Nrscotland.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
47% 
Page structure
70% 
Link structure
95% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
45.50 kB
Words
399
Media files
10
Number of links
31 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Records of Scotland (NRS)
The length of the page title is perfect. (321 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We collect, preserve and publish information about Scotland's people and history, to inform current and future generations
The length of the meta description is perfect. (746 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nrscotland.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
No doctype markup was found.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
application-nameNational Records of Scotland
apple-mobile-web-app-titleNational Records of Scotland
descriptionWe collect, preserve and publish information about Scotland's people and history, to inform current and future generations
langen-gb
twitter:site@NatRecordsScot
twitter:creator@NatRecordsScot
og:titleNational Records of Scotland
og:urlhttps://nrscotland.gov.uk

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 399 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 124 words is high.
32.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/arabjymr/nrs-logo-white.svgLogo for National Records of Scotland
...p?width=352&height=198&v=1db34242bb46030No alt attribute provided
...p?width=352&height=198&v=1db342434b97d00No alt attribute provided
...5&width=352&height=198&v=1db34248f3c6ad0No alt attribute provided
...g?width=352&height=198&v=1dbeb36098787c0Article image
...0&width=352&height=198&v=1db4497e0036170Article image
...g?width=352&height=198&v=1dbe4f43a22bd70Article image
.../images/icons/social/linkedin-footer.svgLinked-In logoLinked-In logo
/media/fhll5qfq/ogl.svgLogo for Open Government License
/media/xvzkeu3n/scottish-government-min.svgLogo for the Scottish Government

Page structure

H1 heading
(Critically important)
Welcome to National Records of Scotland
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to National Records of Scotland
H2 We collect, preserve and publish information about Scotland's people and history, to inform current and future generations
H2 Popular pages
H2 Our other sites
H2 Georgian tax rolls reveal domestic service history
H2 Household and dwelling numbers continue to rise
H2 OS records offer glimpse of Victorian Scotland
H2 Follow The Scottish Government
H3 Latest News
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://nrscotland.gov.uk/Anchor Back to top
https://nrscotland.gov.uk/IMG-ALT Logo for National Records of Scotland
/registration/Registration
/records-and-archives/Records and archives
/statistics-and-data/Statistics and data
/learning-and-events/Learning and events
/publications/Publications
/about-us/About us
/registration/Text duplicate Registration
/records-and-archives/Text duplicate Records and archives
/statistics-and-data/Text duplicate Statistics and data
/learning-and-events/Text duplicate Learning and events
/publications/Text duplicate Publications
/about-us/Text duplicate About us
/registration/order-a-copy-of-...Order a copy of a certificate
/registration/registering-a-ma...Registering a marriage or civil partnership
/publications/babies-first-nam...Babies' first names
/registration/changing-your-name/Changing your name
/records-and-archives/accessin...Accessing our search rooms
/publications/mid-2023-populat...Mid-2023 population estimates
https://www.scotlandscensus.go...External Subdomain Scotland's Census
https://www.scotlandspeople.go...External Subdomain Scotland's People
https://www.tartanregister.gov...External Subdomain Scottish Register of Tartans
/latest-news/View all latest news
/latest-news/georgian-tax-roll...Georgian tax rolls reveal domestic service history
/latest-news/household-and-dwe...Household and dwelling numbers continue to rise
/latest-news/os-records-offer-...OS records offer glimpse of Victorian Scotland
https://www.linkedin.com/compa...External Subdomain LinkedIn
IMG-ALT Linked-In logo
A-TITLE LinkedIn
https://x.com/natrecordsscotExternal X
A-TITLE X
https://www.youtube.com/@natio...External Subdomain YouTube
A-TITLE YouTube
/accessibility/Accessibility
/contact-us/Contact us
/cookies/Cookies
/publications/nrs-modern-slave...Modern slavery
/privacy/Privacy
/public-holidays/Public holidays
/requesting-information/Requesting information
https://www.nationalarchives.g...New window External Subdomain IMG-ALT Logo for Open Government License
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.gov.scot/New window External Subdomain IMG-ALT Logo for the Scottish Government
A-TITLE The Scottish Government

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nrscotland.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 20:33:19 GMT
content-typetext/html; charset=utf-8
cf-ray965ee942e9989eff-CDG
cf-cache-statusDYNAMIC
cache-controlno-cache, no-store
content-encodinggzip
set-cookie226 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
pragmano-cache
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.cookietractor.com *.googletagmanager.com *.google.com/recaptcha/api.js *.gstatic.com *.highcharts.com *.newrelic.com *.umbraco.com; style-src 'self' 'unsafe-inline'; img-src 'self' *.gravatar.com *.umbraco.com data:; font-src 'self'; connect-src 'self' *.google.com *.google-analytics.com *.nr-data.net *.newrelic.com *.umbraco.com; frame-src 'self' *.google.com *.umbraco.com *.youtu.be *.youtube.com *.youtube-nocookie.com;
permissions-policygeolocation=()
referrer-policyno-referrer
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 153 referring domains.
This page has 320 backlinks.
This page has backlinks from 78 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /App_Plugins
Disallow: /assets
Disallow: /config
Disallow: /cs
Disallow: /css
Disallow: /de
Disallow: /es
Disallow: /files
Disallow: /fr
Disallow: /images
Disallow: /it
Disallow: /ja
Disallow: /ko
Disallow: /media
Disallow: /pl
Disallow: /pt-BR
Disallow: /refs
Disallow: /ru
Disallow: /runtimes
Disallow: /scripts
Disallow: /search-page
Disallow: /tr
Disallow: /umbraco
Disallow: /Views
Disallow: /wwwroot
Disallow: /zh-Hans
Disallow: /zh-Hant

Sitemap: https://www.nrscotland.gov.uk/en/sitemap.xml
Sitemap: nrscotland.gov.uk/sitemap.xml
Sitemap: www.nrscotland.gov.uk/sitemap.xml

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nrscotland.gov.uk
National Records of Scotland (NRS)
We collect, preserve and publish information about Scotland's people and history, to inform current and future generations

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland93%Check
Records68%Check
National Records67%Check
National63%Check
NRS59%Check
history54%Check
people52%Check
information50%Check
collect50%Check
preserve50%Check
Show more keywords and terms

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