Universalfurniture.com - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
88% 
Page structure
58% 
Link structure
25% 
Server
64% 
External factors
100% 
SEO Score
Response time
2.20 s
File size
113.20 kB
Words
684
Media files
55
Number of links
205 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Explore Home | Universal Furniture
The length of the page title is perfect. (312 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. Universal Explore Home | Explore Home
The length of the meta description is perfect. (888 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.universalfurniture.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordshome decor, youth furnishings, home furniture, modern furniture, universal furniture, paula deen furniture, modern decor, modern furnishings, sofa, couches, chairs, dining tables, kitchen tables, dinning furniture, bedroom furniture, beds, king beds, upholstered beds, living room furniture, living room, cottage furniture, upholstery
descriptionUniversal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. Universal Explore Home | Explore Home
robotsindex,follow,noodp,noydir
p:domain_verify32b656bb5647c9f34d7e849e384c9431
langen-us
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 684 words. That's ok.
19.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ides/2024/desktop/12/Avaline-Desktop.jpgcurate energizing spaces
...024/desktop/12/Griffith-Park-Desktop.jpgcurate energizing spaces
...024/desktop/12/Special-Order-Desktop.jpgcurate energizing spaces
...s/2024/desktop/12/New-Modern-Desktop.jpgcurate energizing spaces
...ides/2024/desktop/12/Avaline-Desktop.jpgcurate energizing spaces
...024/desktop/12/Griffith-Park-Desktop.jpgcurate energizing spaces
...024/desktop/12/Special-Order-Desktop.jpgcurate energizing spaces
...s/2024/desktop/12/New-Modern-Desktop.jpgcurate energizing spaces

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Elevated Living
H2 Timeless Design
H2 Design Your Dream
H2 Warm Up The Room
H2 Elevated Living Duplicate text
H2 Timeless Design Duplicate text
H2 Design Your Dream Duplicate text
H2 Warm Up The Room Duplicate text
H2 Modern function. Practical luxury. Upscale design. Whole home furnishings for how you live today.
H2 Cozy and Sophisticated
H2 The Envy of Entertaining
H2 Wind down in comfort
H2 Follow us @UniversalFurn
H2 Shop Now
H2 Shop Now Duplicate text
H2 Shop Now Duplicate text
H2 Shop Now Duplicate text
H2 FEATURED IN
H2 FEATURED IN Duplicate text
H3 Now Available
H3 Available Now
H3 Custom Upholstery
H3 Now Available Duplicate text
H3 Now Available Duplicate text
H3 Available Now Duplicate text
H3 Custom Upholstery Duplicate text
H3 Now Available Duplicate text
H3 Shop Bedroom
H3 Shop Dining
H3 Shop Living
H3 Special Order Upholstery
H3 In Stock
H3 Dining Tables
H3 Sale Items
H4 Modern Function. Practical Luxury. Upscale Design.
H4 MODERN FUNCTION. PRACTICAL LUXURY. UPSCALE DESIGN.
H4 ABOUT US
H4 RESOURCES
H4 RETAILERS
H4 CUSTOMER CARE
H4 LET'S KEEP IN TOUCH
H4 B2B STOREFRONT LOGIN
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/retailersFind A Retailer
/instockShop In-Stock Items
/A-TITLE Universal Explore Home
/instockIn Stock
/instocksoonIn Stock Soon
/furniture/salefurniture/saleSale
/furniture/bedroomBedroom
A-TITLE Bedroom
/furniture/bedroom/armoiresArmoires
/furniture/bedroom/bedsBeds
/specialorder?category=BedsSpecial Order Beds
/furniture/bedroom/benches ott...Benches, Ottomans and Stools
/furniture/bedroom/chestsChests
/furniture/bedroom/dressersDressers
/furniture/bedroom/mirrorsMirrors
/furniture/bedroom/nightstandsNightstands
/furniture/bedroom/spot tablesSpot Tables
/furniture/living roomLiving
A-TITLE Living
/furniture/living room/benches...Text duplicate Benches, Ottomans and Stools
/furniture/living room/chairsChairs
/furniture/living room/chestsText duplicate Chests
/furniture/living room/cocktai...Cocktail Tables
/furniture/living room/consolesConsoles
/furniture/living room/credenz...Credenzas and Chests
/furniture/living room/end tab...End Tables and Side Tables
/furniture/living room/loveseatsLoveseats
/furniture/living room/motionMotion
/furniture/living room/pillowsPillows
/furniture/living room/sectionalsSectionals
/furniture/living room/shelvingShelving
/furniture/living room/sofasSofas
/furniture/living room/spot ta...Text duplicate Spot Tables
/furniture/dining roomDining
A-TITLE Dining
/furniture/dining room/bar car...Bar Carts & Cabinets
/furniture/dining room/credenz...Text duplicate Credenzas and Chests
/furniture/dining room/dining ...Dining Seating
/furniture/dining room/dining ...Dining Tables
/furniture/dining room/shelvingText duplicate Shelving
/furniture/officeOffice
A-TITLE Office
/furniture/office/desk chairsDesk Chairs
/furniture/office/desksDesks
/furniture/office/shelvingText duplicate Shelving
/motionText duplicate Motion
/collection/coastal living out...Coastal Living Outdoor
/collection/escape-coastal liv...Escape
/collection/getaway coastal li...Getaway
/collection/weekender coastal ...Weekender
/mirandakerrhomeMiranda Kerr Home
A-TITLE Miranda Kerr Home
/collection/love. joy. bliss.-...Love. Joy. Bliss.
/collection/tranquility - mira...Tranquility
/subcollection/modern/modern o...Modern Origins
/subcollection/modern/new modernNew Modern
/subcollection/modern/nomadNomad
/subcollection/modern/sable & ...Sable & Desert
/collection/avalineAvaline
/collection/coalesceCoalesce
/collection/dwellDwell
/collection/erinn v x universalErinn V x Universal
/collection/griffith parkGriffith Park
/collection/midtownMidtown
/collection/modern farmhouseModern Farmhouse
/collection/new louNew Lou
/collection/playlistPlaylist
/collection/summer hillSummer Hill
/collection/summer hill - fren...Summer Hill French Gray
/instockIN STOCK
A-TITLE In Stock
/upholstery-programs/Learn More
A-TITLE Learn More About All Upholstery Programs
/upholstery-programs/Text duplicate Learn More
A-TITLE Learn More About Special Order
/specialorder?category=BedsText duplicate Beds
A-TITLE Special Order Beds
/specialorder?category=Benches...Text duplicate Benches, Ottomans and Stools
A-TITLE Special Order Benches, Ottomans and Stools
/specialorder?category=ChairsText duplicate Chairs
A-TITLE Special Order Chairs
/specialorder?category=Desk Ch...Text duplicate Desk Chairs
A-TITLE Special Order Desk Chairs
/specialorder?category=Dining ...Text duplicate Dining Seating
A-TITLE Special Order Dining Seating
/specialorder?category=LoveseatsText duplicate Loveseats
A-TITLE Special Order Loveseats
/specialorder?category=MotionText duplicate Motion
A-TITLE Special Order Motion
/specialorder?category=PillowsText duplicate Pillows
A-TITLE Special Order Pillows
/specialorder?category=SectionalsText duplicate Sectionals
A-TITLE Special Order Sectionals
/specialorder?category=SofasText duplicate Sofas
A-TITLE Special Order Sofas
/upholstery-programs/Text duplicate Learn More
A-TITLE Learn More About U | Choose Programs
/uchoose/classicClassic
A-TITLE Shop Classic U | Choose
/uchoose/modernModern
A-TITLE Shop Modern U | Choose
/uchoose/motionText duplicate Motion
A-TITLE Shop Motion U | Choose
/uchoose/ottomanOttoman
A-TITLE Shop Ottoman U | Choose
/upholstery-programs/Text duplicate Learn More
A-TITLE Learn More About Ready To Ship
/upholstery?category=BedsText duplicate Beds
A-TITLE Ready to Ship Beds
/upholstery?category=Benches O...Text duplicate Benches, Ottomans and Stools
A-TITLE Ready to Ship Benches, Ottomans and Stools
/upholstery?category=ChairsText duplicate Chairs
A-TITLE Ready to Ship Chairs
/upholstery?category=MotionText duplicate Motion
A-TITLE Ready to Ship Motion
/upholstery?category=SectionalsText duplicate Sectionals
A-TITLE Ready to Ship Sectionals
/upholstery?category=SofasText duplicate Sofas
A-TITLE Ready to Ship Sofas
/fabricsFabrics
/sunbrellaSunbrella Fabrics
/insideoutInside Out
/leatherLeathers
/legfinishandnailtrimFinish and Nail Heads
/comordersCOM Program
/private-collection/montclairMontclair
A-TITLE Montclair
/private-collection/oasis- coa...Oasis Coastal Living Home Collection
A-TITLE Oasis- Coastal Living Home Collection
/outdoor-furnitureShop All Outdoor
A-TITLE Shop All Outdoor
/outdoor-furniture?category=Be...Outdoor Benches, Ottomans and Stools
A-TITLE Outdoor Benches, Ottomans and Stools
/outdoor-furniture?category=Ch...Outdoor Chairs
A-TITLE Outdoor Chairs
/outdoor-furniture?category=Co...Outdoor Cocktail Tables
A-TITLE Outdoor Cocktail Tables
/outdoor-furniture?category=Co...Outdoor Consoles
A-TITLE Outdoor Consoles
/outdoor-furniture?category=Di...Outdoor Dining Seating
A-TITLE Outdoor Dining Seating
/outdoor-furniture?category=Di...Outdoor Dining Tables
A-TITLE Outdoor Dining Tables
/outdoor-furniture?category=En...Outdoor End Tables and Side Tables
A-TITLE Outdoor End Tables and Side Tables
/outdoor-furniture?category=Lo...Outdoor Loveseats
A-TITLE Outdoor Loveseats
/outdoor-furniture?category=SofasOutdoor Sofas
A-TITLE Outdoor Sofas
/outdoorcareOutdoor Care & Maintenance
A-TITLE Outdoor Care & Maintenance
/tothetradeLearn More about To The Trade
/joinSign-Up
A-TITLE Sign Up
/account/loginNofollow Login
A-TITLE Login
/retailersStores
/furniture/bedroom/armoiresText duplicate Armoires
/furniture/bedroom/bedsText duplicate Beds
/specialorder?category=BedsText duplicate Special Order Beds
/furniture/bedroom/benches ott...Text duplicate Benches, Ottomans and Stools
/furniture/bedroom/chestsText duplicate Chests
/furniture/bedroom/dressersText duplicate Dressers
/furniture/bedroom/mirrorsText duplicate Mirrors
/furniture/bedroom/nightstandsText duplicate Nightstands
/furniture/bedroom/spot tablesText duplicate Spot Tables
/furniture/dining room/bar car...Text duplicate Bar Carts & Cabinets
/furniture/dining room/credenz...Text duplicate Credenzas and Chests
/furniture/dining room/dining ...Text duplicate Dining Seating
/furniture/dining room/dining ...Text duplicate Dining Tables
/furniture/dining room/shelvingText duplicate Shelving
/furniture/living room/benches...Text duplicate Benches, Ottomans and Stools
/furniture/living room/chairsText duplicate Chairs
/furniture/living room/chestsText duplicate Chests
/furniture/living room/cocktai...Text duplicate Cocktail Tables
/furniture/living room/consolesText duplicate Consoles
/furniture/living room/credenz...Text duplicate Credenzas and Chests
/furniture/living room/end tab...Text duplicate End Tables and Side Tables
/furniture/living room/loveseatsText duplicate Loveseats
/furniture/living room/motionText duplicate Motion
/furniture/living room/pillowsText duplicate Pillows
/furniture/living room/sectionalsText duplicate Sectionals
/furniture/living room/shelvingText duplicate Shelving
/furniture/living room/sofasText duplicate Sofas
/furniture/living room/spot ta...Text duplicate Spot Tables
/furniture/office/desk chairsText duplicate Desk Chairs
/furniture/office/desksText duplicate Desks
/furniture/office/shelvingText duplicate Shelving
/outdoor-furnitureOutdoor
/motionText duplicate Motion
/upholstery-programs/All Upholstery Programs
A-TITLE Learn More About All Upholstery Programs
/upholstery-programs/Special Order
A-TITLE Learn More About Special Order
/upholstery-programs/U | Choose
A-TITLE Learn More About U | Choose Programs
/upholstery-programs/Ready to Ship
A-TITLE Learn More Ready to Ship
/fabricsText duplicate Fabrics
/sunbrellaText duplicate Sunbrella Fabrics
/leatherText duplicate Leathers
/legfinishandnailtrimText duplicate Finish and Nail Heads
/private-collection/montclairText duplicate Montclair
A-TITLE Montclair
/private-collection/oasis- coa...Text duplicate Oasis Coastal Living Home Collection
A-TITLE Oasis- Coastal Living Home Collection
/instockText duplicate In Stock
/furniture/salefurniture/saleText duplicate Sale
/tothetradeTo The Trade
/account/loginNofollow B2B Login
/collection/avalineBrowse Avaline
A-TITLE Browse Avaline
/collection/griffith parkBrowse Griffith Park
A-TITLE Browse Griffith Park
/specialorder?category=SofasBrowse Special Order
A-TITLE Browse Special Order
/subcollection/modern/new modernBrowse New Modern
A-TITLE Browse New Modern
/Anchor Previous
IMG-ALT Previous
/Anchor Next
IMG-ALT Next
/collection/avalineText duplicate Browse Avaline
A-TITLE Browse Avaline
/collection/griffith parkText duplicate Browse Griffith Park
A-TITLE Browse Griffith Park
/specialorder?category=SofasText duplicate Browse Special Order
A-TITLE Browse Special Order
/subcollection/modern/new modernText duplicate Browse New Modern
A-TITLE Browse New Modern
/furniture/bedroomShop Bedroom
A-TITLE Shop Bedroom
/furniture/dining roomShop Dining
A-TITLE Shop Dining
/furniture/living roomShop Living
A-TITLE Shop Living
https://www.instagram.com/univ...New window External Subdomain Follow us @UniversalFurn
A-TITLE Follow Us
/specialorderSpecial Order Upholstery
A-TITLE Shop Now Special Order Upholstery
/instockText duplicate In Stock
A-TITLE Shop Now In Stock
/furniture/dining room/dining ...Text duplicate Dining Tables
A-TITLE Shop Now Dining Tables
/furniture/salefurniture/saleSale Items
A-TITLE Shop Now Sale Items
/aboutABOUT US
/aboutDesign Partners
/aboutText duplicate Special Order Upholstery
/aboutShowroom
/tothetradeText duplicate To The Trade
http://www.universalexplorehom...New window External Subdomain Blog
/newsIn The News
/pinnacleawardwinnersPinnacle Award Winners
/videosVideos
/jobopeningsCareers
/catalogsCatalogs
/images/docs/10938-Cushion-Opt...New window Cushion Options
/sturdyactSturdy Act Compliance
/podcastExplore Home Podcast
/pressPress Link
/assemblyAssembly Instructions
/account/loginNofollow B2B Storefront Login
/ImageLibraryImage Library
A-TITLE Image Library
https://universal-help.freshde...New window External Subdomain Claims
A-TITLE Claims
/contactContact us
A-TITLE Contact Us
/faqFAQs
A-TITLE FAQs
/images/docs/Special-Order-Uph...New window Upholstery Warranty
A-TITLE Upholstery Warranty
/images/docs/Motion-Warranty.pdfNew window Motion Warranty
A-TITLE Motion Warranty
/images/docs/SpecialOrderUphol...New window Upholstery Construction
A-TITLE Upholstery Construction
/images/docs/UniversalOutdoorW...New window Coastal Living Outdoor Warranty
A-TITLE Coastal Living Outdoor Warranty
/images/docs/Case-Goods-Warran...New window Casegoods Warranty
A-TITLE Casegoods Warranty
https://www.pinterest.com/univ...New window External Subdomain No Text
https://www.facebook.com/TheUn...New window External Subdomain No Text
https://www.instagram.com/univ...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/account/loginNofollow B2B STOREFRONT LOGIN
/images/docs/certificates/CPSI...New window Certification of Compliance
/privacyPrivacy Policy
/legalLegal

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.universalfurniture.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 13 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
transfer-encodingchunked
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/8.5
x-stackifyidV2|a14e0d37-1bce-4787-9394-9ca8a7668b61|C58977|CD1
set-cookie110 Characters
dateFri, 25 Jul 2025 13:13:57 GMT
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 328 referring domains.
This page has 6,116 backlinks.
This page has backlinks from 255 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Allow: /

Similar sites

Search preview

www.universalfurniture.com
Explore Home | Universal Furniture
Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. Universal Explore Home | Explore Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universal73%Check
Universal Furniture71%Check
furniture69%Check
Modern Furniture58%Check
Explore54%Check
Outdoor Furniture52%Check
function51%Check
Modern function49%Check
furnishings47%Check
Dining46%Check
Show more keywords and terms

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