Specialtys.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
38% 
Page structure
94% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.15 s
File size
99.90 kB
Words
391
Media files
19
Number of links
83 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Healthy Restaurants, Business Catering, Free Wifi, Online Lunch Ordering, Food Delivery | Specialty’s Café & Bakery
The page title should be shorter than 580 pixels. It is 1050 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Specialty’s Café & Bakery serves healthy, made-from-scratch breakfasts, lunches and baked goods and offers convenient, same-day online ordering, business catering, and lunch delivery.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1150 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsall
keywordslunch, breakfast, business catering, sandwiches, soups, salads, box lunches, online ordering, lunch delivery, cookies, soups, Cookiegrams, specialty’s, specialtys, specialties
descriptionSpecialty’s Café & Bakery serves healthy, made-from-scratch breakfasts, lunches and baked goods and offers convenient, same-day online ordering, business catering, and lunch delivery.
apple-mobile-web-app-titleSpecialty's
DescriptionWholesome made-from-scratch restaurants, business catering and same-day online ordering.
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 391 words on this page. Good pages should have about 800 words of useful content.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (24). We recommend using a maximum of 8 tags for this page.
The following tag is repeated too often: contact
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mages.specialtys.com/logo/specialtys.pngSpecialtys
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
/images/icons/new_sm.pngNew
...specialtys.com/businesscatering/Idea.svgNo alt attribute provided
...specialtys.com/businesscatering/List.svgNo alt attribute provided
...specialtys.com/businesscatering/Menu.svgNo alt attribute provided
....com/home_splash/2025/OfficeFavorite.pngNo alt attribute provided
...025/QualityWholesomeSubstantialMeals.pngNo alt attribute provided
...e_splash/2025/BusinessCasualCatering.pngNo alt attribute provided
.../home_splash/2025/TheLocalDifference.pngNo alt attribute provided
...m/home_splash/2023/20230913FreeLunch.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Order Here
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Order Here
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/BakersDozen.aspx?View=BakersD...Specialty's Rewards
https://www.specialtys.com/IMG-ALT Specialtys
/RapidResponse.aspx?Ref=HeaderContact
/OrderHistoryCombined.aspx?Ref...Active Orders
/OrderHistoryCombined.aspx?Ref...Group Orders
/OrderHistoryCombined.aspx?Ref...Past Orders
/OrderHistoryCombined.aspx?Vie...Login to view your orders
/OrderHistoryCombined.aspx?Ref...Orders
/OrderHistoryCombined.aspx?Vie...My Orders
/OrderHistoryCombined.aspx?Vie...Text duplicate Group Orders
/OrderHistoryCombined.aspx?Vie...Quotes
/OrderHistoryCombined.aspx?Vie...Incomplete Orders
/PersonalPreferences.aspx?Ref=...Preferences
/PersonalPreferences.aspx?View...Account Info
/PersonalPreferences.aspx?View...Menu Preferences
/PersonalPreferences.aspx?View...Pickup/Delivery Locations
/PersonalPreferences.aspx?View...Manage Addresses
/PersonalPreferences.aspx?View...Email Subscriptions
/PaymentMethods.aspx?Ref=MegaMenuPayments
/PaymentMethods.aspx?View=Corp...Corporate Accounts
/PaymentMethods.aspx?View=Cred...Credit Cards
/PaymentMethods.aspx?View=Oth&...Office Pop-Up Accounts
/PaymentMethods.aspx?View=Prep...Prepaid Accounts
/OrderHistory.aspx?View=Past&R...Invoices/Receipts
/BakersDozen.aspx?View=BakersD...Rewards
/PersonalPreferences.aspx?View...Refer a Friend
/AboutSpecialtysRewards.aspx?R...About Specialty's Rewards
/CafeSearch.aspxLocations
/Products.aspx?MenuId=203&Ref=...Catering Menu
/BusinessCateringConcierge.asp...Quick Start
/CateringAssistant.aspx?Ref=Me...Catering Assistant
/GroupOrderIntro.aspx?Ref=Mega...Group Invitation Ordering
/BusinessCatering2.aspx?Ref=Me...About Business Catering
/FAQ.aspx?Ref=MegaMenu-CateringFAQs
/printablemenu.aspxNew window Catering Brochure
/Menu.aspx?Ref=MegaMenuMenu
/Products.aspx?MenuId=203Catering
/Products.aspx?MenuId=228Sandwiches
/Products.aspx?MenuId=235Salads and Bowls
/Products.aspx?MenuId=234Soups
/Products.aspx?MenuId=227Breakfast
/Products.aspx?MenuId=230Cookies & Desserts
/Products.aspx?MenuId=233Drinks, Chips & Sides
/Products.aspx?MenuId=346Peet's Coffee & Tea
/Favorites.aspx?Ref=MegaMenuMy Favorites
/OrderHistory.aspx?View=Past&R...Tools
/OrderHistory.aspx?View=Past&R...Reorder
/FAQ.aspx?Ref=MegaMenuText duplicate FAQs
/printablemenu.aspxNew window Text duplicate Catering Brochure
/GroupOrderIntro.aspxText duplicate Group Invitation Ordering
/Products.aspx?MenuId=203Text duplicate Catering
/Products.aspx?MenuId=228Text duplicate Sandwiches
/Products.aspx?MenuId=235Text duplicate Salads and Bowls
/Products.aspx?MenuId=234Text duplicate Soups
/Products.aspx?MenuId=227Text duplicate Breakfast
/Products.aspx?MenuId=230Text duplicate Cookies & Desserts
/Products.aspx?MenuId=233Text duplicate Drinks, Chips & Sides
/Products.aspx?MenuId=346Text duplicate Peet's Coffee & Tea
/Favorites.aspxText duplicate My Favorites
/GroupOrderIntro2.aspx?ref=hom...Text duplicate Group Invitation Ordering
/Products.aspx?MenuId=203Subdomain Anchor No Text
/Products.aspx?MenuId=235Subdomain Anchor No Text
/Menu.aspx?Subdomain No Text
/CateringAssistant.aspx?Ref=Ca...Text duplicate Catering Assistant
/BusinessCateringConcierge.aspxLearn more
/GroupOrderIntro.aspx?Ref=Cate...Group Invitation Order
/BusinessCatering2.aspx?Ref=Me...Text duplicate Learn more
/Menu.aspxFull Menu
/Products.aspx?MenuId=203Text duplicate Catering
/Menu.aspxOrder Now
/Products.aspx?MenuId=228View Our Selection of Sandwiches
/CateringAssistant.aspxGet an Automatic Meal Recommendation
/RapidResponse.aspxContact Us
https://calendly.com/d/cpwy-7v...External Schedule a 15 min Catering Call
/SiteMap.aspx?Ref=Footersite map
/PrivacyPolicy.aspxprivacy policy
/RapidResponse.aspxSubdomain do not sell my personal information
/TermsOfService.aspxterms of service
/RapidResponse.aspx?Ref=Footercontact
/BusinessCatering2.aspx?Ref=Fo...Text duplicate Catering
/Products.aspx?MenuId=228&Ref=...Text duplicate Sandwiches
/Products.aspx?MenuId=235&Ref=...Salads
/Products.aspx?MenuId=227&Ref=...Text duplicate Breakfast
/Gifting.aspx?Ref=FooterCookieGrams

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.specialtys.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 07:11:40 GMT
content-typetext/html; charset=utf-8
content-length20421
cache-controlprivate
content-encodinggzip
expiresMon, 29 Jul 2024 07:11:40 GMT
set-cookie82 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-aspnet-version4.0.30319
x-powered-byASP.NET
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' specialtys.my.salesforce.com
x-azure-ref20250729T071139Z-1675cf978fbdcktchC1DXBb7gs00000000k0000000006xxz
x-cacheCONFIG_NOCACHE
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 73 referring domains.
This page has 216 backlinks.
This page has backlinks from 66 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: 
Sitemap: http://www.specialtys.com/sitemap.xml

Similar sites

Search preview

www.specialtys.com
Healthy Restaurants, Business Catering, Free Wifi, Online Lunch Ord...
Specialty’s Café & Bakery serves healthy, made-from-scratch breakfasts, lunches and baked goods and offers convenient, same-day online ordering, business catering, and lunch delivery.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Order77%Check
Specialty72%Check
Catering64%Check
Business Catering62%Check
Business59%Check
Lunch58%Check
Ordering56%Check
Delivery56%Check
bake56%Check
Food Delivery52%Check
Show more keywords and terms

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