Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
58% 
Link structure
0% 
Server
40% 
External factors
100% 
SEO Score
Response time
3.00 s
File size
63.30 kB
Words
4
Media files
0
Number of links
1 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wealth Management and Financial Services from Merrill Lynch
The length of the page title is perfect. (558 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ml.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
color-schemeonly light
metatitleWealth Management and Financial Services from Merrill Lynch
keywordsEmpty
descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
pageid%3Cecms%3Alink+overrideurl%3D%22%2F%22+text%3D%22null%22%2F%3E
msvalidate.01DCFA7922C7EDFBFFCAEE5E3C7ECA5C8C
google-site-verificationQdyma2AkabfNA2RIBLCxw0BxBcUYYypuorS9l6I-i8c
theme-color#FFFFFF
langen-us
twitter:cardsummary
twitter:creator@MerrillLynch
twitter:domainhttps://www.ml.com
twitter:site@MerrillLynch
twitter:titleWealth Management and Financial Services from Merrill Lynch
twitter:urlhttps://www.ml.com
twitter:descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
twitter:imagehttps://mlaem.fs.ml.com/content/dam/ML/global/defaultSocialImage.png
twitter:image:altWealth Management and Financial Services from Merrill Lynch
og:titleWealth Management and Financial Services from Merrill Lynch
og:typewebsite
og:urlhttps://www.ml.com/
og:descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
og:site_nameMerrill Lynch
og:imagehttps://mlaem.fs.ml.com/content/dam/ML/global/defaultSocialImage.png
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html;charset=UTF-8

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Page quality

Content
(Critically important)
There are only 4 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
25% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.
LinkAttributesAnchor text
https://www.ml.com/Anchor Skip to main content

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ml.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (3.00 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 1 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
dateSun, 25 May 2025 22:31:23 GMT
last-modifiedFri, 23 May 2025 00:49:22 GMT
etag"fd46-635c2f8178dec"
accept-rangesbytes
content-length64838
keep-alivetimeout=30, max=500
connectionclose
content-typetext/html
strict-transport-securitymax-age=31536000
content-security-policydefault-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com 1359940.fls.doubleclick.net ad.doubleclick.net adservice.google.com www.glancecdn.net storage.glancecdn.net www.glance.net bofa-prod-presence-1.glance.net bofa-prod-presence-2.glance.net bofa-prod-presence-3.glance.net bofa-prod-presence-4.glance.net bofa-prod-presence-5.glance.net bofa-prod-presence-6.glance.net bofa-prod-presence-7.glance.net bofa-prod-presence-8.glance.net bofa-prod-presence-9.glance.net cobrowse-location.glance.net session-a-1.glance.net session-a-2.glance.net session-a-3.glance.net session-a-4.glance.net session-a-5.glance.net session-a-6.glance.net session-a-7.glance.net session-a-8.glance.net session-a-9.glance.net visitor-cam-aws.glance.net lb-video.glance.net prod-video-a-1.glance.net prod-video-a-2.glance.net prod-video-a-3.glance.net prod-video-a-4.glance.net prod-video-a-5.glance.net prod-video-a-6.glance.net prod-video-a-7.glance.net prod-video-a-8.glance.net prod-video-a-9.glance.net cfvod.kaltura.com d.agkn.com geolocation.onetrust.com platform.linkedin.com platform.twitter.com privacyportal-bofa.my.onetrust.com px.marchex.io snc.marchex.io stats.g.doubleclick.net td.doubleclick.net testdata.coremetrics.com units.knotch.it www.dianomi.com www.google.co.in www.google.com www.googleadservices.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com ct.pinterest.com s.pinimg.com data: blob: wss: https: 'unsafe-inline' 'unsafe-eval'; script-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com www.glancecdn.net storage.glancecdn.net analytics.kaltura.com cdn.cookielaw.org cdnapisec.kaltura.com rw.marchex.io tags.tiqcdn.com www.google-analytics.com www.googleapis.com ct.pinterest.com s.pinimg.com blob: wss: 'unsafe-inline' 'unsafe-eval'; style-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com www.glancecdn.net storage.glancecdn.net 'unsafe-inline' 'unsafe-eval'; frame-ancestors 'self' *.ml.com *.bac-assets.com *.bankofamerica.com www.glance.net ; worker-src 'self' blob:;
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,823 referring domains.
This page has 58,265 backlinks.
This page has backlinks from 1,193 different ip addresses.

Robots.txt

Sitemap: https://www.ml.com/sitemap.xml
Sitemap: https://www.ml.com/video-sitemap.xml


User-agent: *

Disallow: /publish/mkt/client/
Disallow: /pages/ustrust/
Disallow: /ust/
Disallow: /publish/ust/
Disallow: /ust/pages/
Disallow: /or/
Disallow: /mlwm/pages/bofamltransition.aspx
Disallow: /mlwm/pages/daf.aspx
Disallow: wealthmanagement.ml.com/wm/pages/daf.aspx
Disallow: wealthmanagement.ml.com/wm/system/ViewFAPage.aspx?pageurl=THE_ADISHIAN_GROUP
Disallow: wealthmanagement.ml.com/publish/tm/tools/akamai-sureroute-test-object.htm
Disallow: wealthmanagement.ml.com/wm/pages/transition.aspx 
Disallow: www.ml.com/mlwm/pages/daf.aspx
Disallow: www.ml.com/mlwm/system/ViewFAPage.aspx?pageurl=THE_ADISHIAN_GROUP
Disallow: www.ml.com/publish/tm/tools/akamai-sureroute-test-object.htm
Disallow: www.ml.com/mlwm/pages/transition.aspx 
Disallow: fa.ml.com/THE_ADISHIAN_GROUP
Disallow: /mlwm/pages/transition.aspx
Disallow: /publish/tm/wm/tools/akamai-sureroute-test-object.htm
Disallow: /mlwm/pages/Market-Linked-Investments.aspx
Disallow: /mlwm/pages/Linked-Assets-Overview.aspx
Disallow: /mlwm/pages/About-Market-Linked-Investments.aspx
Disallow: /mlwm/pages/New-Offerings.aspx
Disallow: /mlwm/pages/Previous-Offerings.aspx
Disallow: /mlwm/pages/Risk-Considerations.aspx
Disallow: /mlwm/pages/Why-Merrill.aspx
Disallow: /mlwm/pages/Disclaimers.aspx
Disallow: /mlwm/pages/Offering-detail.aspx
Disallow: /mlwm/pages/Offering-detail-search.aspx
Disallow: /mlwm/pages/Investment-Overview.aspx
Disallow: /mlwm/pages/Product-Detail.aspx
Disallow: /mlwm/system/PreviewStaff.aspx
Disallow: /MLWM/cse/uiservices/
Disallow: /content/dam/ML/Articles/pdf/ml-building_pe_portfolio.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-hf-due-diligence-wp.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-ntmf-whitepaper.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-the_fundamentals_of_alternative_investments.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-the-alternatives-evolution.pdf
Disallow: /content/dam/ml/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: ml.com/publish/mkt/client/luppino/index.htm
Disallow: www.ml.com/dwealth
Disallow: ml.com/dwealth
Disallow: intlmlol.ml.com
Disallow: /content/dam/ML/Articles/pdf/ml_doL-client-letter.pdf
Disallow: /content/dam/ML/Articles/pdf/OLMB_SecurityClientEmail_HolidayLinkedOnePager_ML_FINAL.pdf
Disallow: /mlwm/pages/ArticleViewer.aspx
Disallow: /content/dam/ML/Articles/pdf/ML_Finance-Study-Report_2017.pdf
Disallow: /content/ml/en/articles/your-weekly-bulletin-awards.html
Disallow: /teasers.html
Disallow: /teasers/
Disallow: /content/dam/ML/Registration/
Disallow: www.ml.com/articles/stay-the-course.html
Disallow: /articles/stay-the-course.html
Disallow: www.ml.com/navigating-the-sharp-edges-of-a-sawtooth-market.html
Disallow: /navigating-the-sharp-edges-of-a-sawtooth-market.html
Disallow: /internal/
Disallow: mlaem.fs.ml.com/content/dam/ML/
Disallow: www.ml.com/personal-wealth-analysis.html
Disallow: www.ml.com/articles/the-washington-update.html
Disallow: www.ml.com/articles/the-new-normal.html
Disallow: /content/dam/ML/pdfs/JackieVanderbrug_Disclosure_Slide.pdf
Disallow: /content/dam/ML/pdfs/472804PM.pdf
Disallow: www.ml.com/merrill-advisor-match.html
Disallow: /content/dam/ML/pdfs/firmbankingoffer.pdf
Disallow: /content/dam/ML/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: /content/dam/ML/pdfs/womendivorcebrochure.pdf
Disallow: https://mlaem.fs.ml.com/content/dam/ml/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: https://mlaem.fs.ml.com/content/dam/ML/pdfs/downside-protection-fs.pdf
Disallow: www.ml.com/isa
Disallow: ml.com/isa
Disallow: /content/dam/ML/pdfs/lifetimeIncomefs.pdf

Search preview

www.ml.com
Wealth Management and Financial Services from Merrill Lynch
Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Skip34%Check
main34%Check
content34%Check
Wealth23%Check
Management23%Check
financial23%Check
Merrill Lynch23%Check
Wealth Management23%Check
Financial Services17%Check
Financial Advisors17%Check

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