Naturalstoneinstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
71% 
Page structure
79% 
Link structure
26% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
73.00 kB
Words
1134
Media files
32
Number of links
172 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural Stone Institute - Stone Industry Resources From The Leading Association Natural Stone Institute
The page title should be shorter than 580 pixels. It is 934 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Formerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
The length of the meta description is perfect. (946 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportminimal-ui,initial-scale=1.0,user-scalable=no,maximum-scale=1,viewport-fit=cover
descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
keywordsstone industry resources
generatorMura CMS 6.2
twitter:site@marbleinstitute
twitter:titleHome
twitter:descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
twitter:imagehttps://www.naturalstoneinstitute.org/default/cache/file/C70DFE8D-DEF0-8B5F-B24AFF9E444E8CE7_twittercardsummarylarge.jpg
twitter:cardsummary_large_image
og:titleStone Industry Resources From The Leading Association Natural Stone Institute
og:urlhttps://www.naturalstoneinstitute.org/
og:site_nameNatural Stone Institute
og:descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
og:imagehttps://www.naturalstoneinstitute.org/default/cache/file/C70DFE8D-DEF0-8B5F-B24AFF9E444E8CE7_facebookopengraphimage.jpg
og:image:width600
og:image:height315
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1134 words. That's ok.
20.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (63). We recommend using a maximum of 23 tags for this page.
The following tag is repeated too often: when:
Some tags are too long. With 75 characters this one is longer than 70 characters:
"sustainability 101: what it means for natural stone quarriers and producers"
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/default/assets/image/new/logo.jpgNatural Stone
...-a9ef-f7c2-f7a47d79c3326434_supernav.png2025 Stone of the Year
...-1866-daac-99fbd16c8c8df92d_supernav.jpgGet Involved
...-b718-2c8d-892ed4702772bedb_supernav.jpgNatural Stone University
...-91fc-4478-fb45b90a348f80e9_supernav.jpg2025 Georgia Study Tour
...-a807-ad34-accbbdc8526e3953_supernav.jpgNatural Stone Catalogue
/default/assets/image/new/logo.jpgNatural Stone
/default/assets/image/new/for.pngFor
/default/assets/image/new/for.pngFor
/default/assets/image/new/for.pngFor
...mia/assets/images/new/arrow-previous.svgPrevious
...mes/mia/assets/images/new/arrow-next.svgNext
...ssets/image/new/accreditation-circle.pngAccreditation
/default/assets/image/new/ceu-circle.pngCEU Program
/default/assets/image/new/awards-2020.pngAwards Image
/default/assets/image/new/university.pngConsumer Resources Image
/default/assets/image/new/women-stone.pngConsumer Resources Image
...Press Releases/Architecture_Students.pngSilica & Slab Certificate Program
...age/Press Releases/sscc_spanish_home.pngSilica & Slab Certificate Program
...a/assets/images/tise25-online-banner.pngNo alt attribute provided
...hemes/mia/assets/images/172x49_COV25.gifNo alt attribute provided
...mia/assets/images/Flooring_Summit_ad.gifNo alt attribute provided
...hemes/mia/assets/images/compusystems.pngNo alt attribute provided
...mia/assets/images/greenbuilding-logo.jpgNo alt attribute provided
.../themes/mia/assets/images/silvercoin.jpgNo alt attribute provided
.../assets/image/new/natural-stone-logo.pngUse Natural Stone
/default/assets/image/new/facebook.pngFacebook
/default/assets/image/new/instagram.pngInstagram
/default/assets/image/new/linkedin.pngLinkedIn
/default/assets/image/new/youtube.pngYouTube
/default/assets/image/new/houzz.pngHouzz
...IA/assets/peel/ads/april-2025-banner.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Upcoming Events
H2 Latest News
H2 WEBSITE SPONSORS
H3 ADVANCING THE NATURAL STONE INDUSTRY TOGETHER. JOIN NOW.
H3 Silica & Slab Safety Certificate
H3 Natural Stone Catalogue
H3 Accreditation
H3 CEU Program
H3 Awards
H3 Natural Stone University
H3 Women in Stone
H3 Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.
H5 Natural Stone Foundation Recognizes 2025 Board of Directors
H5 Natural Stone Institute and ISFA Release New Medical Surveillance Guidance and Expand Silica Safety Research
H5 Architecture Students Experience Natural Stone Firsthand at StonExpo 2025
H5 Natural Stone Institute Expands Silica & Slab Certificate Program – Now Available in Spanish
H5 ABOUT
H5 PROGRAMS
H5 EDUCATION
H5 EVENTS
H5 RESOURCES
H5 MEMBER DIRECTORY
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/members-only/Members Only
/foundation/New window Foundation
/join-now/New window Join Now
/IMG-ALT Natural Stone
/members-only/Text duplicate Members Only
/foundation/New window Text duplicate Foundation
/join-now/New window Text duplicate Join Now
/supernav2021/about/About
/supernav2021/about/about-nsi/About NSI
/supernav2021/about/check-off/Check Off
/supernav2021/about/foundation/Text duplicate Foundation
/supernav2021/about/news/News
/supernav2021/about/sponsorshi...Sponsorship/Advertising
/supernav2021/about/contact/Contact
/supernav2021/about/overview/Membership Overview
/supernav2021/about/benefits/Member Benefits
/supernav2021/about/code-of-et...Code Of Ethics
/supernav2021/about/human-rights/Human Rights
/supernav2021/about/join-now/Text duplicate Join Now
/supernav2021/about/2025-stone...IMG-ALT 2025 Stone of the Year
A-TITLE 2025 Stone of the Year
/supernav2021/about/2025-stone...Text duplicate 2025 Stone of the Year
/supernav2021/about/2025-stone...More Information
/supernav2021/programs/Programs
/supernav2021/programs/accredi...Accreditation
/supernav2021/programs/awards/Awards
/supernav2021/programs/iso/ISO
/supernav2021/programs/r-i-s-e...R.I.S.E. Program
/supernav2021/programs/safety/Safety
/supernav2021/programs/sustain...Sustainability
/supernav2021/programs/global-...Global Advocacy
/supernav2021/programs/quarriers/Quarrier Advocacy
/supernav2021/programs/women-i...Women in Stone
/supernav2021/programs/get-inv...IMG-ALT Get Involved
A-TITLE Get Involved
/supernav2021/programs/get-inv...Text duplicate Get Involved
/supernav2021/programs/get-inv...Text duplicate More Information
/supernav2021/education/Education
/supernav2021/education/ceu-pr...CEU Program
/supernav2021/education/natura...Natural Stone University
/supernav2021/education/live-w...Live Webinars
/supernav2021/education/ceu-co...CEU Courses
/supernav2021/education/intern...Internship Resources
/supernav2021/education/safety/Safety Courses
/supernav2021/education/silica...Silica Training
/supernav2021/education/natura...Text duplicate IMG-ALT Natural Stone University
A-TITLE Natural Stone University
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/education/natura...Text duplicate More Information
/supernav2021/events/Events
/supernav2021/events/event-cal...Calendar of Events
/supernav2021/events/regional/Regional Fabricator Ed
/supernav2021/events/study-tour/Study Tour
/supernav2021/events/stonexpo-...StonExpo at TISE
/supernav2021/events/coverings/Coverings
/supernav2021/events/marmomac/Marmomac
/supernav2021/events/hardscape...Hardscape North America
/supernav2021/events/2025-geor...IMG-ALT 2025 Georgia Study Tour
A-TITLE 2025 Georgia Study Tour
/supernav2021/events/2025-geor...Text duplicate 2025 Georgia Study Tour
/supernav2021/events/2025-geor...Text duplicate More Information
/supernav2021/resources/Resources
/supernav2021/resources/resour...Resource Library
/supernav2021/resources/store/Store
/supernav2021/resources/testin...Testing Lab
/supernav2021/resources/natura...Natural Stone Catalogue
/supernav2021/resources/use-na...Use Natural Stone
/supernav2021/resources/buildi...Building Stone Magazine
/supernav2021/resources/dimens...Dimension Stone Design Manual
/supernav2021/resources/suppli...Supplier-to-Buyer Manual
/supernav2021/resources/spanis...Spanish Resources
/supernav2021/resources/natura...Text duplicate IMG-ALT Natural Stone Catalogue
A-TITLE Natural Stone Catalogue
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/resources/natura...Text duplicate More Information
/supernav2021/member-directory/Member Directory
/Text duplicate IMG-ALT Natural Stone
/about/membership/membership-b...Subdomain ADVANCING THE NATURAL STONE INDUSTRY TOGETHER. JOIN NOW.
/programs/awards/pinnacle-awar...Subdomain 2024 Grande Pinnacle Award Winner. View the rest of the 2024 winners
/stoneprofessionals/No Text
/designprofessionals/No Text
/consumers/No Text
/events/calendar-listing/Full calendar
/events/calendar-of-events/202...2025 Quarry Safety Meeting
/events/calendar-of-events/202...2025 Texas Quarry Summit
/events/calendar-of-events/sus...Sustainability 101: What It Means for Natural Stone Quarriers and Producers
/events/calendar-of-events/wom...Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/sus...Sustainability 101: What It Means for Natural Stone Distributors
/events/calendar-of-events/sus...Sustainability 101: What It Means for Natural Stone Fabricators
/events/calendar-of-events/vir...Virtual Quarry Tour: Coldspring's Carnelian Granite
/events/calendar-of-events/sus...Sustainability 101: What It Means for Natural Stone Installers
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/vir...Virtual Laboratory Tour
/events/calendar-of-events/202...2025 Flooring Sustainability Summit
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/cas...Case Studies: Using Natural Stone in Commercial Architecture
/events/calendar-of-events/wom...Women in Stone's Block Talk: Back to School
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/202...Text duplicate 2025 Georgia Study Tour
/events/calendar-of-events/max...Maximizing LEED Points with Natural Stone
/events/calendar-of-events/mar...Marmomac 2025
/events/calendar-of-events/vir...Virtual Quarry Tour
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/asl...ASLA Conference on Landscape Architecture 2025
/events/calendar-of-events/wom...Women in Stone's Block Talk: Don't be Spooked by AI
/events/calendar-of-events/tec...Technical Webinar: Unlocking the TMS 402/602 Standards and their Role in the International Building Code
/events/calendar-of-events/har...Hardscape North America 2025
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/tel...Telling the Natural Stone Sustainability Story Through Marketing & Labeling
/events/calendar-of-events/cas...Case Studies: Using Natural Stone in Residential Architecture
/events/calendar-of-events/wom...Text duplicate Women in Stone Virtual Social Hours: Morning & Evening
/events/calendar-of-events/vir...Text duplicate Virtual Quarry Tour
/events/calendar-of-events/sto...StonExpo at TISE 2026
/events/calendar-of-events/cov...Coverings 2026
/Anchor IMG-ALT Previous
/Anchor IMG-ALT Next
https://edu.naturalstoneinstit...New window External Subdomain Access Training
/silica/Subdomain All Silica Resources
https://stones.naturalstoneins...New window External Subdomain Access Catalogue
/programs/accreditation/Text duplicate Accreditation
/education/ceu-page/Text duplicate CEU Program
/programs/awards/awards-overview/Text duplicate Awards
https://edu.naturalstoneinstit...External Subdomain Text duplicate Natural Stone University
/womeninstone/Text duplicate Women in Stone
/about/press-releases/2025-pre...Trivial anchor text
Read More
/about/press-releases/2025-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/2025-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/2025-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/Read More Press Releases
https://www.intlsurfaceevent.c...New window External Subdomain No Text
http://coverings.com/?utm_sour...New window External No Text
https://flooringsummit.com/New window External No Text
https://www.hardscapena.com/New window External Subdomain No Text
http://www.usgbc.org/New window External Subdomain No Text
https://naturalstonecouncil.org/New window External No Text
https://usenaturalstone.org/New window External Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.
IMG-ALT Use Natural Stone
A-TITLE Use Natural Stone
/supernav2021/about/about-nsi/Text duplicate About NSI
/supernav2021/about/check-off/Text duplicate Check Off
/supernav2021/about/foundation/Text duplicate Foundation
/supernav2021/about/news/Text duplicate News
/supernav2021/about/sponsorshi...Text duplicate Sponsorship/Advertising
/supernav2021/about/contact/Text duplicate Contact
/supernav2021/about/overview/Text duplicate Membership Overview
/supernav2021/about/benefits/Text duplicate Member Benefits
/supernav2021/about/code-of-et...Text duplicate Code Of Ethics
/supernav2021/about/human-rights/Text duplicate Human Rights
/supernav2021/about/join-now/Text duplicate Join Now
/supernav2021/about/2025-stone...Text duplicate 2025 Stone of the Year
/supernav2021/programs/accredi...Text duplicate Accreditation
/supernav2021/programs/awards/Text duplicate Awards
/supernav2021/programs/iso/Text duplicate ISO
/supernav2021/programs/r-i-s-e...Text duplicate R.I.S.E. Program
/supernav2021/programs/safety/Text duplicate Safety
/supernav2021/programs/sustain...Text duplicate Sustainability
/supernav2021/programs/global-...Text duplicate Global Advocacy
/supernav2021/programs/quarriers/Text duplicate Quarrier Advocacy
/supernav2021/programs/women-i...Text duplicate Women in Stone
/supernav2021/programs/get-inv...Text duplicate Get Involved
/supernav2021/education/ceu-pr...Text duplicate CEU Program
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/education/live-w...Text duplicate Live Webinars
/supernav2021/education/ceu-co...Text duplicate CEU Courses
/supernav2021/education/intern...Text duplicate Internship Resources
/supernav2021/education/safety/Text duplicate Safety Courses
/supernav2021/education/silica...Text duplicate Silica Training
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/events/event-cal...Text duplicate Calendar of Events
/supernav2021/events/regional/Text duplicate Regional Fabricator Ed
/supernav2021/events/study-tour/Text duplicate Study Tour
/supernav2021/events/stonexpo-...Text duplicate StonExpo at TISE
/supernav2021/events/coverings/Text duplicate Coverings
/supernav2021/events/marmomac/Text duplicate Marmomac
/supernav2021/events/hardscape...Text duplicate Hardscape North America
/supernav2021/events/2025-geor...Text duplicate 2025 Georgia Study Tour
/supernav2021/resources/resour...Text duplicate Resource Library
/supernav2021/resources/store/Text duplicate Store
/supernav2021/resources/testin...Text duplicate Testing Lab
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/resources/use-na...Text duplicate Use Natural Stone
/supernav2021/resources/buildi...Text duplicate Building Stone Magazine
/supernav2021/resources/dimens...Text duplicate Dimension Stone Design Manual
/supernav2021/resources/suppli...Text duplicate Supplier-to-Buyer Manual
/supernav2021/resources/spanis...Text duplicate Spanish Resources
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/member-directory/MEMBER DIRECTORY
https://www.facebook.com/natur...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/natu...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.youtube.com/c/Natu...New window External Subdomain IMG-ALT YouTube
https://www.houzz.com/pro/natu...New window External Subdomain IMG-ALT Houzz
/disclaimer/Disclaimer
/privacy-policy/Privacy Policy
https://urldefense.proofpoint....New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.naturalstoneinstitute.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-encodinggzip
content-languageen-US
varyAccept-Encoding
set-cookie62 Characters
generatorMura CMS
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
dateWed, 28 May 2025 04:27:41 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 473 referring domains.
This page has 66,699 backlinks.
This page has backlinks from 376 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-Delay: 5
Disallow: /admin/
Disallow: /tasks/
Disallow: /requirements/
Disallow: /config/

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Search preview

www.naturalstoneinstitute.org
Natural Stone Institute - Stone Industry Resources From The Leading...
Formerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Institute82%Check
Stone81%Check
Stone Institute81%Check
Natural Stone Institute79%Check
Natural Stone77%Check
Stone Industry69%Check
NATURAL STONE INDUSTRY69%Check
Building Stone65%Check
Stone Industry Resources65%Check
Natural Stone Foundation63%Check
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