Principalam.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
46% 
Page structure
100% 
Link structure
25% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
176.10 kB
Words
9342
Media files
3
Number of links
82 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Principal Asset Management | A leading investment company
The length of the page title is perfect. (543 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our clients deserve specialized, research-driven investment solutions from experienced global managers. Start with Principal Asset Management.
The length of the meta description is perfect. (895 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.principalam.com/us
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOur clients deserve specialized, research-driven investment solutions from experienced global managers. Start with Principal Asset Management.
keywordsinvestment company, investment firm, principal asset management, investment management company, investment management firm
robotsindex, follow
level3Principal Asset Management | A leading investment company
regions8;11;10;12;9;13;14;15
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titlePrincipal Asset Management | A leading investment company
twitter:urlhttps://www.principalam.com/principal-asset-management-leading-investment-company
og:site_namePrincipal Asset Management
og:typewebsite
og:urlhttps://www.principalam.com
og:titlePrincipal Asset Management | A leading investment company
og:descriptionOur clients deserve specialized, research-driven investment solutions from experienced global managers. Start with Principal Asset Management.
og:imagehttps://brandassets.principal.com/m/51b7675bf593d945/drupal_72-PrincipalAM-Open-Graph-Image.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
og:image:altPrincipal Asset Management
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The content of this page is too large (9342 words). Maybe the content could be divided into several pages.
There are 52 text duplicates on this page:
  • Duplicate 1: Principal Global Investors, LLC (“Principal Global Investors”) is plea...
  • Duplicate 2: License to Use Website Unless otherwise stated, Principal Global Inves...
  • Duplicate 3: You may view, download for caching purposes only, and print content fr...
  • Duplicate 4: You may not (a) republish material from this website (including republ...
  • Duplicate 5: No Investment Advice This website is for informational purposes only. ...
  • Duplicate 6: No Solicitation or Offer Neither the information, nor any opinion, con...
  • Duplicate 7: No Guarantee of Investment Results Principal Global Investors and its ...
  • Duplicate 8: No Guarantee of Timeliness This website may contain videos where the c...
  • Duplicate 9: Severability If any provision of these Terms of Use is deemed unlawful...
  • Duplicate 10: No Waiver No waiver by Principal Global Investors of any right under o...
  • Duplicate 11: Indemnity In exchange for using this website, you agree to indemnify a...
  • Duplicate 12: Breaches of these Terms of Use Without prejudice to Principal Global I...
  • Duplicate 13: Variation Principal Global Investors may revise these Terms of Use fro...
  • Duplicate 14: Entire Agreement These Terms of Use, together with the Principal Finan...
  • Duplicate 15: "Principal Financial Group is a global organization that operates in m...
  • Duplicate 16: All products or services provided to you by any Principal Financial Gr...
  • Duplicate 17: Principal Financial Group makes no representation that the content of ...
  • Duplicate 18: No Warranties The information on this website has been developed inter...
  • Duplicate 19: Click ""Accept"" to indicate your acknowledgement and acceptance of Pr...
The average number of words per sentence of 30.2 words is high.
44.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
117 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: by&nbsp
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/pgi_theme/logo.svgPrincipal Asset Management
/themes/custom/pgi_theme/logo.svgPrincipal Asset Management
/themes/custom/pgi_theme/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
2025 Mid-year Perspectives
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 2025 Mid-year Perspectives
H2 Quick takes on capital markets
H2 Weekly insights in your inbox
H3 Take advantage of our expertise.
H3 Select your region to see content specific to your market.
H4 Welcome
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.principalam.com/Anchor Skip to main content
https://www.principalam.com/IMG-ALT Principal Asset Management
/investment-strategies/equitiesEquities
/investment-strategies/fixed-i...Fixed income
/investment-strategies/real-es...Real estate
/investment-strategies/asset-a...Asset allocation
/investment-strategies/listed-...Listed infrastructure
/investment-strategies/private...Private infrastructure
/fund-finder?starttab=mutualU.S. mutual funds
/fund-finder?starttab=etfExchange-traded funds (ETF)
/fund-finder?starttab=intervalInterval funds
/investment-products/separatel...Separately managed accounts (SMA)
/fund-finder?starttab=citCollective investment trusts (CIT)
/liability-driven-investing-so...LDI Solutions
/outsourced-chief-investment-o...OCIO Solutions
/investment-strategies/asset-a...Model portfolios
https://scholarsedge529.com/External Scholar’s Edge 529 Plan
/insights/asset-allocation?cat...Text duplicate Asset allocation
/insights/equities?category[62...Text duplicate Equities
/insights/fixed-income?categor...Text duplicate Fixed income
/insights/listed-infrastructur...Text duplicate Listed infrastructure
/insights/macro-views?category...Macro views
/insights/real-estate?category...Text duplicate Real estate
/insightsAll insights
/insights/eventsEvents & replays
/insights/fixed-income-perspec...Global Fixed Income Perspectives
/insights/global-market-perspe...Global Market Perspectives
/insights/market-strategies/in...Market strategies
/insights/retirement-themes-an...Retirement investing
/about-usOur story
/about-us/latest-newsLatest news
/about-us/sustainable-investingSustainable investing philosophy
/about-us/contact-usContact us
https://accounts.principal.com/External Subdomain Individual
https://www.principalglobalnet...External Subdomain Institutional investor
https://www.principalam.com/Text duplicate IMG-ALT Principal Asset Management
/investment-strategies/equitiesText duplicate Equities
/investment-strategies/fixed-i...Text duplicate Fixed income
/investment-strategies/real-es...Text duplicate Real estate
/investment-strategies/asset-a...Text duplicate Asset allocation
/investment-strategies/listed-...Text duplicate Listed infrastructure
/investment-strategies/private...Text duplicate Private infrastructure
/fund-finder?starttab=mutualText duplicate U.S. mutual funds
/fund-finder?starttab=etfText duplicate Exchange-traded funds (ETF)
/fund-finder?starttab=intervalText duplicate Interval funds
/investment-products/separatel...Text duplicate Separately managed accounts (SMA)
/fund-finder?starttab=citText duplicate Collective investment trusts (CIT)
/liability-driven-investing-so...Text duplicate LDI Solutions
/outsourced-chief-investment-o...Text duplicate OCIO Solutions
/investment-strategies/asset-a...Text duplicate Model portfolios
https://scholarsedge529.com/External Text duplicate Scholar’s Edge 529 Plan
/insights/asset-allocation?cat...Text duplicate Asset allocation
/insights/equities?category[62...Text duplicate Equities
/insights/fixed-income?categor...Text duplicate Fixed income
/insights/listed-infrastructur...Text duplicate Listed infrastructure
/insights/macro-views?category...Text duplicate Macro views
/insights/real-estate?category...Text duplicate Real estate
/insightsText duplicate All insights
/insights/eventsText duplicate Events & replays
/insights/fixed-income-perspec...Text duplicate Global Fixed Income Perspectives
/insights/global-market-perspe...Text duplicate Global Market Perspectives
/insights/market-strategies/in...Text duplicate Market strategies
/insights/retirement-themes-an...Text duplicate Retirement investing
/about-usText duplicate Our story
/about-us/latest-newsText duplicate Latest news
/about-us/sustainable-investingText duplicate Sustainable investing philosophy
/about-us/contact-usText duplicate Contact us
https://login.principal.com/se...External Subdomain Text duplicate Individual
https://www.principalglobalnet...External Subdomain Text duplicate Institutional investor
/insights/macro-views/mid-year...Read our 10 key takeaways
/fund-finder?starttab=mutualSubdomain Anchor Mutual funds
/fund-finder?starttab=mutualSubdomain Anchor ETFs
/fund-finder?starttab=mutualSubdomain Anchor Text duplicate Interval funds
/fund-finder?starttab=mutualSubdomain Anchor CITs
/us/investment-products/separa...SMAs
/insights/macro-views?category...Subdomain Text duplicate Macro views
/insights/macro-views/whats-st...What’s in store for financial markets in the second half of the year?
/insights/macro-views/whats-st...Get our perspective
/insightsHear from our experts
/insights/macro-views?category...Subdomain Text duplicate Macro views
/insights/macro-views/may-jobs...May jobs report: Not yet coming apart at the seams
/insights/macro-views/may-jobs...Text duplicate Get our perspective
/insights/real-estate?category...Subdomain Text duplicate Real estate
/insights/real-estate/unseen-u...Unseen upside: The commercial rebound nobody called
/insights/real-estate/unseen-u...Text duplicate Get our perspective
/insights/macro-views?category...Subdomain Text duplicate Macro views
/insights/macro-views/june-ecb...June ECB meeting: In a good place to assess the risks
/insights/macro-views/june-ecb...Text duplicate Get our perspective

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.principalam.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1749848387"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 13 Jun 2025 20:59:47 GMT
servernginx
strict-transport-securitymax-age=31622400; includeSubDomains; preload
x-consumer-iddefault_consumer
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-a-889c95989-qz744
x-styx-req-id61b8920a-4899-11f0-8ef4-a264ba0ec9fb
age37166
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
x-forwarded-for116.202.182.111
x-real-client-ip116.202.182.111
access-control-allow-origin*
dateMon, 16 Jun 2025 07:20:14 GMT
x-served-bycache-chi-kigq8000022-CHI, cache-fra-etou8220048-FRA, cache-fra-eddf8230113-FRA, cache-fra-eddf8230113-FRA
x-cacheMISS, HIT, MISS, MISS
x-cache-hits0, 6, 0, 0
x-timerS1750058415.775610,VS0,VE20
varyAccept-Encoding, Cookie, X-Consumer-ID, Cookie, Cookie
content-length37420
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 162 referring domains.
This page has 2,817 backlinks.
This page has backlinks from 149 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

#Sitemaps-https
Sitemap: https://www.principalam.com/sitemap.xml

# NRA Microsites Path
Disallow: /microsite/generic-microsite/*
Disallow: /microsite/citi-microsite/*
Disallow: /microsite/merrill-microsite/*
Disallow: /microsite/merrill-us-microsite/*
Disallow: /microsite/morgan-stanley-microsite/*
Disallow: /microsite/raymond-james-microsite/*
Disallow: /microsite/ubs-microsite/*
Allow: /microsite/real-estate

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.principalam.com
Principal Asset Management | A leading investment company
Our clients deserve specialized, research-driven investment solutions from experienced global managers. Start with Principal Asset Management.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Principal71%Check
Principal Asset65%Check
Principal Asset Management60%Check
management59%Check
Asset59%Check
asset management59%Check
Principal Global58%Check
Investment Management57%Check
Investment56%Check
Principal Financial53%Check
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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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