Gusto.com - SEO Checker

Overview of the SEO Check
Meta information
89% 
Page quality
63% 
Page structure
58% 
Link structure
0% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
484.90 kB
Words
1950
Media files
100
Number of links
243 internal / 79 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score
The length of the page title is perfect. (562 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Gusto’s people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more. Try our free demo today.
The meta description is too long: 1027 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://gusto.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
debug-info-render-typenextjs-live-server
viewportwidth=device-width
last-modified2025-07-18T19:47:07.098Z
X-build-idautmzz-x1ofcf
descriptionGusto’s people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more. Try our free demo today.
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
next-head-count27
application-nameGusto
msapplication-TileColor#ffffff
msapplication-TileImagehttps://prod.gusto-assets.com/icons/gusto-icon-144x144.png
google-client-id416608718644-0p2f63469gheljgnojejgcd74hhmbaip.apps.googleusercontent.com
csrf-paramauthenticity_token
csrf-token-PgGxvrx15U6fnkOGPb3GjdkrY61xdYFRK0udDd-pSREkhkaUQPwC96HIDRNqrjOFukMDjw5yYkyy2r05R-FpA
article:publisherhttps://www.facebook.com/GustoHQ
article:modified_time2025-05-13T15:42:41+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleGusto: Online Payroll & HR Solutions | #1 in Satisfaction Score
twitter:descriptionGusto’s people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more. Try our free demo today.
twitter:site@gustohq
og:localeen_US
og:typearticle
og:titleGusto: Online Payroll & HR Solutions | #1 in Satisfaction Score
og:descriptionGusto’s people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more. Try our free demo today.
og:urlhttps://gusto.com/
og:site_nameGusto
og:imagehttps://prod.gusto-assets.com/media/og-gusto.jpeg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
x-dns-prefetch-controlon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1950 words. That's ok.
25% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (125). We recommend using a maximum of 39 tags for this page.
The following tag is repeated too often: payroll
Some tags are too long. With 76 characters this one is longer than 70 characters:
"talk shop blog advice and information for growing businesses and their teams"
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...rod.gusto-assets.com/media/five-star.png5.0 score
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...5681f6f6ff0ee832625e1dd6ee5aec20b541.png4.4 score
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...5681f6f6ff0ee832625e1dd6ee5aec20b541.png4.6 score
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...5681f6f6ff0ee832625e1dd6ee5aec20b541.png4.6 score
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...rod.gusto-assets.com/media/four-star.png4.0 score
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...5681f6f6ff0ee832625e1dd6ee5aec20b541.png4.6/5 customer rating score
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...5681f6f6ff0ee832625e1dd6ee5aec20b541.png4.5 score
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...ent/uploads/iphone-run-payroll-hours.pngNo alt attribute provided
.../iphone-run-payroll-hours-632x1024-2.pngRun payroll with gusto
...nt/uploads/TheSaltyDonut_Miami_FL@2x.jpgNo alt attribute provided
...ntent/uploads/TheSaltyDonut_Miami_FL.jpgNo alt attribute provided
...nt/uploads/Group-with-Props-scaled-1.jpgNo alt attribute provided
...nt/uploads/Group-with-Props-scaled-1.jpgNo alt attribute provided
...s.com/wp-content/uploads/Watch_Guava.svgNo alt attribute provided
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...ts.com/wp-content/uploads/Chart_Kale.svgNo alt attribute provided
...m/wp-content/uploads/AddEmployee_ST1.svgNo alt attribute provided
...-assets.com/wp-content/uploads/Earth.svgNo alt attribute provided
...sets.com/media/techpartners_hero@2x.jpegNo alt attribute provided
...sets.com/media/techpartners_hero@2x.jpegNo alt attribute provided
...wp-content/uploads/Binoculars_Ginger.svgNo alt attribute provided
...ntent/uploads/MagnifyingGlass_Ginger.svgNo alt attribute provided
...com/wp-content/uploads/Headset_Guava.svgNo alt attribute provided
...ssets.com/media/your-privacy-choices.svgNo alt attribute provided
...68762769958359a302d3625793df8ebbe390.svgFacebook
...prod.gusto-assets.com/media/x-logo-1.svgX (formerly Twitter)
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...6a652ddb2013084509169e1784c448056918.svgLinkedIn
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...6a652ddb2013084509169e1784c448056918.svgLinkedIn
...276720a074665bc2a6cd44207fbac26de95e.svgInstagram
...ssets.com/media/your-privacy-choices.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Payroll, HR, benefits. Simplified.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Payroll, HR, benefits. Simplified.
H2 Switch to the #1 small business payroll.
H2 But wait, there's more.
H2 Let’s find the right plan for your business.
H2 See how Gusto stacks up against other payroll providers.
H2 Questions? Meet answers.
H2 Pricing
H2 Built for you
H2 For Accountants
H2 For Developers
H2 Get Started
H2 Services
H2 Company
H2 Licenses
H2 Support
H2 Resources
H2 Tools
H2 Talk Shop: Business resources
H2 Pricing Duplicate text
H2 Built for you Duplicate text
H2 For Accountants Duplicate text
H2 For Developers Duplicate text
H2 Get Started Duplicate text
H2 Services Duplicate text
H2 Company Duplicate text
H2 Licenses Duplicate text
H2 Support Duplicate text
H2 Resources Duplicate text
H2 Tools Duplicate text
H2 Talk Shop: Business resources Duplicate text
H3 Run payroll in minutes with smart technology.
H3 Make a real difference with affordable employee benefits.
H3 Hire standout candidates and get them up to speed faster than ever.
H3 Simple
H3 Plus
H3 Premium
H3 9 out of 10
H3 152 hrs/year
H3 4.5/5 stars
H3 Get started for free
H3 You’re three steps away from easy, automated payroll.
H6 Compare Gusto
H6 Search the help center
H6 Give us a ring
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (79) on this page.
LinkAttributesAnchor text
https://gusto.com/IMG-ALT Gusto | Online Payroll Services, HR, and Benefits
https://gusto.com/productWhy Gusto
https://gusto.com/product/payrollPayroll Automated deductions, direct deposit and tax filing
/product/time-toolsTime and attendance Time tracking and time-off requests
/product/benefits/financial/wo...Workers’ comp Protect you and your team if an injury or illness happens
/product/benefitsEmployee benefits Health benefits, automatic savings, 401(k)s, and more
/product/hr/hiring-onboardingHiring and onboarding Offer letters, checklists, software setup, and more
/product/integrationsIntegrations Connect Gusto with your favorite tools and software
https://gusto.com/product/hrHR Hiring, onboarding, talent management, and compliance
/product/hr/talent-managementTalent management Performance reviews and development
https://gusto.com/product/compareCompare Learn how Gusto stacks up against other payroll providers
https://gusto.com/product/globalGusto Global Pay global contractors and hire international employees
/product/hr/insights-reportingInsights and reporting Data-backed guidance and reports
/product/bill-payBill Pay Save time and money paying your bills – all within Gusto.
/product/solutions/size/one-em...One employee Pay yourself and manage your finances with Gusto payroll
/product/solutions/size/start-...New businesses and startups Simple, automated payroll for your new business venture
/product/solutions/size/small-...Small business Software to help you pay your team, file payroll taxes, and more
/product/solutions/switch-prov...Switching providers Transfer your payroll, benefits, and HR from another provider
/product/solutions/size/growin...Mid-size businesses All-in-one payroll, benefits and HR for scaling businesses
/product/solutions/size/contra...Contractors-only Onboard and pay your contractors with ease
/product/solutions/industry/techTechnology
/product/solutions/industry/re...Real Estate
/product/solutions/industry/pr...Professional services
/product/solutions/industry/he...Healthcare
/product/solutions/industry/de...Dentists
/product/solutions/industry/re...Retail
/product/solutions/industry/ma...Manufacturing
/product/solutions/industry/co...Construction
/product/solutions/industryView more industries
/product/solutionsExplore all solutions →
/partners/accountantsBecome a partner Grow your accounting or bookkeeping practice
/partners/accountantsPartner community Connect, share, and learn with your peers
/partners/accountants/gustoproGusto Pro dashboard Save time with Gusto’s modern accounting dashboard
/accountants/educationProfessional development Uplevel your career with free training and resources
/partner-resourcesNew window Accountant blog Helpful tips, tactics, and customer stories
/partners/accountants/resourcesResources Research, guides, and webinars to grow your firm and career
https://gusto.com/aboutAbout Gusto Gusto helps businesses take care of their hardworking teams
/resources/articlesNew window Talk Shop blog Expert articles and answers to all your questions
https://support.gusto.com/New window External Subdomain Help Center Answers and step-by-step instructions for using Gusto
https://gusto.com/company-newsNew window Company news Read the latest news and upcoming product updates
/resources/gusto-insights/homeGusto Insights Blog Real-time economic data and insights from Gusto's team of in-house economists.
https://app.gusto.com/help/con...External Subdomain Support — Log in Connect with our support team through your Gusto account
https://gusto.com/about/careersCareers — We’re hiring! Our team is growing, come join us on the journey
/resources/calculatorsTools and calculators Tax calculations and business tools
https://embedded.gusto.com/External Subdomain Gusto Embedded Payroll APIs for building payroll into your platform
/resources/research/salaryPay Insights Compensation insights for your business using Gusto’s real-time payroll data
https://gusto.com/product/pricingPricing
https://gusto.com/instant-demoSee demo
https://gusto.com/invite/companyCreate free account
/invite/company/exploreHow it works
https://app.gusto.com/loginExternal Subdomain Sign in
https://gusto.com/productText duplicate Why Gusto
https://gusto.com/product/payrollText duplicate Payroll Automated deductions, direct deposit and tax filing
/product/time-toolsText duplicate Time and attendance Time tracking and time-off requests
/product/benefits/financial/wo...Text duplicate Workers’ comp Protect you and your team if an injury or illness happens
/product/benefitsText duplicate Employee benefits Health benefits, automatic savings, 401(k)s, and more
/product/hr/hiring-onboardingText duplicate Hiring and onboarding Offer letters, checklists, software setup, and more
/product/payroll/integrationsText duplicate Integrations Connect Gusto with your favorite tools and software
https://gusto.com/product/hrText duplicate HR Hiring, onboarding, talent management, and compliance
/product/hr/talent-managementText duplicate Talent management Performance reviews and development
https://gusto.com/product/compareText duplicate Compare Learn how Gusto stacks up against other payroll providers
https://gusto.com/product/globalText duplicate Gusto Global Pay global contractors and hire international employees
/product/hr/insights-reportingText duplicate Insights and reporting Data-backed guidance and reports
/product/bill-payText duplicate Bill Pay Save time and money paying your bills – all within Gusto.
/product/solutions/size/one-em...Text duplicate One employee Pay yourself and manage your finances with Gusto payroll
/product/solutions/size/start-...Text duplicate New businesses and startups Simple, automated payroll for your new business venture
/product/solutions/size/small-...Text duplicate Small business Software to help you pay your team, file payroll taxes, and more
/product/solutions/switch-prov...Text duplicate Switching providers Transfer your payroll, benefits, and HR from another provider
/product/solutions/size/growin...Text duplicate Mid-size businesses All-in-one payroll, benefits and HR for scaling businesses
/product/solutions/size/contra...Text duplicate Contractors-only Onboard and pay your contractors with ease
/product/solutions/industry/techText duplicate Technology
/product/solutions/industry/re...Text duplicate Real Estate
/product/solutions/industry/pr...Text duplicate Professional services
/product/solutions/industry/he...Text duplicate Healthcare
/product/solutions/industry/de...Text duplicate Dentists
/product/solutions/industry/re...Text duplicate Retail
/product/solutions/industry/ma...Text duplicate Manufacturing
/product/solutions/industry/co...Text duplicate Construction
/product/solutions/industryText duplicate View more industries
/product/solutionsText duplicate Explore all solutions →
/partners/accountantsText duplicate Become a partner Grow your accounting or bookkeeping practice
/partners/accountantsText duplicate Partner community Connect, share, and learn with your peers
/partners/accountants/gustoproText duplicate Gusto Pro dashboard Save time with Gusto’s modern accounting dashboard
/accountants/educationText duplicate Professional development Uplevel your career with free training and resources
/partner-resourcesText duplicate Accountant blog Helpful tips, tactics, and customer stories
/partners/accountants/resourcesText duplicate Resources Research, guides, and webinars to grow your firm and career
https://gusto.com/aboutText duplicate About Gusto Gusto helps businesses take care of their hardworking teams
https://gusto.com/company-newsText duplicate Company news Read the latest news and upcoming product updates
https://gusto.com/about/careersText duplicate Careers — We’re hiring! Our team is growing, come join us on the journey
https://embedded.gusto.com/External Subdomain Gusto Embedded Payroll APIs for building payroll into yourp latform
/resources/articlesText duplicate Talk Shop blog Expert articles and answers to all your questions
/resources/gusto-insights/homeGusto Insights Blog Real-time economic data and insights from Gusto’s team of in-house economists.
/resources/calculatorsText duplicate Tools and calculators Tax calculations and business tools
/resources/research/salaryPay Insights Compensation insights for your business using Gusto's real-time payroll data
https://support.gusto.com/External Subdomain Text duplicate Help Center Answers and step-by-step instructions for using Gusto
https://app.gusto.com/help/con...External Subdomain Text duplicate Support — Log in Connect with our support team through your Gusto account
https://gusto.com/product/pricingText duplicate Pricing
https://gusto.com/instant-demoText duplicate See demo
https://gusto.com/invite/companyText duplicate Create free account
/invite/company/exploreText duplicate How it works
https://app.gusto.com/loginExternal Subdomain Text duplicate Sign in
https://gusto.com/invite/companyText duplicate Create free account
/invite/company/exploreHow Gusto works
https://www.techrepublic.com/a...New window External Subdomain Best overall payroll software 2024
IMG-ALT TechRepublic partner logo
https://www.trustradius.com/pr...New window External Subdomain Anchor Top rated 2024
IMG-ALT TrustRadius partner logo
https://www.nerdwallet.com/bes...New window External Subdomain Text duplicate Best overall payroll software 2024
IMG-ALT NerdWallet partner logo
https://www.forbes.com/advisor...New window External Subdomain Forbes Advisor 2024
IMG-ALT Forbes partner logo
https://www.fastcompany.com/91...New window External Subdomain Most Innovative Companies in human resources for 2024
IMG-ALT FastCompany partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 99 out of 100 in payroll satisfaction #1 in small business core HR
IMG-ALT G2 partner logo
https://www.forbes.com/advisor...New window External Subdomain Anchor Best payroll for contractor-run global companies 2024
IMG-ALT Forbes partner logo
https://www.getapp.com/hr-empl...New window External Subdomain Overall rating
IMG-ALT GetApp partner logo
https://www.techradar.com/best...New window External Subdomain Anchor The best overall HR management solution 2024
IMG-ALT TechRadar partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 99 out of 100 in payroll satisfaction #1 in small business benefits administration
IMG-ALT G2 partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 100 out of 100 in payroll satisfaction #1 in small business onboarding
IMG-ALT G2 partner logo
https://www.business.org/finan...New window External Subdomain Best payroll software for small business 2023
IMG-ALT Business partner logo
https://www.techrepublic.com/a...New window External Subdomain Anchor Best payroll for international contractor payments 2024
IMG-ALT TechRepublic partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 9.42 out of 10 #1 in small business core HR
IMG-ALT G2 partner logo
https://solutions.trustradius....New window External Subdomain Buyer's Choice TrustRadius 2025
IMG-ALT TrustRadius partner logo
https://www.usnews.com/360-rev...New window External Subdomain Text duplicate Best overall payroll software 2024
IMG-ALT US News partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 100 out of 100 in payroll satisfaction #1 in small business payroll
IMG-ALT G2 partner logo
https://www.pcmag.com/reviews/...New window External Subdomain Outstanding, Editors Choice 2024
IMG-ALT PCMag partner logo
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IMG-ALT G2 partner logo
https://www.softwareadvice.com...New window External Subdomain Based on 3,850 reviews
IMG-ALT Software Advice partner logo
https://www.cnbc.com/select/be...New window External Subdomain Best payroll For user experience 2024
IMG-ALT CNBC partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain 9.42 out of 10 #1 in small business implementation index for contractor payments
IMG-ALT G2 partner logo
https://www.techrepublic.com/a...New window External Subdomain Text duplicate Best overall payroll software 2024
IMG-ALT TechRepublic partner logo
https://www.trustradius.com/pr...New window External Subdomain Anchor Text duplicate Top rated 2024
IMG-ALT TrustRadius partner logo
https://www.nerdwallet.com/bes...New window External Subdomain Text duplicate Best overall payroll software 2024
IMG-ALT NerdWallet partner logo
https://www.forbes.com/advisor...New window External Subdomain Text duplicate Forbes Advisor 2024
IMG-ALT Forbes partner logo
https://www.fastcompany.com/91...New window External Subdomain Text duplicate Most Innovative Companies in human resources for 2024
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https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 99 out of 100 in payroll satisfaction #1 in small business core HR
IMG-ALT G2 partner logo
https://www.forbes.com/advisor...New window External Subdomain Anchor Text duplicate Best payroll for contractor-run global companies 2024
IMG-ALT Forbes partner logo
https://www.getapp.com/hr-empl...New window External Subdomain Text duplicate Overall rating
IMG-ALT GetApp partner logo
https://www.techradar.com/best...New window External Subdomain Anchor Text duplicate The best overall HR management solution 2024
IMG-ALT TechRadar partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 99 out of 100 in payroll satisfaction #1 in small business benefits administration
IMG-ALT G2 partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 100 out of 100 in payroll satisfaction #1 in small business onboarding
IMG-ALT G2 partner logo
https://www.business.org/finan...New window External Subdomain Text duplicate Best payroll software for small business 2023
IMG-ALT Business partner logo
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IMG-ALT TechRepublic partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 9.42 out of 10 #1 in small business core HR
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https://solutions.trustradius....New window External Subdomain Text duplicate Buyer's Choice TrustRadius 2025
IMG-ALT TrustRadius partner logo
https://www.usnews.com/360-rev...New window External Subdomain Text duplicate Best overall payroll software 2024
IMG-ALT US News partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 100 out of 100 in payroll satisfaction #1 in small business payroll
IMG-ALT G2 partner logo
https://www.pcmag.com/reviews/...New window External Subdomain Text duplicate Outstanding, Editors Choice 2024
IMG-ALT PCMag partner logo
https://www.g2.com/products/gu...New window External Subdomain Text duplicate 4.5/5 product rating Based on 2084 reviews
IMG-ALT G2 partner logo
https://www.softwareadvice.com...New window External Subdomain Text duplicate Based on 3,850 reviews
IMG-ALT Software Advice partner logo
https://www.cnbc.com/select/be...New window External Subdomain Text duplicate Best payroll For user experience 2024
IMG-ALT CNBC partner logo
https://eng7e.seismic.com/i/JN...New window External Subdomain Text duplicate 9.42 out of 10 #1 in small business implementation index for contractor payments
IMG-ALT G2 partner logo
/product/compare?utm_source=ho...Compare Gusto
https://gusto.com/product/payrollLearn more about payroll →
/product/time-toolsSee all time tools
https://gusto.com/product/payroll
/product/solutions/size/global...Learn more about Gusto global
https://gusto.com/product/payrollText duplicate
https://gusto.com/productText duplicate Why Gusto
/customers/case-studies/approvemeRead the full story
/product/benefitsLearn more about benefits
https://gusto.com/product/hrLearn more about hiring and onboarding
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/product/solutions/size/start-...New business
/product/solutions/size/global...Remote teams
https://gusto.com/product/pricingCompare plans
https://gusto.com/product/pricing$49/mo + $6/mo per person Simple Best for new businesses and startups paying people in one state.
https://gusto.com/product/pricing$80/mo + $12/mo per person Plus Run payroll in 2 or more states and get built-in time tracking and HR tools.
https://gusto.com/product/pricing$180/mo + $22/mo per person Premium You’ll get a dedicated success liaison to meet your teams’ complex needs.
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https://gusto.com/invite/companyGet started
https://gusto.com/product/compareText duplicate Compare Gusto
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https://gusto.com/product/pricingView pricing
/product/solutions/size/start-...Starting a business
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https://gusto.com/product/globalRemote and Global
https://gusto.com/productText duplicate Why Gusto
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https://gusto.com/product/walletGusto Wallet
https://gusto.com/aboutAbout
https://gusto.com/about/careersCareers - We're hiring!
/about/awards-recognitionAwards
https://gusto.com/about/pressPress
https://gusto.com/company-newsNews
https://gusto.com/about/investorsInvestors
https://gusto.com/about/contactContact
https://gusto.com/affiliatesAffiliate program
https://www.nmlsconsumeraccess...External Subdomain Gusto Capital, LLC NMLS ID: 1845463
https://www.nmlsconsumeraccess...External Subdomain Gusto, Inc. NMLS ID: 1737896
https://support.gusto.com/External Subdomain Help Center
https://app.gusto.com/help/con...External Subdomain Talk to support — Sign in
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https://gusto.com/product/compareCompare
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https://gusto.com/securitySecurity
/product/integrationsIntegrations
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/resources/employee-onboarding...New hire checklist
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/resources/articles/payrollNew window Running payroll
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/resources/articles/hr/hiringNew window Hiring
/resources/articles/benefitsNew window Employee benefits
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/resources/articles/business-g...New window Growth
/resources/articles/benefits/h...New window Health insurance
/resources/articles/business-f...New window Business finances
/resources/articles/taxesNew window Taxes
/resources/articles/hrNew window People management
/product/benefits/brokersBrokers
https://gusto.com/about/privacyPrivacy (updated)
/about/accessibilityAccessibility
https://gusto.com/about/termsTerms
https://gusto.com/about/licensesLicenses
https://gusto.com/sitemapSite map
https://www.facebook.com/GustoHQNew window External Subdomain IMG-ALT Facebook
https://x.com/gustohqNew window External IMG-ALT X (formerly Twitter)
https://www.tiktok.com/@gustohqNew window External Subdomain IMG-ALT TikTok
https://www.youtube.com/gustoNew window External Subdomain IMG-ALT YouTube
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/gust...New window External Subdomain IMG-ALT Instagram
https://gusto.com/product/pricingText duplicate View pricing
/product/solutions/size/start-...Text duplicate Starting a business
/product/solutions/switch-prov...Text duplicate Switch to Gusto
https://gusto.com/product/globalText duplicate Remote and Global
https://gusto.com/productText duplicate Why Gusto
/partners/accountantsText duplicate Become a partner
/partners/accountants/gustoproText duplicate Gusto Pro dashboard
/partners/accountantsText duplicate Partner community
/accountants/educationText duplicate Professional Development
/partners/accountants/peoplead...Text duplicate People Advisory
/partner-resourcesText duplicate Accountant blog
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https://embedded.gusto.com/External Subdomain Text duplicate Gusto Embedded Payroll
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https://docs.gusto.com/External Subdomain Text duplicate Developer tools
https://gusto.com/instant-demoText duplicate Interactive Demo
https://gusto.com/productText duplicate People platform
https://gusto.com/product/payrollText duplicate Full-service payroll
/product/benefitsText duplicate Employee Benefits
https://gusto.com/product/hrText duplicate HR
/product/benefits/health/healt...Text duplicate Health Benefits
/product/benefits/financialText duplicate Financial Benefits
/product/r-and-d-tax-credit-so...Text duplicate R&D tax credits
/product/time-toolsText duplicate Time and attendance
/product/hr/hiring-onboardingText duplicate Hiring and onboarding
/product/hr/talent-managementText duplicate Talent management
/product/hr/insights-reportingText duplicate Insights and reporting
/product/benefits/financial/wo...Text duplicate Workers' compensation
https://gusto.com/product/walletText duplicate Gusto Wallet
https://gusto.com/aboutText duplicate About
https://gusto.com/about/careersText duplicate Careers - We're hiring!
/about/awards-recognitionText duplicate Awards
https://gusto.com/about/pressText duplicate Press
https://gusto.com/company-newsText duplicate News
https://gusto.com/about/investorsText duplicate Investors
https://gusto.com/about/contactText duplicate Contact
https://gusto.com/affiliatesText duplicate Affiliate program
https://www.nmlsconsumeraccess...External Subdomain Text duplicate Gusto Capital, LLC NMLS ID: 1845463
https://www.nmlsconsumeraccess...External Subdomain Text duplicate Gusto, Inc. NMLS ID: 1737896
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/resources/employee-onboarding...Text duplicate New hire checklist
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https://www.youtube.com/gustoNew window External Subdomain Text duplicate IMG-ALT YouTube
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gusto.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (485 kB).

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,119 referring domains.
This page has 317,899 backlinks.
This page has backlinks from 2,848 different ip addresses.

Robots.txt

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Sitemap: https://gusto.com/sitemap.xml

User-agent: Googlebot
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User-agent: PetalBot
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Search preview

gusto.com
Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score
Gusto’s people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more. Try our free demo today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Payroll88%Check
Gusto88%Check
Gusto payroll88%Check
payroll HR82%Check
benefits74%Check
up payroll74%Check
Run payroll69%Check
Payroll Software65%Check
Gusto Global65%Check
business using Gusto64%Check

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