Uk.business.trustpilot.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
78% 
Page structure
100% 
Link structure
77% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
418.00 kB
Words
817
Media files
19
Number of links
57 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Build Trust & AI Visibility | Trustpilot Business
The length of the page title is perfect. (401 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Build trust and get recommended by AI. Increase your brand’s AI visibility, earn customer trust, and accelerate business growth. Book a demo today.
The length of the meta description is perfect. (909 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.business.trustpilot.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#000032
descriptionBuild trust and get recommended by AI. Increase your brand’s AI visibility, earn customer trust, and accelerate business growth. Book a demo today.
robotsindex, follow
googlebotmax-video-preview:-1, max-image-preview:large, max-snippet:-1
next-size-adjustEmpty
langen-gb
twitter:cardsummary_large_image
twitter:titleBuild Trust & AI Visibility | Trustpilot Business
twitter:descriptionBuild trust and get recommended by AI. Increase your brand’s AI visibility, earn customer trust, and accelerate business growth. Book a demo today.
twitter:imagehttps://images.ctfassets.net/wonkqgvit51x/mgocBLi0iDvnC9tuW1ll2/554dd0bf38cf8df342d923d73d2ecd9c/TP-Primary_logo.png
twitter:image:width460
twitter:image:height112
twitter:image:altTrustpilot logo, made up of the Green Trustpilot star with the brand name on the right hand side
og:titleBuild Trust & AI Visibility | Trustpilot Business
og:descriptionBuild trust and get recommended by AI. Increase your brand’s AI visibility, earn customer trust, and accelerate business growth. Book a demo today.
og:urlhttps://uk.business.trustpilot.com
og:imagehttps://images.ctfassets.net/wonkqgvit51x/mgocBLi0iDvnC9tuW1ll2/554dd0bf38cf8df342d923d73d2ecd9c/TP-Primary_logo.png
og:image:width460
og:image:height112
og:image:altTrustpilot logo, made up of the Green Trustpilot star with the brand name on the right hand side
og:typewebsite
content-languageen-GB
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 817 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"ai engines use independent third-party evidence when recommending brands."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...21cc46d/EN_Homepage_Hero.jpg&w=3840&q=75A smartphone display showcasing analytics overlays including 5.7k AI profile citations (+155.3%), a delivery topic sentiment score of 87, and an average review rating of 4.82 vs a market median of 4.35.
..._Homepage_Whitepaper__1_.jpg&w=1920&q=75A smiling woman with vitiligo looking up happily while holding a smartphone in front of a modern building.
...de6668af67a/Frame_19__2_.png&w=1200&q=75Salesforce logo which is made up of a Blue Cloud with salesforce written in a White font in the centre
...513a496/Hubspot_logo_200w.png&w=640&q=75HubSpot logo
...102e77972c03e3037df1/Logo__Hootsuite.svgundefined
...9c2d34500ce29521695124/Logo__Zendesk.svgundefined
...ff6062bdd28dafccf6/Logo__WooCommerce.svgundefined
...e205668c4efd/Shopify-logo.png&w=750&q=75undefined
...de6668af67a/Frame_19__2_.png&w=1200&q=75Salesforce logo which is made up of a Blue Cloud with salesforce written in a White font in the centre
...513a496/Hubspot_logo_200w.png&w=640&q=75HubSpot logo
...102e77972c03e3037df1/Logo__Hootsuite.svgundefined
...9c2d34500ce29521695124/Logo__Zendesk.svgundefined
...ff6062bdd28dafccf6/Logo__WooCommerce.svgundefined
...e205668c4efd/Shopify-logo.png&w=750&q=75undefined
...36d5496e56a4e8e198ec0c873/logo-white.svgTrustpilot footer logo
...61794c43f2aed6bf7bceb099c8c/linkedin.svglinkedin
...6cf75a599cb7cbff6843fa6944d/facebook.svgfacebook
...X/29ca65467757631c32461223f74adcf6/x.svgx
...529b4dafc6aeee9e2a80dd0a1f71/youtube.svgyoutube

Page structure

H1 heading
(Critically important)
Build trust. Get AI recommended.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Build trust. Get AI recommended.
H2 The world's most trusted feedback platform
H2 400m+
H2 200k+
H2 7.8m
H2 Explore the latest ways to collect customer reviews across every location, product, and storefront and to maximize your brand’s AI visibility.
H2 What AI says about your brand depends on what customers say about you
H2 Connect your tech stack for a seamless workflow
H2 Don't let AI engines write your brand narrative without you.
H3 New Product Review Pages
H3 QR Code Review Collector
H3 Improved Location Review Pages
H3 AI Search Market Insights & Query Data
H3 Enterprise platform enhancements
H3 Check your domain’s TrustScore to see what your customers are saying about you
H4 About us
H4 Review community
H4 Businesses
H4 Resources
H4 Contact
H4 Country
H4 Follow us on
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/solutions/engage-with-feedbackBuild trustReply to reviews to build your reputation and increase retention
/solutions/drive-ai-visibilityDrive AI visibilityGive AI systems the trust evidence they need to recommend you
/solutions/accelerate-conversionsAccelerate conversionsShowcase trusted feedback to drive sales at every stage
/solutions/insightsImprove with insightsTurn customer sentiment into operational efficiency
/solutions/small-and-scaling-b...Small and scaling businessesBuild trust and increase visibility in AI and search engines
/solutions/enterpriseEnterprise businessesWin market share with competitive AI recommendations
/marketing/navigating-ai-trust...InsuranceTranslate complex policies into clear consumer choices
/marketing/navigating-ai-trust...RetailConvert viral social traffic into loyal retail buyers
/marketing/navigating-ai-trust...Retail electronicsTurn shopper trust into sales for electronics brands
/marketing/navigating-ai-trust...Financial servicesBuild credibility and manage risk in regulated markets
/marketing/what-ai-says-about-...Read the report
/features/review-invitationsCollect reviewsMaximize review volume with multiple invite methods
/features/service-reviewsService reviewsBuild brand trust and drive discoverability in AI search
/features/product-reviewsProduct reviewsWin product searches with AI recommendations
/features/location-reviewsLocation reviewsBoost local trust and foot traffic with AI discovery
/features/respond-to-reviewsRespond to reviewsSave time and maintain brand voice with AI replies
/datasolutionsData SolutionsIntegrate raw review data directly into your BI tools
/partners/integrationsIntegrationsConnect Trustpilot to your existing eCommerce, CRM, and support tools
/features/review-seoSEO and AI search visibilityLeverage Trustpilot's domain authority to win AI search
/features/profile-page-customi...Your Trustpilot Profile pageCustomize your profile page to engage potential customers
/features/trustbox-widgetsTrustpilot widgetsImprove on-site conversion with drag-and-drop widgets
/features/social-media-toolsSocial media toolsTurn your best reviews into standout social images
/features/marketing-assetsMarketing assetsBoost TV, print, and display ad conversions with trust
/features/enterprise-capabilitiesEnterprise capabilities Scale global brand trust at every interaction to win AI recommendations
/features/dashboard-analyticsData and analyticsTrack customer satisfaction and campaigns in one place
/features/review-insightsReview insights Gather and map customer sentiment with bespoke AI
/features/review-taggingReview taggingTag reviews for targeted dashboards and social proof
/features/review-spotlightReview spotlightSummarize review trends with automated AI reports
/features/market-insightsMarket and competitor insightsBenchmark competitors to uncover growth opportunities
/features/visitor-insightsVisitor insightsIdentify search and shopper behaviors of your audience
/blog/releases-and-updates/pro...See product updates
/request-demoBook a demo
/pricingPricing
/blogBlogExplore marketing tips, trust trends, and product updates
/customer-storiesCustomer storiesSee how global brands leverage trust to boost revenue
/guides-reportsGuides and reportsAccess industry research and actionable playbooks
/webinars-videosWebinars and videosWatch expert sessions on conversion, SEO, trust, and more
/blog/build-trusted-brand/year...Read blog
https://corporate.trustpilot.com/External Subdomain About TrustpilotLearn about our mission to build trust between businesses and consumers
https://www.trustpilot.com/External Subdomain Trustpilot for ConsumersSee how millions of shoppers find and review brands
https://businessapp.b2b.trustp...New window External Subdomain Log in
https://signup.business.trustp...New window External Subdomain Create free account
/request-demoText duplicate Book a demo
https://signup.business.trustp...New window External Subdomain Start for free
/blog/releases-and-updates/pro...Read Release Notes
/features/product-reviewsNew Product Review Pages Give every SKU a dedicated review page to improve comparisons and AI visibility.
/features/review-invitationsQR Code Review Collector Use location-specific QR codes to connect offline purchases with online reviews.
/features/location-reviewsImproved Location Review Pages Help AI find location-specific feedback when comparing and recommending brands.
/features/dashboard-analyticsAI Search Market Insights & Query Data See what buyers search for, what drives them to your profile, and how you compare with competitors.
/features/enterprise-capabilitiesEnterprise platform enhancements Track AI share of voice and customer sentiment, manage governance across markets, and protect sensitive data.
/marketing/what-ai-says-about-...Learn more
/partners/integrationsSee all integrations
/request-demoText duplicate Book a demo
https://signup.business.trustp...New window External Subdomain Text duplicate Start for free
https://corporate.trustpilot.c...New window External Subdomain How Trustpilot works
https://corporate.trustpilot.com/New window External Subdomain Our story
https://corporate.trustpilot.c...New window External Subdomain What we believe
https://corporate.trustpilot.c...New window External Subdomain Jobs
https://www.trustpilot.com/blogNew window External Subdomain Blog
https://corporate.trustpilot.c...New window External Subdomain Press
https://corporate.trustpilot.c...New window External Subdomain Trustpilot Legal
https://corporate.trustpilot.c...New window External Subdomain Investor Relations
https://www.trustpilot.com/use...New window External Subdomain Join the community
https://www.trustpilot.com/use...New window External Subdomain Leave a review
https://www.trustpilot.com/New window External Subdomain Search for a company
/features/service-reviewsFeatures
/pricingText duplicate Pricing
https://business.trustpilot.co...External Subdomain Partners
https://business.trustpilot.co...External Subdomain Agency Partners
https://www.capterra.com/p/169...New window Nofollow External Subdomain Find us on Capterra
https://www.g2.com/products/tr...New window Nofollow External Subdomain Find us on G2
/datasolutionsData Solutions
/blogBusiness Blog
/webinars-videosWebinars and Videos
/guides-reportsGuides and Reports
/customer-storiesCustomer Stories
https://developers.trustpilot....New window External Subdomain Developers
https://tech.trustpilot.com/New window External Subdomain Tech Blog
https://status.trustpilot.com/New window External Subdomain System Status
/contact-us?cta=contact-us_footerContact Sales
https://help.trustpilot.com/s/New window External Subdomain Help Center
https://www.trustpilot.com/con...New window External Subdomain Our Offices
https://www.linkedin.com/compa...New window Nofollow External Subdomain IMG-ALT linkedin
https://www.facebook.com/Trust...New window Nofollow External Subdomain IMG-ALT facebook
https://x.com/TrustpilotNew window Nofollow External IMG-ALT x
https://www.youtube.com/c/trus...New window Nofollow External Subdomain IMG-ALT youtube
https://corporate.trustpilot.c...New window External Subdomain Terms and Conditions
https://corporate.trustpilot.c...New window External Subdomain Privacy Policy
https://corporate.trustpilot.c...New window External Subdomain Company Guidelines
https://corporate.trustpilot.c...New window External Subdomain Trademark Guidelines
https://corporate.trustpilot.c...New window External Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.business.trustpilot.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (418 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateMon, 19 Oct 2026 01:39:08 GMT
cache-controlpublic, max-age=1200, stale-while-revalidate=1200
x-middleware-rewrite/en-GB
link</businesssite-app/_next/static/media/e4af272ccee01ff0-s.p.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2"
x-powered-byNext.js
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 3e7af1ef389db8ab4a319bd943f95544.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P13
x-amz-cf-id__RqoiyCcreGPziwvvlnT9i-EhpsnPnCYc9XufwZNVJ8UCsfTFf41w==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 186 referring domains.
This page has 222 backlinks.
This page has backlinks from 78 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /_next/
Disallow: /tests/

User-agent: Alexabot
Disallow: /

Similar sites

Search preview

uk.business.trustpilot.com
Build Trust & AI Visibility | Trustpilot Business
Build trust and get recommended by AI. Increase your brand’s AI visibility, earn customer trust, and accelerate business growth. Book a demo today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
trust91%Check
build trust83%Check
Build Trust AI Visibility80%Check
brand trust76%Check
Build75%Check
AI visibility75%Check
business73%Check
customer trust71%Check
AI engines66%Check
Find us66%Check
Show more keywords and terms

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