Mercatoandcompany.com - SEO Checker

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Overview of the SEO Check
Meta information
60% 
Page quality
62% 
Page structure
70% 
Link structure
97% 
Server
79% 
External factors
30% 
SEO Score
Response time
0.86 s
File size
118.80 kB
Words
313
Media files
0
Number of links
20 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mercatoandcompany.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 313 words on this page. Good pages should have about 800 words of useful content.
23.6% of the text are stop words.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
quality & authentic located in West University Place
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 quality & authentic located in West University Place
H1 EAT, SIP, AND ENJOY la dolce vita coming soon!
H1 Ella Coffee
H1 Mercato & Co
H1 Shop italian wines, dry goods, etc Monday – Saturday: 7 AM – 9 PM 
Sunday: 7 AM – 6 PM
H1 coffee, espresso, & pastries galore Monday – Saturday: 7 AM – 6 PM 
Sunday: 7 AM – 6 PM
H1 about osteria
H1 menu
H1 peek into our pantry
H1 Osteria Di Mercato
H1 AUG 15
H1 Happenings at Mercato
H1 every friday
H1 august Events
H1 AUG 31
H1 aug 23
H1 stay in the know
H2 European specialty goods
H2 Andiamo! Thanks for signing up!
H3 Ferragosto Roman Style
H3 Pinsa Night
H3 Festa di Fine Estate
H3 West U Centennial Parade
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mercatoandcompany.com/Anchor No Text
/eventsEvents
/osteria-di-mercatoOsteria Di Mercato
https://mercatoandcompany.com/Anchor No Text
https://online.skytab.com/6e23...New window External Subdomain Order ONline
https://static.showit.co/file/...New window External Subdomain Menu
/contactCONTACT
/aboutAbout Us
/osteria-di-mercatoabout osteria
https://static.showit.co/file/...New window External Subdomain menu
/aboutpeek into our pantry
https://www.instagram.com/merc...New window External Subdomain No Text
https://www.tiktok.com/@mercat...New window External Subdomain No Text
/shellmunro.comNew window Shell Munro
https://static.showit.co/file/...New window External Subdomain Text duplicate Menu
/eventsText duplicate Events
/osteria-di-mercatoosteria di mercato
/contactJoin our team
https://maps.app.goo.gl/CHGd1r...External Subdomain 3642 University Blvd, Houston, TeXas 77005
/contactget in touch
https://mercatoandcompany.com/Anchor No Text
/aboutabout us
https://www.facebook.com/merca...New window External Subdomain No Text
https://online.skytab.com/6e23...New window External Subdomain Text duplicate Order ONline
https://mercatoandcompany.com/Anchor No Text
https://static.showit.co/file/...New window External Subdomain Text duplicate Menu
/eventsevents
/osteria-di-mercatoText duplicate Osteria Di Mercato
https://online.skytab.com/6e23...New window External Subdomain Order Online
/aboutAbout us
https://www.instagram.com/merc...New window External Subdomain No Text
https://www.facebook.com/merca...New window External Subdomain No Text
https://www.tiktok.com/@mercat...New window External Subdomain No Text
/contactcontact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mercatoandcompany.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
dateThu, 07 Aug 2025 01:25:20 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-showithosted
etagW/"9af73aaaef476915e3a5282117b06c6e"
last-modifiedMon, 04 Aug 2025 13:24:42 GMT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 10 referring domains.
This page only has 15 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

mercatoandcompany.com
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mercato54%Check
West54%Check
Mercato Company52%Check
University50%Check
quality50%Check
authentic50%Check
located50%Check
Place50%Check
Company46%Check
Osteria Di Mercato46%Check
Show more keywords and terms

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