The-shard.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
77% 
Page structure
58% 
Link structure
70% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
451.00 kB
Words
985
Media files
40
Number of links
57 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Shard: Inspiring change
The length of the page title is perfect. (254 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Shard is home to some of the best offices, restaurants and hotel rooms in London - along with breathtaking views
The length of the meta description is perfect. (721 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.the-shard.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#ffffff
descriptionThe Shard is home to some of the best offices, restaurants and hotel rooms in London - along with breathtaking views
keywordsThe Shard, vertical city, office space, restaurants, bars
langen
twitter:cardsummary
og:urlhttps://www.the-shard.com/
og:titleHome
og:descriptionThe Shard is home to some of the best offices, restaurants and hotel rooms in London - along with breathtaking views
og:imagehttps://www.the-shard.com/sitefiles/next-gen/src/img/logos/the-shard.png?mode=crop&upscale=true&width=1200&height=630
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 985 words. That's ok.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...&quality=95&rmode=crop&rxy=0,0&width=480No alt attribute provided
...=crop&rxy=0.6428454441229459,1&width=480No alt attribute provided
...&rxy=0.558,0.47740963855421686&width=480No alt attribute provided
...lity=95&rmode=crop&rxy=0.5,0.5&width=480No alt attribute provided
...lity=95&rmode=crop&rxy=0.5,0.5&width=480No alt attribute provided
...p&rxy=0.75,0.07035928143712575&width=480No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=480No alt attribute provided
...1609000402,0.30185971185460464&width=616No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=616No alt attribute provided
...47787112845,0.7717492944962676&width=616No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=616No alt attribute provided
...04239178937,0.6250836680053548&width=616No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=616No alt attribute provided
...96787148594,0.6994645247657296&width=616No alt attribute provided
...5242127194,0.39160042098747255&width=616No alt attribute provided
...mage-03.jpg?rmode=crop&rxy=0,0&width=375No alt attribute provided
...mage-01.jpg?rmode=crop&rxy=0,0&width=400No alt attribute provided
...?quality=95&rmode=crop&rxy=0,0&width=540No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=635No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=635No alt attribute provided
...5939849624,0.15943170223148928&width=635No alt attribute provided
...&quality=95&rmode=crop&rxy=0,0&width=635No alt attribute provided
...-bg.jpg?rmode=crop&rxy=0.5,0.5&width=375No alt attribute provided
...1mr1044.jpg?rmode=crop&rxy=0,0&width=400No alt attribute provided
...?quality=95&rmode=crop&rxy=0,0&width=540No alt attribute provided
...1609000402,0.30185971185460464&width=525No alt attribute provided
...62382864795,0.5281124497991968&width=525No alt attribute provided
...89633513725,0.4946349252460561&width=525No alt attribute provided
...&rxy=0.474,0.3115942028985507&width=1920No alt attribute provided
...iles/next-gen/src/img/icons/facebook.svgFacebook
/sitefiles/next-gen/src/img/icons/x.svgX
...les/next-gen/src/img/icons/instagram.svgInstagram
...iles/next-gen/src/img/icons/linkedin.svgLinkedIn

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Shard Lights
H2 The Height of Fine Dining
H2 London's highest and best view
H2 Events
H2 Shangri-La Hotel
H2 A Beacon For Modern London
H2 An Inspiring Place to Work
H2 Welcome to the Vertical City
H2 Exclusive Events at The Shard
H2 Realising the Vision
H2 An Inspiring Place to Work Duplicate text
H2 The Level Guide
H2 Shard Quarter
H2 NewsEvents
H3 Shangri-La The Shard, London invites guests to ‘Eat Play Love’ their way around the city
H3 Private Dining Available at Aqua Shard
H3 Peter Pan Afternoon Tea at Aqua Shard
H3 Aqua Shard Starry Nights Bar Experience
H3 Dine in the Sky at Shangri-La The Shard, London
H3 Celebrate the weekend with Hutong's Dynasty Brunch
H3 Dim Sum in the Clouds
H3 Proposals at Shangri-La The Shard
H3 Offices
H3 Level 7
H3 Our Occupiers
H3 Inspiring Workspaces
H3 Shangri-La The Shard, London invites guests to ‘Eat Play Love’ their way around the city Duplicate text
H3 The Shard Waves the Flag for VE Day Celebrations
H3 Shard Place Opens for Viewings
H3 Contact Us
H3 Visit Us
H3 Useful Links
H3 Connect With Us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.the-shard.com/Nofollow Anchor Skip to content
https://www.the-shard.com/No Text
/news-events/News & Events
/contact-us/Contact Us
/shard-lights/Shard Lights
/offices/Offices
/restaurant-bars/Restaurants & Bars
/viewing-gallery/Viewing Gallery
/shangri-la-the-shard-london/Shangri-La Hotel
https://www.the-shard.com/about/About
/shard-quarter/Shard Quarter
/shard-lights/FIND OUT MORE
A-TITLE FIND OUT MORE
/restaurant-bars/Nofollow Subdomain Text duplicate Restaurants & Bars
A-TITLE Restaurants & Bars
/viewing-gallery/Text duplicate Viewing Gallery
A-TITLE Viewing Gallery
/news-events/news-events/Text duplicate News & Events
A-TITLE News & Events
/shangri-la-the-shard-london/Shangri-La The Shard, London
A-TITLE Shangri-La The Shard, London
https://www.the-shard.com/about/About The Shard
A-TITLE About The Shard
/offices/Text duplicate Offices
A-TITLE Offices
https://www.the-shard.com/about/new approach
A-TITLE About
/news-events/?articleType=Even...Nofollow Subdomain Exclusive Events
A-TITLE Exclusive Events
/news-events/events/2025/shang...No Text
https://www.shangri-la.com/en/...New window Nofollow External Subdomain Book Now
A-TITLE Book Now
/news-events/events/2025/priva...No Text
https://aquashard.co.uk/privat...New window Nofollow External Private Dining at Aqua Shard
A-TITLE Private Dining at Aqua Shard
/news-events/events/2025/peter...No Text
https://aquashard.co.uk/peter-...New window Nofollow External Peter Pan Afternoon Tea
A-TITLE Peter Pan Afternoon Tea
/news-events/events/2025/aqua-...No Text
https://aquashard.co.uk/2023/1...New window Nofollow External Visit Aqua Shard
A-TITLE Visit Aqua Shard
/news-events/events/2025/dine-...No Text
https://www.shangri-la.com/lon...New window Nofollow External Subdomain Visit Shangri-La Hotel
A-TITLE Visit Shangri-La Hotel
/news-events/events/2025/celeb...No Text
https://hutong.co.uk/menus/bru...New window Nofollow External Visit Hutong
A-TITLE Visit Hutong
/news-events/events/2025/huton...No Text
https://www.sevenrooms.com/exp...New window Nofollow External Subdomain Book Dim Sum in the Clouds
A-TITLE Book Dim Sum in the Clouds
/news-events/events/2025/propo...No Text
https://www.shangri-la.com/lon...New window Nofollow External Subdomain Text duplicate Visit Shangri-La Hotel
A-TITLE Visit Shangri-La Hotel
/about/vision/Read About The Vision
A-TITLE Read About The Vision
/offices/Text duplicate Offices
/about/vision/Vision
/about/level-guide/Level Guide
/contact-us/Text duplicate Contact Us
/offices/Text duplicate Offices
A-TITLE Offices
/offices/office-to-rent-level-7/View Level 7
A-TITLE View Level 7
/offices/occupiers/Occupiers
A-TITLE Occupiers
/offices/inspiring-workspaces/Inspiring Workspaces
A-TITLE Inspiring Workspaces
/about/level-guide/Explore The Floors
A-TITLE Explore The Floors
/shard-quarter/Explore Shard Quarter
A-TITLE Explore Shard Quarter
/news-events/events/2025/shang...ONGOING Shangri-La The Shard, London invites guests to ‘Eat Play Love’ their way around the city Shangri-La The ShardShangri-La The Shard, London invites gue...
/news-events/news-events/2025/...1 May 2025News The Shard Waves the Flag for VE Day Celebrations The Shard Waves the Flag for VE Day Celebrations
/news-events/news-events/2025/...30 April 2025News Shard Place Opens for Viewings Shard Place Opens for Viewings
/news-events/View News & Events
A-TITLE View News & Events
https://www.the-shard.com/No Text
/contact-us/Text duplicate Contact Us
A-TITLE Contact Us
/restaurant-bars/Text duplicate Restaurants & Bars
/viewing-gallery/Text duplicate Viewing Gallery
/shangri-la-the-shard-london/Text duplicate Shangri-La Hotel
/shard-quarter/Text duplicate Shard Quarter
https://www.the-shard.com/about/Text duplicate About
/about/level-guide/Text duplicate Level Guide
https://www.facebook.com/TheSh...New window Nofollow External Subdomain IMG-ALT Facebook
https://twitter.com/TheShardLo...New window Nofollow External IMG-ALT X
https://www.instagram.com/thes...New window Nofollow External Subdomain IMG-ALT Instagram
https://www.linkedin.com/showc...New window Nofollow External Subdomain IMG-ALT LinkedIn
/support-pages/html-sitemap/Sitemap
/support-pages/terms-conditions/Terms & Conditions
/support-pages/privacy-notices/Privacy Notices
/support-pages/cookies/Cookies
/support-pages/legal-trespass-...Legal & Trespass Injunction
/media/cmjposf3/teighmore-limi...New window Modern Slavery and Human Trafficking Statement
https://www.remlimited.com/New window External Subdomain No Text
https://www.remlimited.com/New window External Subdomain Real Estate Management (UK) Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.the-shard.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (451 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 10:46:25 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache,no-store
pragmano-cache
expires-1
varyAccept-Encoding
set-cookie228 Characters
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000; preload
x-content-type-optionsnosniff
servercloudflare
cf-ray942302aa0822d6ba-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,320 referring domains.
This page has 7,330 backlinks.
This page has backlinks from 945 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Sitemap: https://www.the-shard.com/sitemap.xml

Similar sites

Search preview

www.the-shard.com
The Shard: Inspiring change
The Shard is home to some of the best offices, restaurants and hotel rooms in London - along with breathtaking views

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shard72%Check
London56%Check
view56%Check
Aqua Shard56%Check
Events Shard55%Check
Inspiring54%Check
Shard Lights54%Check
Shard Quarter53%Check
Shard offers53%Check
Hotel52%Check
Show more keywords and terms

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