Npg.org.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
97% 
Link structure
73% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
67.20 kB
Words
562
Media files
22
Number of links
59 internal / 16 external

Meta specifications

Title
(Critically important)
Home - National Portrait Gallery
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.
The length of the meta description is perfect. (797 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNational Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#f8f8f6
theme-color#f8f8f6
facebook-domain-verificationv4f3xt1ktgqi0eusm5gn6cd6ih4o6b
langen
charsetutf-8

Automatically check npg.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
The average number of words per sentence of 46.6 words is high.
This page contains 562 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logos/npg-logo-sm.svgNational Portrait Gallery
...7402e16.home_hero_banner_8x.0065591f.jpgThe National Portrait Gallery
...h_hans_j_ger_010_ng.m.00485.e6eb8891.jpgEdvard Munch Portraits
...d64b5.drift_c_jenny_saville.e6eb8891.jpgJenny Saville: The Anatomy of Painting
...hsfpa_zizi_isabella_watling.e6eb8891.jpgHerbert Smith Freehills Portrait Award 2025
..._c_conde_nast_publications2.e6eb8891.jpgCecil Beaton’s Fashionable World
...ilippa_james_philippa_james.e6eb8891.jpgTaylor Wessing Photo Portrait Prize 2025
...frameless_npg_87_extended3.7dadad7d.webpStories – Brought to Life
..._30.06.23_credit_dave_parry.e6eb8891.jpgAdults
...0696_credit_jonny_guardiani.e6eb8891.jpgFamilies
..._3_credit_jonny_guardiani_1.e6eb8891.jpgYouth
...pold_i_king_of_the_belgians.e6eb8891.jpgPrimary Collection
...square.373388bf.amy_johnson.e6eb8891.jpgPhotographs
...re.bb62a02a.king_henry_viii.e6eb8891.jpgPrints and drawings
...188542.2023_npg_room_12_01.7dadad7d.webpBecome a Member
...bers_SHOP_240208_NPG_0022_1.e6eb8891.jpgShop with us
...caf046.npg_bacon_install_22.e6eb8891.jpgGift vouchers
...avatnik_wing_jim_stephenson.e6eb8891.jpgMembership
....81ff5456.nl30_1_john_major.e6eb8891.jpgNational Lottery
...malala_yousafzai_film_still.48588ecb.pngWatch our channel​
...quare.962dfffd.npg_021020_9.e6eb8891.jpgExplore our blog
...ac.weston_wing_david_parry.7dadad7d.webpStay in touch

Page structure

H1 heading
(Critically important)
The National Portrait Gallery
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The National Portrait Gallery
H2 Exhibitions
H2 Stories – Brought to Life
H2 Events
H2 Explore the Collection
H2 Become a Member
H2 Support us
H2 Explore from home
H2 Stay in touch
H3 Edvard Munch Portraits
H3 Jenny Saville: The Anatomy of Painting
H3 Herbert Smith Freehills Portrait Award 2025
H3 Cecil Beaton’s Fashionable World
H3 Taylor Wessing Photo Portrait Prize 2025
H3 Adults
H3 Families
H3 Youth
H3 Primary Collection
H3 Photographs
H3 Prints and drawings
H3 Shop with us
H3 Gift vouchers
H3 Membership
H3 National Lottery 30 Years of Game Changing Moments
H3 Watch our channel​
H3 Explore our blog
Baselink: https://www.npg.org.uk/
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.npg.org.uk/Anchor Skip to main content
https://www.npg.org.uk/IMG-ALT National Portrait Gallery
https://www.npg.org.uk/shop/Shop
https://www.npg.org.uk/support/Donate
/search-the-websiteSearch
https://www.npg.org.uk/visit/Plan your visit
/whatson/exhibitions/2025/edva...Edvard Munch Portraits Until 15 June 2025 Floor 2
IMG-ALT Edvard Munch Portraits
/whatson/exhibitions/2025/jenn...Jenny Saville: The Anatomy of Painting 20 June - 7 September 2025 Booking now open
IMG-ALT Jenny Saville: The Anatomy of Painting
/whatson/exhibitions/2025/hsf-...Herbert Smith Freehills Portrait Award 2025 10 July – 12 October 2025
IMG-ALT Herbert Smith Freehills Portrait Award 2025
/whatson/exhibitions/2025/ceci...Cecil Beaton’s Fashionable World 9 October 2025 – 11 January 2026
IMG-ALT Cecil Beaton’s Fashionable World
/whatson/exhibitions/2025/tayl...Taylor Wessing Photo Portrait Prize 2025 13 November 2025 – 8 February 2026
IMG-ALT Taylor Wessing Photo Portrait Prize 2025
https://npgunframed.com/External Learn more at npgunframed.com
/whatson/events-calendar?who=a...Subdomain Adults From performances and talks to practical workshops, drop-in drawing classes and more, our adult programme offers both free and ticketed events
IMG-ALT Adults
/whatson/events-calendar?who=f...Subdomain Families Free, fun creative events and activities for all the family during holidays and half terms, plus monthly sessions for under 5s
IMG-ALT Families
/whatson/events-calendar?who=y...Subdomain Youth Free events for young creatives, including portfolio-building workshops, behind-the-scenes opportunities, and exclusive late-night events
IMG-ALT Youth
/collections/about/primary-col...Primary Collection Discover over 11,000 portrait paintings, drawings, miniatures and sculptures
IMG-ALT Primary Collection
/collections/about/photographs...Photographs Explore 250,000 photographs and negatives ranging from the 1840s to the present day
IMG-ALT Photographs
/collections/about/reference-c...Prints and drawings Our Reference Collection contains over 80,000 prints, drawings and caricatures
IMG-ALT Prints and drawings
/collections/Explore the Collection
/collections/search/arta-z/Subdomain Artist A-Z
/collections/search/sita-z/Subdomain Sitter A-Z
/collections/search/portrait-l...Subdomain Uniforms
/collections/search/group/1328...Subdomain Cartoonists
/collections/search/portrait-l...Subdomain Walking
/collections/search/group/1098...Subdomain Soldiers
/collections/search/advanced-s...Advanced search
https://www.npg.org.uk/members/Join now
https://npgshop.org.uk/External Shop with us Browse our unique range of books, prints, accessories and gifts. Every purchase supports the Gallery
IMG-ALT Shop with us
https://my.npg.org.uk/gift/vou...External Subdomain Gift vouchers Give the gift of choice with an NPG gift voucher, which can be used towards tickets for exhibitions and events or towards Membership
IMG-ALT Gift vouchers
https://www.npg.org.uk/members/Membership Members enjoy access to special events, discounts in the Gallery shop, free exhibition entry and much more
IMG-ALT Membership
/whatson/30-years-game-changin...National Lottery 30 Years of Game Changing Moments This digital exhibition of photographs by Thomas Duke marks the 30th year of The National Lottery, highlig...
IMG-ALT National Lottery
https://www.youtube.com/channe...External Subdomain Watch our channel​ View a wide collection of video content on our YouTube channel including behind the scenes exclusives
IMG-ALT Watch our channel​
https://www.npg.org.uk/blog/Explore our blog Discover behind the scenes stories
IMG-ALT Explore our blog
https://my.npg.org.uk/account/...External Subdomain Sign up
https://www.facebook.com/natio...New window External Subdomain Facebook
https://www.twitter.com/NPGLon...New window External Subdomain X (Twitter)
https://instagram.com/national...New window External Instagram
https://www.youtube.com/natpor...New window External Subdomain YouTube
https://www.tiktok.com/@nation...New window External Subdomain TikTok
https://www.npg.org.uk/about/About the Gallery
https://www.npg.org.uk/about/faq/FAQs
https://www.npg.org.uk/blog/Stories
/about/jobs/Work with us
https://www.npg.org.uk/beyond/National and International
/visit/accessibility/Access
https://www.npg.org.uk/support/Support us
https://www.npg.org.uk/members/Membership
/support/inspiring-people-make...Text duplicate Donate
/support/join-us/patrons/Patrons
/support/how-your-support-has-...Your impact
/support/corporate/Corporate support
/support/individual/leave-a-le...Gifts in Wills
/collections/research/Research & Conservation
/collections/research/programmes/Research programmes
/collections/research/archive/Heinz Archive and Library
/collections/research/programm...Conservation
/collections/loans/Collection loans
/about/contactus/Contact us
/business/publications/Publications
/business/imagesCopyright and re-use
/about/press/Press
/business/filmingFilming
/business/venuehire/Venue hire
https://www.facebook.com/natio...New window External Subdomain No Text
https://www.twitter.com/NPGLon...New window External Subdomain No Text
https://instagram.com/national...New window External No Text
https://www.youtube.com/natpor...New window External Subdomain No Text
https://www.tiktok.com/@nation...New window External Subdomain Text duplicate TikTok
https://my.npg.org.uk/account/...External Subdomain Text duplicate Sign up
/footer/accessibilityAccessibility statement
/footer/privacy-cookies/Privacy notice
/footer/privacy-cookies/cookie...Cookies
https://www.npg.org.uk/about/foi/Freedom of information
/about/gallery-planning-and-po...Other policies
/about/gallery-planning-and-po...Our policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.npg.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 17:10:55 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/8.3.21
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, DELETE, OPTIONS
access-control-allow-headersAccept, Authorization, Cache-Control, Content-Type, DNT, If-Modified-Since, Keep-Alive, Origin, User-Agent, X-Requested-With
content-security-policyframe-ancestors 'self' npg.org.uk npgshop.org.uk my.npg.org.uk
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
x-content-type-optionsnosniff
referrer-policyno-referrer, strict-origin-when-cross-origin
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=yGD8ZV2lz8koRVXG9TL6jx8ALukbMJDq%2BozgU4hFghT7RKdf4huVJN6MYHFnP60gd3pUma%2BVflClX%2BmVBWA7tPR9mQmTJFl8%2F3LHnXuoIhMHy09k2B%2BEc701VO0uVWiV"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
strict-transport-securitymax-age=15552000; includeSubDomains; preload
servercloudflare
cf-ray943dee04cd80aea3-CDG
content-encodingbr
server-timingcfL4;desc="?proto=TCP&rtt=13836&min_rtt=13791&rtt_var=3969&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3404&recv_bytes=905&delivery_rate=209809&cwnd=89&unsent_bytes=0&cid=794b20166f8ab9a4&ts=107&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,946 referring domains.
This page has 9,925 backlinks.
This page has backlinks from 1,396 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# SEO agencies crawlers
User-agent: Ahrefs
User-agent: AhrefsBot
User-agent: MJ12bot
User-agent: PetalBot
Disallow: /
Crawl-Delay: 10

User-agent: *
Crawl-delay: 4
Disallow: /search
Disallow: /search.php
Disallow: /events-search
Disallow: /live/
Disallow: /live/*
Disallow: /shop/shop-list
Disallow: /shop/shop-list.php
Disallow: /dev/*
Disallow: /dev2/*

User-agent: bingbot
Crawl-delay: 3

Similar sites

Search preview

www.npg.org.uk
Home - National Portrait Gallery
National Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National84%Check
Portrait84%Check
National Portrait Gallery84%Check
Portrait Gallery83%Check
Gallery80%Check
National Lottery64%Check
Collection56%Check
free56%Check
Portraits52%Check
World52%Check
Show more keywords and terms

Automatically check npg.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions