Prototypepublishing.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
85% 
Page structure
79% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.41 s
File size
159.50 kB
Words
715
Media files
23
Number of links
138 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Prototype
The page title is too short. (157 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Creating new possibilities in the publishing of fiction and poetry through a flexible, interdisciplinary approach and the production of unique and beautiful books.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://prototypepublishing.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Denmark
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionCreating new possibilities in the publishing of fiction and poetry through a flexible, interdisciplinary approach and the production of unique and beautiful books.
msapplication-TileImagehttps://prototypepublishing.co.uk/wp-content/uploads/2021/09/cropped-Prototype-logo-1-270x270.jpeg
article:publisherhttps://www.facebook.com/prototypepubs
article:modified_time2025-06-26T11:37:33+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@prototypepubs
og:localeen_GB
og:typewebsite
og:titleHome - Prototype
og:descriptionCreating new possibilities in the publishing of fiction and poetry through a flexible, interdisciplinary approach and the production of unique and beautiful books.
og:urlhttps://prototypepublishing.co.uk/
og:site_namePrototype
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Creating new possibilities in the publishing of fiction and poetry thr...
This page contains 715 words. That's ok.
28.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 21.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2019/04/PrototypeBanner.pngprototype
...ja_Fair_front-cover_st_scan-300x466.jpegNo alt attribute provided
...assels_Silk-Work_front-scan-300x476.jpegNo alt attribute provided
...azel-Evans_front-cover-scan-300x484.jpegNo alt attribute provided
...-Vogel_front-cover-scan-web-300x476.jpegNo alt attribute provided
...Mr-Outside_CK_Prototype_2025-300x477.jpgNo alt attribute provided
...ds/2025/06/Prototype-7_cover-300x400.jpgNo alt attribute provided
...tent/uploads/2025/05/Scan-2-300x419.jpegNo alt attribute provided
...ja_Fair_front-cover_sp_scan-300x457.jpegNo alt attribute provided
...s-Within_2nd-ed_front-cover-300x441.jpegNo alt attribute provided
...ix-Project_front-cover_scan-300x457.jpegNo alt attribute provided
...-of-Mutter_front-cover_scan-300x459.jpegNo alt attribute provided
...rans.-Katy-Derbyshire_front-300x463.jpegNo alt attribute provided
...A-Finger-in-the-Fishes-Mouth-300x401.jpgNo alt attribute provided
...ght_hasib-hourani_frontscan-300x461.jpegNo alt attribute provided
...rimalkin_S.Akhtar_frontscan-300x442.jpegNo alt attribute provided
..._Ahren-Warner_frontcoverscan-300x386.jpgNo alt attribute provided
...ers_front-cover_scan_cropped-300x490.jpgNo alt attribute provided
...021/10/Dialogue_2nd-ed_front-300x485.jpgNo alt attribute provided
...4/Emblem_reprint_front_cover-300x440.jpgNo alt attribute provided
...esses-Art-Other_frontscan-2-300x479.jpegNo alt attribute provided
...g/modules/assets/images/circle_final.pngclose-link
...ublic/assets/abandoned-shopping-cart.gifNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Prototype Mailing List
H2 Before you go, you left some books in your shopping basket
H3 Fair: The Life-Art of Translation
H3 Silk Work
H3 Girlbeast
H3 Diary of an Ending
H3 Mr Outside
H3 PROTOTYPE 7
H3 Renewal: Poster Poems
H3 Fair: The Life-Art of Translation – indie bookshop special edition
H3 Strangers Within: Documentary as Encounter (2nd edition)
H3 Appendix Project
H3 Book of Mutter
H3 Mountainish
H3 A Finger in the Fishes Mouth
H3 rock flight
H3 The Grimoire of Grimalkin
H3 I will pay to make it bigger
H3 The Seers
H3 Dialogue with a Somnambulist: Stories, Essays & a Portrait Gallery (2nd ed)
H3 Emblem
H3 Prairie, Dresses, Art, Other
H4 Sign up to our mailing list and receive 10% off your first order
Some anchor texts are used more than once.
20 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT prototype
/Home
/authors/Authors
/shop/Shop
/shop/Shop All
/shop/type-1-poetry/(type 1 // poetry)
/shop/type-2-prose/(type 2 // prose)
/shop/type-3-interdisciplinary...(type 3 // interdisciplinary projects)
/shop/type-4-anthologies/(type 4 // anthologies)
/shop/associated-presses/Test Centre & House Sparrow Press
/product-category/ebooks/eBooks
/product-category/merchandise/Merchandise
/events/Events
/category/opportunities/Opportunities
/submissions/Submissions
/2023/07/19/prototype-developm...Prototype Development Programme
/2023/09/18/the-prototype-prize/The Prototype Prize
/pleasure-beach-workshops-stud...Pleasure Beach workshops
/about/About
/about/About Prototype
/shop/associated-presses/Associated Presses: Test Centre & House Sparrow Press
/about/contact/Contact
/editorial-services/Editorial & Publication Services
/sales-distribution/Sales & Distribution
/about/contact/Mailing List
/faq/FAQs
/basket/£0.000 Items
/Text duplicate Home
/authors/Text duplicate Authors
/shop/Text duplicate Shop
/shop/Text duplicate Shop All
/shop/type-1-poetry/Text duplicate (type 1 // poetry)
/shop/type-2-prose/Text duplicate (type 2 // prose)
/shop/type-3-interdisciplinary...Text duplicate (type 3 // interdisciplinary projects)
/shop/type-4-anthologies/Text duplicate (type 4 // anthologies)
/shop/associated-presses/Text duplicate Test Centre & House Sparrow Press
/product-category/ebooks/Text duplicate eBooks
/product-category/merchandise/Text duplicate Merchandise
/events/Text duplicate Events
/category/opportunities/Text duplicate Opportunities
/submissions/Text duplicate Submissions
/2023/07/19/prototype-developm...Text duplicate Prototype Development Programme
/2023/09/18/the-prototype-prize/Text duplicate The Prototype Prize
/pleasure-beach-workshops-stud...Text duplicate Pleasure Beach workshops
/about/Text duplicate About
/about/Text duplicate About Prototype
/shop/associated-presses/Text duplicate Associated Presses: Test Centre & House Sparrow Press
/about/contact/Text duplicate Contact
/editorial-services/Text duplicate Editorial & Publication Services
/sales-distribution/Text duplicate Sales & Distribution
/about/contact/Text duplicate Mailing List
/faq/Text duplicate FAQs
/basket/Text duplicate £0.000 Items
/product/fair/No Text
/product/fair/Fair: The Life-Art of Translation
/?add-to-cart=16730Nofollow Add to basket
/product/silk-work/No Text
/product/silk-work/Silk Work
/?add-to-cart=16737Nofollow Text duplicate Add to basket
/product/girlbeast/No Text
/product/girlbeast/Girlbeast
/?add-to-cart=16863Nofollow Text duplicate Add to basket
/product/diary-of-an-ending/No Text
/product/diary-of-an-ending/Diary of an Ending
/?add-to-cart=16871Nofollow Text duplicate Add to basket
/product/mr-outside/No Text
/product/mr-outside/Mr Outside
/?add-to-cart=17338Nofollow Text duplicate Add to basket
/product/prototype-7/No Text
/product/prototype-7/PROTOTYPE 7
/?add-to-cart=17225Nofollow Text duplicate Add to basket
/product/renewal-poster-poems/No Text
/product/renewal-poster-poems/Renewal: Poster Poems
/?add-to-cart=17033Nofollow Text duplicate Add to basket
/product/fair-special-edition/No Text
/product/fair-special-edition/Fair: The Life-Art of Translation – indie bookshop special edition
/?add-to-cart=16734Nofollow Text duplicate Add to basket
/product/strangers-within/No Text
/product/strangers-within/Strangers Within: Documentary as Encounter (2nd edition)
/?add-to-cart=9740Nofollow Text duplicate Add to basket
/product/appendix-project/No Text
/product/appendix-project/Appendix Project
/?add-to-cart=16625Nofollow Text duplicate Add to basket
/product/book-of-mutter/No Text
/product/book-of-mutter/Book of Mutter
/?add-to-cart=16619Nofollow Text duplicate Add to basket
/product/mountainish/No Text
/product/mountainish/Mountainish
/?add-to-cart=16231Nofollow Text duplicate Add to basket
/product/a-finger-in-the-fishe...No Text
/product/a-finger-in-the-fishe...A Finger in the Fishes Mouth
/?add-to-cart=15928Nofollow Text duplicate Add to basket
/product/rock-flight/No Text
/product/rock-flight/rock flight
/?add-to-cart=15776Nofollow Text duplicate Add to basket
/product/the-grimoire-of-grima...No Text
/product/the-grimoire-of-grima...The Grimoire of Grimalkin
/?add-to-cart=15771Nofollow Text duplicate Add to basket
/product/i-will-pay-to-make-it...No Text
/product/i-will-pay-to-make-it...I will pay to make it bigger
/?add-to-cart=15601Nofollow Text duplicate Add to basket
/product/the-seers/No Text
/product/the-seers/The Seers
/?add-to-cart=14882Nofollow Text duplicate Add to basket
/product/dialogue-with-a-somna...No Text
/product/dialogue-with-a-somna...Dialogue with a Somnambulist: Stories, Essays & a Portrait Gallery (2nd ed)
/?add-to-cart=8568Nofollow Text duplicate Add to basket
/product/emblem/No Text
/product/emblem/Emblem
/?add-to-cart=8999Nofollow Text duplicate Add to basket
/product/prairie-dresses-art-o...No Text
/product/prairie-dresses-art-o...Prairie, Dresses, Art, Other
/?add-to-cart=14775Nofollow Text duplicate Add to basket
/shop/type-1-poetry/Text duplicate (type 1 // poetry)
/shop/type-2-prose/Text duplicate (type 2 // prose)
/shop/type-3-interdisciplinary...Text duplicate (type 3 // interdisciplinary projects)
/shop/type-4-anthologies/Text duplicate (type 4 // anthologies)
https://www.facebook.com/proto...New window External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/prototypepubsNew window External X
A-TITLE X
https://www.instagram.com/prot...New window External Subdomain Instagram
A-TITLE Instagram
/about/Text duplicate About
/authors/Text duplicate Authors
/basket/Basket
/checkout/Checkout
/about/contact/Text duplicate Contact
/editorial-services/Text duplicate Editorial & Publication Services
/faq/Text duplicate FAQs
/Text duplicate Home
/my-account/My Account
/events/Text duplicate Events
/privacy-policy/Privacy Policy
/2023/07/19/prototype-developm...Text duplicate Prototype Development Programme
/2023/09/18/the-prototype-prize/Text duplicate The Prototype Prize
/sales-distribution/Text duplicate Sales & Distribution
/shop/Text duplicate Shop
/submissions/Text duplicate Submissions
/shop/associated-presses/Text duplicate Associated Presses: Test Centre & House Sparrow Press
/shop/type-1-poetry/Text duplicate (type 1 // poetry)
/shop/type-2-prose/Text duplicate (type 2 // prose)
/shop/type-3-interdisciplinary...Text duplicate (type 3 // interdisciplinary projects)
/shop/type-4-anthologies/Text duplicate (type 4 // anthologies)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://prototypepublishing.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
dateWed, 02 Jul 2025 03:49:33 GMT
serverApache
x-powered-byPHP/8.0.30
link<https://prototypepublishing.co.uk/wp-json/>; rel="https://api.w.org/", <https://prototypepublishing.co.uk/wp-json/wp/v2/pages/15>; rel="alternate"; title="JSON"; type="application/json", <https://prototypepublishing.co.uk/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=UTF-8
x-varnish43647930591
age0
via1.1 webcache1 (Varnish/trunk)
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 133 referring domains.
This page has 485 backlinks.
This page has backlinks from 87 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://prototypepublishing.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

prototypepublishing.co.uk
Home - Prototype
Creating new possibilities in the publishing of fiction and poetry through a flexible, interdisciplinary approach and the production of unique and beautiful books.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
type74%Check
Prototype70%Check
publishing59%Check
Book56%Check
books54%Check
Lina52%Check
poetry51%Check
interdisciplinary51%Check
new50%Check
interdisciplinary approach48%Check
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