Northwesternmutual.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
79% 
Page structure
47% 
Link structure
68% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.23 s
File size
186.80 kB
Words
1320
Media files
5
Number of links
75 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwestern Mutual | Financial Planning & Life Insurance Company
The page title should be shorter than 580 pixels. It is 609 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northwesternmutual.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorReact Static
viewportwidth=device-width, initial-scale=1.0
descriptionNorthwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
apple-mobile-web-app-titleNorthwestern Mutual
application-nameNorthwestern Mutual
msapplication-TileColor#da532c
msapplication-confighttps://www.northwesternmutual.com/template/assets/3.10.21/images/favicon/browserconfig.xml
theme-color#ffffff
addsearch-categoryInsurance
keywordsEmpty
authorNorthwestern Mutual
google-site-verificationL-0rab9xqBqLkdhmyeIErNZSuDpljnE-5lHbudU0Ovg
og:titleFinancial Planning & Life Insurance Company | Northwestern Mutual
og:descriptionNorthwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
langen
twitter:site@NM_Financial
twitter:urlhttps://www.northwesternmutual.com/
twitter:titleFinancial Planning & Life Insurance Company | Northwestern Mutual
twitter:descriptionNorthwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
twitter:creator@NM_Financial
twitter:creator:id@NM_Financial
twitter:imagehttps://www.northwesternmutual.com/react-assets/static/home-hero-desktop.593a1239.webp
twitter:image:altTwo happy people sitting together and chatting over coffee.
twitter:cardsummary_large_image
og:site_nameNorthwestern Mutual
og:urlhttps://www.northwesternmutual.com/
og:typewebsite
og:localeen_US
og:image/react-assets/static/home-hero-desktop.593a1239.webp
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1320 words. That's ok.
40% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...21/images/logos/logo-horizontal-navy.svgNorthwestern Mutual

Page structure

H1 heading
(Critically important)
Welcome toA better way to money®
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome toA better way to money®
H2 Northwestern Mutual Primary Products
H2 Your Northwestern Mutual advisor is here to guide you.
H2 What a Better Way to Money® means for you.
H2 Get financial tips, tools, and more with our monthly Life & Money newsletter.
H2 Your financial strength, powered by ours.
H2 Questions about Northwestern Mutual? We've got answers.
H2 Ready to feel better about your money?
H3 Northwestern Mutual Financial Planning Products
H3 Northwestern Mutual Insurance Products
H3 Northwestern Mutual Investment Products
H3 Better conversations
H3 Better solutions
H3 Better outcomes
H3 A++ financial strength rating
H3 Top 5 ranked investment service
H3 $8.2B in dividends expected to be paid in 2025
H3 No. 1 ranked insurance company for consumer experience
H3 How much can I expect to pay for your products and services?
H3 How is Northwestern Mutual different from others?
H3 What products and services does Northwestern Mutual offer?
H3 How can a financial advisor help me?
H3 What is a financial plan, exactly?
H6 Northwestern Mutual Northwestern Mutual
H6 Primary Navigation
H6 Utility Navigation
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain Northwestern Mutual
/Subdomain Home
/who-we-are/Subdomain About Us
/who-we-are/Subdomain About Us Overview
/financial-advisor/Subdomain Working With an Advisor
/financial-information/Subdomain Our Financial Strength
/who-we-are/sustainability-imp...Subdomain Sustainability and Impact
/financial-planning/Subdomain Financial Planning
/financial-planning/Subdomain Financial Planning Overview
/retirement-planning/Subdomain Retirement Planning
/retirement-planning/Subdomain Retirement Planning Overview
/retirement-planning/retiremen...Subdomain Retirement Calculator
/college-savings-plans/Subdomain College Savings Plans
/private-wealth-management/Subdomain Private Wealth Management
/financial-planning/estate-pla...Subdomain Estate Planning
/long-term-care-planning/Subdomain Long-Term Care
/financial-planning/business-s...Subdomain Business Services
/insurance/Subdomain Insurance
/insurance/Subdomain Insurance Overview
/life-insurance/Subdomain Life Insurance
/life-insurance/Subdomain Life Insurance Overview
/life-insurance/whole-life-ins...Subdomain Whole Life Insurance
/life-insurance/universal-life...Subdomain Universal Life Insurance
/life-insurance/variable-unive...Subdomain Variable Universal Life Insurance
/life-insurance/term-life-insu...Subdomain Term Life Insurance
/life-insurance/life-insurance...Subdomain Life Insurance Calculator
/disability-insurance/Subdomain Disability Insurance
/disability-insurance/Subdomain Disability Insurance Overview
/disability-insurance/Subdomain Disability InsuranceFor Individuals
/disability-insurance/physicia...Subdomain Disability InsuranceFor Doctors and Dentists
/disability-insurance/disabili...Subdomain Disability Insurance Calculator
/long-term-care-planning/Subdomain Text duplicate Long-Term Care
/annuities/Subdomain Income Annuities
/investments/Subdomain Investments
/investments/Subdomain Investments Overview
/investments/brokerage-account...Subdomain Brokerage Accounts & Services
/private-wealth-management/Subdomain Text duplicate Private Wealth Management
/investments/investment-adviso...Subdomain Investment Advisory Services
/investments/fixed-annuity-vs-...Subdomain Fixed & Variable Annuities
/life-and-money/market-comment...Subdomain Market Commentary
/life-and-money/Subdomain Life & Money
/life-and-money/Subdomain Life & Money Overview
/life-and-money/financial-plan...Subdomain Educational Resources AboutFinancial Planning
/life-and-money/investing/Subdomain Educational Resources AboutInvesting
/life-and-money/insurance/Subdomain Educational Resources AboutInsurance
/life-and-money/everyday-money/Subdomain Educational Resources AboutEveryday Money
/life-and-money/family-and-work/Subdomain Educational Resources AboutFamily & Work
/life-and-money/market-comment...Subdomain Text duplicate Market Commentary
/podcast/Subdomain Podcast
/claims/Subdomain Claims
/find-a-financial-advisor/Subdomain Find a Financial Advisor
/find-a-financial-advisor/Subdomain Let's get started
/find-a-financial-advisor/Subdomain Let's start planning
/financial-planning/Subdomain Show me more
/find-a-financial-advisor/Subdomain Get insurance
/insurance/Subdomain Text duplicate Show me more
/find-a-financial-advisor/Subdomain Let's start investing
/investments/Subdomain Text duplicate Show me more
/find-a-financial-advisor/Subdomain Text duplicate Let's get started
/financial-planning/Subdomain financial planning
/find-a-financial-advisor/Subdomain Text duplicate Let's start planning
/investments/investment-adviso...Subdomain advisory
/private-wealth-management/Subdomain private wealth management
/investments/brokerage-account...Subdomain brokerage accounts and services
/find-a-financial-advisor/Subdomain Connect with one now
/find-a-financial-advisor/Subdomain Connect with your advisor now
/investments/Subdomain investments
/insurance/Subdomain insurance
/annuities/Subdomain annuities
/find-a-financial-advisor/Subdomain Get matched with one now
/financial-advisor/Subdomain work with your advisor
/financial-planning/Subdomain See how our approach to financial planning is a better way to money
/faq/Subdomain Try these FAQs
/find-a-financial-advisor/Subdomain Find a financial advisor

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northwesternmutual.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (187 kB).

HTTP Response Header

NameValue
content-typetext/html
x-amz-id-2RTIL4SMg11y9Uo+Aqz4XyrVpG5pnrICBcQM6juY4mIiqh6a24iXGKwqc3URvZAo2I3Zx1azoosK7QZPYgj4TnOlRLZWl1XON
x-amz-request-id2JDS007XYX2VVF5W
dateMon, 28 Jul 2025 11:12:11 GMT
x-amz-replication-statusCOMPLETED
last-modifiedFri, 25 Jul 2025 12:54:42 GMT
content-encodinggzip
x-amz-server-side-encryptionAES256
cache-controlno-cache
x-amz-version-idsiMH9cEOeTPzu3axPIKaGLzId6qEGJt6
serverAmazonS3
etagW/"bce7d87255e41fe630686b11f9d3a9cf"
varyaccept-encoding
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
strict-transport-securitymax-age=63072000; includeSubDomains
set-cookie132 Characters
x-cacheMiss from cloudfront
via1.1 f353b9615396320dcfec689a26cf519e.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-P2
alt-svch3=":443"; ma=86400
x-amz-cf-idOuSSVhV9IEn_tQif9bdkBsWauMRm9VEP0VXb63rYdIVySaZEVVAD6g==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,775 referring domains.
This page has 59,873 backlinks.
This page has backlinks from 1,675 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /assets/pdf/
Disallow: /assets/zip/
Disallow: /temp/
Disallow: /get-started/
Disallow: /faq/dividends-explained/
Disallow: /faq/premium-explained/
Disallow: /field-websites/
Disallow: /field-websites-template/
Disallow: /field-websites-2-column-template/
Disallow: /field-websites-3-column-template/
Disallow: /email-landing/
Disallow: /templates/
Disallow: /group/
Disallow: /financial-representative-careers-form/

Sitemap: https://www.northwesternmutual.com/sitemap-index.xml

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Search preview

www.northwesternmutual.com
Northwestern Mutual | Financial Planning & Life Insurance Company
Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwestern76%Check
Mutual76%Check
Northwestern Mutual73%Check
Mutual Insurance69%Check
Financial68%Check
plan68%Check
Northwestern Mutual Financial68%Check
Insurance65%Check
Life Insurance65%Check
Financial Advisor63%Check
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