American.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
94% 
Page structure
62% 
Link structure
72% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
71.20 kB
Words
529
Media files
20
Number of links
90 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American University, Washington, D.C.
The length of the page title is perfect. (346 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
The meta description is too long: 1225 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
theme-color#0f2846
descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
msapplication-TileColor#0f2846
msapplication-TileImage/customcf/assets/favicons/AU-favicon-150x150.png
langen
twitter:cardsummary_large_image
twitter:site@AmericanU
fb:app_id1671913533107628
og:localeen_US
og:typewebsite
og:site_nameAmerican University
og:urlhttps://www.american.edu/
og:descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
og:imagehttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
og:image:urlhttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
og:titleAmerican University, Washington, D.C.

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Page quality

Content
(Critically important)
This page contains 529 words. That's ok.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/customcf/assets/crest-logotype.svgAmerican University Homepage
https://american.edu/images/mobile-hero.jpgmobile hero watching over monument
/images/your-purpose-wordmark.pngAU WordMark
...344101971689983678_n_5589884_600x315.jpgPhoto by Jeff Watts.
..._Tanzania_DSC_7413-2_5589884_600x315.jpgwomen in Tanzania who worked with Peace Corps volunteers
...hot-2025-05-17-at-8_5589884_600x315.jpegRebecca Hamilton
/customcf/assets/2021-images/community.jpgcommunity
/customcf/assets/2021-images/playground.jpgplayground
/customcf/assets/2021-images/lab.jpglab
/customcf/assets/2021-images/classroom.jpgclassroom
/customcf/assets/2021-images/home.jpghome
...ign/images/logos/crest-logotype-blue.svgAmerican University in Washington, DC
Video URLWidthHeight
...ican.edu/videos/Homepage Video FINAL.mp4

Page structure

H1 heading
(Critically important)
You are here: American University Homepage
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 You are here: American University Homepage
H1 Start your journey at AU in Washington, DC.
H1 Discover Your Future with AU
H1 Pursue Your Purpose
H1 Explore our DC Campus
H1 Learn Here and Everywhere
H1 Find your AU opportunity. Challenge accepted.
H1 News + Events
H2 Are you interested in...
H2 Empty heading
H2 Or browse by:
H2 Are you interested in... Duplicate text
H2 What AU’s Class of 2025 Needed to Know
H2 At Your Service: New Rankings Reflect AU’s Long-Standing Peace Corps Ties
H2 Just Keep Swimming
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://american.edu/Anchor Skip to main content
https://american.edu/IMG-ALT American University Homepage
https://american.edu/givingGiving
/admissions/applyApply
https://american.edu/Anchor Request Info
https://americanuniversity2.my...External Subdomain Undergraduate
/admissions/graduate-admissions/Subdomain Graduate
/admissions/experience-auVisit
https://american.edu/Anchor Search
/directory/?d=departmentsBrowse Departments & Services
https://american.edu/Anchor Log in
https://myau.american.edu/External Subdomain myAU Portal
https://mail.american.edu/External Subdomain Email
https://canvas.american.edu/External Subdomain Canvas
https://american.edu/Anchor Admissions & Aid
/admissions/index.cfmUndergraduate Admissions
/admissions/graduate-admission...Graduate Admissions
/finance/studentaccounts/Tuiti...Tuition & Fees
/financialaid/index.cfmFinancial Aid
https://american.edu/Anchor Academics
/academics/index.cfmAcademics Home
https://american.edu/degrees.cfmDegrees
/provost/registrar/studentserv...Registration
/provost/registrar/schedule/Schedule of Classes
http://auabroad.american.edu/External Subdomain Study Abroad
/summer/index.cfmSummer Programs
/onlinelearning/index.cfmOnline Programs
/learning-communities/index.cfmHonors & Learning Communities
/professional-and-lifelong-lea...Professional & Lifelong Learning
https://american.edu/Anchor Schools & Colleges
https://american.edu/cas/College of Arts & Sciences
https://american.edu/kogod/Kogod School of Business
https://american.edu/soc/School of Communication
https://american.edu/soe/School of Education
https://american.edu/sis/School of International Service
/provost/ogps/Professional Studies and Executive Education
https://american.edu/spa/School of Public Affairs
https://www.wcl.american.edu/External Subdomain Washington College of Law
https://american.edu/Anchor Student Services
/student-affairs/index.cfmStudent Affairs
http://www.aueagles.com/External Subdomain Athletics
/student-affairs/housing/index...Housing
/student-affairs/onecarddining...Dining & Retail
/student-affairs/orientation/i...New Students
/careercenter/index.cfmCareer Services
/student-affairs/get-involved.cfmStudent Organizations
/arts/index.cfmAU Arts
https://american.edu/library/Library
https://american.edu/calendar/Calendars
/communityrelations/Community Relations
https://american.edu/alumni/Alumni
https://giving.american.edu/pa...External Subdomain Give to AU
https://american.edu/research/Research
https://american.edu/about/About
https://american.edu/admissions/Join Us
/admissions/apply/index.cfmText duplicate Apply
/admissions/experience-au/Text duplicate Visit
https://american.edu/giving/Text duplicate Giving
/programs/undergraduate/Text duplicate Undergraduate
A-TITLE Undergraduate Programs
/programs/graduate/Text duplicate Graduate
A-TITLE Graduate Programs
/programs/?f.Degree+Type|progr...Professional Learning
A-TITLE Graduate Programs
https://american.edu/casText duplicate College of Arts & Sciences
https://american.edu/kogodText duplicate Kogod School of Business
/provost/ogps/Text duplicate Professional Studies and Executive Education
https://american.edu/socText duplicate School of Communication
https://american.edu/soeText duplicate School of Education
https://american.edu/sisText duplicate School of International Service
https://american.edu/spaText duplicate School of Public Affairs
https://american.edu/wclText duplicate Washington College of Law
/admissions/experience-au/inde...Experience AU
https://map-american.universit...External Subdomain AU Campus Map
/universitylife/index.cfmStudent Life
/admissions/applyText duplicate Apply
/admissions/experience-auText duplicate Visit
https://americanuniversity2.my...External Subdomain Text duplicate Undergraduate
/admissions/graduate-admissions/Subdomain Text duplicate Graduate
/news/What-AU-s-Class-of-2025-...What AU’s Class of 2025 Needed to Know
/news/What-AU-s-Class-of-2025-...Trivial anchor text
Read More
A-TITLE Read more about What AU’s Class of 2025 Needed to Know
/news/At-Your-Service-New-Rank...At Your Service: New Rankings Reflect AU’s Long-Standing Peace Corps Ties
/news/At-Your-Service-New-Rank...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about At Your Service: New Rankings Reflect AU’s Long-Standing Peace Corps Ties
/news/Just-Keep-Swimming.cfmJust Keep Swimming
/news/Just-Keep-Swimming.cfmText duplicate Trivial anchor text
Read More
A-TITLE Read more about Just Keep Swimming
/research/students.cfmlaboratory.
/learning-communities/universi...classroom.
https://www.american.edu/Subdomain home.
https://american.edu/ocl/housing/community.
https://washington.org/New window External playground.
/research/students.cfmText duplicate laboratory.
/learning-communities/universi...Text duplicate classroom.
https://www.american.edu/Subdomain Text duplicate home.
https://american.edu/ocl/housing/Text duplicate community.
https://washington.org/New window External Text duplicate playground.
/contact-au.cfmContact Us
/about/visiting-campus.cfmVisit AU
https://american.edu/hr/Work at AU
https://american.edu/emergency/Emergency Preparedness
https://american.edu/policies/Policies
https://american.edu/privacy/Privacy
https://american.edu/disclosure/Disclosure
https://american.edu/eeo/EEO
/policies/au-community/title-i...Title IX
https://www.facebook.com/Ameri...External Subdomain Facebook
https://www.twitter.com/AmericanUExternal Subdomain Twitter
https://www.youtube.com/americ...External Subdomain Youtube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://instagram.com/american...External Instagram
https://american.edu/Homepage
IMG-ALT American University in Washington, DC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://american.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateThu, 10 Jul 2025 10:03:23 GMT
content-typetext/html;charset=UTF-8
content-encodingbr
expiresFri, 11 Jul 2025 10:03:23 GMT
set-cookie55 Characters
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray95cf3b1e2e25b444-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 383 referring domains.
This page has 36,039 backlinks.
This page has backlinks from 229 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for www.american.edu
# Use this to block robots in an emergency
# Disallow: / 

# Block OpenAI
User-agent: GPTBot
Disallow: /
User-agent: ChatGPT-User
Disallow: /

User-agent: *
Crawl-delay: 10

Sitemap: https://www.american.edu/sitemap.cfm

Disallow: /spa/calendar/
Disallow: /alumni/events/
Disallow: /cas/calendar/
Disallow: /kogod/calendar/
Disallow: /sis/calendar/
Disallow: /soc/calendar/
Disallow: /spa/calendar/
Disallow: /sine-institue/calendar/
Disallow: /provost/calendar/
#News - high processing pages 
Disallow: /news/all-news-more.cfm
Disallow: /news/archive/all-news.cfm
Disallow: /customcf/email-a-friend.cfm
Disallow: /profiles/admin/
Disallow: /oit/network/Wired-7.cfm 
Disallow: /customcf/au-experts/details.cfm
Disallow: /directory/?
Disallow: /online/online-program/draft-online-program-page.cfm
Disallow: /online/online-program/curriculum_draft.cfm
Disallow: /programs/index.cfm?

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Search preview

american.edu
American University, Washington, D.C.
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
American87%Check
American University81%Check
Washington63%Check
Student48%Check
Education46%Check
New44%Check
interested43%Check
Student Affairs41%Check
campus40%Check
News40%Check
Show more keywords and terms

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