Investor.vanguard.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
76% 
Page structure
91% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
194.50 kB
Words
1117
Media files
1
Number of links
31 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vanguard: Helping you reach your investing goals | Vanguard
The length of the page title is perfect. (545 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Vanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
The length of the meta description is perfect. (709 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://investor.vanguard.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
KeywordsVanguard offerings,Page
Type of contentVanguard offerings
Content formatPage
TopicsEmpty
AI modelEmpty
langen
twitter:cardsummary
twitter:imagehttps://investor.vanguard.com/content/dam/retail/public-site/en/home-page-and-my-account-test/01_Aspot_Cropped.jpg
twitter:urlhttps://investor.vanguard.com/
twitter:titleVanguard: Helping you reach your investing goals | Vanguard
twitter:descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
og:typeVanguard offerings
og:imagehttps://investor.vanguard.com/content/dam/retail/public-site/en/home-page-and-my-account-test/01_Aspot_Cropped.jpg
og:urlhttps://investor.vanguard.com/
og:titleVanguard: Helping you reach your investing goals | Vanguard
og:descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1117 words. That's ok.
33.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: set up online account access
Some tags are too long. With 142 characters this one is longer than 70 characters:
"ranked highest and named "most trusted" in the j.d. power 2025 u.s. investor satisfaction study. vangu..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-general-investing-two-women-smiling.jpgA mother and grandmother are smiling at each other and seated next to each other on a couch, while the mother is tightly holding her smiling daughter on her lap

Page structure

H1 heading
(Critically important)
Investing for everything it's worth
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Investing for everything it's worth
H2 Save your savings
H2 You deserve investing advice from a true partner
H2 Our mid-year economic and market outlook is now available
H2 Which goal can you check off your list?
H2 Prep for retirement
H2 Live in the moment
H2 Plan your estate
H2 Save for school
H2 Investment products to support your financial strategy
H2 Empowering investors for 50 years and counting
H2 You're in good company
H2 Helpful resources
H2 5 behaviors to boost your financial health
H2 Resources & education
H2 Tax forms and information
H2 Interactive tools
H2 U.S. market summary
H2 #1 in DIY investor satisfaction for the 4th time by J.D. Power
H2 Start investing in your goals today
H3 Award methodology
H4 U.S. market summary Duplicate text
H4 U.S. market summary Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/accounts-plans/vanguard-cash-...Subdomain See our competitive APY
/adviceSubdomain Compare services
/investor-resources-education/...Subdomain Read article
https://logon.vanguard.com/log...External Subdomain Log in
https://personal1.vanguard.com...External Subdomain Open an account
https://web-registration.vangu...External Subdomain Set up online account access
https://web-registration.vangu...External Subdomain Text duplicate Set up online account access
/adviceAdvice services
/investment-products/cash-inve...Cash management
/wealth-managementEstate planning
/accounts-plans/529-plans529 savings plan
/investment-products/list/allSubdomain View all Vanguard funds
/client-benefits/investment-feesReview fees and commissions
/investment-products/mutual-fundsMutual funds
/investment-products/etfsETFs
/investment-products/money-mar...Money market funds
/investment-products/stocksStocks
/investment-products/cdsCDs
/investment-products/bondsBonds
/about-usWhy choose Vanguard
https://investor.vanguard.com/Anchor Open transcript
/about-us/investing-at-vanguardMore about investing at Vanguard
/investor-resources-education/...Get our tips
/investor-resources-educationRead articles
/investor-resources-education/...Access tax FAQs
/tools-calculators/overviewTry our tools and calculators
/investor-resources-education/...Subdomain View market summary
https://funds-watchlist.web.va...External Subdomain Create/View My Watch List
/investor-resources-education/...Subdomain Text duplicate View market summary
https://funds-watchlist.web.va...External Subdomain Text duplicate Create/View My Watch List
/investor-resources-education/...Subdomain Text duplicate View market summary
https://funds-watchlist.web.va...External Subdomain Text duplicate Create/View My Watch List
/external-site-message?url=htt...New window Subdomain FactSet
/external-site-message?url=htt...New window Subdomain jdpower.com/awards
A-TITLE opens a new window
https://investor.vanguard.com/Anchor View methodology
/external-site-message?url=htt...New window Subdomain Text duplicate jdpower.com/awards
https://personal1.vanguard.com...External Subdomain Text duplicate Open an account
/investment-products/list/mutu...Subdomain View fund performance
https://personal1.vanguard.com...New window External Subdomain Find VAI's Form CRS and each program's advisory brochure here
/external-site-message?url=htt...New window Subdomain FINRA's BrokerCheck
A-TITLE opens a new window
https://personal.vanguard.com/...New window External Subdomain Investment Adviser Form Client Relationship Summary (Form CRS) (PDF)
A-TITLE pdf link
https://personal.vanguard.com/...New window External Subdomain Broker-Dealer Form Client Relationship Summary (Form CRS) (PDF)
A-TITLE pdf link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://investor.vanguard.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (195 kB).

HTTP Response Header

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content-typetext/html;charset=utf-8
serverApache
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 964 referring domains.
This page has 4,455 backlinks.
This page has backlinks from 721 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /images/
Disallow: /static/
Disallow: /404

Sitemap: https://investor.vanguard.com/sitemap-index.xml

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investor.vanguard.com
Vanguard: Helping you reach your investing goals | Vanguard
Vanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Vanguard74%Check
investing71%Check
Vanguard funds or69%Check
investing goals63%Check
Vanguard funds62%Check
Investing Advice61%Check
investor59%Check
investor satisfaction53%Check
funds51%Check
advice50%Check
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