Mercato.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
52% 
Page structure
58% 
Link structure
96% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.25 s
File size
277.40 kB
Words
1635
Media files
44
Number of links
61 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Grocery Store Delivery - Get Online Groceries Delivered | Mercato
The page title should be shorter than 580 pixels. It is 592 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Get fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets, etc. delivered right to you.
The length of the meta description is perfect. (951 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mercato.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
DESCRIPTIONGet fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets, etc. delivered right to you.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#00a300
msapplication-TileImagehttps://dye1fo42o13sl.cloudfront.net/favicons/V2/144x144.png
msapplication-confighttps://dye1fo42o13sl.cloudfront.net/favicons/V2/browserconfigV2.xml
theme-color#ffffff
langen
og:titleCrafted fine foods, delivered to you
og:imagehttps://images.mercato.com/Mercato_OG_image_1200x630V2.jpg
og:descriptionThe finest quality food from the best local shops, delivered to your door
og:typewebsite
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 20 text duplicates on this page:
  • Duplicate 1: Our shop owners stock the best fruits and vegetables - local produce p...
  • Duplicate 2: Beef tenderloin, lamb chops, free-range poultry and more! Our local bu...
  • Duplicate 3: Our fishmongers and grocery stores stock the best fish and seafood- wh...
  • Duplicate 4: Explore the world without leaving home. Journey through Greece, Italy,...
  • Duplicate 5: Enjoy staples like cereal, fresh pasta, rice and beans or treats like ...
  • Duplicate 6: Raise a glass to our merchants and their fair trade, roasted bean coff...
  • Duplicate 7: We've got burrata, goat, chevre, vegan - yes vegan! - cheeses for ever...
  • Duplicate 8: From the most basic spices and seasonings to the most exotic, our loca...
  • Duplicate 9: Let our merchants do the cooking for you! Party Platters, deli trays, ...
  • Duplicate 10: Trust Mercato to connect you with the best independent grocers in your...
This page contains 1635 words. That's ok.
36% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/04212021/SVGMercato/mercato-2color.svgMercato
...s/04212021/SVGMercato/mercato-2color.svgMercato
...2021/SVGMercato+Green/green-wordmark.svgNo alt attribute provided
...ye1fo42o13sl.cloudfront.net/lhd-home.pngNo alt attribute provided
...+on+the+App+Store+Badge+US-UK+135x40.svgApp store link
...t/Get+it+on+Google+play+Badge+135x40.svgGoogle Play link
https://eb2.3lift.com/px?add=88690No alt attribute provided

Page structure

H1 heading
(Critically important)
Your groceries delivered
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your groceries delivered
H2 Shop top-rated stores near you
H2 Find your flavor
H2 Our promise
H2 Ready to Join?
H3 Seasonal produce
H3 Seasonal produce Duplicate text
H3 Hand-cut meats
H3 Hand-cut meats Duplicate text
H3 Catch of the day
H3 Catch of the day Duplicate text
H3 International specialties
H3 International specialties Duplicate text
H3 Pantry & bakery
H3 Pantry & bakery Duplicate text
H3 Specialty beverages
H3 Specialty beverages Duplicate text
H3 Artisanal cheeses
H3 Artisanal cheeses Duplicate text
H3 Spices & seasonings
H3 Spices & seasonings Duplicate text
H3 Catered to you
H3 Catered to you Duplicate text
H3 Top-rated merchants
H3 The freshest, highest quality food
H3 Simple shopping
H3 Satisfaction
H3 SOME POPULAR CITIES - AVAILABLE TO MERCHANTS NATIONWIDE!
H3 How can we help?
H3 Merchants
H4 Vegan Pop Up By XMarket
H4 Quality Seafood
H4 The Original Farmers Market
Baselink: https://www.mercato.com
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mercato.com/IMG-ALT Mercato
https://www.mercato.com/merchantBecome a Merchant
https://www.mercato.com/about-usAbout Us
http://help.mercato.com/External Subdomain Get Help
/customer/sign-inSubdomain Sign in
/customer/sign-inSubdomain Text duplicate Sign in
https://www.mercato.com/Text duplicate IMG-ALT Mercato
https://www.mercato.com/merchantText duplicate Become a Merchant
https://www.mercato.com/about-usText duplicate About Us
http://help.mercato.com/External Subdomain Text duplicate Get Help
https://www.facebook.com/shopm...New window External Subdomain Facebook
https://twitter.com/shopmercatoNew window External Twitter
https://www.pinterest.com/shop...New window External Subdomain Pinterest
https://www.instagram.com/shop...New window External Subdomain Instagram
https://www.youtube.com/c/Merc...New window External Subdomain Youtube
https://www.facebook.com/shopm...New window External Subdomain No Text
https://twitter.com/shopmercatoNew window External No Text
https://www.pinterest.com/shop...New window External Subdomain No Text
https://www.instagram.com/shop...New window External Subdomain No Text
/shop/vegan-pop-up-by-xmarketIMG-ALT Vegan Pop Up By XMarket
/shop/quality-seafoodIMG-ALT Quality Seafood
/shop/the-original-farmers-marketIMG-ALT The Original Farmers Market
/shop/du-pars-restaurant-bakery-2IMG-ALT Du-par's Restaurant & Bakery
/shop/monsieur-marcel-gourmet-...IMG-ALT Monsieur Marcel Gourmet Market & Seafood Market
/shop/handy-marketIMG-ALT Handy Market
/shop/mccalls-meat-fish-co-atw...IMG-ALT McCall's Meat & Fish Co. - Atwater Village
/shop/huntington-meatsIMG-ALT Huntington Meats
/shop/marcondas-meats-puritan-...IMG-ALT Marconda's Meats & Puritan Poultry
/shop/magees-kitchenIMG-ALT Magee's Kitchen
/shop/sushi-a-go-goIMG-ALT Sushi A Go Go
/shop/guidi-marcelloIMG-ALT Guidi Marcello
/shop/continental-gourmet-sausageIMG-ALT Continental Gourmet Sausage
/shop/pacific-food-martIMG-ALT Pacific Food Mart
/shop/el-nuevo-mundo-marketIMG-ALT El Nuevo Mundo Market
/shop/t-y-bakeryIMG-ALT T & Y Bakery
/shop/michelina-artisan-boulangerIMG-ALT Michelina Artisan Boulanger
/shop/los-toros-meat-marketIMG-ALT Los Toros Meat Market
/shop/vegan-pop-up-by-xmarketShop all 537 items!
/shop/quality-seafoodShop all 158 items!
/shop/the-original-farmers-marketShop all 6,098 items!
https://www.mercato.com/about-usLearn More
/customer/registrationSubdomain Sign up
https://apps.apple.com/us/app/...External Subdomain IMG-ALT App store link
https://play.google.com/store/...New window External Subdomain IMG-ALT Google Play link
/grocery-delivery/tx/austinAustin grocery delivery
/grocery-delivery/ma/bostonBoston grocery delivery
/grocery-delivery/ny/bronxBronx grocery delivery
/grocery-delivery/ny/brooklynBrooklyn grocery delivery
/grocery-delivery/il/chicagoChicago grocery delivery
/grocery-delivery/co/denverDenver grocery delivery
/grocery-delivery/ca/los-angelesLos Angeles grocery delivery
/grocery-delivery/ny/manhattanManhattan grocery delivery
/grocery-delivery/ny/new-york-...NYC grocery delivery
/grocery-delivery/pa/philadelphiaPhiladelphia grocery delivery
/grocery-delivery/or/portlandPortland grocery delivery
/grocery-delivery/ny/queensQueens grocery delivery
/grocery-delivery/ca/san-diegoSan Diego grocery delivery
/grocery-delivery/ca/san-franc...San Francisco grocery delivery
/grocery-delivery/wa/seattleSeattle grocery delivery
https://www.mercato.com/greenNew window Grocery delivery membership
/shop-itemsNew window Browse Items
/customer/ordersNew window Track your orders
http://help.mercato.com/New window External Subdomain Helpdesk
https://www.mercato.com/privacyNew window Privacy
https://www.mercato.com/termsNew window Terms
https://www.mercato.com/blogNew window Blog
https://www.mercato.com/securityNew window Security
/all-merchantsAll merchants
https://www.mercato.com/merchantE-commerce & delivery
/merchant/delivery-on-demandDelivery drivers
/grocery-deliveryGrocery delivery services
/merchant/sign-inMerchant sign-in
https://www.mercato.com/about-usAbout us
https://apps.apple.com/us/app/...New window External Subdomain Text duplicate IMG-ALT App store link
https://play.google.com/store/...New window External Subdomain Text duplicate IMG-ALT Google Play link
https://www.facebook.com/shopm...New window External Subdomain Text duplicate Facebook
https://twitter.com/shopmercatoNew window External Text duplicate Twitter
https://www.pinterest.com/shop...New window External Subdomain Text duplicate Pinterest
https://www.instagram.com/shop...New window External Subdomain Text duplicate Instagram
https://www.youtube.com/c/Merc...New window External Subdomain Text duplicate Youtube
https://www.mercato.com/termsNew window terms and conditions
https://www.mercato.com/termsTerms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mercato.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (277 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 00:09:35 GMT
content-typetext/html;charset=UTF-8
serverApache
x-correlation-id1pXBC21hysbwdSPblnYIWa
cache-controlmax-age=0, no-cache, no-store, must-revalidate
pragmano-cache
content-languageen
x-mod-pagespeed1.13.35.2-0
varyAccept-Encoding
content-encodinggzip
set-cookie80 Characters
content-security-policyframe-ancestors 'self' https://*.performancekitchen.com
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 328 referring domains.
This page has 45,044 backlinks.
This page has backlinks from 287 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: http://www.mercato.com/sitemap.xml

User-agent: *
Disallow: /api/external/docs/pk-api.html

Similar sites

Search preview

www.mercato.com
Grocery Store Delivery - Get Online Groceries Delivered | Mercato
Get fresh groceries delivered in 1-Hr. Save time & money by choosing your favorite local specialty food shops, produce markets, etc. delivered right to you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Groceries Delivered73%Check
delivered72%Check
Get Online Groceries Delivered63%Check
Mercato60%Check
Online Groceries60%Check
Get59%Check
food56%Check
get fresh55%Check
Shop54%Check
store54%Check
Show more keywords and terms

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