Starbucks.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
58% 
Link structure
55% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
91.30 kB
Words
408
Media files
4
Number of links
51 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Starbucks Coffee Company
The length of the page title is perfect. (247 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
More than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.
The length of the meta description is perfect. (701 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Netherlands
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verification3IJ1Uj50nUpQyq_EpWZzvZZsvN2t9pp9FgjJ1JoKtVY
descriptionMore than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.
apple-mobile-web-app-titleStarbucks
application-nameStarbucks
msapplication-TileColor#242221
msapplication-TileImage/mstile-144x144.png
msapplication-config/browserconfig.xml
theme-color#006341
x:cardsummary
x:site@starbucks
x:creator@starbucksprtnrs
langen-us
og:titleStarbucks Coffee Company
og:urlhttps://www.starbucks.com/
og:descriptionMore than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.
og:image/next_static/icons/summary_square.png
og:typecompany
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 408 words on this page. Good pages should have about 800 words of useful content.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rbucks.com/binary/v2/asset/137-99483.jpgThree different flavors of Strato Frappuccino® Beverages sit on a sun-dappled background.
...rbucks.com/binary/v2/asset/137-99412.jpgA person is outside smiling under a blue sky. She is wearing a summer tank top and sunglasses and is holding a cold coffee drink in a clear cup.
...rbucks.com/binary/v2/asset/137-98124.jpgSalted Caramel Cream Cold Brew on a green background.
...rbucks.com/binary/v2/asset/137-99485.jpgA ceramic tumbler with earth-toned geometric design and black lid is next to two cold cups with black lids and straws, one has a black and white geometric design, the other with a beaded jewelry design on bronze metallic background.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Strato™ Frappuccino® beverages are here
H2 See you on the patio
H2 It starts with free
H2 Our captivating new collection
H2 About Us
H2 About Us Duplicate text
H2 Careers
H2 Careers Duplicate text
H2 Social Impact
H2 Social Impact Duplicate text
H2 For Business Partners
H2 For Business Partners Duplicate text
H2 Order and Pick Up
H2 Order and Pick Up Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (39) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.starbucks.com/Anchor Skip to main content
https://www.starbucks.com/Subdomain No Text
https://www.starbucks.com/menuSubdomain Menu
https://www.starbucks.com/rewardsSubdomain Rewards
https://www.starbucks.com/giftSubdomain Gift Cards
/store-locatorSubdomain Find a store
/account/signin?ReturnUrl=/Subdomain Sign in
/account/createSubdomain Join now
https://www.starbucks.com/menuSubdomain Text duplicate Menu
https://www.starbucks.com/rewardsSubdomain Text duplicate Rewards
https://www.starbucks.com/giftSubdomain Text duplicate Gift Cards
/account/signin?ReturnUrl=/Subdomain Text duplicate Sign in
/account/createSubdomain Text duplicate Join now
/store-locatorSubdomain Text duplicate Find a store
https://app.starbucks.com/acco...External Subdomain Card management
https://app.starbucks.com/acco...External Subdomain My Rewards
https://app.starbucks.com/acco...External Subdomain History
https://app.starbucks.com/acco...External Subdomain Personal info
https://app.starbucks.com/acco...External Subdomain Payment methods
https://app.starbucks.com/acco...External Subdomain Privacy and data
https://app.starbucks.com/acco...External Subdomain Settings
/account/signout?ReturnUrl=/Subdomain Sign out
/menu/drinks/frappuccino-blend...Subdomain Order now
/menu/featured/Subdomain View the menu
/account/createSubdomain Text duplicate Join now
https://about.starbucks.com/st...External Subdomain Learn more
/about-us/Subdomain Our Company
https://www.starbucks.com/coffee/Subdomain Our Coffee
https://about.starbucks.com/External Subdomain About Starbucks
https://archive.starbucks.com/External Subdomain Starbucks Archive
https://investor.starbucks.com/External Subdomain Investor Relations
https://customerservice.starbu...External Subdomain Customer Service
/contact/Subdomain Contact Us
/about-us/Subdomain Text duplicate Our Company
https://www.starbucks.com/coffee/Subdomain Text duplicate Our Coffee
https://about.starbucks.com/External Subdomain Text duplicate About Starbucks
https://archive.starbucks.com/External Subdomain Text duplicate Starbucks Archive
https://investor.starbucks.com/External Subdomain Text duplicate Investor Relations
https://customerservice.starbu...External Subdomain Text duplicate Customer Service
/contact/Subdomain Text duplicate Contact Us
/careers/working-at-starbucks/...Subdomain Culture and Values
https://about.starbucks.com/be...External Subdomain Belonging at Starbucks
/careers/working-at-starbucks/...Subdomain College Achievement Plan
https://alumni.starbucks.com/External Subdomain Alumni Community
/careers/Subdomain U.S. Careers
/careers/international-careers/Subdomain International Careers
/careers/working-at-starbucks/...Subdomain Text duplicate Culture and Values
https://about.starbucks.com/be...External Subdomain Text duplicate Belonging at Starbucks
/careers/working-at-starbucks/...Subdomain Text duplicate College Achievement Plan
https://alumni.starbucks.com/External Subdomain Text duplicate Alumni Community
/careers/Subdomain Text duplicate U.S. Careers
/careers/international-careers/Subdomain Text duplicate International Careers
https://about.starbucks.com/co...External Subdomain Communities
https://about.starbucks.com/th...External Subdomain Starbucks Foundation
https://about.starbucks.com/su...External Subdomain Sustainability
/responsibility/reporting-hub/Subdomain Environmental and Social Impact Reporting
https://about.starbucks.com/co...External Subdomain Text duplicate Communities
https://about.starbucks.com/th...External Subdomain Text duplicate Starbucks Foundation
https://about.starbucks.com/su...External Subdomain Text duplicate Sustainability
/responsibility/reporting-hub/Subdomain Text duplicate Environmental and Social Impact Reporting
/business/landlord-faq/Subdomain Landlord Support Center
/business/suppliers/Subdomain Suppliers
https://www.starbuckscardb2b.com/New window External Subdomain Corporate Gift Card Sales
https://www.nestlecoffeepartne...External Subdomain Office and Foodservice Coffee
/business/landlord-faq/Subdomain Text duplicate Landlord Support Center
/business/suppliers/Subdomain Text duplicate Suppliers
https://www.starbuckscardb2b.com/New window External Subdomain Text duplicate Corporate Gift Card Sales
https://www.nestlecoffeepartne...External Subdomain Text duplicate Office and Foodservice Coffee
/rewards/mobile-apps/Subdomain Order on the App
https://www.starbucks.com/menuSubdomain Order on the Web
/stores-and-ordering/delivery/New window Subdomain Delivery
/stores-and-ordering/Subdomain Order and Pick Up Options
https://athome.starbucks.com/?...New window External Subdomain Explore and Find Coffee for Home
/rewards/mobile-apps/Subdomain Text duplicate Order on the App
https://www.starbucks.com/menuSubdomain Text duplicate Order on the Web
/stores-and-ordering/delivery/New window Subdomain Text duplicate Delivery
/stores-and-ordering/Subdomain Text duplicate Order and Pick Up Options
https://athome.starbucks.com/?...New window External Subdomain Text duplicate Explore and Find Coffee for Home
https://open.spotify.com/user/...External Subdomain No Text
https://facebook.com/starbucksExternal No Text
https://www.pinterest.com/star...External Subdomain No Text
https://instagram.com/starbucksExternal No Text
https://www.youtube.com/starbucksExternal Subdomain No Text
https://x.com/starbucks/External No Text
/terms/privacy-notice/Subdomain Privacy Notice
/terms/privacy-notice/Subdomain Consumer Health Privacy Notice
/terms/starbucks-terms-of-use/Subdomain Terms of Use
/personal-informationSubdomain Do Not Share My Personal Information
https://content-prod-live.cert...External Subdomain CA Supply Chain Act
/about-us/accessibility/Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.starbucks.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
cache-controls-maxage=600, stale-while-revalidate=31535400
content-encodinggzip
etag"5a7bbtul27203j"
varyAccept-Encoding
request-contextappId=cid-v1:
content-security-policydefault-src 'self' *.starbucks.com *.starbucks.ca; child-src 'self' *.starbucks.com *.starbucks.ca *.doubleclick.net *.optimizely.com *.trustarc.com; connect-src 'self' *.starbucks.com *.starbucks.ca https://fonts.gstatic.com *.akamaihd.net *.akstat.io *.doubleclick.net *.go-mpulse.net *.google-analytics.com *.googlevideo.com *.mparticle.com *.nr-data.net *.optimizely.com *.pinterest.com *.trustarc.com; font-src 'self' *.starbucks.com *.starbucks.ca https://fonts.googleapis.com https://fonts.gstatic.com *.trustarc.com; img-src 'self' data: *.starbucks.com *.starbucks.ca https://*.gstatic.com *.adsrvr.org *.agkn.com *.akamaihd.net *.appcast.io *.bing.com *.doubleclick.net *.facebook.com *.ggpht.com *.google.com *.google-analytics.com *.googletagmanager.com *.mparticle.com *.nr-data.net *.pinterest.com *.snapchat.com *.trustarc.com *.truste.com *.videoamp.com *.xg4ken.com *.ytimg.com; manifest-src 'self' *.starbucks.com *.starbucks.ca; media-src 'self' blob: *.starbucks.com *.starbucks.ca *.youtube.com; frame-src 'self' *.optimizely.com *.trustarc.com *.youtube.com; frame-ancestors 'none'; script-src 'self' 'unsafe-eval' 'unsafe-inline' *.starbucks.com *.starbucks.ca cdnjs.com *.appcast.io *.bing.com *.doubleclick.net *.facebook.net *.go-mpulse.net *.google.com *.google-analytics.com *.googletagmanager.com *.gstatic.com *.mparticle.com *.newrelic.com *.nr-data.net *.optimizely.com *.pinimg.com *.sc-static.net *.snapchat.com *.trustarc.com *.xg4ken.com; style-src 'self' 'unsafe-inline' *.starbucks.com *.starbucks.ca https://fonts.googleapis.com;
x-powered-bycwa00
x-nextjs-cacheHIT
x-nextjs-prerender1
x-azure-ref20250710T042655Z-177d7455d9f2khdthC1FRAbz4c000000076g000000006xbf
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
dateThu, 10 Jul 2025 04:26:56 GMT
content-length26374
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,437 referring domains.
This page has 270,228 backlinks.
This page has backlinks from 6,605 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Slow an overly aggressive MJ12bot from the UK
User-Agent: MJ12bot
Crawl-Delay: 5

User-agent: *
Disallow:

Similar sites

Search preview

www.starbucks.com
Starbucks Coffee Company
More than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Starbucks71%Check
Starbucks Coffee65%Check
Coffee59%Check
Starbucks Coffee Company58%Check
Starbucks Rewards58%Check
Coffee Company53%Check
sign up53%Check
Pick Up49%Check
Sign48%Check
Rewards46%Check
Show more keywords and terms

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