Payfit.com - SEO Checker

Overview of the SEO Check
Meta information
89% 
Page quality
80% 
Page structure
87% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
228.50 kB
Words
1920
Media files
86
Number of links
66 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK Payroll Software for Seamless Automation | PayFit
The length of the page title is perfect. (483 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Simplify payroll with UK payroll software that automates tasks, saving time and reducing stress.
The length of the meta description is perfect. (586 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://payfit.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Germany
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
generatorGatsby 5.14.3
descriptionSimplify payroll with UK payroll software that automates tasks, saving time and reducing stress.
google-site-verificationZHDQE-gryjdkljHv_lMLi3E1jbFVKZ85CG8Qzmkk3ns
robotsindex, follow
twitter:cardsummary_large_image
twitter:creatorPayFit
twitter:titleUK Payroll Software for Seamless Automation | PayFit
twitter:descriptionSimplify payroll with UK payroll software that automates tasks, saving time and reducing stress.
twitter:imagehttps://www.datocms-assets.com/50397/1730212897-og-image-uk.jpg?auto=format?auto=format&h=315&w=600
og:titleUK Payroll Software for Seamless Automation | PayFit
og:imagehttps://www.datocms-assets.com/50397/1730212897-og-image-uk.jpg?auto=format?auto=format&h=315&w=600
og:typewebsite
og:urlhttps://payfit.com/
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1920 words. That's ok.
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
34 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: enjoy your first month with payfit for free
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sets.com/50397/1640774984-payfitlogo.svgpayfit logo
...-payroll.png?auto=format&dpr=2&q=90&w=56ressource-image
...grations.png?auto=format&dpr=2&q=90&w=56ressource-image
...nagement.png?auto=format&dpr=2&q=90&w=56ressource-image
...expenses.png?auto=format&dpr=2&q=90&w=56ressource-image
...absences.png?auto=format&dpr=2&q=90&w=56ressource-image
...gagement.png?auto=format&dpr=2&q=90&w=56ressource-image
...-assets.com/50397/1729498220-support.svgressource-image
...s-assets.com/50397/1729498121-safety.svgressource-image
...sets.com/50397/1729498147-onboarding.svgressource-image
...-assets.com/50397/1729498253-partner.svgressource-image
...-assets.com/50397/1729498068-founder.svgressource-image
...-assets.com/50397/1729497981-hr-team.svgressource-image
...-assets.com/50397/1729497919-finance.svgressource-image
...ocms-assets.com/50397/1729497888-vsb.svgressource-image
...ocms-assets.com/50397/1729497847-smb.svgressource-image
...ssets.com/50397/1729497510-testimony.svgressource-image
...cms-assets.com/50397/1729497788-blog.svgressource-image
...-assets.com/50397/1729497746-webinar.svgressource-image
...ms-assets.com/50397/1729497716-guide.svgressource-image
...-assets.com/50397/1729498220-support.svgressource-image
...ssets.com/50397/1725004653-difffblue.svgLogo of the business Diffblue
...s-assets.com/50397/1725004661-yulife.svgLogo of the business YuLife
...ms-assets.com/50397/1725004657-frame.svgLogo of the business Marshmallow
...-assets.com/50397/1725004654-frame-1.svgLogo of the business Opteo
...ms-assets.com/50397/1725004658-group.svgLogo of the business Railsr
...-assets.com/50397/1725004656-frame-2.svgLogo of the business Multiverse
https://payfit.com/icon/check.svgcheckmark
https://payfit.com/icon/check.svgcheckmark
https://payfit.com/icon/check.svgcheckmark
...ssets.com/50397/1725004653-difffblue.svgLogo of the business Diffblue
...s-assets.com/50397/1725004661-yulife.svgLogo of the business YuLife
...ets.com/50397/1725005950-frame-15805.svgLogo of the business Roots
...e-15779.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
...15779-1.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
...e-15785.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
https://payfit.com/icon/check.svgcheckmark
https://payfit.com/icon/check.svgcheckmark
https://payfit.com/icon/check.svgcheckmark
...ms-assets.com/50397/1725004657-frame.svgLogo of the business Marshmallow
...ms-assets.com/50397/1725004658-group.svgLogo of the business Railsr
...-assets.com/50397/1725004656-frame-2.svgLogo of the business Multiverse
...ms-assets.com/50397/1725008597-union.svgLogo of the company Wenham Carter
...e-saved.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
...e-15785.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
...e-15787.png?auto=format&dpr=2&q=90&w=800No alt attribute provided
...ns/illustrations/timetracking_purple.svgNo alt attribute provided
/icons/illustrations/models_blue.svgNo alt attribute provided
/icons/illustrations/golden_ribbon.svgNo alt attribute provided
...e-15770.png?auto=format&dpr=2&q=90&w=800Screenshot of adding a bonus in the payroll software
...p-15598.png?auto=format&dpr=2&q=90&w=800Illustration of items being verified by the payroll software user.
...yroll-1.png?auto=format&dpr=2&q=90&w=800Illustration of the payroll process featuring the review of payments, the automatic declarations and the employees receiving their payslip
...22-2x.png?auto=format&dpr=1.5&q=90&w=394Logos of softwares integrated with Payfit : Slack and Spendesk
...15631.png?auto=format&dpr=1.5&q=90&w=374Logos of companies integrated with PayFit : Spendesk, Slack, Google, Fleet, Leapsome
...23-2x.png?auto=format&dpr=1.5&q=90&w=394Logos of companies integrated with PayFit : google and Leapsome
...-rti-2x.png?auto=format&dpr=2&q=90&w=738Screenshot of a payslip generated with the PayFit payroll software.
...ences.png?auto=format&dpr=1.2&q=90&w=810Illustration of how the leaves and absences work in the payroll software.
...chaje.png?auto=format&dpr=1.2&q=90&w=810Illustration of the expense management system in the payroll software.
...e-15788.png?auto=format&dpr=2&q=90&w=738Screenshot of the payroll software's pension management.
...miento.png?auto=format&dpr=2&q=90&w=1202Screenshot of the performance management module, showcasing the form the employee will fill.
...ts.com/50397/1719397542-lorier-jaune.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
...oup-1.png?auto=format&dpr=1.2&q=90&w=732Picture of Roots manager.
...ets.com/50397/1725018732-frame-15805.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
https://payfit.com/icon/google.svgNo alt attribute provided
https://payfit.com/icon/trustpilot.svgNo alt attribute provided
...group.png?auto=format&dpr=1.2&q=90&w=732Picture of the RDT manager
...ocms-assets.com/50397/1725018743-rdt.svgLogo of the company RDT.
...sets.com/50397/1639676464-payfitblue.svgpayfit logo
....com/50397/1641320778-certifications.svgbottom logo
....com/50397/1641321508-certifications.svgbottom logo
....com/50397/1641321853-certifications.svgbottom logo
....com/50397/1641321898-certifications.svgbottom logo
....com/50397/1641321918-certifications.svgbottom logo
....com/50397/1641321942-certifications.svgbottom logo
...assets.com/50397/1721204198-linkedin.svgLinkedin
...assets.com/50397/1721204204-facebook.svgFacebook
...atocms-assets.com/50397/1721204202-x.svgX - Twitter
...ssets.com/50397/1721204201-instagram.svgInstagram

Page structure

H1 heading
(Critically important)
UK payroll software that scales with your business
The H1 heading is perfect.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 UK payroll software that scales with your business
H2 Free up time for your business with payroll software anyone can use.
H2 UK payroll software that supports small business growth
H2 HR & UK payroll software small businesses can count on
H2 UK payroll software for scaling and growing businesses
H2 Your payroll sorted in 3 simple steps
H2 We’ll fit right in with your favourite tools
H2 Payroll, HR, plus so much more
H2 Here’s why businesses trust PayFit
H2 Frequently Asked Questions
H2 Join 18,000 + businesses simplifying their payroll
H3 The ultimate UK payroll solution
H3 Payroll and HR made simple
H3 Help when you need it the most
H3 More time and peace of mind
H3 Support every step of the way
H3 Base decisions on data
H3 Make changes right up till payday
H3 Check everything, then approve
H3 Run payroll and review payments!
H3 Payroll & RTI submissions
H3 Leave & absence management
H3 Expense management
H3 Pensions
H3 Performance and people management
H3 What are the key features of payroll software for small businesses in the UK?
H3 How can cloud-based payroll software benefit medium-sized businesses?
H3 How can payroll software help businesses comply with HMRC regulations?
H3 What payroll management tools are available for free in the UK?
H3 What are the benefits of real-time data access in payroll software?
H3 How does an employee self-service portal enhance payroll management?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.
LinkAttributesAnchor text
https://payfit.com/demo/find out here
https://payfit.com/demo/Text duplicate find out here
https://payfit.com/IMG-ALT payfit logo
https://payfit.com/why-payfit/Why PayFit?
A-TITLE Why PayFit?
https://payfit.com/payroll/Payroll Manage your company's payroll seamlessly and efficiently
IMG-ALT ressource-image
A-TITLE Payroll
https://payfit.com/integrations/Integrations Avoid manual data entry and improve efficiency by integrating your payroll with your existing stack
IMG-ALT ressource-image
A-TITLE Integrations
https://payfit.com/hr-software/People management Integrate and streamline HR processes
IMG-ALT ressource-image
A-TITLE People management
/expense-management/Expense management Let employees submit expenses for approval and see payslips update in real-time
IMG-ALT ressource-image
A-TITLE Expense management
/leaves-and-absences/Leave and absences Easily manage all types of leaves and see employee payslips update in real-time
IMG-ALT ressource-image
A-TITLE Leave and absences
/performance-management/Performance management Empower your people and improve performance across the business
IMG-ALT ressource-image
A-TITLE Performance management
https://payfit.com/our-support/Support
IMG-ALT ressource-image
A-TITLE Support
https://payfit.com/security/Security
IMG-ALT ressource-image
A-TITLE Security
https://payfit.com/onboarding/Migration & Onboarding
IMG-ALT ressource-image
A-TITLE Migration & Onboarding
https://payfit.com/partnerships/Partnerships
IMG-ALT ressource-image
A-TITLE Partnerships
https://payfit.com/founders/Founders
IMG-ALT ressource-image
A-TITLE Founders
https://payfit.com/hr-teams/HR teams
IMG-ALT ressource-image
A-TITLE HR teams
https://payfit.com/finance-teams/Finance teams
IMG-ALT ressource-image
A-TITLE Finance teams
/small-business/Small businesses (up to 25 employees)
IMG-ALT ressource-image
A-TITLE Small businesses (up to 25 employees)
/medium-business/Medium businesses (25-500 employees)
IMG-ALT ressource-image
A-TITLE Medium businesses (25-500 employees)
https://payfit.com/all-clients/Customer stories
IMG-ALT ressource-image
A-TITLE Customer stories
https://payfit.com/blog/Blog
IMG-ALT ressource-image
A-TITLE Blog
https://payfit.com/event/Webinars
IMG-ALT ressource-image
A-TITLE Webinars
https://payfit.com/resources/HR & payroll resources
IMG-ALT ressource-image
A-TITLE HR & payroll resources
https://support.payfit.com/en/External Subdomain Help Centre
IMG-ALT ressource-image
A-TITLE Help Centre
/pricing/?nbEmployee=25Pricing
A-TITLE Pricing
https://payfit.com/demo/Book a demo
https://app.payfit.com/External Subdomain Log in
https://app.payfit.com/External Subdomain Text duplicate Log in
https://payfit.com/demo/Text duplicate Book a demo
https://payfit.com/demo/Try now
https://payfit.com/demo/Text duplicate Book a demo
https://payfit.com/integrations/Learn more about integrations
https://payfit.com/demo/Text duplicate Book a demo
https://payfit.com/Text duplicate IMG-ALT payfit logo
https://app.payfit.com/New window External Subdomain Login to your account
https://support.payfit.com/en/New window External Subdomain Help Center
https://payfit.com/fr/France
https://payfit.com/es/España
https://payfit.com/why-payfit/Why PayFit
https://payfit.com/about-us/Our story
https://payfit.com/all-clients/Our customers stories
https://payfit.com/csr/Our commitment
https://payfit.com/event/Events & webinars
https://payfit.com/press/Press
https://careers.payfit.com/New window External Subdomain Careers
https://payfit.com/diversity/Diversity & Inclusion
https://payfit-survey.typeform...New window External Subdomain Become a partner
https://payfit.com/payroll/Payroll management
/leaves-and-absences/Leave and absences
https://payfit.com/hr-software/HR management system
/expense-management/Expense management
https://payfit.com/integrations/Payroll integrations
https://payfit.com/partnerships/Text duplicate Partnerships
/pricing/?nbEmployee=25New window Text duplicate Pricing
https://payfit.com/our-support/Text duplicate Support
https://payfit.com/security/Text duplicate Security
/blog/payroll-in-house-vs-outs...New window Payroll in-house vs. outsourcing
/blog/payroll-and-saas-integra...New window Payroll and SaaS integrations
/blog/paye-settlement-agreemen...New window PAYE settlement agreement
/blog/how-to-calculate-annual-...New window How to calculate annual leave
https://payfit.com/blog/New window Blog - Payroll & People management
https://backstage.payfit.com/New window External Subdomain Blog - Product Team
/salary-calculator/New window Salary calculator
https://payfit.com/resources/New window Toolbox
https://payfit.com/event/New window Text duplicate Webinars
/website-terms-of-use/New window Terms of use
https://payfit.com/sitemap/New window Sitemap
https://payfit.com/cookie-policy/New window Cookies
https://payfit.com/legal-notice/New window Legal Notices
https://payfit.com/gdpr/New window GDPR
/privacy-policy/New window Privacy Policy
https://status.payfit.com/New window External Subdomain Status
/payfit-iso-27001-certification/New window ISO 27001
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin
https://www.facebook.com/PayFi...New window External Subdomain IMG-ALT Facebook
https://twitter.com/payfitukNew window External IMG-ALT X - Twitter
https://www.instagram.com/payf...New window External Subdomain IMG-ALT Instagram
https://payfit.com/fr/Text duplicate France
https://payfit.com/es/Text duplicate España

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://payfit.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
content-typetext/html
dateTue, 20 May 2025 09:14:58 GMT
last-modifiedTue, 20 May 2025 09:13:14 GMT
etagW/"ecded98a50ab364177a858c3c84e825f"
x-amz-server-side-encryptionAES256
serverAmazonS3
content-encodingbr
varyAccept-Encoding
via1.1 1f49a084ca923f375f74b42fa36ef428.cloudfront.net (CloudFront)
alt-svch3=":443"; ma=86400
age1435
cache-controlpublic, max-age=0, must-revalidate
x-cacheHit from cloudfront
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x-amz-cf-id30tL1F1fyO9vDxy7xNPEaQ_QbzKOg110mwXGKBd1qr1pRYtcmsyGwQ==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 551 referring domains.
This page has 2,125 backlinks.
This page has backlinks from 438 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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payfit.com
UK Payroll Software for Seamless Automation | PayFit
Simplify payroll with UK payroll software that automates tasks, saving time and reducing stress.

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Payroll Software72%Check
UK payroll software72%Check
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PayFit69%Check
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