St-andrews.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
88% 
Page structure
79% 
Link structure
75% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
31.60 kB
Words
1140
Media files
10
Number of links
51 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of St Andrews - Scotland's first university, founded 1413
The page title should be shorter than 580 pixels. It is 592 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
DC.titleUniversity of St Andrews
referrerno-referrer
channel-id2
section-id260
copyrightCopyright © University of St Andrews
ratinggeneral
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#2b5797
theme-color#ffffff
google-site-verificationh2GXn6eCQFZdfFarf2tAx8T-xCDiHrSPDUaraCNUKI4
langen
X-UA-CompatibleIE=EDGE
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1140 words. That's ok.
38.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.37 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: webster, phd divinity:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ro-banner/online-short-couses-mobile.jpgA student sitting in a cafe working on a laptop
data:[...] Base64Students walking through St Salvator's Quadrangle
data:[...] Base64Two students talking with laptops propped on their knees.
data:[...] Base64Students in a lab
data:[...] Base64Surfacing humpback whale by Operation Cetaces
data:[...] Base64Dr Marcel Lukas, Senior Lecturer in Banking and Finance and Director of Executive Education, with Executive Education participants
data:[...] Base64St Salvators Quad
data:[...] Base64Pride event in St Andrews
data:[...] Base64Athena Swan bronze award logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Course search
H2 Postgraduate study at Scotland's top university
H2 Featured news
H2 Events at St Andrews
H2 Race Equality Charter award for St Andrews
H2 Your St Andrews
H2 Navigation
H2 Contact us
H3 Choose St Andrews
H3 Current students
H3 Whales sing how humans speak
H3 Executive Education
H3 New public art partnership
H3 Phone
H3 Social media
H4 Additional options
Baselink: https://www.st-andrews.ac.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.st-andrews.ac.uk/Anchor Skip to content
/students/Subdomain Current students
/pgstudents/Subdomain Current postgraduates
/staff/Subdomain Staff
https://www.st-andrews.ac.uk/Subdomain University of St Andrews
/study/Subdomain Study at St Andrews
/subjects/Subjects
/research/Research
/development/Alumni and supporters
/study/meet-us/Subdomain Meet us
/about/About
/contact/Contact
/subjects/course-search/?mod=f...Subdomain Undergraduate
/subjects/course-search/?mod=f...Subdomain Postgraduate
/subjects/course-search/?mod=f...Subdomain Online courses
/subjects/course-search/?mod=f...Subdomain Short courses
https://news.st-andrews.ac.uk/...External Subdomain The Times and Sunday Times Good University Guide 2025
https://news.st-andrews.ac.uk/...External Subdomain Guardian University Guide 2025
/study/postgraduate/Explore Masters study
/study/online/Online Masters
/study/Text duplicate Study at St Andrews
/study/online/short-courses/Short courses at St Andrews
/research/Text duplicate Research
/study/Choose St Andrews
/study/fees-and-funding/Fees and funding
/study/fees-and-funding/schola...Scholarships
/accommodation/Accommodation
/study/undergraduate/apply/How to apply for undergraduate study
/study/postgraduate/apply/How to apply for postgraduate study
/study/meet-us/Text duplicate Meet us
/students/Subdomain Text duplicate Current students
https://mysaint.st-andrews.ac.uk/External Subdomain MySaint
https://moody.st-andrews.ac.uk...External Subdomain Moodle
/library/Subdomain Library
https://mms.st-andrews.ac.uk/mms/External Subdomain MMS
/semester-dates/Semester dates
https://news.st-andrews.ac.uk/External Subdomain All news
https://news.st-andrews.ac.uk/...External Subdomain Whales sing how humans speak
https://news.st-andrews.ac.uk/...External Subdomain Executive Education
https://news.st-andrews.ac.uk/...External Subdomain New public art partnership
https://events.st-andrews.ac.uk/External Subdomain Upcoming events
https://news.st-andrews.ac.uk/...External Subdomain Race Equality Charter
/students/Subdomain Text duplicate Current students
/pgstudents/Subdomain Text duplicate Postgraduate
/staff/Subdomain Text duplicate Staff
/semester-dates/Subdomain Text duplicate Semester dates
/jobs/Jobs at St Andrews
/policy/Subdomain Policies, procedures and guidance
/about/schools/Academic Schools and Departments
/study/Subdomain Text duplicate Study at St Andrews
/subjects/Subdomain Text duplicate Subjects
/research/Subdomain Text duplicate Research
/alumni/Subdomain Alumni and donors
/community/Subdomain Community facilities
/business-services/Subdomain Business services
/visiting/Subdomain Visiting
/about/Subdomain Text duplicate About
https://news.st-andrews.ac.uk/External Subdomain News
https://events.st-andrews.ac.uk/External Subdomain Events
/contact/Subdomain Text duplicate Contact
/contact/Subdomain Contact us
https://www.facebook.com/uniofstaExternal Subdomain Facebook
A-TITLE Facebook
https://x.com/univofstandrewsExternal X
A-TITLE X
https://www.instagram.com/unio...External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/uofsta...External Subdomain YouTube
A-TITLE YouTube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.wechat.com/External Subdomain WeChat
https://weibo.com/u/5544058840External Weibo
/digital-standards/accessibili...Subdomain Accessibility statement
/terms/Subdomain Terms and conditions
/help/Subdomain Website help

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.st-andrews.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
dateFri, 13 Jun 2025 20:14:19 GMT
serverApache/2.4.62 (Debian)
varyAccept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
content-security-policymedia-src 'self' blob: livestream.st-andrews.ac.uk livestream1.st-andrews.ac.uk livestream2.st-andrews.ac.uk livestream-test.st-andrews.ac.uk;
content-length9416
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=31536000;
set-cookie32 Characters
cache-controlprivate
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,610 referring domains.
This page has 16,734 backlinks.
This page has backlinks from 1,917 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10
Disallow: /jira/
Disallow: /~www_pa/
Disallow: /~psst/
Disallow: /subjects/archive/
Disallow: /schoolpeoplepublic/*
Disallow: /*?*skin=0
Disallow: /subjects/modules/search/
Disallow: /subjects/modules/advisers-search/
Disallow: /subjects/reqs/
Disallow: /subjects/specs/
Disallow: /philevents/
Disallow: /php/
Disallow: /s/
Disallow: /s1/
Disallow: /search/
Disallow: /collections/
Disallow: /photo-gallery/
Disallow: /~awm2/
User-agent: PetalBot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: HTTrack

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Andrews74%Check
St Andrews74%Check
University St65%Check
University56%Check
Scotland50%Check
art49%Check
University School49%Check
new43%Check
education42%Check
Executive Education42%Check
Show more keywords and terms

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