Themercantilelondon.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
71% 
Page structure
50% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
282.50 kB
Words
1002
Media files
17
Number of links
279 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Designer Fashion Brands
The length of the page title is perfect. (280 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Leading online fashion boutique, selling the most stylish clothing in London. Browse our clothing, jewellery and footwear collections.
The length of the meta description is perfect. (807 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.themercantilelondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification6UYkUFs1lueUJsSWNd6ZLVKB2w0O8cVpPrsnJTBBhEw
descriptionLeading online fashion boutique, selling the most stylish clothing in London. Browse our clothing, jewellery and footwear collections.
viewportwidth=device-width, initial-scale=1, maximum-scale=1
shopify-digital-wallet/1937667/digital_wallets/dialog
shopify-checkout-api-token584eec3bf8cb2d59801ab1a8cdcff26d
p:domain_verify5c94d7cc025041d8b6b4b9149584feb0
langen
twitter:cardsummary
twitter:site@
twitter:titleThe Mercantile | Shop Designer Fashion Brands
twitter:descriptionLeading independent fashion boutique, selling a carefully curated edit of menswear, womenswear and apothecary. With an emphasis on the crafted, the classic and the sustainable.
og:typewebsite
og:titleThe Mercantile | Shop Designer Fashion Brands
og:urlhttps://www.themercantilelondon.com/
og:descriptionLeading independent fashion boutique, selling a carefully curated edit of menswear, womenswear and apothecary. With an emphasis on the crafted, the classic and the sustainable.
og:site_nameThe Mercantile London
og:imagehttps://cdn.shopify.com/s/files/1/0193/7667/files/Screen-Shot-2019-10-24-at-12.18.08_9ab0ba75-e7ee-4438-9c46-ec2e47693575.png?v=1598612592
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0193/7667/files/Screen-Shot-2019-10-24-at-12.18.08_9ab0ba75-e7ee-4438-9c46-ec2e47693575.png?v=1598612592
og:image:width1982
og:image:height1314

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1002 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/cdn/shop/files/logo7_600x.jpg?v=1700052667No alt attribute provided
/cdn/shop/files/logo8_600x.jpg?v=1700052932No alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to The Mercantile London The Mercantile | Shop Designer Fashion Brands
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to The Mercantile London The Mercantile | Shop Designer Fashion Brands
H2 THE SUMMER SALE!
H2 NEW IN
H2 EVENT DRESSING
H2 SHOP JEWELLERY
H2 FESTIVAL EDIT
H2 Explore Our Most Loved Pages
H2 Latest Blog post
H3 WAX London
H3 Maison Hotel
H3 Louise Misha
H3 Stella Nova
H3 Event Dressing
H3 Sale
H3 Summer Inspiration // Event Dressing
H6 THE MERCANTILE LONDON
H6 INFO
H6 JOIN OUR MAILING LIST
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/collections/tablesNo Text
/collections/latest-inNew In
/collections/dressesDresses & Jumpsuits
/collections/tops-1Tops
/collections/shirtsShirts
/collections/skirtsandshortsSkirts & Shorts
/collections/jacketsJackets & Coats
/collections/trousers-leggingsTrousers
/collections/denimDenim
/collections/knitwearKnitwear
/collections/saleSale
/collections/salePermanent Sale
/collections/last-ones-saleLast Ones Sale
/collections/women-footwearFootwear
/collections/billi-biBilli Bi
/collections/blundstoneBlundstone
/collections/clarksClarks
/collections/flower-mountain-1Flower Mountain
/collections/karhuKarhu
/collections/hoffHoff
/collections/pavementPavement
/collections/victoriaVictoria
/collections/wodenWoden
/collections/scarvesHats, Scarves & Gloves
/collections/bagsBags, Belts and Wallets
/collections/socksSocks
/collections/sunglassesSunglasses
/collections/jewellery/jewelleryJewellery
/collections/ania-haieAnia Haie
/collections/shylaShyla
/collections/une-a-uneUne À Une
/collections/amano-studioAmano Studio
/collections/anna-ninaAnna + Nina
/collections/mirabelleMirabelle
/collections/pernille-corydonPernille Corydon
/collections/home-lifestyleHomeware
/collections/candlesCandles
/collections/apothecaryApothecary
/collections/fragrancesFragrances
/collections/holiday-shop-1Holiday Shop
/collections/festival-summerFestival Season
/collections/event-dressingEvent Dressing
/collections/graphic-minimalWorking in the Heat
/collections/a-kjaerbedeA Kjaerbede
/collections/american-vintageAmerican Vintage
/collections/april-meets-octoberApril Meets October
/collections/atelier-reveAtelier Rêve
/collections/bagguBaggu
/collections/beaumont-organicBeaumont Organic
/collections/baum-und-pferdgartenBaum Und Pferdgarten
/collections/belleroseBellerose
/collections/bonteBonté
/collections/by-barBy-Bar
/collections/compania-fantasticaCompañía Fantástica
/collections/cusCus
/collections/damson-madderDamson Madder
/collections/dawn-x-dareDawn x Dare
/collections/des-petits-hautsDes Petits Hauts
/collections/dr-denimDr Denim
/collections/eco-shadesEco Shades
/collections/emile-et-idaEmile et Ida
/collections/esme-studiosEsmé Studios
/collections/afieldFar Afield
/collections/fauneFaune
/collections/flotteFlotte
/collections/frankie-handmadeFrankie
/collections/fransaFransa
/collections/frnchFRNCH
/collections/garanceGarance
/collections/grace-milaGrace & Mila
/collections/helmstedtHelmstedt
/collections/hodHod
/collections/howlinHowlin'
/collections/ichiICHI
/collections/indi-and-coldIndi & Cold
/collections/irisIRIS
/collections/kavuKavu
/collections/komodoKomodo
/collections/l-f-markeyL.F Markey
/collections/le-bon-shoppeLe Bon Shoppe
/collections/leon-harperLeon & Harper
/collections/lollys-laundryyLolly's Laundry
/collections/louise-mishaLouise Misha
/collections/louizonLouizon
/collections/lowieLowie
http://m.a.b.e/External Subdomain M.A.B.E
/collections/maison-ananaMaison Anana
/collections/maison-anjeMaison Anje
/collections/maison-hotelMaison Hotel
/collections/martaMarta
/collections/minusMinus
/collections/nice-thingsNice Things
/collections/noellaNoella
/collections/nookiNooki
/collections/nue-notesNué Notes
/collections/numphNumph
/collections/objectObject
/collections/one-collectiveOne Collective
/collections/pink-city-printsPink City Prints
/collections/project-aj177Project AJ117
/collections/rabens-salonerRabens Saloner
/collections/sacre-coeurSacrecoeur
/collections/samsoe-samsoeSamsoe & Samsoe
/collections/second-femaleSecond Female
/collections/sessun-1Sessùn
/collections/seventy-mochiSeventy + Mochi
/collections/soeurSoeur
/collections/stan-rayStan Ray
/collections/stella-forestStella Forest
/collections/stella-novaStella Nova
/collections/suncooSuncoo
/collections/tantaTantä
/collections/the-new-societyThe New Society
/collections/the-tiny-big-sisterThe Tiny Big Sister
/collections/thinking-muThinking Mu
/collections/vanessa-brunoVanessa Bruno
/collections/wax-londonWAX London
/collections/yerseYerse
/collections/zen-ethicZen Ethic
/blogs/newsJournal
/cart0 Cart
/account/loginAccount
/cartCart (0)
/No Text
/searchNo Text
/cartNo Text
/No Text
/collections/latest-inText duplicate New In
/collections/dressesText duplicate Dresses & Jumpsuits
/collections/tops-1Text duplicate Tops
/collections/shirtsText duplicate Shirts
/collections/skirtsandshortsText duplicate Skirts & Shorts
/collections/jacketsText duplicate Jackets & Coats
/collections/trousers-leggingsText duplicate Trousers
/collections/denimText duplicate Denim
/collections/knitwearText duplicate Knitwear
/collections/saleText duplicate Sale
/collections/saleText duplicate Permanent Sale
/collections/last-ones-saleText duplicate Last Ones Sale
/collections/women-footwearText duplicate Footwear
/collections/billi-biText duplicate Billi Bi
/collections/blundstoneText duplicate Blundstone
/collections/clarksText duplicate Clarks
/collections/flower-mountain-1Text duplicate Flower Mountain
/collections/karhuText duplicate Karhu
/collections/hoffText duplicate Hoff
/collections/pavementText duplicate Pavement
/collections/victoriaText duplicate Victoria
/collections/wodenText duplicate Woden
/collections/scarvesText duplicate Hats, Scarves & Gloves
/collections/bagsText duplicate Bags, Belts and Wallets
/collections/socksText duplicate Socks
/collections/sunglassesText duplicate Sunglasses
/collections/jewellery/jewelleryText duplicate Jewellery
/collections/ania-haieText duplicate Ania Haie
/collections/shylaText duplicate Shyla
/collections/une-a-uneText duplicate Une À Une
/collections/amano-studioText duplicate Amano Studio
/collections/anna-ninaText duplicate Anna + Nina
/collections/mirabelleText duplicate Mirabelle
/collections/pernille-corydonText duplicate Pernille Corydon
/collections/home-lifestyleText duplicate Homeware
/collections/candlesText duplicate Candles
/collections/apothecaryText duplicate Apothecary
/collections/fragrancesText duplicate Fragrances
/collections/holiday-shop-1Text duplicate Holiday Shop
/collections/festival-summerText duplicate Festival Season
/collections/event-dressingText duplicate Event Dressing
/collections/graphic-minimalText duplicate Working in the Heat
/collections/a-kjaerbedeText duplicate A Kjaerbede
/collections/american-vintageText duplicate American Vintage
/collections/april-meets-octoberText duplicate April Meets October
/collections/atelier-reveText duplicate Atelier Rêve
/collections/bagguText duplicate Baggu
/collections/beaumont-organicText duplicate Beaumont Organic
/collections/baum-und-pferdgartenText duplicate Baum Und Pferdgarten
/collections/belleroseText duplicate Bellerose
/collections/bonteText duplicate Bonté
/collections/by-barText duplicate By-Bar
/collections/compania-fantasticaText duplicate Compañía Fantástica
/collections/cusText duplicate Cus
/collections/damson-madderText duplicate Damson Madder
/collections/dawn-x-dareText duplicate Dawn x Dare
/collections/des-petits-hautsText duplicate Des Petits Hauts
/collections/dr-denimText duplicate Dr Denim
/collections/eco-shadesText duplicate Eco Shades
/collections/emile-et-idaText duplicate Emile et Ida
/collections/esme-studiosText duplicate Esmé Studios
/collections/afieldText duplicate Far Afield
/collections/fauneText duplicate Faune
/collections/flotteText duplicate Flotte
/collections/frankie-handmadeText duplicate Frankie
/collections/fransaText duplicate Fransa
/collections/frnchText duplicate FRNCH
/collections/garanceText duplicate Garance
/collections/grace-milaText duplicate Grace & Mila
/collections/helmstedtText duplicate Helmstedt
/collections/hodText duplicate Hod
/collections/howlinText duplicate Howlin'
/collections/ichiText duplicate ICHI
/collections/indi-and-coldText duplicate Indi & Cold
/collections/irisText duplicate IRIS
/collections/kavuText duplicate Kavu
/collections/komodoText duplicate Komodo
/collections/l-f-markeyText duplicate L.F Markey
/collections/le-bon-shoppeText duplicate Le Bon Shoppe
/collections/leon-harperText duplicate Leon & Harper
/collections/lollys-laundryyText duplicate Lolly's Laundry
/collections/louise-mishaText duplicate Louise Misha
/collections/louizonText duplicate Louizon
/collections/lowieText duplicate Lowie
http://m.a.b.e/External Subdomain Text duplicate M.A.B.E
/collections/maison-ananaText duplicate Maison Anana
/collections/maison-anjeText duplicate Maison Anje
/collections/maison-hotelText duplicate Maison Hotel
/collections/martaText duplicate Marta
/collections/minusText duplicate Minus
/collections/nice-thingsText duplicate Nice Things
/collections/noellaText duplicate Noella
/collections/nookiText duplicate Nooki
/collections/nue-notesText duplicate Nué Notes
/collections/numphText duplicate Numph
/collections/objectText duplicate Object
/collections/one-collectiveText duplicate One Collective
/collections/pink-city-printsText duplicate Pink City Prints
/collections/project-aj177Text duplicate Project AJ117
/collections/rabens-salonerText duplicate Rabens Saloner
/collections/sacre-coeurText duplicate Sacrecoeur
/collections/samsoe-samsoeText duplicate Samsoe & Samsoe
/collections/second-femaleText duplicate Second Female
/collections/sessun-1Text duplicate Sessùn
/collections/seventy-mochiText duplicate Seventy + Mochi
/collections/soeurText duplicate Soeur
/collections/stan-rayText duplicate Stan Ray
/collections/stella-forestText duplicate Stella Forest
/collections/stella-novaText duplicate Stella Nova
/collections/suncooText duplicate Suncoo
/collections/tantaText duplicate Tantä
/collections/the-new-societyText duplicate The New Society
/collections/the-tiny-big-sisterText duplicate The Tiny Big Sister
/collections/thinking-muText duplicate Thinking Mu
/collections/vanessa-brunoText duplicate Vanessa Bruno
/collections/wax-londonText duplicate WAX London
/collections/yerseText duplicate Yerse
/collections/zen-ethicText duplicate Zen Ethic
/blogs/newsText duplicate Journal
/collections/saleSHOP SALE
/collections/latest-inSubdomain SHOP NOW
/collections/event-dressingSHOP OUR EDIT
/collections/jewellerySubdomain EXPLORE HERE
/collections/festival-summerSHOP HERE
/collections/giftsNo Text
/collections/giftsTHE GIFT SHOP
/collections/latest-inNo Text
/collections/latest-inNEW IN
/collections/jewelleryNo Text
/collections/jewelleryShop Jewellery
/collections/wax-londonNo Text
/collections/wax-londonSHOP WAX
/collections/maison-hotelNo Text
/collections/maison-hotelSHOP MAISON HOTEL
/collections/louise-mishaNo Text
/collections/louise-mishaSHOP LOUISE MISHA
/collections/stella-novaNo Text
/collections/stella-novaSHOP STELLA NOVA
/collections/event-dressingNo Text
/collections/event-dressingSHOP EVENT DRESSING
/collections/saleNo Text
/collections/saleSHOP SALE BARGAINS
/blogs/newsLatest Blog post
/blogs/news/summer-inspiration...IMG-ALT Summer Inspiration // Event Dressing
/blogs/news/summer-inspiration...Text duplicate Summer Inspiration // Event Dressing
/blogs/news/summer-inspiration...Keep reading
/pages/about-usAbout
/pages/contact-usContact Us
/pages/deliverySubdomain Shipping
/pages/returnsSubdomain Returns & Refunds
/pages/size-guideSize Guide
/pages/privacyPrivacy Policy
/pages/terms-and-conditionsTerms of Service
https://www.facebook.com/merca...New window External Subdomain No Text
https://www.pinterest.co.uk/me...New window External Subdomain No Text
https://www.instagram.com/merc...New window External Subdomain No Text
/© 2025 The Mercantile London

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.themercantilelondon.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (283 kB).

HTTP Response Header

NameValue
dateThu, 26 Jun 2025 16:15:47 GMT
content-typetext/html; charset=utf-8
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shopify-edge-ip23.227.38.74
servercloudflare
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External factors

This website has excellent links from other websites.
This page has backlinks from 38 referring domains.
This page has 67 backlinks.
This page has backlinks from 32 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
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#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
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www.themercantilelondon.com
Shop Designer Fashion Brands
Leading online fashion boutique, selling the most stylish clothing in London. Browse our clothing, jewellery and footwear collections.

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London79%Check
Fashion73%Check
Mercantile London73%Check
Shop Designer Fashion69%Check
Shop68%Check
Mercantile68%Check
fashion brands68%Check
Designer Fashion68%Check
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Brands62%Check
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