Transport.gov.scot - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
98% 
Link structure
81% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
27.20 kB
Words
347
Media files
4
Number of links
62 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Transport Scotland
The length of the page title is perfect. (239 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.transport.gov.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-status-bar-styleblack-translucent
apple-touch-fullscreenYES
descriptionEmpty
msapplication-TileColor#233e99
msapplication-TileImage/content/img/icons/mstile-144x144.png
theme-color#19408e
google-site-verificationePiQ70hyLfSbH4lb8yXaSt7BOeceeQQx_cIikqaKJAc
langen
twitter:cardsummary_large_image
twitter:site@transcotland
twitter:titleTransport Scotland
twitter:descriptionThe national transport agency for Scotland, delivering the Scottish Government's vision for transport.
twitter:imagehttps://www.transport.gov.scot/media/33648/a830lochnanuamh.jpg?cc=0.03571428571428571,0.0000000000000001203035319805,0.1544379656624553,0&width=1200&height=630&v=1db9aec138675a0
og:titleTransport Scotland
og:descriptionThe national transport agency for Scotland, delivering the Scottish Government's vision for transport.
og:imagehttps://www.transport.gov.scot/media/33648/a830lochnanuamh.jpg?cc=0.03571428571428571,0.0000000000000001203035319805,0.1544379656624553,0&width=1200&height=630&v=1db9aec138675a0
charsetutf-8

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Page quality

Content
(Critically important)
There are only 347 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30.25 words is high.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?width=500&height=300&v=1db9cc843019110Loch-side road in the Scottish Highlands
...g?width=800&height=400&v=1db9cc847db2ca0Transport Secretary Fiona Hyslop poses for a photo with a group of young apprentices in a mechanics workshop. The apprentices are wearing overalls and protective glasses. Together, they are holding up a giant version of a young persons' bus pass card.
...g?width=500&height=300&v=1db9af29eb644b0A section of the A9 passing through forest and countryside alongside a river
...g?width=800&height=400&v=1db9cc856209610Artist's computer generated impression of what a section of the completed A9 Dualling: Tomatin to Moy stretch will look like. Features slip roads and vehicles.

Page structure

H1 heading
(Critically important)
Transport Scotland
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Transport Scotland
H2 Young people in Scotland make over 200 million free bus journeys
H2 News
H2 Over £26 million for active travel infrastructure projects
H2 Traffic to be diverted onto Old Military Road as part of the essential ground investigation work at A83 Rest and Be Thankful
H2 Working group takes first steps to tackle anti-social behaviour
H2 Featured project
H2 Next milestone reached for A9 Dualling Programme
H3 A9 Dualling Perth to Inverness
H3 Our approach
H3 Public transport
H3 Transport network
H3 Concessionary travel
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.transport.gov.scot/Anchor Skip to main content
https://www.transport.gov.scot/Transport Scotland, Comhdhail alba home button
/about/About
/news/News
/consultations/Consultations
/media-library/Media Library
/publications/Publications
/traffic-management-updates/Traffic management updates
https://www.transport.gov.scot/Anchor A-TITLE Search
https://www.transport.gov.scot/Anchor A-TITLE Navigation menu
/about/Text duplicate About
/news/Text duplicate News
/our-approach/Our approach
/public-transport/Public transport
/active-travel/Walking, wheeling and cycling
/transport-network/Transport network
/projects/Projects
/concessionary-travel/Concessionary travel
/consultations/Text duplicate Consultations
/media-library/Text duplicate Media Library
/publications/Text duplicate Publications
/traffic-management-updates/Text duplicate Traffic management updates
https://www.transport.gov.scot/Anchor Text duplicate A-TITLE Search
/news/young-people-in-scotland...Subdomain IMG-ALT Transport Secretary Fiona Hyslop poses for a photo with a group of young apprentices in a mechanics workshop. The apprentices are wearing overalls and protec...
/news/young-people-in-scotland...Subdomain Young people in Scotland make over 200 million free bus journeys
/news/young-people-in-scotland...Subdomain Trivial anchor text
Read more
/news/over-26-million-for-acti...Over £26 million for active travel infrastructure projects Making it easier for people to walk, wheel and cycle for everyday journeys
/news/traffic-to-be-diverted-o...Traffic to be diverted onto Old Military Road as part of the essential ground investigation work at A83 Rest and Be Thankful Diversions on a number of days d...
/news/working-group-takes-firs...Working group takes first steps to tackle anti-social behaviour Swift action expected to make rail even more attractive
/news/View all news
/projects/a9-dualling-perth-to...IMG-ALT A section of the A9 passing through forest and countryside alongside a river
/projects/a9-dualling-perth-to...Read more about the A9 Dualling programme
/our-approach/Text duplicate Our approach
/our-approach/national-transpo...National Transport Strategy
/our-approach/keep-scotland-mo...Keep Scotland moving
/our-approach/accessible-trans...Accessible transport
/our-approach/transport-scotla...Transport (Scotland) Act 2019
/public-transport/Text duplicate Public transport
/public-transport/rail/Rail
/public-transport/air-travel/Air travel
/public-transport/buses/Buses
/public-transport/ferries/Ferries
/transport-network/Text duplicate Transport network
/transport-network/roads/Roads
/transport-network/airports/Airports
/transport-network/canals/Canals
/transport-network/ports-and-h...Ports and harbours
/concessionary-travel/Text duplicate Concessionary travel
/concessionary-travel/60plus-o...60+ or disabled free bus travel
/concessionary-travel/ferry-vo...Ferry vouchers
/concessionary-travel/reportin...Reporting misuse of the Concessionary Travel Schemes
/concessionary-travel/use-your...Use your National Entitlement Card on other transport modes
/news/next-milestone-reached-f...Subdomain Next milestone reached for A9 Dualling Programme
/news/next-milestone-reached-f...Subdomain Text duplicate Trivial anchor text
Read more
/news/next-milestone-reached-f...Subdomain IMG-ALT Artist's computer generated impression of what a section of the completed A9 Dualling: Tomatin to Moy stretch will look like. Features slip roads and vehicles.
/contact/Contact
/freedom-of-information/Freedom Of Information
/about/careers/Careers
https://www.instagram.com/tran...New window External Subdomain A-TITLE instagram
https://www.flickr.com/photos/...New window External Subdomain A-TITLE flickr
https://twitter.com/transcotlandNew window External A-TITLE twitter
https://www.facebook.com/Trans...New window External Subdomain A-TITLE facebook
https://www.youtube.com/user/t...New window External Subdomain A-TITLE youtube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
/accessibility/Accessibility
/website-privacy-policy/Website privacy policy
/cookie-policy/Cookie Policy
/terms-conditions/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.transport.gov.scot/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 1 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (27 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 18 May 2025 13:23:36 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
set-cookie129 Characters
transfer-encodingchunked
varyAccept-Encoding
request-contextappId=cid-v1:eaa0a110-e506-4031-a517-ef8454afb6fd
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 610 referring domains.
This page has 55,551 backlinks.
This page has backlinks from 497 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

sitemap: https://www.transport.gov.scot/sitemap.xml

user-agent: *
disallow: /aspnet_client/
disallow: /bin/
disallow: /config/
disallow: /css/
disallow: /data/
disallow: /install/
disallow: /macroScripts/
disallow: /masterpages/
disallow: /scripts/
disallow: /umbraco/
disallow: /usercontrols/
disallow: /xslt/
disallow: /site-improve-access/

Similar sites

Search preview

www.transport.gov.scot
Home | Transport Scotland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Transport79%Check
Transport Scotland72%Check
Scotland66%Check
transport infrastructure60%Check
public transport60%Check
national transport58%Check
A9 Dualling45%Check
Dualling44%Check
work44%Check
A9 Dualling programme44%Check
Show more keywords and terms

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