Nts.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
92% 
Link structure
25% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
564.20 kB
Words
898
Media files
21
Number of links
136 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nature, Beauty and Heritage for Everyone | National Trust for Scotland
The page title should be shorter than 580 pixels. It is 630 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
An independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
The length of the meta description is perfect. (711 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nts.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
msapplication-TileColor#ffffff
msapplication-TileImage/includes/dist/images/icons/ms-icon-144x144.png
keywordsScotland, Charity, Gardens, Coastlines, Glens, Islands, Mountain ranges, Scottish wildlife, Castles, Battlefields
descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@N_T_S
twitter:creator@N_T_S
twitter:titleNature, Beauty and Heritage for Everyone
twitter:descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
twitter:imagehttps://nts-production.imgix.net/general/MAIN_Love_is_a_verb_campaign_2022_four_friends_hikers_0422.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.3856&fp-y=0.5355&h=630&q=56&w=1200
fb:profile_id9043958039
og:localeen_GB
og:site_nameNational Trust for Scotland
og:typewebsite
og:urlhttps://www.nts.org.uk/
og:titleNature, Beauty and Heritage for Everyone
og:descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
og:imagehttps://nts-production.imgix.net/general/MAIN_Love_is_a_verb_campaign_2022_four_friends_hikers_0422.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.3856&fp-y=0.5355&h=630&q=56&w=1200

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Be the first to hear about our latest news, get inspiration for great ...
This page contains 898 words. That's ok.
35.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (564.2 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64A cluster of white houses with a green field in front, filled with deer. Steep mountains rise behind.
data:[...] Base64Wedding couple running towards Brodie Castle, holding hands.
data:[...] Base64A close-up of an oval portrait of the head and shoulders of Robert Burns. He is shown standing against a natural backdrop.
data:[...] Base64A man holds a spade in a valley on a mountainside.
data:[...] Base64Four friends walking on a mountain path, wearing brightly coloured waterproof jackets, hats and jumpers. It's drizzling and in the background is a misty mountainside.
data:[...] Base64A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
data:[...] Base64Two women sit at a patio table on a terrace in a beautiful garden. A teapot covered in a woollen tea cosy is on the table, along with some slices of cake.
data:[...] Base64A man and a woman looking at the Hill House, while standing in the protective 'Box'.
data:[...] Base64Two girls wearing wellingtons and waterproofs jump in a shallow rock pool on a beach.
data:[...] Base64No alt attribute provided
data:[...] Base64A bright and colourful display of flowers, with Culzean Castle seen in the background on a sunny day.
data:[...] Base64A person walks along a wide path through woodland, with a dog on a lead walking beside them.
data:[...] Base64A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
data:[...] Base64Two adults and two small children crouch down beside a pond and look out across the calm water.
data:[...] Base64A young man hiking a knife-edged mountain ridge on the Liathach Ridge
data:[...] Base64Close up of Brodie Castle tower
data:[...] Base64A man carries a young girl on his back as they walk through a very green garden.
data:[...] Base64A man and a woman stand at the prow of a boat, looking at some cliffs. The man is pointing at some seabirds.
data:[...] Base64A polyhedral (a three-dimensional geometric shape) sundial with 24 faces made of sandstone.
data:[...] Base64A woman stands with a mannequin wearing a 17th-century-style wool dress in front of the bright yellow Culross Palace.
data:[...] Base64Footpath team at work on Ben Lawers. A group of people use a lever to try and shift a large boulder into place on a hillside.

Page structure

H1 heading
(Critically important)
Walk 25
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Walk 25
H2 Search our places
H2 The Footpath Fund
H3 Support the Trust
H3 Stories
H3 Love Scotland podcast – 2025 season
H3 Conserving our outdoor collections
H3 Outlander dress travels through time to Culross Palace
H3 Stay in touch
H3 Holidays & Venue hire
H3 About the trust
H3 Get in touch
H3 Donate
H4 Things to do
H4 Holidays
H4 Weddings
H4 Hire a venue
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nts.org.uk/Anchor Jump to main content
https://www.nts.org.uk/cookiescookies page
https://www.nts.org.uk/visitSubdomain Visit
/visit/placesSubdomain Places
/visit/places/search?place-cat...Battles
/visit/places/search?place-cat...Castles
/visit/places/search?place-cat...Famous Scots
/visit/places/search?place-cat...Gardens
/visit/places/search?place-cat...Jacobites
/visit/places/search?place-cat...Outdoors
/visit/places/search?place-cat...Homes & Work
/visit/placesSubdomain All places
/visit/things-to-doSubdomain Things to do
/visit/things-to-do/things-to-...Subdomain Things to do in summer
/visit/things-to-do/things-to-...Subdomain Things to do with friends
/visit/things-to-do/things-to-...Subdomain Things to do with kids
/visit/things-to-do/our-cafes-...Subdomain Our cafés and tearooms
/visit/things-to-do/wonderful-...Subdomain Wonderful dog walks in Scotland
/visit/things-to-do/a-guide-to...Subdomain A guide to Munro-bagging
/maps/holiday-accommodationSubdomain Holiday Accommodation
https://www.nts.org.uk/venue-hireSubdomain Weddings
https://www.nts.org.uk/what-we-doSubdomain What we do
/what-we-do/advocacySubdomain Advocacy
/what-we-do/archaeologySubdomain Archaeology
/what-we-do/buildingsSubdomain Buildings
/what-we-do/collectionsSubdomain Collections
/what-we-do/countryside-and-wi...Subdomain Countryside
/what-we-do/gardensSubdomain Text duplicate Gardens
/what-we-do/historySubdomain Our history
/what-we-do/wildlifeSubdomain Wildlife
/collections/robert-burns-coll...Subdomain Burns Collection
/stay-in-touchSubdomain Sign up
/collections/robert-burns-coll...Subdomain Robert Burns Collection
/campaigns/footpath-fundSubdomain Footpath Fund
https://www.nts.org.uk/support-usSubdomain Support us
/support-us/become-a-memberSubdomain Membership
/support-us/become-a-member/gi...Subdomain Gift membership
/support-us/become-a-member/an...Subdomain Annual General Meeting
/support-us/become-a-member/ma...Subdomain Magazine
/support-us/become-a-member/re...Subdomain Renewing your membership
/support-us/become-a-member/me...Subdomain Membership FAQ
/support-us/become-a-member/ex...Subdomain Explore the world
/support-us/donateSubdomain Donate
https://www.nts.org.uk/appealsSubdomain Current appeals
/support-us/donate/making-majo...Subdomain Making a major gift
/support-us/donate/donate-in-m...Subdomain Giving in memory
/campaigns/scottish-heritage-l...Subdomain Scottish Heritage Lottery
/support-us/get-involvedSubdomain Get involved
/support-us/get-involved/find-...Subdomain Volunteer with us
/support-us/get-involved/fundr...Subdomain Fundraise your way
/maps/members-centres-and-frie...Subdomain Members’ Centres and Friends’ Groups
/support-us/get-involved/patro...Subdomain Patrons’ Club
/support-us/get-involved/found...Subdomain Founders’ Circle
/support-us/ways-to-giveSubdomain Ways to give
/support-us/ways-to-give/gifts...Subdomain Gifts in Wills
/support-us/ways-to-give/rootsSubdomain ROOTS
/support-us/ways-to-give/corpo...Subdomain Corporate support and partnerships
/support-us/ways-to-give/ntsusaSubdomain The National Trust for Scotland Foundation USA
/support-us/ways-to-give/trust...Subdomain Trusts, foundations and grants
https://www.nts.org.uk/storiesSubdomain Stories
/stories/explore?topic=amazing...Subdomain Amazing places
/stories/explore?topic=art-and...Subdomain Art and collections
/stories/explore?topic=behind-...Subdomain Behind the scenes
/stories/explore?topic=history...Subdomain History and archaeology
/stories/explore?topic=natureSubdomain Nature
/stories/explore?topic=newsSubdomain News
/stories/explore?topic=our-peopleSubdomain Our people
/stories/explore?topic=things-...Subdomain Text duplicate Things to do
/stories/explore?topic=videoSubdomain Videos
/stories/explore?topic=love-ou...Subdomain Why we love our places
/stories/for-the-love-of-scotl...Subdomain Love Scotland podcast – 2025 season
/stories/active-conservation-t...Subdomain Conserving our outdoor collections
/stories/outlander-dress-trave...Subdomain Outlander dress travels through time to Culross Palace
/stories/north-by-east-paul-fu...Subdomain North by East: Paul Furneaux exhibition at Drum Castle
/stories/newhailes-hosts-its-m...Subdomain Newhailes hosts its most Playful Summer yet
/stories/masterplan-for-new-ch...Subdomain Masterplan for new chapter in Fyvie’s 800-year story
https://www.nts.org.uk/shop/Subdomain Shop
https://www.nts.org.uk/mytrustSubdomain My Trust
https://www.nts.org.uk/joinSubdomain Join now
https://www.nts.org.uk/joinSubdomain Join
https://www.nts.org.uk/visitSubdomain Text duplicate Visit
https://www.nts.org.uk/what-we-doSubdomain Text duplicate What we do
https://www.nts.org.uk/support-usSubdomain Text duplicate Support us
https://www.nts.org.uk/storiesSubdomain Text duplicate Stories
https://www.nts.org.uk/shop/Subdomain Text duplicate Shop
https://www.nts.org.uk/mytrustSubdomain Log in to my trust
/visit/placesSubdomain place search
/campaigns/walk-25Subdomain Find out more
/visit/places/searchView all places
/visit/places/searchView map
/visit/things-to-doSee all things to do
/visit/things-to-do/things-to-...Subdomain Things to do in summer .
IMG-ALT A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
/visit/things-to-do/our-cafes-...Subdomain Our cafés and tearooms .
IMG-ALT Two women sit at a patio table on a terrace in a beautiful garden. A teapot covered in a woollen tea cosy is on the table, along with some slices of cake.
/visit/things-to-do/things-to-...Subdomain Things to do on a rainy day .
IMG-ALT A man and a woman looking at the Hill House, while standing in the protective 'Box'.
/visit/things-to-do/things-to-...Subdomain Things to do with kids .
IMG-ALT Two girls wearing wellingtons and waterproofs jump in a shallow rock pool on a beach.
/visit/things-to-do/seabird-sp...Subdomain Seabird spotting in Scotland .
/visit/things-to-do/best-garde...Subdomain Best gardens in Scotland .
IMG-ALT A bright and colourful display of flowers, with Culzean Castle seen in the background on a sunny day.
/visit/things-to-do/wonderful-...Subdomain Wonderful dog walks in Scotland .
IMG-ALT A person walks along a wide path through woodland, with a dog on a lead walking beside them.
/visit/things-to-do/walking-in...Subdomain Walking in Scotland .
IMG-ALT A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
/visit/things-to-do/great-fami...Subdomain Great family days out in Scotland .
IMG-ALT Two adults and two small children crouch down beside a pond and look out across the calm water.
/visit/things-to-do/a-guide-to...Subdomain A guide to Munro-bagging .
IMG-ALT A young man hiking a knife-edged mountain ridge on the Liathach Ridge
/visit/things-to-do/castles-in...Subdomain Castles in Scotland .
IMG-ALT Close up of Brodie Castle tower
https://www.nts.org.uk/joinJoin today
https://www.nts.org.uk/visitText duplicate Visit
/support-us/donateSubdomain Text duplicate Donate
https://www.nts.org.uk/HolidaysSubdomain See holidays
/venue-hire-information/weddingsSubdomain Text duplicate Find out more
/Hire-a-venueSubdomain Learn more
/stories/exploreSee all stories
/stories/for-the-love-of-scotl...Subdomain Text duplicate Love Scotland podcast – 2025 season
/stories/active-conservation-t...Subdomain Text duplicate Conserving our outdoor collections
/stories/outlander-dress-trave...Subdomain Text duplicate Outlander dress travels through time to Culross Palace
/campaigns/footpath-fundSubdomain Text duplicate Find out more
/stay-in-touchSubdomain Sign up now
https://www.nts.org.uk/Anchor Back to top
/holiday-accommodationSubdomain Holiday accommodation
https://www.nts.org.uk/venue-hireSubdomain Venue hire
/venue-hire-information/weddingsSubdomain Text duplicate Weddings
/travel-tradeSubdomain Travel trade
https://www.nts.org.uk/lettingsSubdomain Lettings
https://www.nts.org.uk/our-workSubdomain Our work
https://www.nts.org.uk/our-peopleSubdomain Text duplicate Our people
/volunteering-jobsSubdomain Careers at the Trust
https://www.nts.org.uk/learningSubdomain Learning
/stay-in-touchSubdomain Stay in touch
https://www.nts.org.uk/contact-usSubdomain Contact us
/media-centreSubdomain Media centre
/filming-photoshootsSubdomain Filming & photoshoots
/visitor-faqSubdomain Visitor FAQ
https://www.nts.org.uk/shop-faqSubdomain Shop FAQ
/support-us/donateSubdomain Donation
https://www.instagram.com/nati...External Subdomain Instagram
https://www.facebook.com/Natio...External Subdomain Facebook
https://www.youtube.com/user/N...External Subdomain Youtube
/terms-conditionsSubdomain Terms & conditions
/privacy-data-protectionSubdomain Privacy & data protection
https://www.nts.org.uk/cookiesSubdomain Cookies
/accessibilitySubdomain Accessibility
https://www.nts.org.uk/sitemapSubdomain Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nts.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (564 kB).
The page response time is excellent with 0.28 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!

HTTP Response Header

NameValue
cache-controlmax-age=900
pragmacache
content-typetext/html; charset=UTF-8
content-encodinggzip
expiresMon, 21 Jul 2025 15:04:39 +0100
accept-rangesbytes
age845
varyX-Forwarded-Proto,X-LB-Safe,Accept-Encoding
x-robots-tagall
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubdomains;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self';
x-cacheHIT
x-nodePuffin2
set-cookie120 Characters
dateMon, 21 Jul 2025 14:03:46 GMT
content-length191721
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 630 referring domains.
This page has 7,490 backlinks.
This page has backlinks from 534 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.nts.org.uk/

sitemap: https://www.nts.org.uk/sitemaps-1-sitemap.xml
sitemap: https://www.nts.org.uk/sco-gb/sitemaps-1-sitemap.xml
sitemap: https://www.nts.org.uk/gd-gb/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/
crawl-delay: 10



User-agent: GPTBot
Disallow: /stories/

User-agent: meta-externalagent
Disallow: /

Similar sites

Search preview

www.nts.org.uk
Nature, Beauty and Heritage for Everyone | National Trust for Scotl...
An independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland61%Check
Trust53%Check
National Trust52%Check
Walk52%Check
Places50%Check
Love Scotland49%Check
charity46%Check
Heritage46%Check
Nature46%Check
historic46%Check
Show more keywords and terms

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