Serenabolton.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
100% 
Page structure
100% 
Link structure
81% 
Server
100% 
External factors
39% 
SEO Score
Response time
0.24 s
File size
328.30 kB
Words
1272
Media files
24
Number of links
84 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Best London Portrait Photography - Headshots, Personal Brand, Family
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
London Portrait Photography - We deliver the finest Corporate, Personal Branding, Headshot, Family and Women's Photography
The length of the meta description is perfect. (789 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://serenabolton.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLondon Portrait Photography - We deliver the finest Corporate, Personal Branding, Headshot, Family and Women's Photography
generatorFlora For Divi v.2.7.3.1462631843
google-site-verificationFjuNYEEj96jR0ygYck9w5xGlFzNHsTMyCXhpmMhP1jA
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://serenabolton.com/wp-content/uploads/2016/05/favicon-1.png
article:publisherhttps://www.facebook.com/serenaboltonphotography
article:modified_time2025-03-04T13:42:34+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@serenabolton
og:localeen_GB
og:typewebsite
og:titleBest London Portrait Photography - Headshots, Personal Brand, Family
og:descriptionLondon Portrait Photography - We deliver the finest Corporate, Personal Branding, Headshot, Family and Women's Photography
og:urlhttps://serenabolton.com/
og:site_nameSerena Bolton Photography Ltd
og:imagehttps://serenabolton.com/wp-content/uploads/2019/04/01-SB-LOGO-e1555420794566.jpg
og:image:width60
og:image:height60
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1272 words. That's ok.
36.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2016/05/Serena_Bolton_Logo.pngSerena Bolton Photography LogoSerena_Bolton_Logo
...t/uploads/2016/05/Serena_Bolton_Logo.pngSerena Bolton Photography LogoSerena_Bolton_Logo
...ent/uploads/2025/01/009-KELLY-MULLEN.jpgKelly Millen Portrait London Library
...ds/2023/01/womens-photography-london.jpgwomen's photography london
...020/10/London-family-photographer-01.jpgLondon family photographer
.../10/Portrait-Photography-London-01-4.jpgPortrait-Photography-London
...025/01/London-Photoshoot-Westminster.jpgLondon Photoshoot Westminster
...s/2025/01/london-library-headshots-2.jpgLondon Library Headshots
...ds/2022/08/family-photography-london.jpgfamily photography london
.../08/PERSONAL-BRANDING-PHOTOGRAPHY-11.jpgPERSONAL-BRANDING-PHOTOGRAPHY
.../2022/08/family-photography-london-4.jpgfamily photography london
...023/01/corporate-headshots-london-16.jpgcorporate headshot of man in glasses and blazer in office hallway
.../uploads/2023/08/headshots-london-17.jpgBusiness portrait of blonde lady wearing zebra print shirt in red chairheadshots london-17
...0/Personal-Branding-Photography-01-1.jpgpersonal brand photography writer with chin in hand against bookshelvesPersonal-Branding-Photography 01
...9/01/portrait-photography-london-1-2.jpgportrait photography londonportrait photography london 1
...21/01/lifestyle-family-photography-5.jpglifestyle-family-photographylifestyle-family-photography-5
...5/west-london-portrait-photography-5.jpgwoman with dogs
...ads/2018/05/West-London-photographer.jpgwedding day couple
...ontent/uploads/2016/05/SB_Monogram-1.pngSB logo
...ugins/instagram-feed/img/placeholder.pngCelebrating my brilliant friend of many years, the unstoppable @jazampawfarr — award-winning motivational speaker, teacher, author, broadcaster, and true Resilience Ninja. Her powerful new book, Because of You, This is Me, is a tribute to the everyday heroes in education who shaped her journey — and a message of hope for anyone facing adversity. It’s been a privilege to photograph Jaz and her family over the years, and I was honoured that one of my portraits features on the back cover of her book. Jaz’s story is extraordinary, and so is the impact she continues to make. If you haven’t come across her work yet, this is your sign to start. #BecauseOfYouThisIsMe #ResilienceNinja #JazAmpawFarr #WomenWhoInspire #MotivationalSpeaker #EducationMatters #Resilience #AuthorPortrait #PortraitPhotography #PhotographerLondon
...ugins/instagram-feed/img/placeholder.pngAnd after 20+ years as a professional photographer, I still do love it. But what I’ve learned over the years is that many people don’t love being photographed. They arrive feeling unsure, camera-shy (if they haven’t avoided having portraits taken altogether) and worried that they’re not photogenic. That they won’t know what to do. That the camera will catch something they’d rather not see. That’s where my experience makes a difference. I specialise in helping people feel at ease—even the camera-shy and the self-conscious. I guide gently, give clear direction, and create the kind of space where people relax, enjoy the process, and walk away feeling good. Whether it’s a headshot, personal branding photos, a family shoot, or portraits just for you—my goal is to bring out your best self in every shot.. Timeless portraits. Created with care, experience and empathy. 
📍London-based | Studio & on-location sessions available.
...ugins/instagram-feed/img/placeholder.pngYes, you might need one for LinkedIn, your website or a speaker bio — but you’re also allowed to want one just because.
⁣
Because you’ve changed.
Because you’ve never liked how you look in photos.
Because it’s time to see yourself in a new light.
⁣
My job is to guide you through that. To help you feel comfortable, supported, and confident in front of the camera — whether it’s for business, personal reasons, or somewhere in between.
⁣
The result? Natural, timeless portraits that actually feel like you.
⁣
I work with professionals, creatives, founders — and also with women marking a milestone, families making memories, and people who simply want to feel more visible in their own lives.
⁣
After more than 20 years of photographing people, I’ve learned that the best portraits come from feeling at ease — and being seen with care.
⁣
Here you’ll find behind-the-scenes stories, tips on what to wear, how to prepare, and how to feel your best in front of the camera — whether you’re booking soon or just getting inspired.
⁣
And if you’ve been putting it off? Maybe this is your sign.
⁣
#PortraitPhotographerLondon #LinkedInHeadshots #PersonalBrandingPhotography #DatingProfilePhotography #NaturalPortraits #PhotographyForProfessionals #FamilyPortraitsLondon #PhotographyForWomen #TimelessPortraits #LondonPhotographyStudio #AuthenticPortraits #ConfidenceInPortraits
...ugins/instagram-feed/img/placeholder.pngBecause when your portrait is professional, personal, polished and truly reflects who you are, it doesn’t just update your LinkedIn or website profile — it elevates your entire professional presence. It’s about owning your story — and being seen in the right way. And you’ll end up wondering why you didn’t do this sooner.
...ugins/instagram-feed/img/placeholder.pngIt’s more common than you think — we’ve seen everything from cropped holiday pics to blurry snaps from a night out used as professional headshots. And we get it. We work with professionals all the time who’ve put off getting a proper headshot. 
Because it feels awkward. Or too much hassle. Or they’re just not sure how it’s supposed to go. But your headshot is often the first thing someone sees — on LinkedIn, your website, your speaker bio, even your WhatsApp. And if you’re using an old photo or something casual, it can hold you back. 
It might not reflect how far you’ve come, or how you want to be seen now. That’s where we come in. 📸 We help professionals and business owners feel comfortable in front of the camera — and leave with headshots that feel like them: confident, approachable, polished. No awkward poses. No forced smiles. Just authentic portraits you’re proud to share. ✨ Based in London. 
💼 For consultants, creatives, leaders, founders and teams.

Page structure

H1 heading
(Critically important)
FINEST LONDON PORTRAIT PHOTOGRAPHY
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 FINEST LONDON PORTRAIT PHOTOGRAPHY
H2 AREAS WE COVER
H3 Instagram
H3 Pin It on Pinterest
H4 CORPORATE – PERSONAL BRANDING – HEADSHOTS – WOMEN – FAMILY – EVENTS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://serenaboltonphotograph...New window External Subdomain BOOK NOW
https://serenabolton.com/IMG-ALT Serena Bolton Photography Logo
https://serenabolton.com/HOME
/about-serena/Serena
/about-si/Si
/about-alastair/Alastair
/about-phoebe/Phoebe
https://serenabolton.com/reviews/Reviews
https://serenabolton.com/faqs/FAQs
/corporate-photography-london/Corporate
/headshots/Headshots
/personal-branding-photography/Personal Brand & Executive Portraits
/women-portrait-photoshoot/WOMEN
/family-photography-london/Family & Children
/london-photoshoot/LONDON
/senior-portraits-and-graduati...SENIOR & GRADUATION
/teen-photography/TEEN
/weddings-events-celebrations/Weddings & Events
/your-art/ART & ALBUMS
/gift-ideas/Gift Cards
https://serenabolton.com/blog/Blog
https://serenabolton.com/contact/Contact
https://serenaboltonphotograph...New window External Subdomain Text duplicate BOOK NOW
https://serenabolton.com/Text duplicate IMG-ALT Serena Bolton Photography Logo
https://serenabolton.com/Text duplicate HOME
/about-serena/Text duplicate Serena
/about-si/Text duplicate Si
/about-alastair/Text duplicate Alastair
/about-phoebe/Text duplicate Phoebe
https://serenabolton.com/reviews/Text duplicate Reviews
https://serenabolton.com/faqs/Text duplicate FAQs
/corporate-photography-london/Text duplicate Corporate
/headshots/Text duplicate Headshots
/personal-branding-photography/Text duplicate Personal Brand & Executive Portraits
/women-portrait-photoshoot/Text duplicate WOMEN
/family-photography-london/Text duplicate Family & Children
/london-photoshoot/Text duplicate LONDON
/senior-portraits-and-graduati...Text duplicate SENIOR & GRADUATION
/teen-photography/Text duplicate TEEN
/weddings-events-celebrations/Text duplicate Weddings & Events
/your-art/Text duplicate ART & ALBUMS
/gift-ideas/Text duplicate Gift Cards
https://serenabolton.com/blog/Text duplicate Blog
https://serenabolton.com/contact/Text duplicate Contact
/wp-content/uploads/2025/01/00...IMG-ALT Kelly Millen Portrait London Library
A-TITLE Portrait London Library
/wp-content/uploads/2023/01/wo...IMG-ALT women's photography london
A-TITLE women's photography london
/wp-content/uploads/2020/10/Lo...IMG-ALT London family photographer
A-TITLE London family photographer 01
/wp-content/uploads/2020/10/Po...IMG-ALT Portrait-Photography-London
A-TITLE Portrait-Photography-London 01-4
/wp-content/uploads/2025/01/Lo...IMG-ALT London Photoshoot Westminster
A-TITLE London Photoshoot Westminster
/wp-content/uploads/2025/01/lo...IMG-ALT London Library Headshots
A-TITLE london library headshots-2
/wp-content/uploads/2022/08/fa...IMG-ALT family photography london
A-TITLE family photography london
/wp-content/uploads/2023/08/PE...IMG-ALT PERSONAL-BRANDING-PHOTOGRAPHY
A-TITLE PERSONAL-BRANDING-PHOTOGRAPHY-11
/wp-content/uploads/2022/08/fa...Text duplicate IMG-ALT family photography london
A-TITLE family photography london
/wp-content/uploads/2023/01/co...IMG-ALT corporate headshot of man in glasses and blazer in office hallway
A-TITLE corporate headshots london-16
/corporate-photography-london/Corporate Photography
/personal-branding-photography/Personal Branding Photography
/women-portrait-photoshoot/Empowering Women
/family-photography-london/Family, Children, Teens, Graduates
/weddings-events-celebrations/Weddings, Parties and Events
https://serenabolton.com/contactContact Serena Bolton Photography today and let us bring your vision to life.
/headshots/IMG-ALT Business portrait of blonde lady wearing zebra print shirt in red chair
/headshots/HEADSHOTS
/personal-branding-photography/IMG-ALT personal brand photography writer with chin in hand against bookshelves
/personal-brand/PERSONAL BRAND
/corporate-photography-london/IMG-ALT portrait photography london
/corporate-photography-london/CORPORATE
/family-photography-london/IMG-ALT lifestyle-family-photography
/family-photography-london/FAMILY & CHILDREN
/women-portrait-photoshoot/IMG-ALT woman with dogs
/women-portrait-photoshoot/Text duplicate WOMEN
/weddings-events-celebrations/IMG-ALT wedding day couple
/weddings-events-celebrations/WEDDING & PARTY
https://serenabolton.com/contactGET IN TOUCH
https://serenabolton.com/contactBOOK YOUR PHOTOSHOOT
/privacy-policyPRIVACY POLICY
/personal-brand-photography/pe...PERSONAL BRANDING PHOTOGRAPHY CHELSEA
/portrait-photography/personal...PERSONAL BRANDING PHOTOGRAPHY KENSINGTON
/personal-brand-photography/pe...PERSONAL BRANDING PHOTOGRAPHY HOLLAND PARK
/corporate-photography/elevati...Corporate portrait photography Fitzrovia
/corporate-photography/capturi...Corporate portrait photography city of London
/executive-photography/executi...Executive photoshoot Mayfair
/portrait-photography/family-p...FAMILY PHOTOGRAPHY EATON SQUARE
/family-photography/family-pho...FAMILY PHOTOGRAPHY NOTTING HILL
/quintessential-woman/celebrat...WOMEN'S PHOTOGRAPHY KEW
https://serenabolton.com/contact/Text duplicate GET IN TOUCH
https://www.instagram.com/reel...New window Nofollow External Subdomain Celebrating my brilliant friend of many years, the
IMG-ALT Celebrating my brilliant friend of many years, the unstoppable @jazampawfarr — award-winning motivational speaker, teacher, author, broadcaster, and true Res...
https://www.instagram.com/reel...New window Nofollow External Subdomain And after 20+ years as a professional photographer
IMG-ALT And after 20+ years as a professional photographer, I still do love it. But what I’ve learned over the years is that many people don’t love being photographe...
https://www.instagram.com/reel...New window Nofollow External Subdomain Yes, you might need one for LinkedIn, your website
IMG-ALT Yes, you might need one for LinkedIn, your website or a speaker bio — but you’re also allowed to want one just because.
⁣
Because you’ve changed.
Because you...
https://www.instagram.com/reel...New window Nofollow External Subdomain Because when your portrait is professional, person
IMG-ALT Because when your portrait is professional, personal, polished and truly reflects who you are, it doesn’t just update your LinkedIn or website profile — it e...
https://www.instagram.com/reel...New window Nofollow External Subdomain It’s more common than you think — we’ve seen
IMG-ALT It’s more common than you think — we’ve seen everything from cropped holiday pics to blurry snaps from a night out used as professional headshots. And we get...
https://www.instagram.com/sere...New window Nofollow External Subdomain Follow on Instagram
https://serenabolton.com/contact/LET'S CHAT
https://www.instagram.com/sere...New window External Subdomain Follow
A-TITLE Follow on Instagram
https://www.linkedin.com/in/se...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
https://www.facebook.com/seren...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Facebook
https://www.pinterest.co.uk/se...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://serenabolton.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (328 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 25 Jul 2025 13:17:55 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://serenabolton.com/wp-json/>; rel="https://api.w.org/", <https://serenabolton.com/wp-json/wp/v2/pages/34405>; rel="alternate"; title="JSON"; type="application/json", <https://serenabolton.com/>; rel=shortlink
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 13 referring domains.
This page only has 391 backlinks.
This page only has few backlinks from 13 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Termly scanner
User-agent: TermlyBot
Allow: /


# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://serenabolton.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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serenabolton.com
Best London Portrait Photography - Headshots, Personal Brand, Family
London Portrait Photography - We deliver the finest Corporate, Personal Branding, Headshot, Family and Women's Photography

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PHOTOGRAPHY84%Check
Portrait Photography81%Check
LONDON PORTRAIT PHOTOGRAPHY81%Check
PORTRAIT79%Check
LONDON79%Check
LONDON PORTRAIT79%Check
Family Photography77%Check
Corporate portrait photography73%Check
Personal Brand72%Check
Branding Photography72%Check
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