Express.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
36.20 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Express - Men's & Women's Clothing
The length of the page title is perfect. (329 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportuser-scalable=no, initial-scale=1.0, maximum-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
google-site-verificationaGYjj4jS9EUNt4XVhDewSqSwYr8M6VsUEfPkvqqL6Jk
y_keyd5a6e9538da0ebdb
msvalidate.01A7984A881ABCA8997BF14BC20D92DD92
robotsnoodp,noydir,index,follow
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "user-scalable=no, initial-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.

Found links on this page

No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.express.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html
etagW/"6881bd96-81aa"
detidW-GO0000:0:0:0:0:0:46:00:0
locidnew-g-0b76d6bfebe8-idx-nst
srvoctet46
x-browser-hostwww.express.com
x-docroot/mnt/gcs
x-docroot-subdir/prodgreen-www-site
x-processed-by-locationnest
x-uri/prodgreen-www-site/nest/desktop/default/index.html
x-www_clusterprodgreen
tls-fingerprint
x-akamai-transformed9 11746 0 pmb=mTOE,2mRUM,2
content-encodinggzip
expiresThu, 24 Jul 2025 08:27:49 GMT
cache-controlmax-age=0, no-cache
pragmano-cache
dateThu, 24 Jul 2025 08:27:49 GMT
content-length13605
varyAccept-Encoding
set-cookie43 Characters
server-timingcdn-cache; desc=HIT
link<https://cdn.trackjs.com>;rel="preconnect",<https://na-library.klarnaservices.com>;rel="preconnect",<https://www.googletagmanager.com>;rel="preconnect",<https://cdn.jsdelivr.net>;rel="preconnect",<https://cdn.cookielaw.org>;rel="preconnect",<https://gs.nmgassets.com>;rel="preconnect",<https://p.teads.tv>;rel="preconnect",<https://irxcm.com>;rel="preconnect",<https://js.adsrvr.org>;rel="preconnect"
akamai-grn0.cfd5ce17.1753345668.51efc03c
dma
x-locationDE,BY
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,373 referring domains.
This page has 10,837 backlinks.
This page has backlinks from 1,101 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /blog/wp-admin/
Disallow: /static/
Disallow: /checkout/
Disallow: /check-out/
Disallow: /user/
Disallow: /account/
Disallow: /catalog/gadgets/
Disallow: /browse/gadgets/
Disallow: /coupons/
Disallow: /mobile/
Disallow: /clothing/*Dump*
Disallow: /clothing/*dump*
Disallow: /clothing/*Root*
Disallow: /clothing/*root*
Disallow: /content/express/
Disallow: /login?*

Crawl-delay: 2
Sitemap: https://www.express.com/siteindex.xml

Disallow: /browse/page.jsp?page=/browse/gadgets/gift-card-balance.jsp
Disallow: /browse/actions/twitter-share-submit.jsp
#Disallow: /twitter-share-submit.jsp

User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Express23%Check
Women11%Check
Clothing11%Check
Men's Women's Clothing11%Check

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