Shapepayroll.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
43% 
Page structure
98% 
Link structure
96% 
Server
100% 
External factors
90% 
SEO Score
Response time
0.23 s
File size
155.10 kB
Words
278
Media files
8
Number of links
25 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cloud Payroll Software for the UK - HMRC recognised - Shape Payroll
The page title should be shorter than 580 pixels. It is 629 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Easy to use payroll software for UK businesses of all sizes.
The length of the meta description is perfect. (362 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.5.0
descriptionEasy to use payroll software for UK businesses of all sizes.
langen
twitter:cardsummary
twitter:creator@shapepayroll
twitter:titleCloud Payroll Software for the UK - HMRC recognised
twitter:descriptionEasy to use payroll software for UK businesses of all sizes.
og:titleCloud Payroll Software for the UK - HMRC recognised
og:typewebsite
og:descriptionEasy to use payroll software for UK businesses of all sizes.
og:imagehttps://www.shapepayroll.com//card.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 278 words on this page. Good pages should have about 800 words of useful content.
29.1% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...34bc47e5a/40585/happy-home-page-lady.pngHappy office worker
data:[...] Base64No alt attribute provided
...987/711aa/home-page-hero-screen-shot.pngScreen mockup
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Make payroll magic
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Make payroll magic
H2 Happier workers
H2 Smarter, more profitable businesses
H2 Automated compliance
H2 Software and services to scale for enterprise businesses
H3 Trusted by over 3000 employers & agencies
H3 Tailored solutions
H3 Dedicated support
H3 Easy to use
H3 Built for compliance
H3 Secure and scalable
H3 Integrate easily to your existing technology
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shapepayroll.com/No Text
/book-demo/See Shape
/help/Support
/contact/Contact Us
/enterprise/Enterprise Full service enterprise payroll software with market-leading integrations
https://www.shapepayroll.com/sme/Small or medium-sized Easy to use cloud payroll software for UK businesses
/care/Care Specialist cloud-based payroll for the care industry
/recruitment/Recruitment Cloud-based pay and bill software for temporary recruitment
https://embedded.shapepayroll....External Subdomain Shape embedded Embed payroll software in your SaaS platform
https://www.shapepayroll.com/api/UK payroll API Automate any payroll operations with the Shape API
/book-demo/Text duplicate See Shape
/book-demo/Text duplicate See Shape
/book-demo/Text duplicate See Shape
https://www.shapepayroll.com/No Text
/platform/Our Platform
/enterprise/Enterprise
https://www.shapepayroll.com/sme/SME
/recruitment/Recruitment
https://www.shapepayroll.com/faq/FAQ
/blog/Blog
/help/Help
/contact/Text duplicate Contact Us
https://employee.shapepayroll....External Subdomain employee login
https://app.shapepayroll.com/l...External Subdomain payroll login
https://www.facebook.com/shape...External Subdomain No Text
https://twitter.com/shapepayrollExternal No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/terms/Terms
/privacy/Privacy Policy
/cookies/Cookies
/cookie-declaration/Cookie Declaration

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shapepayroll.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
content-typetext/html
serverAmazonS3
last-modifiedThu, 11 Sep 2025 07:51:44 GMT
content-encodingbr
dateFri, 13 Mar 2026 16:37:39 GMT
cache-controlpublic, max-age=0, must-revalidate
etagW/"c30a3f1766f4fe92ca98abb194f6d780"
varyaccept-encoding
x-cacheRefreshHit from cloudfront
via1.1 a5a8e743f28968822c126102a78bb7c6.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P4
x-amz-cf-idXRJ-L8YyMmLKAj2PLuie6mFgxvQsi-NR2lyMLlEajDzyAs68CXqDDg==
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 30 referring domains.
This page has 298 backlinks.
This page has backlinks from 29 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Sitemap: https://www.shapepayroll.com/sitemap-index.xml

Similar sites

Search preview

www.shapepayroll.com
Cloud Payroll Software for the UK - HMRC recognised - Shape Payroll
Easy to use payroll software for UK businesses of all sizes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
payroll90%Check
Payroll Software76%Check
Shape Payroll74%Check
cloud payroll68%Check
cloud payroll software65%Check
Integrated Payroll64%Check
software62%Check
UK businesses60%Check
Gross pay60%Check
Net pay60%Check
Show more keywords and terms

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