Finra.org - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
78% 
Page structure
71% 
Link structure
67% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
86.60 kB
Words
1031
Media files
5
Number of links
152 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A vibrant market is at its best when it works for everyone | FINRA.org
The page title should be shorter than 580 pixels. It is 617 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Member Firm Hub New FINRA Initiatives to Support Members, Markets, and the Investors They Serve By Robert Cook, President and CEO, FINRA. To serve its mission—promoting investor protection, market integrity, and vibrant capital markets—FINRA must continuously improve its regulatory policies and programs to make them more effective and efficient. During my time as CEO, we have worked hard
The meta description is too long: 4073 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.finra.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionA vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Member Firm Hub New FINRA Initiatives to Support Members, Markets, and the Investors They Serve By Robert Cook, President and CEO, FINRA. To serve its mission—promoting investor protection, market integrity, and vibrant capital markets—FINRA must continuously improve its regulatory policies and programs to make them more effective and efficient. During my time as CEO, we have worked hard
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GeneratorDrupal 10 (https://www.drupal.org)
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og:descriptionA vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Member Firm Hub New FINRA Initiatives to Support Members, Markets, and the Investors They Serve By Robert Cook, President and CEO, FINRA. To serve its mission—promoting investor protection, market integrity, and vibrant capital markets—FINRA must continuously improve its regulatory policies and programs to make them more effective and efficient. During my time as CEO, we have worked hard
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x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: FINRA Data provides non-commercial use of data, specifically the abili...
  • Duplicate 2: Registered representatives can fulfill Continuing Education requiremen...
  • Duplicate 3: Firm compliance professionals can access filings and requests, run rep...
  • Duplicate 4: Arbitration and mediation case participants and FINRA neutrals can vie...
This page contains 1031 words. That's ok.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/Finra_85th_logo_0.pngHome
...efault/files/2024-05/Mask Group 39_0.pngNo alt attribute provided
...-05/iStock-875247420_L.jpg?itok=SZGfoFtqwriter
...qr-code-new-home-tile2.png?itok=2qQKDsJf@FINRAOfficial
...nra_bootstrap_sass/images/FINRA_Logo.svgHome

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 FINRA Utility Menu
H2 FINRA Utility Menu Duplicate text
H2 Featured
H2 New FINRA Initiatives to Support Members, Markets, and the Investors They Serve
H2 2025 Small Firm Conference
H2 2025 Regulatory Oversight Report
H2 Announcements
H2 FINRA Utility Menu Duplicate text
H2 FINRA Main Navigation
H2 Footer Legal Links
H3 How FINRA Serves Investors and Members
H3 Exposing Insider Risk
H3 FINRA’s Crypto Hub
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.finra.org/Anchor Skip to main content
https://www.finra.org/aboutAbout Us
https://www.finra.org/careersCareers
https://brokercheck.finra.org/External Subdomain BrokerCheck
https://www.finra.org/finra-dataData
/media-centerMedia Center
/member-firm-hubFor Firms
https://ews.finra.org/auth/log...External Subdomain FINRA DATA
https://ews.finra.org/auth/log...External Subdomain Login
https://finpro.finra.org/External Subdomain FINPRO
https://finpro.finra.org/External Subdomain Text duplicate Login
https://gateway.finra.org/External Subdomain FINRA GATEWAY
https://gateway.finra.org/External Subdomain Text duplicate Login
https://drportal.finra.org/External Subdomain DR PORTAL
https://drportal.finra.org/External Subdomain Text duplicate Login
https://tools.finra.org/cc_sup...External Subdomain Need Help?
/filing-reporting/systems-statusCheck System Status
/filing-reporting/entitlement/...Log In to other FINRA systems
https://www.finra.org/IMG-ALT Home
A-TITLE Home
/rules-guidanceRules & Guidance
/rules-guidanceR&G Section 1
/rules-guidance/finra-manualFINRA Manual
/rules-guidance/rulebooks/updatesUpdates
/rules-guidance/interpreting-r...Interpreting the Rules
/rules-guidance/noticesNotices
/rules-guidance/guidanceGuidance
/rules-guidance/guidance/faqsFrequently Asked Questions
/rules-guidance/key-topicsKey Topics
/rules-guidance/interpretive-q...Interpretive Questions
/rules-guidanceR&G Section 2
/rules-guidance/rulemaking-pro...The Rulemaking Process
/rules-guidance/rule-filingsRule Filings
https://tools.finra.org/rule_f...External Subdomain Rule Filing Status Report
/rules-guidance/requests-for-c...Requests for Comments
/rules-guidance/rulebook-conso...Rulebook Consolidation
/rules-guidanceR&G Section 3
/rules-guidance/adjudication-d...Adjudications & Decisions
/rules-guidance/adjudication-d...National Adjudicatory Council (NAC)
/rules-guidance/adjudication-d...Office of Hearing Officers (OHO)
/rules-guidanceR&G Section 4
/rules-guidance/enforcementEnforcement
/rules-guidance/oversight-enfo...Subdomain Disciplinary Actions Online
/rules-guidance/oversight-enfo...Monthly Disciplinary Actions
/rules-guidance/oversight-enfo...Sanction Guidelines
/rules-guidance/oversight-Over...Individuals Barred by FINRA
/registration-exams-ceRegistration, Exams & CE
/registration-exams-ceRegistration section 1
/registration-exams-ce/registr...Registration
/registration-exams-ce/broker-...Broker Dealers
/registration-exams-ce/capital...Capital Acquisition Brokers
/registration-exams-ce/funding...Funding Portals
/registration-exams-ce/individ...Individuals
/registration-exams-ceRegistration Section 2
/registration-exams-ce/qualifi...Qualification Exams
/registration-exams-ce/qualifi...Securities Industry Essentials Exam (SIE)
/registration-exams-ce/qualifi...Series 7
/registration-exams-ce/continu...Continuing Education (CE)
/registration-exams-ce/continu...View a Regulatory Element Learning Plan
/registration-exams-ceRegistration Section 3
/registration-exams-ce/classic...Registration Systems
/registration-exams-ce/classic...Classic CRD
/registration-exams-ce/finproFinancial Professional Gateway (FinPro)
/registration-exams-ce/financi...Financial Industry Networking Directory (FIND)
/events-trainingEvents & Training
/events-trainingEvents & Training Section 1
/events-training/conferences-e...Conferences & Events
/events-training/finra-georgetownFINRA Institute at Georgetown
/events-training/flexFinancial Learning Experience (FLEX)
/events-training/small-firm-br...Small Firm Briefing
/events-training/webinarsWebinars
/filing-reportingFiling & Reporting
/filing-reportingFiling & Reporting Section 1
/filing-reporting/finra-gatewayFINRA Gateway
/filing-reporting/systems-statusSystems Status
/filing-reporting/entitlementEntitlement Program
/filing-reporting/market-trans...Market Transparency Reporting Tools
/filing-reporting/regulatory-f...Regulatory Filing Systems
/filing-reporting/data-transfe...Data Transfer Tools
/filing-reporting/e-billE-Bill
/compliance-toolsCompliance Tools
/compliance-toolsCompliance Tools Section 1
/compliance-tools/anti-money-l...Anti-Money Laundering Template
/compliance-tools/cybersecurit...Subdomain Cybersecurity Checklist
/compliance-tools/compliance-c...Compliance Calendar
/compliance-tools/weekly-archiveWeekly Update Email Archive
/compliance-tools/peer-2-peer-...Peer-2-Peer Compliance Library
/compliance-tools/all-complian...All Compliance Tools
https://www.finra.org/investorsFor Investors
https://www.finra.org/investorsFor Investors Section 1
/investors/insightsInvestor Insights
/investors/tools-and-calculatorsTools & Calculators
/investors/personal-financePersonal Finance
/investors/insights/set-time-f...Financial Goals
/investors/personal-finance/kn...Net Worth
/investors/personal-finance/co...Spending
/investors/personal-finance/ma...Debt
/investors/personal-finance/ho...Credit Scores
/investors/personal-finance/st...Emergency Funds
https://www.finra.org/investorsFor Investors Section 2
/investors/investingInvesting
/investors/investing/investing...Investing Basics
/investors/investing/investmen...Investment Products
/investors/investing/investmen...Investment Accounts
/investors/investing/working-w...Working With an Investment Professional
/investors/protect-your-moneyProtect Your Money
/investors/protect-your-money/...Check Registration
/investors/protect-your-money/...Avoid Fraud
/investors/protect-your-money/...Watch for Red Flags
/investors/protect-your-money/...Safeguard Your Identity
https://www.finra.org/investorsFor Investors Section 3
/investors/militaryFor the Military
/investors/need-helpText duplicate Need Help?
/investors/need-help/file-a-co...File a Complaint
/investors/need-help/helpline-...FINRA Securities Helpline for Seniors
/arbitration-mediationDispute Resolution Services
/investors/need-help/your-righ...SIPC Protection
/investors/need-help/legitimat...Avenues for Recovery of Losses
https://www.finra.org/aboutText duplicate About Us
https://www.finra.org/careersText duplicate Careers
https://brokercheck.finra.org/External Subdomain Text duplicate BrokerCheck
https://www.finra.org/finra-dataText duplicate Data
/media-centerText duplicate Media Center
/member-firm-hubText duplicate For Firms
https://ews.finra.org/auth/log...External Subdomain Text duplicate FINRA DATA
https://ews.finra.org/auth/log...External Subdomain Text duplicate Login
https://finpro.finra.org/External Subdomain Text duplicate FINPRO
https://finpro.finra.org/External Subdomain Text duplicate Login
https://gateway.finra.org/External Subdomain Text duplicate FINRA GATEWAY
https://gateway.finra.org/External Subdomain Text duplicate Login
https://drportal.finra.org/External Subdomain Text duplicate DR PORTAL
https://drportal.finra.org/External Subdomain Text duplicate Login
https://tools.finra.org/cc_sup...External Subdomain Text duplicate Need Help?
/filing-reporting/systems-statusText duplicate Check System Status
/filing-reporting/entitlement/...Text duplicate Log In to other FINRA systems
/registration-exams-ce/qualifi...Join the Industry or Take an Exam
/contact-finraHave Questions or Concerns?
/rules-guidance/oversight-enfo...Look up FINRA Disciplinary Actions
https://brokercheck.finra.org/External Subdomain Research a Broker or Firm
/media-center/blog/new-finra-i...Member Firm Hub New FINRA Initiatives to Support Members, Markets, and the Investors They Serve By Robert Cook, President and CEO, FINRA. To serve its missio...
/events-training/conferences-e...Events & Training 2025 Small Firm Conference The Small Firm Conference focuses on small firms' practices and tips for complying with FINRA rules. Throughout ...
/rules-guidance/guidance/repor...Report / Study 2025 Regulatory Oversight Report The 2025 FINRA Annual Regulatory Oversight Report (the Report) provides member firms with insight into findin...
https://www.finra.org/whats-newNew window See What's New
/about/how-finra-serves-invest...Read Now
/media-center/blog/finra-plays...Text duplicate Read Now
/rules-guidance/key-topics/cry...Learn More
/rules-guidance/requests-for-c...Requests for Comments FINRA Extends Comment Periods for Rule Modernization Notices 25-04, 25-06 and 25-07. Read More
IMG-ALT writer
/follow-finra-on-instagram-red...Follow FINRA on Instagram Follow FINRA's new Instagram page at @FINRAOfficial to find investor-focused content designed to help the everyday investor up thei...
IMG-ALT @FINRAOfficial
/investors/insights/pump-and-d...Investor Insights Avoiding Pump-and-Dump Scams Read More
/rules-guidance/notices/25-06Regulatory Notice FINRA Requests Comment on Modernizing FINRA Rules, Guidance and Processes to Facilitate Capital Formation Read More
/investors/insights/steps-to-b...Investor Education Five Steps You Can Take to Boost Financial Capability Read More
https://www.finra.org/Text duplicate IMG-ALT Home
A-TITLE Home
https://www.finra.org/aboutText duplicate About Us
https://www.finra.org/careersText duplicate Careers
https://brokercheck.finra.org/External Subdomain Text duplicate BrokerCheck
https://www.finra.org/finra-dataText duplicate Data
/media-centerText duplicate Media Center
/member-firm-hubText duplicate For Firms
/rules-guidanceText duplicate Rules & Guidance
/registration-exams-ceText duplicate Registration, Exams & CE
/events-trainingText duplicate Events & Training
/filing-reportingText duplicate Filing & Reporting
/compliance-toolsText duplicate Compliance Tools
https://www.finra.org/investorsText duplicate For Investors
/contact-finra/General Inquiries
/investors/have-a-problem/help...Securities Helpline for Seniors®
/contact-finra/file-tipFile a Regulatory Tip
/arbitration-mediationArbitration & Mediation
/investors/need-help/file-a-co...File an Investor Complaint
/compliance-tools/finra-small-...Small Firm Help Line
/about/office-ombudsOffice of the Ombuds
https://www.twitter.com/finraExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Finan...External Subdomain No Text
https://www.instagram.com/finr...External Subdomain No Text
https://www.youtube.com/@finraExternal Subdomain No Text
https://www.twitter.com/finraExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Finan...External Subdomain No Text
https://www.instagram.com/finr...External Subdomain No Text
https://www.youtube.com/@finraExternal Subdomain No Text
https://www.finra.org/site-mapSite Map
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
https://www.finra.org/translateTranslate
/contact-finraContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.finra.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,951 referring domains.
This page has 3,718,899 backlinks.
This page has backlinks from 4,986 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
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Disallow: /sites/default/files/aao_documents/*
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Disallow: /industry/real-world-scenario-ransomware-video
Disallow: /sites/default/files/2018_CC_Welcome.pdf
Disallow: /events-training/conferences-events/get-set-state-examiner-training-2021
Disallow: /events-training/conferences-events/get-set-state-examiner-training-2021/agenda
Disallow: /sites/default/files/2021-01/2021_GetSET_On-line_Brochure.pdf
Disallow: /arbitration-mediation/arbitration-awards-online
Disallow: /rules-guidance/oversight-enforcement/finra-disciplinary-actions
Disallow: /investors/investing/investment-products/options/*
Disallow: /investors/investing/investment-products/futures-and-commodities/*
Disallow: /investors/investing/investment-products/annuities/*
Disallow: /investors/investing/investment-products/alternative-and-emerging-products/*
Disallow: /investors/investing/investment-products/digital-assets/*
Disallow: /investors/investing/investment-products/mutual-funds/*
Disallow: /investors/investing/investment-products/exchange-traded-funds-and-products/*
Disallow: /investors/investing/investment-products/bank-products/*
Disallow: /investors/investing/investment-products/bonds/*
Disallow: /investors/investing/investment-products/stocks/overview
Disallow: /investors/investing/investment-products/stocks/types
Disallow: /investors/investing/investment-products/stocks/buying-selling
Disallow: /investors/investing/investment-products/stocks/risks
Disallow: /investors/investing/investment-accounts/brokerage-accounts/*
Disallow: /investors/investing/investment-accounts/retirement-accounts/*
Disallow: /investors/investing/investment-accounts/college-savings-accounts/overview
Disallow: /investors/investing/investment-accounts/college-savings-accounts/types
Disallow: /investors/investing/investment-accounts/college-savings-accounts/other-considerations
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/*

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A vibrant market is at its best when it works for everyone. Join the Industry or Take an Exam Register Have Questions or Concerns? Contact Us Look up FINRA Disciplinary Actions Search Cases Research a Broker or Firm Search Brokercheck Featured Member Firm Hub New FINRA Initiatives to Support Members, Markets, and the Investors They Serve By Robert Cook, President and CEO, FINRA. To serve its mission—promoting investor protection, market integrity, and vibrant capital markets—FINRA must continuously improve its regulatory policies and programs to make them more effective and efficient. During my time as CEO, we have worked hard

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