Scotch-whisky.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
55% 
Page structure
70% 
Link structure
86% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
39.10 kB
Words
418
Media files
9
Number of links
53 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Scotch Whisky Association
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
The Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
The meta description is too long: 1752 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scotch-whisky.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
descriptionThe Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
msapplication-square70x70logo/media/1758/swa-logo-blue-new-and-large-png.png?width=70&height=70
msapplication-square150x150logo/media/1758/swa-logo-blue-new-and-large-png.png?width=150&height=150
msapplication-wide310x150logo/media/1758/swa-logo-blue-new-and-large-png.png?width=310&height=150
msapplication-square310x310logo/media/1758/swa-logo-blue-new-and-large-png.png?width=310&height=310
langen
twitter:cardsummary
twitter:site@ScotchWhiskySWA
og:typewebsite
og:titleWelcome to the Scotch Whisky Association
og:imagehttps://scotch-whisky.org.uk/media/1739/rb-dram-sml.jpg
og:urlhttps://scotch-whisky.org.uk/
og:descriptionThe Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
og:site_nameScotch Whisky Association
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 418 words on this page. Good pages should have about 800 words of useful content.
29.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...h=1130&height=380&rnd=133452991760000000No alt attribute provided
...th=535&height=380&rnd=133253376730000000Skills and Inclusion
...th=535&height=380&rnd=131950667990000000No alt attribute provided
...th=535&height=350&rnd=133253399550000000Scotch Whisky distillery map
...th=535&height=350&rnd=133253399550000000Scotch Whisky distillery map
...th=535&height=350&rnd=131950666370000000Story of Scotch
...b675be.png?width=371&height=104&mode=maxNo alt attribute provided
...ie-logo.jpg?width=146&height=82&mode=maxNo alt attribute provided
...ia/2018/picture1.png?width=373&height=40No alt attribute provided

Page structure

H1 heading
(Critically important)
SWA calls for support to realise full potential of UK-India FTA
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 SWA calls for support to realise full potential of UK-India FTA
H1 Tax Burden Hurting Scotch Whisky
H1 Trade Associations write letter to Secretary of State Steve Reed over EPR Concerns
H2 Joint Statement on Extended Producer Responsibility (EPR) fees
H2 SWA welcomes lowering of fees under Spirit Drinks Verification scheme
H2 Scotch Whisky Association celebrates increased legal protection for Scotland’s national spirit around the world
H2 Industry Insights
H2 Discover the world of Scotch whisky
H2 Join Us
H3 Made to be Measured
H3 Skills and Inclusion
H3 Facts & Figures
H3 Scotch Whisky distillery map
H3 Story of Scotch
H3 Join the SWA
H3 Meet our Members
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scotch-whisky.org.uk/Anchor Skip to the content
https://scotch-whisky.org.uk/Scotch Whisky Association
/discover-scotch/Discover Scotch
/discover-scotch/tours-trails-...Tours, Trails and Tourism
/discover-scotch/story-of-scotch/Story of Scotch
/discover-scotch/how-its-made/How it's made
/discover-scotch/enjoying-scotch/Enjoying Scotch
/discover-scotch/faqs/FAQs
/industry-insights/Industry Insights
/industry-insights/a-responsib...A Responsible Industry
/industry-insights/protecting-...Protecting Scotch Whisky
/industry-insights/internation...International Trade
/industry-insights/engagement/Engagement
/industry-insights/facts-figures/Facts & Figures
/industry-insights/uk-excise-d...UK Excise Duty
/industry-insights/skills-and-...Skills and Inclusion
/industry-insights/sustainabil...Sustainability
/policy-campaigns/Policy & Campaigns
/policy-campaigns/westminster-...Westminster Engagement
/policy-campaigns/holyrood-eng...Holyrood Engagement
/newsroom/Newsroom
/who-we-are/About Us
/who-we-are/meet-the-swa-teams/Meet the SWA Teams
/who-we-are/swa-council/SWA Council
/about-swa/About SWA
A-TITLE About SWA
/member-area/New window Subdomain Members' Area
A-TITLE Link will open in a new window/tab
http://careers.scotch-whisky.o...External Subdomain Careers
/contact-us/Contact us
/newsroom/swa-calls-for-suppor...SWA calls for support to realise full potential of UK-India FTA Read more
A-TITLE SWA calls for support to realise full potential of UK-India FTA
/newsroom/tax-burden-hurting-s...Tax Burden Hurting Scotch Whisky Read more
A-TITLE Tax Burden Hurting Scotch Whisky
/newsroom/trade-associations-w...Trade Associations write letter to Secretary of State Steve Reed over EPR Concerns Read more
A-TITLE Trade Associations write letter to Secretary of State Steve Reed over EPR Concerns
/newsroom/trade-associations-r...27 June 2025 Joint Statement on Extended Producer Responsibility (EPR) fees Read more
A-TITLE Joint Statement on Extended Producer Responsibility (EPR) fees
/newsroom/swa-welcomes-lowerin...01 April 2025 SWA welcomes lowering of fees under Spirit Drinks Verification scheme Read more
A-TITLE SWA welcomes lowering of fees under Spirit Drinks Verification scheme
/newsroom/scotch-whisky-associ...01 April 2025 Scotch Whisky Association celebrates increased legal protection for Scotland’s national spirit around the world Read more
A-TITLE Scotch Whisky Association celebrates increased legal protection for Scotland’s national spirit around the world
/industry-insights/a-responsib...A-TITLE Made to be Measured
/industry-insights/a-responsib...Trivial anchor text
Read more
A-TITLE Made to be Measured
/industry-insights/skills-and-...Text duplicate IMG-ALT Skills and Inclusion
A-TITLE Skills and Inclusion
/industry-insights/skills-and-...Learn more
A-TITLE Skills and Inclusion
/industry-insights/facts-figures/Text duplicate A-TITLE Facts & Figures
/industry-insights/facts-figures/Text duplicate Trivial anchor text
Read more
A-TITLE Facts & Figures
/industry-insights/View more Industry Insights
https://scotch-whisky.org.uk/2175IMG-ALT Scotch Whisky distillery map
A-TITLE Scotch Whisky distillery map
https://scotch-whisky.org.uk/2175Text duplicate Trivial anchor text
Read more
https://scotch-whisky.org.uk/2175Text duplicate IMG-ALT Scotch Whisky distillery map
A-TITLE Scotch Whisky distillery map
https://scotch-whisky.org.uk/2174Text duplicate IMG-ALT Story of Scotch
A-TITLE Story of Scotch
https://scotch-whisky.org.uk/2174Text duplicate Trivial anchor text
Read more
/join-us/how-to-join/Join the SWA Find out how to join the SWA Learn more
A-TITLE Join the SWA
/join-us/members-directory/Meet our Members Meet the companies that make up our membership Learn more
A-TITLE Meet our Members
/who-we-are/Who we are
/join-us/members-directory/Members Directory
/contact-us/Get in touch
/privacy-policy/Privacy Policy
https://careers.scotch-whisky....New window External Subdomain No Text
https://www.inclusiveemployers...New window External Subdomain No Text
https://www.drinkaware.co.uk/New window External Subdomain No Text
https://twitter.com/scotchwhis...New window External twitter
A-TITLE Link will open in a new window/tab
https://www.linkedin.com/compa...New window External Subdomain linkedin
A-TITLE Link will open in a new window/tab
https://www.instagram.com/scot...New window External Subdomain instagram
A-TITLE Link will open in a new window/tab
https://www.youtube.com/@Scotc...New window External Subdomain youtube
A-TITLE Link will open in a new window/tab
https://scotch-whisky.org.uk/Anchor No Text
/privacy-policy/Find out more about how this website uses cookies to enhance your browsing experience
A-TITLE Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scotch-whisky.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 15:35:44 GMT
content-typetext/html; charset=utf-8
content-length9477
connectionkeep-alive
cf-ray965d35570d9f02a8-CDG
cf-cache-statusDYNAMIC
cache-controlprivate
content-encodinggzip
varyAccept-Encoding
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 169 referring domains.
This page has 226 backlinks.
This page has backlinks from 68 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /temp/
Disallow: /bin/
Disallow: /config/
Sitemap: https://www.scotch-whisky.org.uk/xmlsitemap

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scotch-whisky.org.uk
Welcome to the Scotch Whisky Association
The Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotch79%Check
Whisky79%Check
Scotch Whisky79%Check
Scotch Whisky Association75%Check
Association65%Check
Whisky Distillery62%Check
Trade Association58%Check
SWA56%Check
world54%Check
Scotland50%Check
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