Unacast.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
58% 
Link structure
73% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
110.60 kB
Words
1803
Media files
94
Number of links
101 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Location Intelligence & Foot Traffic Data | Unacast
The length of the page title is perfect. (447 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unacast provides the industry's most intuitive location intelligence and robust foot traffic data. Make better decisions with real-world location insights.
The length of the meta description is perfect. (911 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unacast.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUnacast provides the industry's most intuitive location intelligence and robust foot traffic data. Make better decisions with real-world location insights.
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
google-site-verificationgORe8qynHtX59Qn2Lj6xNRIaLZIw4ixzt0ijNGCS1Mg
langen
twitter:cardsummary_large_image
twitter:titleLocation Intelligence & Foot Traffic Data | Unacast
twitter:descriptionUnacast provides the industry's most intuitive location intelligence and robust foot traffic data. Make better decisions with real-world location insights.
twitter:imagehttps://cdn.prod.website-files.com/661d3eb71206816721de67f8/66229c833285c6e6f2b85422_Opengraph-Home.jpg
og:titleLocation Intelligence & Foot Traffic Data | Unacast
og:descriptionUnacast provides the industry's most intuitive location intelligence and robust foot traffic data. Make better decisions with real-world location insights.
og:imagehttps://cdn.prod.website-files.com/661d3eb71206816721de67f8/66229c833285c6e6f2b85422_Opengraph-Home.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit Suspendisse var...
There are 8 text duplicates on this page:
  • Duplicate 1: Get insights into how people move around in areas of interest around t...
  • Duplicate 2: Get machine-learning powered foot traffic data for millions of commerc...
  • Duplicate 3: Visualize data for any U.S. location, from cities to specific venues, ...
  • Duplicate 4: Improve campaign performance and ROI with advertising audiences built ...
This page contains 1803 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
The average number of words per sentence of 16.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 36 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...20_unacast-logo-black-dot_orange-rgb.svgUnacast text logo
...b461/60af496bfc7f8e48c3efba1b_search.svgSearch icon
...841e52a8a78e04e22107299_2.integrate.webpcover
...852f021188030942c1c9a5f_timetovalue.webpcover
...67f8/661d3eb71206816721de6835_search.svgSearch icon
...fd864759e53509300ff_Corner-cut-right.svgNo alt attribute provided
...7fd8086c4365ca254ddb_Corner-cut-left.svgNo alt attribute provided
...7fd8086c4365ca254ddb_Corner-cut-left.svgNo alt attribute provided
...fd864759e53509300ff_Corner-cut-right.svgNo alt attribute provided
...a534c275efccf594_Desktop-mobile-dark.jpgVictoria harbor skiyline with location intelligence data points overlay
...aec4230_Mobile-hero-dark-added icons.jpgVictoria harbor skiyline with location intelligence data points overlay with data points visible
...e63c6d56557749d9fe_Desktop-hero-dark.jpgNo alt attribute provided
...67f8/661d3eb71206816721de6858_Google.svgGoogle logo Color
...dbae43af8aa_firefly-advertising-logo.svgFirefly Advertising logo
...5054f9d5b91d90f864590_BCG-logo-green.svgBCG logo
...1d3eb71206816721de6c43_logo-harvard.webpHarvard U logo
...ba895ba0a9421f937d23d1_logo-liveramp.svgliveramp logo
...a8a0f27e87f55961427dc_Site Selection.svgadvertising and marketing icon
...6f94615f40b18678_developing products.svgdeveloping products icon
...67f8/6750765bd43e5280912f6570_chart.webppie chart icon
...8/671a8a1079b2d880cec49a1a_Marketing.svgsite selection icon
...a0f6bf5d8e49c1dc9aa_Site Performance.svgsite performance icon
...5a9a682cf68_Competitive Intelligence.svgcompetitive intelligence icon
...f516faf0481621a9_locationd-data-icon.svgLocation Data icon
...7bce241076b7c365de1_chevron-up_black.svgNo alt attribute provided
...03041a134566caa6be7fc_location-data.webpvisualization with the image of the city of the Location Data
...f8b3b12b7c10_location-analytics-icon.svgLocation Analytics icon
...7bce241076b7c365de1_chevron-up_black.svgNo alt attribute provided
...4fdbef95c52dd760_location-analytics.webpvisualization with the image of the city of the Location Analytics
...7377_location-insights-platform-icon.svgLocation Insights Platform icon
...7bce241076b7c365de1_chevron-up_black.svgNo alt attribute provided
...60373760_location-insights-platform.webpvisualization with the image of the city of the Location Insights Platform
...d8b4bd006_advertising-audiences-icon.svgAdvertising Audiences icon
...7bce241076b7c365de1_chevron-up_black.svgNo alt attribute provided
...121b9c_Images-Advertising Audiences.webpAdvertising Audiences at a sporting event
...01fe36_location-data-processing-icon.svgLocation Data Processing icon
...7bce241076b7c365de1_chevron-up_black.svgNo alt attribute provided
...3bcf_image-location-data-processing.webplocation data processing. Woman on her phone
...7377_location-insights-platform-icon.svgLocation Insights Platform icon
...f8b3b12b7c10_location-analytics-icon.svgLocation Analytics icon
...f516faf0481621a9_locationd-data-icon.svgLocation Data icon
...d8b4bd006_advertising-audiences-icon.svgAdvertising Audiences icon
...01fe36_location-data-processing-icon.svgLocation Data Processing icon
...60373760_location-insights-platform.webpvisualization with the image of the city of the Location Insights Platform
...cd8119ea6212a376_location-analytics.webpvisualization with the image of the city of the Location Analytics
...03041a134566caa6be7fc_location-data.webpvisualization with the image of the city of the Location Data
...121b9c_Images-Advertising Audiences.webpAdvertising Audiences at a sporting event
...3bcf_image-location-data-processing.webplocation data processing. Woman on her phone
...e21e32c3_the-Industry-Leader-Update.webp+1 Bn monthly devices
...4a29abe522_image-Foot Traffic Image.webpCrowd of people using devices
...61d3eb71206816721de6e56_forbes-logo.webpForbes logo
...1206816721de6964_the-economist-logo.webpThe Economist logo
...eb71206816721de6c2a_washington-post.webpReuters logo
...1d3eb71206816721de6965_Cheddar-logo.webpCheddar logo
...6721de694a_wall-street-journal-logo.webpWSJ logo
...de6bec_1280px-Fast_Company_logo.svg.webpFastCompany logo
...f8/661d3eb71206816721de68e5_nbc-news.svgNBC News
...661d3eb71206816721de7e83_google-logo.svgcompany logo
...3eb71206816721de7e82_ingrid-gonzale.webpperson image
...1d3eb71206816721de7e81_alphamap-logo.svgcompany logo
...61d3eb71206816721de7e80_jay-panchal.webpperson image
...81d/661d3eb71206816721de7e87_BT_logo.svgcompany logo
...d3eb71206816721de7e86_Chris Withers.webpperson image
...06816721de7e7f_sensormatic_logo_wtag.svgcompany logo
...d3eb71206816721de7e7d_Craig-Szklany.webpperson image
...58631b07e4b_firefly-advertising-logo.svgcompany logo
...cef71c12c1d5b25d86_anatasios-noulas.jpegperson image
...3c5555b59a_generali-real-estate-logo.svgcompany logo
...a325cbeac0abe9b965c7_Stefano Biondi.jpegperson image
...f8778f0c08b_logo-TheRetailCoachwebp.webpcompany logo
...ce613385a12bb7f2_Matthew Lautensack.webpperson image
...2709f_Original-on-Transparent-200x97.pngcompany logo
...16b39fa8b38167036c74c5_1682092032976.jpgperson image
...157e3fceb_University-of-Florida-Logo.pngcompany logo
...o-4-5594d59930da7af0712ad91f3a82c708.pngperson image
...157e3fceb_University-of-Florida-Logo.pngcompany logo
...o-4-5594d59930da7af0712ad91f3a82c708.pngperson image
...979c7e__Logo 3 Final 1000x300trans.webpcompany logo
...7ff6650d29341e85745cd5_1718311310187.jpgperson image
...1f06081f2ceac1c30c9c9b_cta-form-img.webpbird's eye view of the city
...c8_unacast-logo-white-dot_orange-rgb.svgUnacast logo
...1d3eb71206816721de6fb7_icons_close_x.svgX Icon

Page structure

H1 heading
(Critically important)
The Only Complete Suite of Location Intelligence Solutions
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Only Complete Suite of Location Intelligence Solutions
H2 What are you looking for?
H2 What solutions matter most to you?
H2 UNACAST PRODUCTS
H2 Location intelligence solutions for every phase of the data analytics journey
H2 HIGH VISUAL PERFORMANCE
H2 UNACAST PRODUCTS Duplicate text
H2 Location intelligence solutions for every phase of the data analytics journey Duplicate text
H2 The Industry Leader in Global Foot Traffic Data
H2 Test our Data
H2 In the News
H2 What our customers are saying
H2 Book a Meeting
H2 The industry’s expert in location data
H3 Advertising & Marketing
H3 Developing Products
H3 Data & Analytics
H3 Site Selection
H3 Site Performance
H3 Competitive Intelligence
H3 Understand human mobility for any area of interest
H3 Make better business decisions based on consumer insights
H3 Analyze markets with AI-powered location insights
H3 Reach more engaged consumers with location-based advertising
H3 Transform your first-party location data into location intelligence
H3 Analyze markets with AI-powered location insights Duplicate text
H3 Make better business decisions based on consumer insights Duplicate text
H3 Understand human mobility for any area of interest Duplicate text
H3 Reach more engaged consumers with location-based advertising Duplicate text
H3 Transform your first-party location data into location intelligence Duplicate text
H3 Our Methodology
H3 Privacy Friendly
H3 Sign up for Unacast's Newsletter
H4 Products
H4 Data Sets
H4 Solutions
H4 Industries
H4 Resources
H4 About
H4 Headquarters
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unacast.com/IMG-ALT Unacast text logo
/products/location-dataGlobal Location Data
/products/foot-trafficAggregated Foot Traffic
/products/location-insightsLocation Insights Platform
/products/telco-data-processingTelco Data Processing
/products/consumer-data-enrich...Consumer Data Enrichment
/products/data-linkagesData Linkages
https://www.unacast.com/productsView All Products
/solutions/audience-targetingAudience Targeting
/solutions/identity-resolutionIdentity Resolution
/solutions/business-competitiv...Competitive Intelligence
/solutions/business-demand-for...Forecasting
/solutions/business-site-selec...Site Selection
/solutions/business-site-perfo...Site Performance
https://www.unacast.com/solutionsView All Solutions
/industries/supply-chain-logis...Supply Chain
/industries/retail-foot-trafficRetail
/industries/real-estateReal Estate
/industries/telcoTelco
/industries/consultanciesConsultancies
/industries/government-municip...Government
/industries/softwareSoftware
/industries/adtech-martechAdtech
https://www.unacast.com/pricingPricing
/case-studiesCase Studies
https://www.unacast.com/blogsBlogs
/white-papersWhitepapers
/post/integration-location-dat...Blog Integrating Location Data Shouldn’t Be This Hard — Here’s How to Fix It
IMG-ALT cover
/post/why-time-to-value-mattersBlog Why “Time to Value” Is the Most Important Metric You’re Not Talking About in Data Sales
IMG-ALT cover
https://www.unacast.com/blogsView More Blog Posts
https://www.unacast.com/careersCareers
https://www.unacast.com/aboutCompany
/methodologyMethodology
/privacy-policyPrivacy Policy and Retention Schedule
https://www.unacast.com/Anchor Book a Meeting
https://www.unacast.com/Anchor Text duplicate Book a Meeting
/industries/adtech-martechI’m interested in Advertising & Marketing
IMG-ALT advertising and marketing icon
/industries/softwareI work on Developing Products
IMG-ALT developing products icon
/products/location-dataI work on Data & Analytics
IMG-ALT pie chart icon
/solutions/business-site-selec...I manage Site Selection
IMG-ALT site selection icon
/solutions/business-site-perfo...I need to improve Site Performance
IMG-ALT site performance icon
/solutions/business-competitiv...I work in Competitive Intelligence
IMG-ALT competitive intelligence icon
/products/location-dataTry the Data
/products/foot-trafficGet Started
/products/location-insightsTry the Platform
/products/advertising-audiencesExplore Audiences
/products/telco-data-processingLearn More
/products/location-insightsText duplicate Try the Platform
/products/foot-trafficText duplicate Get Started
/products/location-dataText duplicate Try the Data
/products/advertising-audiencesText duplicate Explore Audiences
/products/telco-data-processingText duplicate Learn More
/products/foot-trafficText duplicate Learn More
https://www.unacast.com/Anchor Get a Data Sample
/methodologyText duplicate Learn More
/privacy-policyText duplicate Learn More
https://www.forbes.com/sites/j...New window External Subdomain IMG-ALT Forbes logo
https://www.economist.com/grap...New window External Subdomain IMG-ALT The Economist logo
https://www.washingtonpost.com...New window External Subdomain IMG-ALT Reuters logo
https://cheddar.com/media/soci...New window External IMG-ALT Cheddar logo
https://www.wsj.com/articles/h...New window External Subdomain IMG-ALT WSJ logo
https://www.fastcompany.com/90...New window External Subdomain IMG-ALT FastCompany logo
https://www.fastcompany.com/90...New window External Subdomain IMG-ALT NBC News
https://www.unacast.com/IMG-ALT Unacast logo
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://www.unacast.com/productsProducts
/products/location-dataText duplicate Global Location Data
/products/foot-trafficText duplicate Aggregated Foot Traffic
/products/location-insightsText duplicate Location Insights Platform
/products/consumer-data-enrich...Text duplicate Consumer Data Enrichment
/products/data-linkagesText duplicate Data Linkages
/products/telco-data-processingText duplicate Telco Data Processing
/products/foot-traffic-dataFoot Traffic
/products/trade-area-dataTrade Areas
/products/cross-visitation-dataCross Visitation
https://www.unacast.com/solutionsSolutions
/solutions/audience-targetingText duplicate Audience Targeting
/solutions/identity-resolutionText duplicate Identity Resolution
/solutions/business-competitiv...Text duplicate Competitive Intelligence
/solutions/business-demand-for...Text duplicate Forecasting
/solutions/business-site-selec...Text duplicate Site Selection
/solutions/business-site-perfo...Text duplicate Site Performance
/industries/retail-foot-trafficText duplicate Retail
/industries/real-estateText duplicate Real Estate
/industries/supply-chain-logis...Text duplicate Supply Chain
/industries/insuranceInsurance
/industries/telcoText duplicate Telco
/industries/consultanciesText duplicate Consultancies
/industries/government-municip...Text duplicate Government
/industries/softwareText duplicate Software
/industries/adtech-martechAdtech & Martech
/case-studiesCustomers
https://www.unacast.com/blogsBlog
/white-papersWhite Papers
https://www.unacast.com/newsroomNewsroom
/methodologyText duplicate Methodology
/what-is-location-dataWhat is Location Data?
/resources/how-accurate-is-una...How Accurate is Our Data?
/foot-trafficFoot Traffic: The Definitive Guide
/location-intelligence-for-bus...The Complete Guide to Location Intelligence for Business
https://www.unacast.com/aboutText duplicate Company
https://www.unacast.com/careersText duplicate Careers
https://www.unacast.com/pricingText duplicate Pricing
/contact-usContact
/privacy-policyText duplicate Privacy Policy and Retention Schedule
https://cdn.prod.website-files...External Subdomain Incident Fact Sheet
https://twitter.com/unacastNew window External No Text
https://www.facebook.com/unacast/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/privacy-policyText duplicate Privacy Policy and Retention Schedule
/terms-serviceTerms of Use
https://www.unacast.com/opt-outOpt Out & Delete Request
/privacy-policyText duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unacast.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateSun, 10 Aug 2025 10:36:37 GMT
content-typetext/html
cf-ray96ceda6d2d27c630-MXP
cf-cache-statusHIT
age210738
content-encodinggzip
last-modifiedFri, 08 Aug 2025 00:04:19 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.unacast.com 661d3eb71206816721de67f8 pageId:661d3eb71206816721de67f9 661d3eb71206816721de699c 661d3eb71206816721de6a4d
x-frame-optionsSAMEORIGIN
x-lambda-id456c52d1-4c4b-484e-bee4-a33520719a6f
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 647 referring domains.
This page has 2,449 backlinks.
This page has backlinks from 388 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /privacy-technology
Disallow: /home-b
Disallow: /nextgen
Disallow: /podacastoffer
Disallow: /retailsiteselection
Disallow: /location-intel/retail-site-selection
Disallow: /2022-*
Disallow: /research
Disallow: /people/
Disallow: /2-0-*
Disallow: /solutions/unacast-report-studio
Disallow: /covid19/new-dashboard-testing
Disallow: /old-home
Disallow: /white-papers/ny-2x-tscg
Disallow: /internal/
Disallow: /archive/
Disallow: /case-study
Disallow: /interactive-reports/
Disallow: /location-intel/
Disallow: /*?9590694b_page=*
Disallow: /*?6aaf8ad4_page=*

Sitemap: https://www.unacast.com/sitemap.xml

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Search preview

www.unacast.com
Location Intelligence & Foot Traffic Data | Unacast
Unacast provides the industry's most intuitive location intelligence and robust foot traffic data. Make better decisions with real-world location insights.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Location86%Check
Location Intelligence83%Check
Intelligence81%Check
UNACAST80%Check
Location Data79%Check
Location Intelligence Foot Traffic78%Check
Location Insights74%Check
Intelligence Foot Traffic Data74%Check
Data73%Check
Traffic Data73%Check
Show more keywords and terms

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