Shop.bl.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
29% 
Link structure
25% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
545.50 kB
Words
1167
Media files
49
Number of links
199 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The British Library Shop
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
The meta description is too long: 1084 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.bl.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
google-site-verification3iKpXjBhrMRXqLVVeHSNChz5VM6CAHPn0V9cW6QAnm8
shopify-digital-wallet/24484446286/digital_wallets/dialog
shopify-checkout-api-tokend4edb0dacf6cd4c4f8bf681b6b945d31
langen
twitter:site@BL_Shop
twitter:cardsummary_large_image
twitter:titleThe British Library Shop
twitter:descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
og:site_nameBritish Library Online Shop
og:urlhttps://shop.bl.uk/
og:titleThe British Library Shop
og:typewebsite
og:descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1167 words. That's ok.
19.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (545.5 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-807b81a7b894.jpg?v=1630555106&width=500British Library Online Shop
...Classics_Sub.png?v=1752068791&width=3840No alt attribute provided
...-967f2700de94.jpg?v=1752068551&width=800No alt attribute provided
...or_gardeners.png?v=1752070774&width=3840No alt attribute provided
...deners_mobile.png?v=1752070803&width=800No alt attribute provided
...omen_Writers.png?v=1741169043&width=3840No alt attribute provided
...riters_Mobile.png?v=1741169031&width=800No alt attribute provided
...ff7ef7ef7c0b.png?v=1741169594&width=3840No alt attribute provided
...Mobile_Banner.png?v=1741169591&width=800No alt attribute provided
...3120fa5de501e.png?v=1745321052&width=300Sunflower Tote Natural Printed Bag
...03e316c2ed828.png?v=1745321832&width=300Sunflower Oat Printed T-shirt
...chetSunflower.jpg?v=1749828990&width=300Crochet Sunflower single
...es/summerclub.png?v=1749814569&width=300The Summer Guests - The Martini Club (Hardback)
...00335170CWEB.jpg?v=1736443296&width=1500No alt attribute provided
...000335170BWEB.jpg?v=1736443296&width=750No alt attribute provided
...83495000BWEB.jpg?v=1739464430&width=1500Contents of the My Library Kit
...683495000BWEB.jpg?v=1739464430&width=750Contents of the My Library Kit
...s/Membership.png?v=1727952644&width=1500No alt attribute provided
...es/Membership.png?v=1727952644&width=750No alt attribute provided
...0712355483WEB.jpg?v=1751634210&width=300The Wayfarer's Weird: Wild Tales of Uncanny Rambles Front Cover (Paperback)
...p/files/strad.png?v=1750757937&width=300Book cover of 'The Lost Stradivarius' with orange design on black background
...0712355339WEB.jpg?v=1750343346&width=300The Judas Window front cover (paperback)
...0712355773WEB.jpg?v=1748008846&width=300Phantoms of Kernow Front Cover (Paperback)
...0712355575WEB.jpg?v=1748009085&width=300Cyanide in the Sun Front Cover (Paperback)
...0712368247WEB.jpg?v=1745429695&width=300The Woman In the Hall Front Cover (Paperback)
...0712355520WEB.jpg?v=1745429823&width=300Cat and Mouse Front Cover (Paperback)
...0712355728WEB.jpg?v=1742813975&width=300Medusa Front Cover (Paperback)
...0712355476WEB.jpg?v=1742812121&width=300Scandalize My Name Front Cover (Paperback)
...0712355971WEB.jpg?v=1740667615&width=300The Spring Begins Front Cover (Paperback)
...0712355629WEB.jpg?v=1740662432&width=300Spores of Doom: Dank Tales of the Fungal Weird Front Cover (Paperback)
...0712355421WEB.jpg?v=1740666850&width=300Not to Be Taken Front Cover (Paperback)
...files/maggie2.png?v=1753106856&width=300Book cover of 'Maggie; or, a man and a woman walk into a bar' by Katie Yee with a green background and a hand holding a mirror.
...p/files/tugal.png?v=1753109254&width=300Book cover of 'Island Calling' with palm trees and a beach scene.
...s/womenarenot.png?v=1753110006&width=300Book cover of 'The Women Are Not Fine' by Hope Reese with a vintage illustration and 'Signed Copy' label.
...p/files/catch.png?v=1752586848&width=300Book cover of 'The Catch' by Yrsa Daley-Ward with a pink and purple gradient.
...p/files/river.png?v=1752587300&width=300Book cover of 'Is a River Alive?' by Robert Macfarlane with green and blue abstract design.
...p/files/picky.png?v=1752589671&width=300Book cover of 'picky' by Jimi Famurewa with a child holding a plate on an orange background.
...loveandhappin.png?v=1752593589&width=300Happiness and Love (Hardback)
...iles/creation.png?v=1752593720&width=300Book cover of 'Creation Lake' by Rachel Kushner with a black and white photo and yellow background.
...es/insidestar.png?v=1751624182&width=300Inside the Stargazer's Palace: The Transformation of Science in 16th-Century Northern Europe (Paperback)
...files/survive.png?v=1751627282&width=300How to Survive a Classic Crime Novel (Signed Edition)
...op/files/gunk.png?v=1747323665&width=300Gunk (Hardback)
...es/bookcovers.png?v=1752583935&width=300Book cover design with various colorful book spines and a 'Signed Copy' label.
...re_Cat_Phone.jpg?v=1730894615&width=1420No alt attribute provided
...ske5qvjavxj3.jpg?v=1714737373&width=1420No alt attribute provided
...Olive_Blanket.jpg?v=1736872458&width=715No alt attribute provided
...ps_lifestyle.jpg?v=1729436449&width=1025Fresh water pearl Hoops lifestyle
...ritebookamrk.webp?v=1732276499&width=800No alt attribute provided
...ategory_tile.jpg?v=1736872339&width=1080No alt attribute provided

Page structure

H1 heading
(Critically important)
British Library Online Shop British Library Online Shop
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 British Library Online Shop British Library Online Shop
H1 British Library Online Shop
H2 Summer essentials
H2 British Library x Mink
H2 Kids
H2 Membership
H2 3 for 2 on British Library Fiction
H2 Signed and special editions
H2 Print on Demand
H2 Sign up for our e-newsletter
H2 British Library Shop
H2 Information
H2 FAQs
H2 Your basket
H2 Your basket is empty
H2 Recommendations
H2 Subtotal
H3 Sunflower Tote
H3 Sunflower T-Shirt
H3 Crochet Sunflower
H3 The Summer Guests - The Martini Club
H3 The Wayfarer's Weird: Wild Tales of Uncanny Rambles
H3 The Lost Stradivarius
H3 The Judas Window
H3 Phantoms of Kernow: Classic Tales of Haunted Cornwall
H3 Cyanide in the Sun: And Other Stories of Summertime Crime
H3 The Woman in the Hall
H3 Cat and Mouse: A Mystery in Wales
H3 Medusa: a Novel of Mystery, Ecstasy and Strange Horror
H3 Scandalize My Name
H3 The Spring Begins
H3 Spores of Doom: Dank Tales of the Fungal Weird
H3 Not to Be Taken: A Puzzle in Poison
H3 Maggie (Signed Edition)
H3 Island Calling (Signed Edition)
H3 The Women Are Not Fine: The Dark History of a Poisonous Sisterhood (Signed Edition)
H3 The Catch (Signed Edition)
H3 Is a River Alive? (Signed, Indie Exclusive Edition)
H3 Picky (Signed Edition)
H3 Happiness and Love (Signed Edition)
H3 Creation Lake (Signed Edition)
H3 Inside the Stargazer's Palace: The Transformation of Science in 16th-Century Northern Europe (Signed Edition)
H3 How to Survive a Classic Crime Novel (Signed Edition)
H3 Gunk (Signed Edition)
H3 The Book Cover: 150 years of Batsford design
H3 Custom prints
H3 Custom clothing
H3 Homeware
H3 Jewellery
H3 Stationery
H3 Kids Duplicate text
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.bl.uk/Anchor Skip to content
https://bl.uk/External British Library website
https://twitter.com/BL_ShopNew window External Twitter
https://instagram.com/britishl...New window External Instagram
/collections/new-inNew in
/collections/all-printsAll prints
/collections/alices-adventures...Alice's Adventures in Wonderland
/collections/literatureLiterature
/collections/mapsMaps
/collections/natural-historyNatural history
/collections/photographyPhotography
/collections/sacred-textsSacred texts
/collections/science-fictionScience fiction
/collections/treasures-collectionTreasures collection
/collections/vintage-illustrat...Vintage illustrations
/collections/crime-classicsCrime Classics
/collections/tales-of-the-weirdTales of the Weird
/collections/british-library-w...Women Writers
/collections/hardback-classics...Gilded Nightmares
/collections/historyHistory
/collections/signed-special-ed...Signed and Special Editions
/collections/books-about-booksBooks About Books
/collections/beautiful-editionsBeautiful editions
/collections/kids-booksKids books
/collections/non-fictionNon-fiction
/collections/published-by-usPublished by us
/collections/british-library-f...3 for 2 Fiction
/collections/t-shirtsAdult clothing
/collections/custom-kids-t-shirtsKids clothing
/collections/custom-totesCustom accessories
/collections/unearthedUnearthed
/collections/exhibition-catalo...Exhibition catalogues
/collections/kidsGifts for kids
/collections/for-teensGifts for teens
/collections/for-grown-upsGifts for grown ups
/collections/under-16Gifts under £15
/collections/under-30Gifts under £30
/collections/under-100Gifts under £100
/collections/over-101Gifts over £100
/collections/gift-cardGift card
/collections/membershipMembership
/collections/accessoriesAccessories
/collections/bagsBags
/collections/scarvesScarves
/collections/socksSocks
/collections/british-library-s...British Library Subscriptions
/collections/british-library-c...British Library cards
/collections/occasion-cardsOccasion cards
/collections/homewareHomeware
/collections/jewelleryJewellery
/collections/postcards-and-pos...Postcards and postcard packs
/collections/fun-and-gamesPuzzles and games
/collections/stationeryStationery
/collections/techTech
/collections/british-library-f...3 for 2 fiction
/collections/alice-in-wonderlandAlice's Adventures
/collections/book-loversBook lovers
/collections/bl-essentialsBritish Library essentials
/collections/celebrating-women...Celebrating women
/collections/jane-austenJane Austen
/collections/literary-giftsLiterary gifts
/collections/london-booksLondon books
/collections/london-giftsLondon gifts
/collections/london-mapsLondon maps
/collections/map-loversMap lovers
/collections/mysteryMurder Mystery
/collections/summer-essentialsSummer essentials
/collections/treasures-of-the-...Treasures of the British Library
/collections/william-shakespeareWilliam Shakespeare
/collections/kids-booksText duplicate Kids books
/collections/custom-kids-t-shirtsText duplicate Kids clothing
/collections/kids-giftsKids gifts
/collections/kids-printsKids prints
https://twitter.com/BL_ShopNew window External Text duplicate Twitter
https://instagram.com/britishl...New window External Text duplicate Instagram
https://shop.bl.uk/British Library Online Shop
IMG-ALT British Library Online Shop
https://shop.bl.uk/cart00 items Subtotal £0.00
/collections/new-inText duplicate New in
/collections/all-printsText duplicate All prints
/collections/alices-adventures...Text duplicate Alice's Adventures in Wonderland
/collections/literatureText duplicate Literature
/collections/mapsText duplicate Maps
/collections/natural-historyText duplicate Natural history
/collections/photographyText duplicate Photography
/collections/sacred-textsText duplicate Sacred texts
/collections/science-fictionText duplicate Science fiction
/collections/treasures-collectionText duplicate Treasures collection
/collections/vintage-illustrat...Text duplicate Vintage illustrations
/collections/crime-classicsText duplicate Crime Classics
/collections/tales-of-the-weirdText duplicate Tales of the Weird
/collections/british-library-w...Text duplicate Women Writers
/collections/hardback-classics...Text duplicate Gilded Nightmares
/collections/historyText duplicate History
/collections/signed-special-ed...Text duplicate Signed and Special Editions
/collections/books-about-booksText duplicate Books About Books
/collections/beautiful-editionsText duplicate Beautiful editions
/collections/kids-booksText duplicate Kids books
/collections/non-fictionText duplicate Non-fiction
/collections/published-by-usText duplicate Published by us
/collections/british-library-f...Text duplicate 3 for 2 Fiction
/collections/t-shirtsText duplicate Adult clothing
/collections/custom-kids-t-shirtsText duplicate Kids clothing
/collections/custom-totesText duplicate Custom accessories
/collections/unearthedText duplicate Unearthed
/collections/exhibition-catalo...Text duplicate Exhibition catalogues
/collections/kidsText duplicate Gifts for kids
/collections/for-teensText duplicate Gifts for teens
/collections/for-grown-upsText duplicate Gifts for grown ups
/collections/under-16Text duplicate Gifts under £15
/collections/under-30Text duplicate Gifts under £30
/collections/under-100Text duplicate Gifts under £100
/collections/over-101Text duplicate Gifts over £100
/collections/gift-cardText duplicate Gift card
/collections/membershipText duplicate Membership
/collections/accessoriesText duplicate Accessories
/collections/bagsText duplicate Bags
/collections/scarvesText duplicate Scarves
/collections/socksText duplicate Socks
/collections/british-library-s...Text duplicate British Library Subscriptions
/collections/british-library-c...Text duplicate British Library cards
/collections/occasion-cardsText duplicate Occasion cards
/collections/homewareText duplicate Homeware
/collections/jewelleryText duplicate Jewellery
/collections/postcards-and-pos...Text duplicate Postcards and postcard packs
/collections/fun-and-gamesText duplicate Puzzles and games
/collections/stationeryText duplicate Stationery
/collections/techText duplicate Tech
/collections/british-library-f...Text duplicate 3 for 2 fiction
/collections/alice-in-wonderlandText duplicate Alice's Adventures
/collections/book-loversText duplicate Book lovers
/collections/bl-essentialsText duplicate British Library essentials
/collections/celebrating-women...Text duplicate Celebrating women
/collections/jane-austenText duplicate Jane Austen
/collections/literary-giftsText duplicate Literary gifts
/collections/london-booksText duplicate London books
/collections/london-giftsText duplicate London gifts
/collections/london-mapsText duplicate London maps
/collections/map-loversText duplicate Map lovers
/collections/mysteryText duplicate Murder Mystery
/collections/summer-essentialsText duplicate Summer essentials
/collections/treasures-of-the-...Text duplicate Treasures of the British Library
/collections/william-shakespeareText duplicate William Shakespeare
/collections/kids-booksText duplicate Kids books
/collections/custom-kids-t-shirtsText duplicate Kids clothing
/collections/kids-giftsText duplicate Kids gifts
/collections/kids-printsText duplicate Kids prints
/pages/delivery-informationFree UK shipping on orders over £75
https://www.bl.uk/membership/External Subdomain Members receive 20% off
/products/british-library-crim...No Text
/collections/unearthedNo Text
/collections/british-library-w...No Text
/collections/greetings-cardsNo Text
/collections/summer-essentialsView all
/products/sunflower-toteSunflower Tote
/products/sunflower-tshirtSunflower T-Shirt
/products/crochet-sunflowerCrochet Sunflower
/products/the-summer-guestsThe Summer Guests - The Martini Club
/collections/british-library-x...No Text
/collections/kidsNo Text
/collections/membershipNo Text
/collections/british-library-f...Text duplicate View all
/products/the-wayfarers-weird-...The Wayfarer's Weird: Wild Tales of Uncanny Rambles
/products/the-lost-stradivariusThe Lost Stradivarius
/products/the-judas-windowThe Judas Window
/products/phantoms-of-kernow-c...Phantoms of Kernow: Classic Tales of Haunted Cornwall
/products/cyanide-in-the-sun-a...Cyanide in the Sun: And Other Stories of Summertime Crime
/products/the-woman-in-the-hallThe Woman in the Hall
/products/cat-and-mouse-a-myst...Cat and Mouse: A Mystery in Wales
/products/medusa-a-novel-of-my...Medusa: a Novel of Mystery, Ecstasy and Strange Horror
/products/scandalize-my-nameScandalize My Name
/products/the-spring-beginsThe Spring Begins
/products/spores-of-doom-dank-...Spores of Doom: Dank Tales of the Fungal Weird
/products/not-to-be-taken-a-pu...Not to Be Taken: A Puzzle in Poison
/collections/signed-special-ed...Text duplicate View all
/products/maggie-signed-editionMaggie (Signed Edition)
/products/island-calling-signe...Island Calling (Signed Edition)
/products/the-women-are-not-fi...The Women Are Not Fine: The Dark History of a Poisonous Sisterhood (Signed Edition)
/products/the-catch-signed-edi...The Catch (Signed Edition)
/products/is-a-river-alive-ind...Is a River Alive? (Signed, Indie Exclusive Edition)
/products/picky-signed-editionPicky (Signed Edition)
/products/happiness-and-love-s...Happiness and Love (Signed Edition)
/products/creation-lake-signed...Creation Lake (Signed Edition)
/products/inside-the-stargazer...Inside the Stargazer's Palace: The Transformation of Science in 16th-Century Northern Europe (Signed Edition)
/products/how-to-survive-a-cla...How to Survive a Classic Crime Novel (Signed Edition)
/products/gunk-signed-editionGunk (Signed Edition)
/products/the-book-cover-150-y...The Book Cover: 150 years of Batsford design
/collections/all-printsExplore prints
/collections/all-printsNo Text
/collections/t-shirts-apparelShop now
/collections/t-shirts-apparelNo Text
/collections/homewareText duplicate Homeware
/collections/jewelleryText duplicate Jewellery
/collections/stationeryText duplicate Stationery
https://shop.bl.uk/pages/contactContact us
/pages/delivery-informationDelivery information
/policies/refund-policyRefund policy
/policies/terms-of-serviceTerms of Service
/pages/british-library-crime-c...Crime Classics Subscription
/pages/british-library-tales-o...Tales of the Weird Subscription
/pages/custom-prints-faqsCustom Prints
/pages/e-gift-cardse-Gift Cards
https://www.bl.uk/about-us/External Subdomain About us
https://www.bl.uk/privacy/External Subdomain Privacy policy
https://www.bl.uk/terms/External Subdomain Terms and conditions
https://www.bl.uk/foi/External Subdomain Freedom of information
https://twitter.com/BL_ShopNew window External Text duplicate Twitter
https://instagram.com/britishl...New window External Text duplicate Instagram
https://shop.bl.uk/Text duplicate British Library Online Shop
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify
/collections/allContinue shopping
/policies/shipping-policyShipping
https://shop.bl.uk/cartView basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.bl.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (546 kB).

HTTP Response Header

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# we use Shopify as our ecommerce platform

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#  ┃  Robots & Agent policy                                               ┃
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#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
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shop.bl.uk
The British Library Shop
Discover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.

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KeywordResultRecheck
Shop93%Check
Library Shop86%Check
British Library Shop83%Check
Online Shop80%Check
British Library Online Shop80%Check
British79%Check
Library79%Check
British Library79%Check
Gifts48%Check
Books46%Check
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