Sportscraft.com.au - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
58% 
Page structure
79% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.22 s
File size
1,535.80 kB
Words
537
Media files
17
Number of links
196 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Australian Fashion For Women & Men | Sportscraft
The length of the page title is perfect. (454 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
The length of the meta description is perfect. (969 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sportscraft.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=5, user-scalable=no
msapplication-config/assets/browserconfig.xml
theme-color#04479d
google-site-verificationxeOnpUWENkjfi88kjqrQZS1yLVBdRdNC7CmAM2cWdQY
descriptionDiscover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
langen
og:urlhttps://www.sportscraft.com.au
og:imagehttps://www.sportscraft.com.au/logo.png
og:typewebsite
og:site_name[object Object]
og:localeen-AU
og:titleSportscraft | Women's and Men's Australian Fashion & Workwear
og:descriptionDiscover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
og:country-nameau
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 537 words. That's ok.
15.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1535.8 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=5, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Marketing/AW25/JULY/404_Lookbook_s7d2ek
data:[...] Base64responsive image
data:[...] Base64responsive image
data:[...] Base64Marketing/SS25/AUG/953_SC_wk1_Online_OtherSiteAreas_AugusT_FathersDay
...oad/v1714033652/wypsvjp0qolp3n3fxqoc.svgSportscraft
data:[...] Base64Marketing/AW25/JULY/404_Lookbook_s7d2ek
data:[...] Base64responsive image
data:[...] Base64responsive image
data:[...] Base64Marketing/SS25/AUG/953_SC_wk1_Online_OtherSiteAreas_AugusT_FathersDay
data:[...] Base64Logo
data:[...] Base64Marketing/OFFERS/20OffJacketsPantsKnitwear_HP_updated
data:[...] Base64Marketing/SS26/AUG/Homepage/Header_August
data:[...] Base64Marketing/SS26/AUG/Homepage/WW_Edit_August
data:[...] Base64Marketing/SS26/AUG/Homepage/MW_Edit_August
data:[...] Base64Marketing/SS26/AUG/Homepage/Lookbook_August
data:[...] Base64Marketing/Branding/357_SC_Wk33_Online_NewVIPBanner_v2
data:[...] Base64Loading

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Terms apply.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/c/new-arrivalNew Arrivals
/c/new-arrival/new-womensNew Women
/c/new-arrival/new-mensNew Men
/discover/article/may-lookbook...No Text
/c/women/clothing/view-allWomen
/c/women/offersOffers
/c/women/offers/20-off20% Off Jackets, Pants & Knitwear
/c/women/featuredFeatured
/c/women/featured/new-arrivalsText duplicate New Arrivals
/c/women/featured/coastal-driftCoastal Drift
/c/women/featured/new-neutralsNew Neutrals
/c/women/featured/soft-tailoringSoft Tailoring
/c/women/featured/essentialsEssentials
/c/women/featured/best-sellersBest Sellers
/c/women/clothingClothing
/c/women/clothing/view-allView All
/c/women/clothing/new-arrivalsText duplicate New Arrivals
/c/women/clothing/pantsPants
/c/women/clothing/denimDenim
/c/women/clothing/knits-cardigansKnitwear & Cardigans
/c/women/clothing/blazersBlazers
/c/women/clothing/jackets-coat...Jackets & Coats
/c/women/clothing/tops-teesTops & Tees
/c/women/clothing/shirtsShirts
/c/women/clothing/dressesDresses
/c/women/clothing/shortsShorts
/c/women/clothing/skirtsSkirts
/c/women/clothing/libertyLiberty
/c/women/clothing/setsSets
/c/women/clothing/accessoriesAccessories
/c/women/accessoriesText duplicate Accessories
/c/women/accessories/view-allText duplicate View All
/c/women/accessories/bagsBags
/c/women/accessories/hatsHats
/c/women/accessories/scarvesScarves
/c/women/accessories/beltsBelts
/c/women/shop-by-sizeShop By Size
/c/women/shop-by-size/66
/c/women/shop-by-size/88
/c/women/shop-by-size/1010
/c/women/shop-by-size/1212
/c/women/shop-by-size/1414
/c/women/shop-by-size/1616
/c/women/shop-by-size/1818
/c/women/shop-by-size/2020
/c/women/shop-by-size/2222
/c/women/shop-by-size/2424
/c/women/clothing/view-allNo Text
/c/men/clothing/view-allMen
/c/men/offersText duplicate Offers
/c/men/offers/20-offText duplicate 20% Off Jackets, Pants & Knitwear
/c/men/featured-outfit-ideasOutfit Ideas
/c/men/featured-outfit-ideas/n...Text duplicate New Arrivals
/c/men/featured-outfit-ideas/c...Text duplicate Coastal Drift
/c/men/featured-outfit-ideas/s...Smart Casual
/c/men/featured-outfit-ideas/l...Made For Layering
/c/men/featured-outfit-ideas/g...Golf Essentials
/c/men/featured-outfit-ideas/b...Text duplicate Best Sellers
/c/men/clothingText duplicate Clothing
/c/men/clothing/view-allText duplicate View All
/c/men/clothing/new-arrivalsText duplicate New Arrivals
/c/men/clothing/pantsText duplicate Pants
/c/men/clothing/denimDenim & Jeans
/c/men/clothing/knitwearKnitwear & Sweats
/c/men/clothing/jackets-coatsJackets & Blazers
/c/men/clothing/shirtsText duplicate Shirts
/c/men/clothing/t-shirts-polosT-Shirts & Polos
/c/men/clothing/shortsText duplicate Shorts
/c/men/clothing/accessoriesText duplicate Accessories
/c/men/accessoriesText duplicate Accessories
/c/men/accessories/view-allText duplicate View All
/c/men/shop-by-fitShop By Fit
/c/men/shop-by-fit/slim-fitSlim Fit
/c/men/shop-by-fit/regular-fitRegular Fit
/c/women/accessories/view-allNo Text
/c/fathers-dayFather's Day
/c/fathers-day/fathers-day-gif...Gift Guide
/c/fathers-day/fathers-day-gif...Shop All Gifts
/c/fathers-day/fathers-day-gif...Shop Tees
/c/fathers-day/fathers-day-gif...Shop Polos
/c/fathers-day/fathers-day-gif...Shop Shorts
/c/fathers-day/fathers-day-gif...Shop Shirts
/c/fathers-day/fathers-day-gif...Shop Accessories
/c/fathers-day/fathers-day-gif...Shop Gift Cards
/c/fathers-day/shop-by-editShop By Edit
/c/fathers-day/shop-by-edit/go...Golfing Essentials
/c/fathers-day/shop-by-edit/sm...Text duplicate Smart Casual
/c/fathers-day/shop-by-edit/co...Text duplicate Coastal Drift
/c/fathers-dayNo Text
/c/new-arrival/new-womensText duplicate New Women
/c/new-arrival/new-mensText duplicate New Men
/discover/article/may-lookbook...No Text
/c/women/offers/20-offText duplicate 20% Off Jackets, Pants & Knitwear
/c/women/featured/new-arrivalsText duplicate New Arrivals
/c/women/featured/coastal-driftText duplicate Coastal Drift
/c/women/featured/new-neutralsText duplicate New Neutrals
/c/women/featured/soft-tailoringText duplicate Soft Tailoring
/c/women/featured/essentialsText duplicate Essentials
/c/women/featured/best-sellersText duplicate Best Sellers
/c/women/clothing/view-allText duplicate View All
/c/women/clothing/new-arrivalsText duplicate New Arrivals
/c/women/clothing/pantsText duplicate Pants
/c/women/clothing/denimText duplicate Denim
/c/women/clothing/knits-cardigansText duplicate Knitwear & Cardigans
/c/women/clothing/blazersText duplicate Blazers
/c/women/clothing/jackets-coat...Text duplicate Jackets & Coats
/c/women/clothing/tops-teesText duplicate Tops & Tees
/c/women/clothing/shirtsText duplicate Shirts
/c/women/clothing/dressesText duplicate Dresses
/c/women/clothing/shortsText duplicate Shorts
/c/women/clothing/skirtsText duplicate Skirts
/c/women/clothing/libertyText duplicate Liberty
/c/women/clothing/setsText duplicate Sets
/c/women/clothing/accessoriesText duplicate Accessories
/c/women/accessories/view-allText duplicate View All
/c/women/accessories/bagsText duplicate Bags
/c/women/accessories/hatsText duplicate Hats
/c/women/accessories/scarvesText duplicate Scarves
/c/women/accessories/beltsText duplicate Belts
/c/women/shop-by-size/6Text duplicate 6
/c/women/shop-by-size/8Text duplicate 8
/c/women/shop-by-size/10Text duplicate 10
/c/women/shop-by-size/12Text duplicate 12
/c/women/shop-by-size/14Text duplicate 14
/c/women/shop-by-size/16Text duplicate 16
/c/women/shop-by-size/18Text duplicate 18
/c/women/shop-by-size/20Text duplicate 20
/c/women/shop-by-size/22Text duplicate 22
/c/women/shop-by-size/24Text duplicate 24
/c/women/clothing/view-allNo Text
/c/men/offers/20-offText duplicate 20% Off Jackets, Pants & Knitwear
/c/men/featured-outfit-ideas/n...Text duplicate New Arrivals
/c/men/featured-outfit-ideas/c...Text duplicate Coastal Drift
/c/men/featured-outfit-ideas/s...Text duplicate Smart Casual
/c/men/featured-outfit-ideas/l...Text duplicate Made For Layering
/c/men/featured-outfit-ideas/g...Text duplicate Golf Essentials
/c/men/featured-outfit-ideas/b...Text duplicate Best Sellers
/c/men/clothing/view-allText duplicate View All
/c/men/clothing/new-arrivalsText duplicate New Arrivals
/c/men/clothing/pantsText duplicate Pants
/c/men/clothing/denimText duplicate Denim & Jeans
/c/men/clothing/knitwearText duplicate Knitwear & Sweats
/c/men/clothing/jackets-coatsText duplicate Jackets & Blazers
/c/men/clothing/shirtsText duplicate Shirts
/c/men/clothing/t-shirts-polosText duplicate T-Shirts & Polos
/c/men/clothing/shortsText duplicate Shorts
/c/men/clothing/accessoriesText duplicate Accessories
/c/men/accessories/view-allText duplicate View All
/c/men/shop-by-fit/slim-fitText duplicate Slim Fit
/c/men/shop-by-fit/regular-fitText duplicate Regular Fit
/c/women/accessories/view-allNo Text
/c/fathers-day/fathers-day-gif...Text duplicate Shop All Gifts
/c/fathers-day/fathers-day-gif...Text duplicate Shop Tees
/c/fathers-day/fathers-day-gif...Text duplicate Shop Polos
/c/fathers-day/fathers-day-gif...Text duplicate Shop Shorts
/c/fathers-day/fathers-day-gif...Text duplicate Shop Shirts
/c/fathers-day/fathers-day-gif...Text duplicate Shop Accessories
/c/fathers-day/fathers-day-gif...Text duplicate Shop Gift Cards
/c/fathers-day/shop-by-edit/go...Text duplicate Golfing Essentials
/c/fathers-day/shop-by-edit/sm...Text duplicate Smart Casual
/c/fathers-day/shop-by-edit/co...Text duplicate Coastal Drift
/c/fathers-dayNo Text
/store-locatorStore locator
/c/women/offers/20-offSHOP WOMEN
/c/men/offers/20-offSHOP MEN
/c/new-arrival/new-womensNEW WOMEN
/c/new-arrival/new-mensNEW MEN
/c/women/clothing/denimDISCOVER NEW DENIM
/c/men/featured-outfit-ideas/s...EXPLORE OUTFITS
/discover/article/august-lookb...EXPLORE COLLECTION
/vip-registrationSIGN UP NOW
https://www.instagram.com/spor...External Subdomain @sportscraft
https://help.sportscraft.com/h...External Subdomain VIP 10% off full price
https://help.sportscraft.com/h...External Subdomain Free click and collect in store
https://help.sportscraft.com/h...External Subdomain Free standard delivery over $99
https://help.sportscraft.com/h...External Subdomain Easy returns
/store-locatorFind a store
https://help.sportscraft.com/h...External Subdomain Help
https://help.sportscraft.com/h...External Subdomain Delivery
https://help.sportscraft.com/h...External Subdomain Easy Returns
https://help.sportscraft.com/h...External Subdomain Order Tracking
/size-guideSize Guide
/clothing/gift-cardGift Card
/help/balanceGift Card Balance
/discover/article/our-storyAbout Us
/vip-registrationSportscraft VIP
http://careers.apparelgroup.co...External Subdomain Careers
/help/sitemapSitemap
/discoverDiscover: Sportscraft Blog
/help/contact-usContact Us
https://www.instagram.com/spor...New window External Subdomain Instagram
https://www.facebook.com/Sport...New window External Subdomain Facebook
/store-locatorFind A Store
/help/terms-conditionsTerms & Conditions
/help/offers-terms-conditionsOffer Terms & Conditions
/help/privacy-policyPrivacy Policy
https://help.sportscraft.com/h...External Subdomain Text duplicate Help
https://help.sportscraft.com/h...External Subdomain Text duplicate Delivery
https://help.sportscraft.com/h...External Subdomain Text duplicate Easy Returns
https://help.sportscraft.com/h...External Subdomain Text duplicate Order Tracking
/size-guideText duplicate Size Guide
/clothing/gift-cardText duplicate Gift Card
/help/balanceText duplicate Gift Card Balance
/discover/article/our-storyText duplicate About Us
/vip-registrationText duplicate Sportscraft VIP
http://careers.apparelgroup.co...External Subdomain Text duplicate Careers
/help/sitemapText duplicate Sitemap
/discoverText duplicate Discover: Sportscraft Blog
/help/contact-usText duplicate Contact Us
https://www.instagram.com/spor...New window External Subdomain Text duplicate Instagram
https://www.facebook.com/Sport...New window External Subdomain Text duplicate Facebook
/store-locatorText duplicate Find A Store
/help/terms-conditionsText duplicate Terms & Conditions
/help/offers-terms-conditionsText duplicate Offer Terms & Conditions
/help/privacy-policyText duplicate Privacy Policy
https://www.instagram.com/spor...New window External Subdomain No Text
https://www.facebook.com/Sport...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sportscraft.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.22 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,536 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link</assets/css/main.827bea3a.css>; rel=preload; as=style, </assets/css/vendors~main.827bea3a.css>; rel=preload; as=style, </assets/js/main.827bea3a.js>; rel=preload; as=script, </assets/js/vendors~main.827bea3a.chunk.js>; rel=preload; as=script
set-cookie86 Characters
cache-controlmax-age=0, must-revalidate, private
dateSat, 09 Aug 2025 17:08:18 GMT
referrer-policysame-origin
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