Kpmg.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
74% 
Page structure
62% 
Link structure
62% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
143.90 kB
Words
700
Media files
10
Number of links
95 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
KPMG International | Home
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to KPMG International.
The length of the meta description is perfect. (202 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://kpmg.com/xx/en.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The encoding (text/html) specified in the HTTP-Equivalent meta element is not correct.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to KPMG International.
templatepage-home
viewportwidth=device-width, initial-scale=1
langen
twitter:urlhttps://kpmg.com/xx/en.html
twitter:titleKPMG International | Home
twitter:descriptionWelcome to KPMG International.
twitter:creator@KPMG
twitter:cardsummary_large_image
twitter:image/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg
og:typeEmpty
og:urlhttps://kpmg.com/xx/en.html
og:titleKPMG International | Home
og:descriptionWelcome to KPMG International.
og:site_nameKPMG
og:image/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg
og:localeEmpty
content-typetext/html
content-encodingtext/html
X-UA-CompatibleIE=edge,chrome=1
content-languageen
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 700 words. That's ok.
31.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo.coreimg.svg/1724184164104/logo.svgKPMG Logo
...anner:cq5dam-web-720-720?wid=720&hei=720No alt attribute provided
...rlay:cq5dam-web-1120-684?wid=304&hei=171No alt attribute provided
...ghts:cq5dam-web-1120-684?wid=304&hei=171No alt attribute provided
...ight:cq5dam-web-1120-684?wid=304&hei=171No alt attribute provided
...ding:cq5dam-web-1120-684?wid=304&hei=171No alt attribute provided
...aves:cq5dam-web-1976-878?wid=360&hei=264abstract-wavesabstract-waves
...kpmg:cq5dam-web-1976-878?wid=360&hei=264No alt attribute provided
...ng-1:cq5dam-web-1976-878?wid=360&hei=160No alt attribute provided
...coreimg.svg/1724184256369/logo-white.svgLogo

Page structure

H1 heading
(Critically important)
Insurance transformation: The new agenda
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Insurance transformation: The new agenda
H2 Transforming your banking and insurance functions
H2 Banking transformation
H2 Intelligent Insurance
H2 Intelligent banking
H2 Subscribe for FS insights
H2 Discover our perspectives across key areas
H2 AI and Technology
H2 ESG
H2 Risk and Regulation
H2 Value creation
H2 Transformation
H2 Workforce
H2 Operations
H2 Interested in a career at KPMG?
H2 Welcome to KPMG. Looks like you are visiting from .
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 KPMG launches KPMG Workbench
H4 Subscribe to KPMG Insights
H6 Empty heading
H6 Empty heading
H6 Empty heading
H6 Contact
H6 Contact Duplicate text
H6 Media
H6 Media Duplicate text
H6 Company
H6 Company Duplicate text
Anchor text is an URL
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/xx/en/account/login.htmlperson Login
/xx/en/account/preference-mana...Preferences
/xx/en/account/profile.htmlProfile
/content/experience-fragments/...article Submit RFP
https://kpmg.com/xx/en.htmlIMG-ALT KPMG Logo
/xx/en/our-insights.htmlAll Insights
/xx/en/our-insights/ai-and-tec...AI and Technology
/xx/en/our-insights/esg.htmlESG
/xx/en/our-insights/operations...Operations
/xx/en/our-insights/risk-and-r...Risk and Regulation
/xx/en/our-insights/transforma...Transformation
/xx/en/our-insights/value-crea...Value Creation
/xx/en/our-insights/workforce....Workforce
/xx/en/what-we-do/industries.htmlIndustries
/xx/en/what-we-do/industries/c...Consumer, Retail & Leisure
/xx/en/what-we-do/industries/e...Energy, Natural Resources & Chemicals
/xx/en/what-we-do/industries/f...Financial Services
/xx/en/what-we-do/industries/h...Healthcare
/xx/en/what-we-do/industries/g...Government & Public Sector
/xx/en/what-we-do/industries/p...Private Enterprise
/xx/en/what-we-do/services.htmlServices
/xx/en/what-we-do/services/adv...Advisory
/xx/en/what-we-do/services/ai....AI
/xx/en/what-we-do/services/aud...Audit and Assurance
/xx/en/what-we-do/ESG.htmlText duplicate ESG
/xx/en/what-we-do/services/leg...Legal
/xx/en/what-we-do/services/tax...Tax
/xx/en/what-we-do/alliances.htmlGlobal Alliances & Ecosystems
/xx/en/what-we-do/alliances/mi...Microsoft
/xx/en/what-we-do/alliances/or...Oracle
/xx/en/what-we-do/alliances/sa...Salesforce
/xx/en/what-we-do/alliances/kp...SAP
/xx/en/what-we-do/alliances/se...ServiceNow
/xx/en/what-we-do/alliances/wo...Workday
https://kpmg.com/xx/en/about.htmlAbout KPMG
/xx/en/careers.htmlKPMG Careers
/xx/en/careers/who-we-are.htmlWho we are
/xx/en/careers/what-we-do.htmlWhat we do
/xx/en/careers/working-at-kpmg...Working at KPMG
/xx/en/careers/job-search.htmlJob search
/xx/en/account/login.htmlText duplicate person Login
/xx/en/account/preference-mana...Text duplicate Preferences
/xx/en/account/profile.htmlText duplicate Profile
/content/experience-fragments/...Text duplicate article Submit RFP
/xx/en/account/login.htmlText duplicate person Login
/xx/en/account/preference-mana...Text duplicate Preferences
/xx/en/account/profile.htmlText duplicate Profile
/xx/en/our-insights/transforma...Trivial anchor text
Read more
/xx/en/our-insights/transforma...Banking transformation
/xx/en/our-insights/transforma...Explore now
/xx/en/our-insights/transforma...No Text
/xx/en/what-we-do/services/ai/...New window Intelligent Insurance
/xx/en/what-we-do/services/ai/...New window Text duplicate Explore now
/xx/en/what-we-do/services/ai/...New window No Text
/xx/en/what-we-do/services/ai/...Intelligent banking
/xx/en/what-we-do/services/ai/...Text duplicate Explore now
/xx/en/what-we-do/services/ai/...No Text
/xx/en/what-we-do/industries/f...Subscribe for FS insights
/xx/en/what-we-do/industries/f...Text duplicate Explore now
/xx/en/what-we-do/industries/f...No Text
/xx/en/what-we-do/services/ai/...Text duplicate Trivial anchor text
Read more
/xx/en/our-insights/ai-and-tec...Text duplicate AI and Technology
/xx/en/our-insights/ai-and-tec...Explore
/xx/en/our-insights/esg.htmlText duplicate ESG
/xx/en/our-insights/esg.htmlText duplicate Explore
/xx/en/our-insights/risk-and-r...Text duplicate Risk and Regulation
/xx/en/our-insights/risk-and-r...Text duplicate Explore
/xx/en/our-insights/value-crea...Value creation
/xx/en/our-insights/value-crea...Text duplicate Explore
/xx/en/our-insights/transforma...Text duplicate Transformation
/xx/en/our-insights/transforma...Text duplicate Explore
/xx/en/our-insights/workforce....Text duplicate Workforce
/xx/en/our-insights/workforce....Text duplicate Explore
/xx/en/our-insights/operations...Text duplicate Operations
/xx/en/our-insights/operations...Text duplicate Explore
/xx/en/account/register.htmlCreate an account
/xx/en/careers.htmlFind your next opportunity
https://kpmg.com/xx/en.htmlIMG-ALT Logo
/xx/en/misc/generic-contact-pa...Contact Us
/content/experience-fragments/...Submit RFP
/xx/en/misc/generic-contact-pa...Text duplicate Contact Us
/content/experience-fragments/...Text duplicate Submit RFP
https://kpmg.com/xx/en/media.htmlNewsroom
/xx/en/media/press-releases.htmlPress Releases
https://kpmg.com/xx/en/media.htmlText duplicate Newsroom
/xx/en/media/press-releases.htmlText duplicate Press Releases
/xx/en/careers.htmlCareers
https://kpmg.com/xx/en/about.htmlAbout Us
/xx/en/careers.htmlText duplicate Careers
https://kpmg.com/xx/en/about.htmlText duplicate About Us
https://www.linkedin.com/compa...New window External Subdomain No Text
https://x.com/kpmgNew window External No Text
https://www.youtube.com/kpmgNew window External Subdomain No Text
https://www.facebook.com/KPMGNew window External Subdomain No Text
/xx/en/misc/legal.htmlText duplicate Legal
/xx/en/misc/privacy.htmlPrivacy
/xx/en/misc/accessibility.htmlAccessibility
/xx/en/misc/help.htmlHelp
/xx/en/misc/governance.htmlURL anchor text
https://kpmg.com/governance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://kpmg.com/xx/en.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (144 kB).

HTTP Response Header

NameValue
content-length18262
x-frame-optionsSAMEORIGIN
last-modifiedSat, 26 Jul 2025 00:51:41 GMT
etag"23fa3-63aca763fe632-gzip"
accept-rangesbytes
content-encodinggzip
x-vhostpublish
x-xss-protection1; mode=block
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
x-served-bycache-fra-eddf8230026-FRA
x-timerS1753491792.066440,VS0,VS0,VE18
cache-controlmax-age=1363
dateSat, 26 Jul 2025 03:10:29 GMT
varyAccept-Encoding
strict-transport-securitymax-age=16070400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,516 referring domains.
This page has 146,438 backlinks.
This page has backlinks from 2,350 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Version 2024.10.16
# kpmg.com
User-agent: cludo
Allow: /
User-agent: *
Allow: /
User-agent: YouDaoBot
Disallow: /
Sitemap: https://kpmg.com/sitemap-index.xml

Similar sites

Search preview

kpmg.com › en.html
KPMG International | Home
Welcome to KPMG International.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KPMG75%Check
KPMG International68%Check
International58%Check
KPMG International Limited57%Check
KPMG International entities57%Check
KPMG Global56%Check
Transformation54%Check
Insurance54%Check
new50%Check
agenda50%Check
Show more keywords and terms

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