Latino.si.edu - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
79% 
Link structure
87% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
108.00 kB
Words
597
Media files
12
Number of links
63 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Museum of the American Latino | Home
The length of the page title is perfect. (431 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The official site of the Smithsonian's National Museum of the American Latino.
The length of the meta description is perfect. (478 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://latino.si.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe official site of the Smithsonian's National Museum of the American Latino. 
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:descriptionThe official site of the Smithsonian's National Museum of the American Latino. 
twitter:site@USLatinoMuseum
twitter:titleNational Museum of the American Latino | Home
twitter:site:id212228906
twitter:imagehttps://latino.si.edu/sites/default/files/styles/social_media/public/teaser/tony-powell.-national-museum-of-the-american-latino-13_sm.jpg?itok=-U8sdIhB
twitter:image:altTree of Life created by Verónica Castillo
og:site_nameNational Museum of the American Latino
og:urlhttps://latino.si.edu/national-museum-american-latino
og:titleNational Museum of the American Latino | Home
og:descriptionThe official site of the Smithsonian's National Museum of the American Latino. 
og:imagehttps://latino.si.edu/sites/default/files/styles/social_media/public/teaser/tony-powell.-national-museum-of-the-american-latino-13_sm.jpg?itok=-U8sdIhB
og:image:altTree of Life created by Verónica Castillo
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 597 words. That's ok.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 44 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...om/si_basetheme/images/si-logo-white.svgSmithsonian logo
...-0000010-D1-2022.03.31.png?itok=N7CoLG5aColor rendering of Molina Family Latino Gallery threshold with introduction panels and the Meet Us multimedia wall.
..._learninglounge_lo-res.jpg?itok=y1NOpBCaIllustration of the learning lounge in the gallery
...eb_images/Tree of Life.png?itok=MattmwcnTree of Life created by Verónica Castillo
..._30th_reception_0138-1.jpg?itok=2NHo-zG0Individuals engaging in a conversation at an event for the National Museum of the American Latino, featuring informational banners with the title "A Cultural Experience: A Profound Journey" and a QR code.
...homeheader2.png?h=c1e38a60&itok=BBgDxbaLColorful abstract geometric pattern featuring a radial design with sections in shades of blue, orange, green, and white.
...-2022.08.02.jpg?h=0afb8224&itok=OYr4YbvNColor photograph of Presente introduction and accessibility panels.
...2-2023.10.3.jpg?h=d93b525e&itok=mKWsKyPoEntrance to the "Collidoscope de la Torre Retro Perspective exhibition
...-2022.03.31.png?h=76ab1f96&itok=L8dER4FhBlack and white portrait of a Latino man on the left and Latina woman on the right. White text reading “Somos” in the center.
...month-lightbox1spanish.png?itok=QpBbKwtDMes de Membresia 2025. Done antes del 31 de mayo y su contribución sera igualada hasta $25,000! Iguala mi Donación
...month-lightbox1english.png?itok=1YCsTzpW2025 Membership Month. Give today and have your gift to the museum MATCHED up to $25,000! Match My Gift

Page structure

H1 heading
(Critically important)
National Museum of the American Latino
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 National Museum of the American Latino
H2 Social Media
H2 Making History
H2 Join Us in Making History
H2 Help Build U.S. Latino History and Culture a Home
H2 Exhibitions
H2 Legal
H2 Get the Latest Updates
H2 Social Media Duplicate text
H3 Gallery
H3 Gallery Duplicate text
H3 Learn
H3 Learn Duplicate text
H3 About
H3 About Duplicate text
H3 Support
H3 Support Duplicate text
H3 Building the National Museum of the American Latino
H3 Latino History is American History
H3 Mailchimp Legal Menu Privacy Terms of Use
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://latino.si.edu/Anchor Skip to main content
https://si.edu/New window External Smithsonian main website(link is external)
IMG-ALT Smithsonian logo
/national-museum-american-latinoEng
/es/museo-nacional-del-latino-...Esp
https://www.facebook.com/USLat...New window External Subdomain Facebook
https://www.instagram.com/usla...External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://twitter.com/USLatinoMu...External Twitter
https://latino.si.edu/donateDonate
https://latino.si.edu/National Museum of the American Latino
A-TITLE Home
https://latino.si.edu/Home
https://latino.si.edu/galleryGallery
https://latino.si.edu/galleryText duplicate Gallery
/exhibitions/presente¡Presente!
/gallery/behind-scenesBehind the Scenes
/gallery/gm-learning-loungeLearning Lounge
/gallery/universal-designUniversal Design
/gallery/plan-your-visitPlan Your Visit
/gallery/volunteer-programVolunteer Program
https://latino.si.edu/galleryText duplicate Gallery
https://latino.si.edu/exhibitionsExhibitions
https://latino.si.edu/learnLearn
https://latino.si.edu/learnText duplicate Learn
/learn/internships-and-fellows...Internships and Fellowships
/learn/family-and-public-programsFamily and Public Programs
/learn/teaching-and-learning-r...Teaching and Learning Resources
/learn/staff-resourcesStaff Resources
/learn/latino-history-and-cultureLatino History and Culture
https://latino.si.edu/learnText duplicate Learn
https://latino.si.edu/eventsEvents
/about/american-latino-museumAbout
/about/american-latino-museumText duplicate About
/about/leadershipLeadership
/about/senior-staffSenior Staff
/about/strategic-planStrategic Plan
/about/impact-reportImpact Report
/about/newsroomNewsroom
/about/mimuseo-campaign#MiMuseo Campaign
/about/shared-stewardship-and-...Shared Stewardship and Ethical Returns
/about/frequently-asked-questionsFrequently Asked Questions
/about/contact-usContact Us
/making-historyMaking History
/about/american-latino-museumText duplicate About
https://latino.si.edu/supportSupport
https://latino.si.edu/supportText duplicate Support
https://latino.si.edu/donateText duplicate Donate
/support/become-charter-memberCharter Membership
/support/renew-membershipRenew Your Membership
/support/giving-optionsGiving Options
/support/molina-family-latino-...Molina Family Latino Gallery
/support/our-donors-and-suppor...Our Donors and Supporters
https://latino.si.edu/supportText duplicate Support
https://latino.si.edu/exhibitionsexhibitions
/learn/family-and-public-programsSubdomain public programs
/learn/teaching-and-learning-r...Subdomain educational materials
/learn/internships-and-fellows...Subdomain learning opportunities
https://latino.si.edu/gallerytemporary gallery
/about/american-latino-museumRead About the Museum
https://vimeo.com/privacyNew window External Privacy Policy
https://vimeo.com/termsNew window External Terms of Service
https://latino.si.edu/donateDonate Today
/support/become-charter-memberBecome a Charter Member Today
/exhibitions/presente© Tony Powell. National Museum of the American Latino. June 13, 2022 ¡Presente! A Latino History of the United States This digital exhibition introduces impo...
IMG-ALT Color photograph of Presente introduction and accessibility panels.
/exhibitions/collidoscope-de-l...Photo by Philipp Rittermann Collidoscope: de la Torre Retro Perspective The traveling exhibition brings together a selection of works that are representative...
IMG-ALT Entrance to the "Collidoscope de la Torre Retro Perspective exhibition
/exhibitions/GAC/presente/expl...Somos, Alberto Ferreras, 2021. National Museum of the American Latino. Exploring Latino Diversity What does it mean to be Latino? To be Hispanic? To be Latin...
IMG-ALT Black and white portrait of a Latino man on the left and Latina woman on the right. White text reading “Somos” in the center.
https://latino.si.edu/exhibitionsSubdomain More Exhibitions
/es/membresiaNew window Subdomain (external link opens in a new tab)
IMG-ALT Mes de Membresia 2025. Done antes del 31 de mayo y su contribución sera igualada hasta $25,000! Iguala mi Donación
/support/become-charter-memberIMG-ALT 2025 Membership Month. Give today and have your gift to the museum MATCHED up to $25,000! Match My Gift
https://latino.si.edu/Text duplicate National Museum of the American Latino
A-TITLE Home
https://www.si.edu/privacyNew window External Subdomain Privacy
https://www.si.edu/termsofuseNew window External Subdomain Terms of Use
https://mailchimp.com/legal/pr...External Text duplicate Privacy
https://mailchimp.com/legal/External Text duplicate Terms of Use
https://www.facebook.com/USLat...New window External Subdomain Text duplicate Facebook
https://www.instagram.com/usla...External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin
https://twitter.com/USLatinoMu...External Text duplicate Twitter
https://latino.si.edu/Anchor Back to Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://latino.si.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 44 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
connectionclose
cache-controlmax-age=21600, public
dateTue, 20 May 2025 04:25:27 GMT
x-drupal-dynamic-cacheMISS
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 20 May 2025 04:25:26 GMT
etag"1747715126"
varyCookie
x-drupal-cacheHIT
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 336 referring domains.
This page has 4,056 backlinks.
This page has backlinks from 216 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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            latino.si.edu
National Museum of the American Latino | Home

The official site of the Smithsonian's National Museum of the American Latino.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Latino95%Check
Museum American Latino84%Check
National Museum American Latino83%Check
Museum79%Check
American79%Check
National79%Check
National Museum79%Check
National Museum American79%Check
Latino History71%Check
American History63%Check
  
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