Swatchgroup.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
48% 
Page structure
79% 
Link structure
26% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
58.00 kB
Words
499
Media files
8
Number of links
110 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swatch Group – Swiss made luxury watches and jewelry – Chronograph watch - Swatch Group
The page title should be shorter than 580 pixels. It is 852 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by its nineteen watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.
The meta description is too long: 3579 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swatchgroup.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Switzerland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSwatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by its nineteen watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 499 words on this page. Good pages should have about 800 words of useful content.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...6/1920-860-omega-aqua-terra-30-mm-v1.jpgOmega Aqua Terra 30 mm
...-06/720-720-swatch-scuba-green-abyss.jpgSwatch Scuba Fifty Fathoms Green Abyss
...guet-souscription-2025.jpg?itok=RM--iQcfNo alt attribute provided
...al_report_25_1_720x720.jpg?itok=HvHgYsvFNo alt attribute provided
...720-720-scubaqua-jelly.jpg?itok=7slLiKASNo alt attribute provided
...text_bgimg/2024-02/1920-860-movement.jpgNo alt attribute provided
...1b95924093f8fc8f1bf59bfdf88a66e6788.jpegNo alt attribute provided
...02/1920-289-swatch-art-peace-hotel-2.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 The new Omega Aqua Terra 30 mm
H2 Swatch Scuba Fifty Fathoms Green Abyss
H2 Breguet Classique Souscription 2025
H2 Annual Report and Sustainability Report
H2 The new Swatch SCUBAQUA Collection
H2 The Swatch Group
H2 INNOVATION POWERHOUSE
H2 Careers
H2 The History
H2 INVESTOR SPACE
H2 Swatch Art Peace Hotel
H2 Main navigation
Some anchor texts are used more than once.
14 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swatchgroup.com/enAnchor Skip to main content
https://www.swatchgroup.com/enA-TITLE Swatch Group
/en/swatch-group-glanceText duplicate Swatch Group
/en/swatch-group/boardsThe Boards
/en/swatch-group/message-manag...Message from the management
/en/swatch-group/innovation-po...Innovation Powerhouse
/en/swatch-group/swatch-group-...Subsidiaries
/en/swatch-group/swatch-group-...Swatch Group History
/en/swatch-group/founderThe Founder
/en/brands-companiesBrands & Companies
/en/brands-companiesWatches & Jewelry
/en/brands-companiesProduction
/en/brands-companiesElectronic Systems
/en/brands-companiesCorporate
/en/brands-companiesLandmarks
/en/brands-companiesDistribution
/en/sustainability-reportSustainability
A-TITLE Sustainability
/en/sustainability/sustainabil...Sustainability strategy
/en/sustainability/key-figures...Key Figures
A-TITLE Key Figures
/en/sustainability/corporate-a...Corporate and Governance
/en/sustainability/environmentEnvironment
A-TITLE Environment
/en/sustainability/socialSocial
A-TITLE Social
/en/sustainability/sourcing-ma...Sourcing
A-TITLE Sourcing
/en/sustainability/climate-str...Climate strategy
/en/investors-spaceInvestors
/en/investors/financial-dashboardFinancial Dashboard
/en/investors/ordinary-general...Ordinary General Meeting
/en/investors-space/annual-reportFinancial Reports
/en/investors/letters-sharehol...Letters to Shareholders
/en/investors/swatch-group-sta...Statutes
/en/investors/compensation-reportCompensation Report
/en/press-roomPress room
/en/newsArchive
/en/careers-swatch-groupCareers
/en/job-finderOpen positions
/en/careers/working-swatch-groupWorking at Swatch Group
/en/career/nicolas-g-hayek-wat...Watchmaking Schools
/en/careers/apprenticeshipApprenticeship
/en/apprenticeship-quiz/introd...Apprenticeship quiz
/en/apprenticeship-finderApprenticeship places
https://www.swatch.com/en-ch/i...New window External Subdomain 2025-06-24T01:55:26+0200
https://www.swatchgroup.com/enEnglish
https://www.swatchgroup.com/deDeutsch
https://www.swatchgroup.com/frFrançais
https://www.swatchgroup.com/itItaliano
/sites/default/files/2025-06/1...IMG-ALT Omega Aqua Terra 30 mm
/en/services/archive/2025/new-...Trivial anchor text
READ MORE
/en/services/archive/2025/swat...Text duplicate Trivial anchor text
READ MORE
/en/services/archive/2025/breg...No Text
/en/services/archive/2025/breg...No Text
/en/services/archive/2025/breg...Trivial anchor text
Read more
/en/services/archive/2025/annu...No Text
/en/services/archive/2025/annu...No Text
/en/services/archive/2025/annu...Text duplicate Trivial anchor text
Read more
/en/services/archive/2025/new-...No Text
/en/services/archive/2025/new-...No Text
/en/services/archive/2025/new-...Text duplicate Trivial anchor text
Read more
/en/press-roomPRESS ROOM
/en/swatch-group-glanceText duplicate Trivial anchor text
Read more
/en/swatch-group/innovation-po...No Text
/en/swatch-group/innovation-po...No Text
/en/careers-swatch-groupNo Text
/en/careers-swatch-groupNo Text
/en/swatch-group/swatch-group-...No Text
/en/swatch-group/swatch-group-...No Text
/en/investors-spaceNo Text
/en/investors-spaceNo Text
https://www.swatch-art-peace-h...New window External Subdomain VISIT WEBSITE
/en/swatch-group-glanceText duplicate Swatch Group
/en/swatch-group/boardsText duplicate The Boards
/en/swatch-group/message-manag...Text duplicate Message from the management
/en/swatch-group/innovation-po...Text duplicate Innovation Powerhouse
/en/swatch-group/swatch-group-...Text duplicate Subsidiaries
/en/swatch-group/swatch-group-...Text duplicate Swatch Group History
/en/swatch-group/founderText duplicate The Founder
/en/brands-companiesText duplicate Brands & Companies
/en/brands-companiesText duplicate Watches & Jewelry
/en/brands-companiesText duplicate Production
/en/brands-companiesText duplicate Electronic Systems
/en/brands-companiesText duplicate Corporate
/en/brands-companiesText duplicate Landmarks
/en/brands-companiesText duplicate Distribution
/en/sustainability-reportText duplicate Sustainability
A-TITLE Sustainability
/en/sustainability/sustainabil...Text duplicate Sustainability strategy
/en/sustainability/key-figures...Text duplicate Key Figures
A-TITLE Key Figures
/en/sustainability/corporate-a...Text duplicate Corporate and Governance
/en/sustainability/environmentText duplicate Environment
A-TITLE Environment
/en/sustainability/socialText duplicate Social
A-TITLE Social
/en/sustainability/sourcing-ma...Text duplicate Sourcing
A-TITLE Sourcing
/en/sustainability/climate-str...Text duplicate Climate strategy
/en/investors-spaceText duplicate Investors
/en/investors/financial-dashboardText duplicate Financial Dashboard
/en/investors/ordinary-general...Text duplicate Ordinary General Meeting
/en/investors-space/annual-reportText duplicate Financial Reports
/en/investors/letters-sharehol...Text duplicate Letters to Shareholders
/en/investors/swatch-group-sta...Text duplicate Statutes
/en/investors/compensation-reportText duplicate Compensation Report
/en/press-roomText duplicate Press room
/en/newsText duplicate Archive
/en/careers-swatch-groupText duplicate Careers
/en/job-finderText duplicate Open positions
/en/careers/working-swatch-groupText duplicate Working at Swatch Group
/en/career/nicolas-g-hayek-wat...Text duplicate Watchmaking Schools
/en/careers/apprenticeshipText duplicate Apprenticeship
/en/apprenticeship-quiz/introd...Text duplicate Apprenticeship quiz
/en/apprenticeship-finderText duplicate Apprenticeship places
/en/contactContact
/en/swatch-group-info-serviceInfo Service
/en/swatch-group-head-officeSwatch Group Head Office
/en/cookie-noticeCookie Notice
/en/privacy-noticePrivacy Notice
/en/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swatchgroup.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-languageen
x-panthera-cache-bypassed1
accept-rangesbytes
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policysame-origin
varyAccept-Encoding
x-akamai-transformed9 9980 0 pmb=mRUM,2
content-encodingbr
expiresMon, 23 Jun 2025 23:55:26 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateMon, 23 Jun 2025 23:55:26 GMT
content-length11948
set-cookie54 Characters
server-timingcdn-cache; desc=MISS
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 740 referring domains.
This page has 233,757 backlinks.
This page has backlinks from 414 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Disallow: /sites/default/files/media-files/

Similar sites

Search preview

www.swatchgroup.com
Swatch Group – Swiss made luxury watches and jewelry – Chronograph ...
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by its nineteen watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Swatch75%Check
Swatch Group73%Check
Group68%Check
watch movements62%Check
watch brands62%Check
Swatch Group supplies nearly60%Check
Swatch Group companies supply60%Check
Watches56%Check
Jewelry56%Check
Watches Jewelry55%Check
Show more keywords and terms

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