Starlingbank.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
74% 
Page structure
97% 
Link structure
85% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
759.70 kB
Words
1044
Media files
20
Number of links
61 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Starling Bank: Award-winning bank accounts - Starling Bank
There are word repetitions in the page title.
The length of the page title is perfect. (536 pixels out of 580 max pixel length)
Meta description
(Critically important)
Transform the way you manage your money with Starling Bank. Enjoy personal and business banking online and at your fingertips, always. Apply in minutes.
The length of the meta description is perfect. (962 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.starlingbank.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
titleStarling Bank: Award-winning bank accounts - Starling Bank
descriptionTransform the way you manage your money with Starling Bank. Enjoy personal and business banking online and at your fingertips, always. Apply in minutes.
copyrightStarling Bank Limited
HandheldFriendlytrue
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
langen
twitter:cardsummary_large_image
twitter:site@starlingbank
twitter:titleStarling Bank: Award-winning bank accounts - Starling Bank
twitter:imagehttps://www.starlingbank.com/media-library/default-share-img.jpg
twitter:descriptionTransform the way you manage your money with Starling Bank. Enjoy personal and business banking online and at your fingertips, always. Apply in minutes.
fb:app_id376576989343149
og:titleStarling Bank: Award-winning bank accounts - Starling Bank
og:descriptionTransform the way you manage your money with Starling Bank. Enjoy personal and business banking online and at your fingertips, always. Apply in minutes.
og:typewebsite
og:localeen_GB
og:urlhttps://www.starlingbank.com/
og:site_nameStarling Bank
og:imagehttps://www.starlingbank.com/media-library/default-share-img.jpg
og:image:secure_urlhttps://www.starlingbank.com/media-library/default-share-img.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1044 words. That's ok.
34.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (759.7 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 122 characters this one is longer than 70 characters:
"authorised push payment (app) fraud happens when someone is tricked into transferring money to a fraud..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Starling Bank logo
data:[...] Base64Starling Bank logo
data:[...] Base64Toggle the Personal menu
data:[...] Base64Toggle the Personal menu
data:[...] Base64Toggle the Personal menu
data:[...] Base64Open menu
/_next/static/media/smartBills.64000e65.jpgA woman is holding a Starling Bank card
...tatic/media/spendingsMobile.7dd64827.jpgBills Manager example
/_next/static/media/iou.ad2db0a7.jpgA woman using the Starling app on their phone
...t/static/media/virtualCards.9acebfe2.jpgA woman is holding an iPhone in her hand, and an Apple Pay pink-coloured virtual card is opened and ready for use.
...tatic/media/virtualCardPink.ebdfbdd7.jpgPink-coloured virtual card example with Mastercard logo and a text 'Virtual' next to circle icon in the top right corner.
/_next/static/media/security.baf19369.jpgA phone in the hands with the homescreen of the Starling Bank mobile app
...xt/static/media/FCSC-banner.20a08a82.jpgFinancial Services Compensation Scheme logo
...edia/PCA-GB-overall-2025-02.afa765a4.pngStarling overall service quality survey results: Rank 1, Chase, 81%. Rank 2, Monzo, 80%. Rank 3, Starling Bank, 79%. Rank 4, First Direct, 75%. Rank 5, Nationwide, 69%.
...ic/media/app-fraud-refunded.6279a085.pngThis data shows the proportion of total APP fraud losses that were reimbursed. Higher figure is better. 1. TSB = 88%, 2. Nationwide = 87%, 3.HSBC UK, first direct = 76%, 4.Natwest, Royal Bank of Scotland, Ulster Bank = 76%, 10. Starling Bank = 48%
...static/media/app-fraud-sent.066c8e64.pngThis data shows the amount of APP fraud sent per million pounds of transactions, out of 14 firms. Lower figure is better. 1. Metro Bank = £266, 2. TSB = £266, 3. Lloyds Bank, Bank of Scotland, Halifax = £228, 4. Nationwide = £219, 11. Starling Bank = £105
.../app-fraud-received-smaller.4352d3b4.pngThis data shows the amount of APP fraud received per million pounds of transactions, ranked out of 20 firms. Lower figure is better. Starling Bank is not on the list
...ia/app-fraud-received-major.62d050ea.pngThis data shows the amount of APP fraud received per million pounds of transactions, ranked out of 20 firms. Lower figure is better. 9. TSB = £408, 10. Metro Bank = £319, 12. Virgin Money, Clydesdale Bank = £285, 13. Starling Bank = £239, 14. Monzo = £183
data:[...] Base64All systems operational.
/processed-images/fscsWhite-2048.pngFSCS logo

Page structure

H1 heading
(Critically important)
Good with money
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Good with money
H2 Over 4.2 million bank accounts opened
H2 Master your spending.
H2 Relax about bills.
H2 Organise your money beautifully.
H2 Split any bill with a quick tap.
H2 Never blow a budget again.
H2 Spend fee-free on holiday.
H2 Speak to us any time, anywhere.
H2 Industry-leading app security.
H2 Everything you need.
H2 Nothing you don’t.
H2 Independent service quality survey results.
H2 Authorised push payment (APP) fraud rankings in 2023
H3 Personal current accounts, Great Britain
H3 Share of APP fraud refunded
H3 APP fraud sent per £million transactions
H3 APP fraud received per £million transactions: smaller UK banks and payment firms
H3 APP fraud received per £million transactions: major UK banks and building societies
H4 Keeping your money safe with FSCS protection
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.starlingbank.com/Anchor Skip to main content
https://www.starlingbank.com/IMG-ALT Starling Bank logo
/help/Help
https://app.starlingbank.com/New window External Subdomain Log in
/apply/Apply now
/apply/Apply for a bank account
https://smartmoneypeople.com/b...New window External A-TITLE Best Bank Awards best banking app winner 2024.
https://www.which.co.uk/money/...New window External Subdomain A-TITLE Which badge awards banking brand of the year 2024. Best and worst banks list.
/current-account/switch/A-TITLE find out more about Switch Guarantee
/legal/account/fscs-protection/A-TITLE Financial services compensation scheme protected. Find out more about fscs protection.
/features/instant-notifications/instant notifications
/features/spending-insights/spending habits
/apply/Text duplicate Apply now
/features/bills-manager/Meet Bills Manager
/features/split-the-bill/Split the Bill
/features/settle-up/Settle Up
/apply/Text duplicate Apply now
/features/virtual-cards/virtual debit cards
/features/virtual-cards/Tell me more
/apply/Text duplicate Apply now
https://www.fscs.org.uk/New window External Subdomain Financial Services Compensation Scheme
/legal/account/fscs-protection/More on FSCS protection
/current-account/No Text
/current-account/Personal
/current-account/joint-bank-ac...No Text
/current-account/joint-bank-ac...Joint
/current-account/kite-debit-ca...No Text
/current-account/kite-debit-ca...Kids
/business-account/No Text
/business-account/Business
/current-account/personal-serv...View the full set of results
/current-account/service-infor...here.
https://www.psr.org.uk/app-fra...New window External Subdomain PSR website
/apply/Text duplicate Apply now
/about/About Starling
/investors/Annual Report & Pillar 3
/careers/Careers
/about/partnerships/charity-pa...Charity Partnerships
/about/ethics-statement/Ethics statement
/about/gender-equality/Gender equality
/docs/reports-research/Starlin...If Not Now, When? Initiative
/about/starling-bank-internal-...Internal Audit Charter
/media/Newsroom
/refer-a-friend/Refer a friend scheme
/about/our-tax-strategy/Tax strategy
/blog/women-in-finance-charter...Women in Finance Charter
/legal/All legal documents
/legal/account/fscs-protection/FSCS Protection
/legal/privacy-notice/Privacy Notice
/legal/modern-slavery-statement/Modern Slavery Statement
/about/carbon-reduction-plan/Carbon Reduction Plan
/resources/tools/cost-of-living/Cost of living
/mobile-banking-security/fraud/APP Scams Code
/resources/banking/banking-ter...Banking glossary
/help/Customer support hub
/legal/Fees, rates and charges
https://help.starlingbank.com/New window External Subdomain Help centre
/contact/How to contact us
/security/disclosure/Responsible Disclosure
/mobile-banking-security/Security and fraud
https://starlingbank.statuspag...New window External Subdomain Service status
IMG-ALT All systems operational.
/website-accessibility/Website accessibility
/about/starling-bank-social-me...Social media community guidelines
/referral/accountant/Accountant referral programme
/banking-services/B2B Banking Services
https://developer.starlingbank...New window External Subdomain Developers
https://www.enginebystarling.com/New window External Subdomain Engine by Starling
https://www.facebook.com/Starl...New window External Subdomain No Text
https://twitter.com/starlingbankNew window External No Text
https://www.threads.net/@Starl...New window External Subdomain No Text
https://www.instagram.com/star...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://flipboard.com/@starlin...New window External No Text
https://www.youtube.com/c/Star...New window External Subdomain No Text
https://www.tiktok.com/@starli...New window External Subdomain No Text
https://www.pinterest.co.uk/St...New window External Subdomain No Text
/rss.xmlNew window No Text
/legal/account/fscs-protection/Subdomain IMG-ALT FSCS logo
/help/Text duplicate Help

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.starlingbank.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (760 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 23 Jul 2025 05:21:11 GMT
last-modifiedMon, 21 Jul 2025 15:01:10 GMT
etagW/"5b98b6c11e282734748d545fdd99b7bd"
x-amz-server-side-encryptionAES256
cache-controlpublic, max-age=0, must-revalidate
serverAmazonS3
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection0
x-permitted-cross-domain-policiesnone
referrer-policystrict-origin
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 910fc18161f0602555cc5b6397ca26f2.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-C1
x-amz-cf-idPMkV_W9qp1PD_wubDI-jEv0YZvOVO6HJLs07pJcVRdUgwXAmaJKpiA==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,014 referring domains.
This page has 7,434 backlinks.
This page has backlinks from 1,595 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.starlingbank.com/sitemap_index.xml
Host: https://www.starlingbank.com

User-agent: *
Disallow: /docs/accountancy-partners/
Disallow: /docs/credit-card/
Disallow: /docs/research/
Disallow: /docs/overdrafts/

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Search preview

www.starlingbank.com
Starling Bank: Award-winning bank accounts - Starling Bank
Transform the way you manage your money with Starling Bank. Enjoy personal and business banking online and at your fingertips, always. Apply in minutes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
bank84%Check
Starling Bank79%Check
money72%Check
Starling71%Check
Bank Account71%Check
Bank Accounts69%Check
Banking Bank66%Check
Award-winning bank accounts64%Check
app63%Check
account58%Check
Show more keywords and terms

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