosophy
/collections/fit-libertyText duplicate Fit Liberty
/pages/fit-liberty-faqFit Liberty FAQ
/blogs/us-journalUS Journal
https://www.faire.com/embed/bw...External Subdomain Wholesale
/pages/help-centerText duplicate Help Center
https://universalstandard.happ...External Subdomain Text duplicate Returns & Exchanges
https://universalstandard.happ...External Subdomain Fit Liberty Exchange
https://universal-standard.pri...External Subdomain Do Not Sell My Info
/pages/pose-with-usPose with US
/accountMy Account
/products/digital-gift-cardGift Cards
https://connect.studentbeans.c...External Subdomain US: Students & Graduates
https://connect.studentbeans.c...External Subdomain US: Exclusive Discounts
https://connect.studentbeans.c...External Subdomain CA: Students & Graduates
https://connect.studentbeans.c...External Subdomain CA: Exclusive Discounts
/pages/find-my-sizeFind My Size
/pages/size-guidesSize Chart
/policies/privacy-policyText duplicate Privacy Policy
/pages/accessibility-1Accessibility
/policies/terms-of-serviceTerms Of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.universalstandard.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (358 kB).

HTTP Response Header

NameValue
dateThu, 19 Jun 2025 04:37:11 GMT
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servercloudflare
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External factors

This website has excellent links from other websites.
This page has backlinks from 603 referring domains.
This page has 2,379 backlinks.
This page has backlinks from 466 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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Disallow: */collections/*filter*&*filter*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.universalstandard.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /8384441/checkouts
Disallow: /8384441/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
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Disallow: /orders
Disallow: /checkouts/
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Disallow: /8384441/orders
Disallow: /carts
Disallow: /account
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.universalstandard.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
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Disallow: /admin
Disallow: /cart
Disallow: /orders
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Disallow: /8384441/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Sitemap: https://www.universalstandard.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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www.universalstandard.com
Universal Standard | Plus Size and Inclusive Fashion from 00 - 40
Plus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universal59%Check
Standard59%Check
Universal Standard59%Check
Size Inclusive51%Check
Fit48%Check
Returns46%Check
Shipping46%Check
FREE46%Check
Free Shipping46%Check
Straight46%Check
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