Medschool.duke.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
93% 
Page structure
75% 
Link structure
91% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
54.30 kB
Words
533
Media files
15
Number of links
66 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Duke University School of Medicine
The length of the page title is perfect. (316 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://medschool.duke.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 533 words. That's ok.
23.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/contrib/som/logo.svgHome
...25-02/spring-2025-home.png?itok=yJdZX7L_view of the Searle Center and the Trent Semans Center with purple flowers in the foreground.
...5/news_covert_lauren_0.png?itok=-2l7WrHZLauren Covert, MD
.../2025-05/magnify-05.27.png?itok=JuL1gMW-Three young teen girls toasting with their water bottles.
...ostate_cancer-mar-2021.jpg?itok=kUKLgyqKIllustration of a cancer cell
.../2024-10/2024_F&F_icon.png?itok=iTO091fZ2024 Facts & Figures Logo
...ch_Saves_Lives_220x220.jpg?itok=dFpcmRbFThe words Duke Research Saves Live in a child's handwriting and written in crayon
...3/made-for-this-sq-450.png?itok=gUkngo_aMade for This
...atient care icon 175px.png?itok=ZfUJDz6Rillustration of clinician and other person
...1-09/durham icon 175px.png?itok=PUKxeTPqdurham icon illustration
...-08/giving.icon_.175px.png?itok=UIr3sWX8Giving Icon (wrapped gift box)
...iles/2021-03/dusom-logo-blue-stacked.svgDuke University School of Medicine logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Utility
H2 Main navigation
H2 Utility Duplicate text
H2 Mission Driven: Education, Research, Patient Care, and Community Partnership
H2 Recent News
H2 Facts and Figures
H2 Research Saves Lives
H2 The Duke Campaign
H2 Duke Health is Made For This
H2 Navigating Government Relations: A Conversation with Catherine Liao
H2 The Sanders Lab Breeds Hope for Parkinson's Disease
H2 Patient Care
H2 Community Partnership
H2 Giving
H3 Covert wins 2024 Hartwell Individual Biomedical Research Awards
H3 Beverage Guidelines Help Parents Steer Kids Toward Healthier Drinks
H3 Enzalutamide Helps Extend Life for Men with Advanced Prostate Cancer
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://medschool.duke.edu/Anchor Skip to main content
https://scholars.duke.edu/External Subdomain Faculty Directory
/about-us/contact-duke-univers...Contact Us
/about-us/virtual-tour/Virtual Tour
https://www.gifts.duke.edu/dma...External Subdomain Give
https://medschool.duke.edu/IMG-ALT Home
A-TITLE Home
/about-schoolAbout Us
/about-us/leadership-and-admin...Leadership and Administration
/about-us/office-culture-engag...Culture, Engagement, and Impact
/about-us/facts-figuresFacts & Figures
/about-us/historyHistory
/about-us/duke-university-scho...Named Professorships
/about-us/faculty-resourcesFaculty Resources
/about-us/staff-resourcesStaff Resources
/about-us/duke-durhamDuke In Durham
/about-us/duke-health-virtual-...Duke Health Virtual Tour
/about-us/alumniAlumni
/about-us/givingGiving
/about-us/anatomical-gifts-pro...Anatomical Gifts Program
/about-us/calendar-eventsCalendar of Events
/about-us/contact-duke-univers...Text duplicate Contact Us
/educationEducation
/education/health-professions-...Health Professions Education Programs
/education/biomedical-graduate...Biomedical Graduate Education Programs
/education/biomedical-phd-prog...Biomedical PhD Programs
/education/certificate-and-tra...Certificate and Training Programs
/education/international-exper...International Experiences
http://gme.duke.edu/External Subdomain Graduate Medical Education
https://ja.dh.duke.edu/External Subdomain Continuing Medical Education
/education/duke-ahec-programDuke AHEC Program
/education/duke-university-sch...SOM Bulletin
https://mclibrary.duke.edu/External Subdomain Duke Medical Center Library & Archives
/researchResearch
/research/basic-science-researchBasic Science Research
/research/clinical-and-transla...Clinical and Translational Research
/research/data-scienceData Science
/research/duke-research-and-di...Duke Research and Discovery @RTP
/research/research-support/ser...Subdomain Core Facilities & Service Centers
/research/research-initiativesResearch Initiatives
/research/research-supportResearch Support
/research/nobel-laureatesNobel Laureates
/research/summer-undergraduate...Summer Undergraduate Research Opportunities
/research/basic-science-resear...Research Symposium 2025
/patient-carePatient Care
/community-partnershipCommunity Partnership
/academic-departments-centers-...Departments, Centers & Institutes
/newsroomNewsroom
/newsroom/newsNews
/newsroom/som-magnifyMagnify Magazine
/newsroom/dukemed-alumni-newsDukeMed Alumni News
/newsroom/magazines-and-annual...Magazines and Annual Reports
/newsroom/podcastsPodcasts
/newsroom/video-highlightsVideo Highlights
https://scholars.duke.edu/External Subdomain Text duplicate Faculty Directory
/about-us/contact-duke-univers...Text duplicate Contact Us
/about-us/virtual-tour/Text duplicate Virtual Tour
https://www.gifts.duke.edu/dma...External Subdomain Text duplicate Give
/news/covert-wins-2024-hartwel...IMG-ALT Lauren Covert, MD
/news/covert-wins-2024-hartwel...Covert wins 2024 Hartwell Individual Biomedical Research Awards
/stories/beverage-guidelines-h...Subdomain IMG-ALT Three young teen girls toasting with their water bottles.
/stories/beverage-guidelines-h...Subdomain Beverage Guidelines Help Parents Steer Kids Toward Healthier Drinks
https://corporate.dukehealth.o...External Subdomain IMG-ALT Illustration of a cancer cell
https://corporate.dukehealth.o...External Subdomain Enzalutamide Helps Extend Life for Men with Advanced Prostate Cancer
/newsroomVisit our Newsroom
/about-us/facts-figuresFacts and Figures Learn School of Medicine facts, statistics, and key priorities as they relate to Education, Research, Patient Care, Community Partnerships,...
IMG-ALT 2024 Facts & Figures Logo
https://today.duke.edu/researchExternal Subdomain Research Saves Lives Explore how Duke's research is changing people's lives across North Carolina and around the world.
IMG-ALT The words Duke Research Saves Live in a child's handwriting and written in crayon
/about-us/givingThe Duke Campaign Philanthropy moves research, education and patient care forward at the School of Medicine. The MADE FOR THIS campaign will generate resourc...
IMG-ALT Made for This
/about-us/givingMake a Gift
/stories/fragile-future-americ...Read more about Dr. Sanders in Magnify
/patient-careText duplicate Patient Care
IMG-ALT illustration of clinician and other person
/community-partnershipText duplicate Community Partnership
IMG-ALT durham icon illustration
/about-us/givingText duplicate Giving
IMG-ALT Giving Icon (wrapped gift box)
/about-us/contact-duke-univers...Text duplicate Contact Us
https://www.gifts.duke.edu/dma...External Subdomain Text duplicate Give
https://twitter.com/DukeMedSchoolExternal Twitter
https://www.instagram.com/duke...External Subdomain Instagram
https://www.youtube.com/user/D...External Subdomain YouTube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
/news.rssRSS feed
/about-us/terms-and-conditionsTerms and Conditions
https://accessibility.duke.edu/External Subdomain Accessibility
https://medschool.duke.edu/Subdomain medschool.duke.edu
https://duke.edu/External duke.edu
https://dukehealth.org/External dukehealth.org

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://medschool.duke.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateSat, 31 May 2025 22:00:07 GMT
serverApache
cache-controlmax-age=21600, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSat, 31 May 2025 23:00:05 GMT
etag"1748732405-gzip"
content-encodinggzip
cross-origin-opener-policysame-origin
content-length11396
content-typetext/html; charset=UTF-8
set-cookie114 Characters
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 605 referring domains.
This page has 7,069 backlinks.
This page has backlinks from 489 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Duke70%Check
Duke University60%Check
School59%Check
Duke University School Medicine58%Check
Duke Health56%Check
University School54%Check
School Medicine54%Check
Medicine48%Check
University Health47%Check
Research46%Check

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