Smithsonianstore.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
87% 
Page structure
79% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.16 s
File size
247.20 kB
Words
1134
Media files
58
Number of links
231 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smithsonian Store
The page title is too short. (165 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop Smithsonian and discover hundreds of unique museum gifts including jewelry, accessories, apparel, books, games, decor, and more.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smithsonianstore.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsbanner
descriptionShop Smithsonian and discover hundreds of unique museum gifts including jewelry, accessories, apparel, books, games, decor, and more.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1, maximum-scale=5
com.silverpop.brandeddomainswww.pages03.net,siecommerce.mkt6352.com,smithsonianstore-test.mybigcommerce.com,smithsonianstore-v162-admin.aws.marketlive.com,smithsonianstore-v162-prod.aws.marketlive.com,smithsonianstore-v162-rev.aws.marketlive.com,smithsonianstore-v162-staging.aws.marketlive.com,smithsonianstore.bigcommerce.com,smithsonianstore.com,smithsonianstore.mybigcommerce.com,store-72fpqmoa0r.mybigcommerce.com,store-9saznil5k4.mybigcommerce.com,store-cjh1dkae6z.mybigcommerce.com,store-l24ydyxf0a.mybigcommerce.com
com.silverpop.cothostcampaign-us-3.goacoustic.com
google-site-verificationNn0ARkTtznW9Tg2Xw3T-iWqCi4_9PQtHJ4sdAGdnjQY
langen
og:urlhttps://www.smithsonianstore.com/
og:typewebsite
og:titleSmithsonian Store
og:imagehttps://cdn11.bigcommerce.com/s-9saznil5k4/product_images/uploaded_images/smithsonian-castle.jpg
og:site_nameSmithsonian Store

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Page quality

Content
(Critically important)
This page contains 1134 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../smithsonian-institution-vector-logo.svgSmithsonian Store
...5-013e-d226-0296a63acdde/img/loading.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Featured Warehouse Sale Products
H2 What Our Customers Are Saying...
H2 Shop Our Museums and Exhibitions
H3 Customer Service
H3 About Us
H3 Want More from Smithsonian Store? Sign up for our email list. Support our efforts.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smithsonianstore.com/Anchor Skip to Main Content
https://www.smithsonianstore.com/HOME
IMG-ALT Smithsonian Store
/account.phpaccount
/cart.phpcart: 0 items
/new-arrivals/New
/jewelry/View All Jewelry
/jewelry/necklaces/Necklaces
/jewelry/bracelets-watches/Bracelets & Watches
/jewelry/earrings/Earrings
/jewelry/pins/Pins
/jewelry/rings/Rings
/jewelry/jewelry-sets/Jewelry Sets
/jewelry/amber/Amber
/jewelry/amethyst/Amethyst
/jewelry/garnet/Garnet
/jewelry/jade/Jade
/jewelry/lapis/Lapis
/jewelry/pearl/Pearl
/jewelry/turquoise/Turquoise
/jewelry/?promo_name=pink-tens...New window IMG-ALT Celebrate Spring
/jewelry/?promo_name=pink-tens...Shop Jewelry
/clothing/View All Clothing
/clothing/tops-tees/Tops & Tees
/clothing/jackets-sweaters/Jackets & Sweaters
/clothing/pants/Pants
/clothing/yukata/Yukata
/clothing/mens/Men's
/clothing/kids/Kids
/clothing/pajamas/Pajamas
/clothing/kids/?promo_name=but...IMG-ALT Light as a Butterfly
/clothing/kids/?promo_name=but...Shop Kids Clothing
/accessories/View All Accessories
/accessories/scarves-wraps/Scarves & Wraps
/accessories/bags/Bags
/accessories/small-accessories/Small Accessories
/accessories/hats-gloves/Hats & Gloves
/accessories/socks/Socks
/accessories/slippers/Slippers
/accessories/umbrellas/Umbrellas
/accessories/scarves-wraps/?pr...IMG-ALT Complete your look
/accessories/scarves-wraps/?pr...Shop Bags, Backpacks & Purses
/home/?sort=featuredView All Home Decor
/home/decorative-accents/Decorative Accents
/home/desk-stationery/Desk & Stationery
/home/kitchen-tabletop/Kitchen & Tabletop
/home/throws-pillows/Throws & Pillows
/home/outdoor-garden/Outdoor & Garden
/home/sculptures-vases-jars/Sculptures, Vases, & Jars
/home/ornaments/Ornaments
/home/holiday-cards/Holiday Cards
/home/outdoor-garden/?promo_na...IMG-ALT Outdoor adventures
/home/outdoor-garden/?promo_na...Shop Outdoor & Garden
/toys-games/View All Toys & Games
/toys-games/games/Games
/toys-games/science-activity-k...Science & Activity Kits
/toys-games/puzzles/Puzzles
/toys-games/toys/Toys
/toys-games/plush/Plush
/toys-games/toys/?promo_name=s...IMG-ALT Build Your Own Zoo
/toys-games/toys/?promo_name=s...Shop Toys
/books/View All Books
/books/smithsonian-books/Smithsonian Books
/books/cookbooks-dining/Cookbooks & Dining
/books/outdoors-gardening/Outdoors & Gardening
/books/travel-maps/Travel & Maps
/books/biography-memoir/Biography & Memoir
/books/science-technology/Science & Technology
/books/history/History
/books/kids-books/Kids' Books
/books/signed-books/Signed Books
/books/smithsonian-books/?prom...IMG-ALT The Smithsonian Experience
/books/smithsonian-books/?prom...Shop History Books
/gifts/View All Gifts
/gifts/best-sellers/Best Sellers
/gifts/cherry-blossoms/Cherry Blossoms
/gifts/gifts-for-animal-lovers/Gifts for Animal Lovers
/gifts/butterflies/Gifts for Butterfly Lovers
/gifts/gifts-for-home/Gifts for Home
/gifts/gifts-for-cat-lovers/Gifts for Cat Lovers
/gifts/dinosaur-gifts/Dinosaur Gifts
/gifts/gifts-for-history-buffs/Gifts for History Buffs
/gifts/murano-gifts/Murano Gifts
/gifts/gifts-for-space-enthusi...Gifts for Space Enthusiasts
/gifts/stem-gifts/STEM Gifts
/gifts/gifts-for-her/Gifts for Her
/gifts/gifts-for-him/Gifts for Him
/gifts/gifts-for-kids/Gifts for Kids
/gifts/gifts-for-baby/Gifts for Baby
/gifts/gifts-for-entire-family/Gifts for Entire Family
/gifts/gifts-25-and-under/Gifts $25 And Under
/gifts/gifts-50-and-under/Gifts $50 And Under
/gifts/gifts-75-and-under/Gifts $75 And Under
/gifts/gifts-100-and-under/Gifts $100 And Under
/sale/View All Sale Items
/sale/new-markdowns/New Markdowns
/sale/clearance/Clearance
/sale/jewelry/Jewelry
/sale/clothing/Clothing
/sale/accessories/Accessories
/sale/socks/Text duplicate Socks
/sale/home/Home
/sale/toys-games/Toys & Games
/sale/books/Books
/sale/seasonal/Seasonal
/sale/sale-25-and-under/Sale $25 And Under
/sale/sale-50-and-under/Sale $50 And Under
/sale/sale-75-and-under/Sale $75 And Under
/sale/?promo_name=recylced-gla...IMG-ALT Inspiration on Sale
/sale/?promo_name=recylced-gla...Shop Sale
/museum-stores/View All Museums
/museum-stores/national-zoo/National Zoo
/museum-stores/african-america...National Museum of African American History & Culture
/museum-stores/air-space/National Air and Space Museum
/museum-stores/american-history/National Museum of American History
/museum-stores/american-indian/National Museum of the American Indian
/museum-stores/natural-history/National Museum of Natural History
/museum-stores/hirshhorn/Hirshhorn Museum and Sculpture Garden
/museum-stores/asian-art/National Museum of Asian Art
/museum-stores/african-art/National Museum of African Art
/museum-stores/postal-museum/National Postal Museum
/american-womens-history-museum/Smithsonian American Women's History Museum
/museum-stores/kusama/Kusama Exhibition
/museum-stores/hirshhorn/?prom...IMG-ALT Museum Inspired Gifts
/museum-stores/hirshhorn/?prom...Shop Hirshhorn Museum
/customer-service/about-us/About Us
/customer-service/contact-us/Contact Us
/catalog-request-form/Request a Catalog
/customer-service/faq/FAQ
/customer-service/gift-certifi...Gift Certificates
/customer-service/gift-wrap-gi...Gift Wrap
/customer-service/shipping-inf...Shipping Information
/customer-service/returns-and-...Returns and Exchanges
/customer-service/sizing-chart/Sizing Chart
/customer-service/satisfaction...Satisfaction Guaranteed
/customer-service/privacy-and-...Privacy
/customer-service/cookie-policy/Cookie Policy
/customer-service/ad-choices/Ad Choices
/customer-service/manage-your-...Manage Your Data
/museum-stores/american-histor...Summer Spotlight
IMG-ALT NMAH logo
/new-arrivals/?promo_name=memo...memorial Day Sale 20% off sitewide (Including items already on sale) use code: memday20 Shop Now
IMG-ALT red 5 point star
/gifts/best-sellers/?promo_nam...Text duplicate Best Sellers
/museum-stores/air-space/?prom...Air and Space Store
/museum-stores/hirshhorn/osgem...OSGEMEOS Collection
/gifts/butterflies?promo_name=...Butterfly Collection
/gifts/cherry-blossoms/?promo_...Text duplicate Cherry Blossoms
/accessories/scarves-wraps/?pr...Discover Your New Favorite Accessory Shop our new spring scarf collection. Scarves & Wraps
IMG-ALT Discover Your New Favorite Accessory
/jewelry/?promo_name=pink-pave...Sparkle and Shine Elevate every look with stunning pieces. Shop Jewelry
IMG-ALT Sparkle and Shine
https://www.smithsonianstore.com/Anchor Skip Carousel
/smithsonian-planetarium-proje...Smithsonian Planetarium Projector $54.99 $60
IMG-ALT Smithsonian Planetarium Projector
/smithsonian-rocket-science-ki...Smithsonian Rocket Science Kit $17.99 $20
IMG-ALT Smithsonian Rocket Science Kit
/apollo-11-childs-astronaut-su...Apollo 11 Child's Astronaut Suit $44.99 $60
IMG-ALT Apollo 11 Child's Astronaut Suit
/smithsonian-space-walk-watch-...Smithsonian Space Walk Watch $44.99 $50
IMG-ALT Smithsonian Space Walk Watch
/moon-flower-sustainable-wrap-...Moon Flower Sustainable Wrap $24.99 $49
IMG-ALT Moon Flower Sustainable Wrap
/smithsonian-motor-works-kit-6...Smithsonian Motor-Works Kit $49.99 $55
IMG-ALT Smithsonian Motor-Works Kit
/smithsonian-microscope-kit-68...Smithsonian Microscope Kit $29.99 $35
IMG-ALT Smithsonian Microscope Kit
/double-face-ruana-26183/Double-Face Ruana $74.99 $99
IMG-ALT Double-Face Ruana
/blue-white-porcelain-necklace...Blue and White Porcelain Necklace $139.99 $168
IMG-ALT Blue and White Porcelain Necklace
/natural-beaded-necklace-46143/Natural Beaded Necklace $16.99 $78
IMG-ALT Natural Beaded Necklace
/museum-stores/national-zoo/pa...The Pandas Are Here Our Panda Collection, inspired by the easygoing nature of the Smithsonian National Zoo's famous residents. Shop Pandas
IMG-ALT The Pandas Are Here
/gifts/murano-gifts/?promo_nam...Murano Glass Collection Colorful tableware and decor, handcrafted by the skilled glassmakers of Murano, Italy. Murano Gifts
IMG-ALT Murano Glass Collection
/clothing/yukata/?promo_name=f...Wrapped in History Our beautiful and authentic yukatas are artisan-made in the ancient city of Kyoto, Japan. Shop Yukata
IMG-ALT Wrapped in History
/museum-stores/asian-art/clois...Authentic Artistry Crafted using the ancient technique of cloisonné. Cloisonné Gifts
IMG-ALT Authentic Artistry
/sale/?promo_name=sale&promo_p...IMG-ALT See What's on Sale - SHOP NOW
/clothing/mens/?promo_name=bol...Fashion Takes Flight Get ready for takeoff with our apparel inspired by the National Air and Space Museum. Shop Men's Clothing
IMG-ALT Fashion Takes Flight
/books/smithsonian-books/?prom...The Joy of Reading Shop our new and best-selling Smithsonian books. Smithsonian Books
IMG-ALT The Joy of Reading
/toys-games/science-activity-k...Let Imaginations Soar Inspiring future astronauts, innovators, explorers, and artists with these fun and educational activity kits for kids. Shop Science Kits
IMG-ALT Let Imaginations Soar
/clothing/kids/?promo_name=fla...Fresh Takes For Kids Comfy clothes, surprise details, and more—there's so much fun in this kids clothing collection. Shop Kids' Clothing
IMG-ALT Fresh Takes For Kids
https://subscribe.smithsonianm...New window External Subdomain Smithsonian Magazine Uncover the secrets of the past. Subscribe Now
IMG-ALT Smithsonian Magazine
https://nmaahcstore.com/?utm_s...New window External National Museum of African American History & Culture Juneteenth Collection – Limited Edition Shop the Collection
IMG-ALT National Museum of African American History & Culture
https://shopanacostiamuseum.co...New window External Powered by the people since 1967 Anacostia Community Museum collection. Shop the Collection
IMG-ALT Powered by the people since 1967
https://nmaahcstore.com/?utm_s...New window External National Museum of African American History & Culture NMAAHC Best of Collection. Shop the Collection
IMG-ALT National Museum of African American History & Culture
https://www.smithsonianstore.com/Anchor Text duplicate Skip Carousel
/green-amber-sunflower-pendant...IMG-ALT Green Amber Sunflower Pendant Necklace
/green-amber-sunflower-pendant...Text duplicate Green Amber Sunflower Pendant Necklace
/peony-and-cherry-blossom-yuka...IMG-ALT Peony and Cherry Blossom Yukata
/peony-and-cherry-blossom-yuka...Text duplicate Peony and Cherry Blossom Yukata
/venetian-ribbon-crystal-vase-...IMG-ALT Venetian Ribbon Crystal Vase
/venetian-ribbon-crystal-vase-...Text duplicate Venetian Ribbon Crystal Vase
/alchemia-luminite-heart-penda...IMG-ALT Alchemia Luminite Heart Pendant Necklace
/alchemia-luminite-heart-penda...Text duplicate Alchemia Luminite Heart Pendant Necklace
/geo-print-tote-23723/IMG-ALT Geo Print Tote
/geo-print-tote-23723/Text duplicate Geo Print Tote
/mens-short-sleeve-tuskegee-ts...IMG-ALT Men's Short Sleeve Tuskegee T-Shirt
/mens-short-sleeve-tuskegee-ts...Text duplicate Men's Short Sleeve Tuskegee T-Shirt
https://www.smithsonianstore.com/Anchor Text duplicate Skip Carousel
/museum-stores/national-zoo/IMG-ALT Smithsonian National Zoo
/museum-stores/national-zoo/Text duplicate Smithsonian National Zoo
/museum-stores/national-zoo/View Products
/museum-stores/african-america...IMG-ALT National Museum of African American History and Culture
/museum-stores/african-america...Text duplicate National Museum of African American History and Culture
/museum-stores/african-america...Text duplicate View Products
/museum-stores/air-space/Text duplicate IMG-ALT National Air and Space Museum
/museum-stores/air-space/Text duplicate National Air and Space Museum
/museum-stores/air-space/Text duplicate View Products
/museum-stores/american-history/Text duplicate IMG-ALT National Museum of American History
/museum-stores/american-history/Text duplicate National Museum of American History
/museum-stores/american-history/Text duplicate View Products
/museum-stores/american-indian/Text duplicate IMG-ALT National Museum of the American Indian
/museum-stores/american-indian/Text duplicate National Museum of the American Indian
/museum-stores/american-indian/Text duplicate View Products
/museum-stores/natural-history/Text duplicate IMG-ALT National Museum of Natural History
/museum-stores/natural-history/Text duplicate National Museum of Natural History
/museum-stores/natural-history/Text duplicate View Products
/museum-stores/hirshhorn/IMG-ALT Hirshhorn Museum & Sculpture Garden
/museum-stores/hirshhorn/Text duplicate Hirshhorn Museum & Sculpture Garden
/museum-stores/hirshhorn/Text duplicate View Products
/museum-stores/asian-art/Text duplicate IMG-ALT National Museum of Asian Art
/museum-stores/asian-art/Text duplicate National Museum of Asian Art
/museum-stores/asian-art/Text duplicate View Products
/museum-stores/african-art/Text duplicate IMG-ALT National Museum of African Art
/museum-stores/african-art/Text duplicate National Museum of African Art
/museum-stores/african-art/Text duplicate View Products
/museum-stores/postal-museum/Text duplicate IMG-ALT National Postal Museum
/museum-stores/postal-museum/Text duplicate National Postal Museum
/museum-stores/postal-museum/Text duplicate View Products
/american-womens-history-museum/Text duplicate IMG-ALT Smithsonian American Women's History Museum
/american-womens-history-museum/Text duplicate Smithsonian American Women's History Museum
/american-womens-history-museum/Text duplicate View Products
/museum-stores/kusama/IMG-ALT Kusama
/museum-stores/kusama/Text duplicate Kusama
/museum-stores/kusama/Text duplicate View Products
/about-usYou Make A Difference. 100% of our proceeds support the Smithsonian mission. Learn More
IMG-ALT You Make A Difference.
/customer-service/Customer Service
/customer-service/faq/FAQs
/contact-us/Text duplicate Contact Us
/order-statusOrder Status
/customer-service/shipping-inf...Shipping
/customer-service/returns-and-...Returns
/customer-service/gift-wrap-gi...Gift Wrap & Gift Message
/customer-service/satisfaction...Guarantee
/catalog-request-form/Text duplicate Request a Catalog
/about-us/Smithsonian Store
https://www.si.edu/New window External Subdomain Smithsonian Institution
https://www.si.edu/museumsNew window External Subdomain Smithsonian Museums
https://www.si.edu/diningNew window External Subdomain Store Locator
https://www.smithsonianmag.com/New window External Subdomain Smithsonian Magazine
https://www.smithsonianjourney...New window External Subdomain Smithsonian Journeys
https://airandspace.si.edu/air...New window External Subdomain Air & Space Quarterly
https://www.facebook.com/Smith...New window External Subdomain Facebook
/sitemap/Site Map
https://www.si.edu/termsofuseNew window External Subdomain Terms Of Use
/privacy-and-security/Privacy Statement
/manage-your-data/Text duplicate Manage Your Data

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smithsonianstore.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (247 kB).

HTTP Response Header

NameValue
dateSun, 25 May 2025 09:07:39 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
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set-cookie83 Characters
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fpc-metadatac=1:h=0
strict-transport-securitymax-age=300
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 127 referring domains.
This page has 187,926 backlinks.
This page has backlinks from 109 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /finishorder.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /viewfile.php
Disallow: /admin/
Disallow: /__socialshop/
Disallow: /widget-test-page/
Sitemap: https://www.smithsonianstore.com/xmlsitemap.php

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

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Crawl-delay: 10

Similar sites

Search preview

www.smithsonianstore.com
Smithsonian Store
Shop Smithsonian and discover hundreds of unique museum gifts including jewelry, accessories, apparel, books, games, decor, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Smithsonian77%Check
Smithsonian Store70%Check
Store63%Check
Smithsonian National58%Check
Smithsonian Institution56%Check
Museum54%Check
Shop52%Check
Smithsonian National Zoo51%Check
Gifts48%Check
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