Imperial.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
43% 
Link structure
90% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
43.30 kB
Words
554
Media files
6
Number of links
93 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Imperial College London
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Imperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
The meta description is too long: 1483 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.imperial.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
SectionTypewebsite
fb:app_id674884772674087
descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
keywordsEmpty
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#C8D8E4
msapplication-TileImage/assets/website/images/favicon/favicon-144.png
msapplication-config/assets/website/images/favicon/browserconfig.xml
SearchLandingtrue
LastModified2025-05-22T09:45:43Z
langen-gb
twitter:dnton
twitter:cardsummary_large_image
twitter:site@imperialcollege
twitter:titleHome
twitter:descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
twitter:imagehttps://pxl-imperialacuk.terminalfour.net/fit-in/1440x579/prod01/channel_3/media/videos/homepage/Homepage-video-image-coral-2025.jpg
og:titleHome
og:typewebsite
og:imagehttps://pxl-imperialacuk.terminalfour.net/fit-in/1440x579/prod01/channel_3/media/videos/homepage/Homepage-video-image-coral-2025.jpg
og:image:typeimage/jpeg
og:image:secure_urlhttps://pxl-imperialacuk.terminalfour.net/fit-in/1440x579/prod01/channel_3/media/videos/homepage/Homepage-video-image-coral-2025.jpg
og:urlhttps://www.imperial.ac.uk/
og:descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
og:localeen_GB
og:site_nameImperial College London
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 554 words. That's ok.
22% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Website navigation
H2 Find a course
H2 More news
H2 Imperial is a global top ten university in London
H2 Science for humanity
H2 WestTech London
H2 Our strategic goals
H2 Support Imperial with a gift today
H2 Useful Links
H2 College Information
H3 Global site navigation
H3 User links navigation
H3 Welcome to Imperial Global India
H3 Carbon Cell raises £1.2m to scale its low carbon foam material
H3 Four Imperial researchers elected as Fellows of Royal Society
H3 WE Innovate: Imperial’s top women-led ventures to showcase groundbreaking ideas
H3 Sustainable Imperial
H3 Imperial Global
H3 Popular links
H3 Faculties
H3 Directories
H3 Partners
H3 Address
H3 Site Information
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.imperial.ac.uk/Anchor Skip to main content
/about-the-site/accessibility/View accessibility support page
https://www.imperial.ac.uk/No Text
https://www.imperial.ac.uk/study/Study
/research-and-innovation/Research
/faculties-and-departments/Faculties
/latest-news-events/News and events
https://www.imperial.ac.uk/about/About
/get-involved/Get involved
/giving/Giving
https://www.imperial.ac.uk/searchSearch
https://www.imperial.ac.uk/No Text
https://www.imperial.ac.uk/study/Text duplicate Study
/study/courses/Course search
/study/apply/Apply
/study/fees-and-funding/Fees and funding
/study/student-life/Student life
/study/visit/Visit
/study/help-centre/Help centre
/study/request-info/Request info
/study/international-students/International students
/business-school/executive-edu...Subdomain Executive education
/study/visit/summer-schools/Summer schools
/research-and-innovation/Text duplicate Research
/faculties-and-departments/Text duplicate Faculties
/engineering/Faculty of Engineering
/medicine/Faculty of Medicine
/natural-sciences/Faculty of Natural Sciences
/business-school/Subdomain Imperial Business School
/admin-services/Administrative and support services
/latest-news-events/Text duplicate News and events
https://www.imperial.ac.uk/news/Subdomain News
/whats-on/What's on
/be-inspired/stories/Imperial Stories
/be-inspired/festival/Great Exhibition Road Festival
/be-inspired/magazine/Imperial Magazine
/be-inspired/lates/Imperial Lates
/students/graduation/Graduation
https://www.imperial.ac.uk/about/Text duplicate About
/about/leadership-and-strategy...President
/about/leadership-and-strategy...Provost
/about/leadership-and-strategy...Imperial Strategy
/about/leadership-and-strategy...Academic Strategy
/about/global/Imperial Global
/about/sustainability/Sustainable Imperial
/about/governance/Governance
/visit/campuses/Campuses
https://profiles.imperial.ac.uk/External Subdomain Our academics
https://www.imperial.ac.uk/jobs/Jobs at Imperial
/get-involved/Text duplicate Get involved
/giving/Text duplicate Giving
/be-inspired/schools-outreach/Schools outreach
/be-inspired/global-summer-sch...Imperial Global Summer School
/be-inspired/societal-engagement/Societal engagement
/be-inspired/volunteering/Volunteering and outreach
/get-involved/women-at-imperial/Women at Imperial
/giving/Text duplicate Giving
https://www.imperial.ac.uk/staff/For staff
/students/Current students
/for-business/Imperial for business
/be-inspired/schools-outreach/For schools
/alumni/Alumni
/about/global/india/Explore Imperial Global India
https://www.imperial.ac.uk/news/Subdomain Read more news
/news/263993/carbon-cell-raise...Subdomain Global Carbon Cell raises £1.2m to scale its low carbon foam material
/news/264156/imperial-research...Subdomain Imperial news Four Imperial researchers elected as Fellows of Royal Society
/news/264136/we-innovate-imper...Subdomain Business WE Innovate: Imperial’s top women-led ventures to showcase groundbreaking ideas
/about/introducing-imperial/le...View more league table rankings
https://www.topuniversities.co...External Subdomain QS World University Rankings, 2025
https://www.topuniversities.co...External Subdomain Text duplicate QS World University Rankings, 2025
https://www.officeforstudents....External Subdomain Teaching Excellence Framework 2023
https://www.thetimes.co.uk/uk-...External Subdomain The Times and Sunday Times Good University Guide 2025
/about/introducing-imperial/ou...Imperial's Nobel winners
/about/introducing-imperial/ou...Imperial's Fields medallists
/about/leadership-and-strategy...Read our Strategy
/about/leadership-and-strategy...Find out more about WestTech London
/about/leadership-and-strategy...Find out more about Science for Humanity
/about/sustainability/Sustainable Imperial An institution-wide strategy addressing the challenges of climate change, biodiversity loss and pollution.
/about/global/Imperial Global Bringing more of our work to the world through a network of hubs in strategic cities.
https://www.imperial.ac.uk/about/Find out more about Imperial
/giving/ways-to-give/Support Imperial with a gift today A gift to Imperial can provide vital bursaries, scholarships and a lifeline to a student in financial difficulty.
/admin-services/ict/self-servi...Blackboard
/admin-services/ict/contact-ic...Contact the Service Desk
https://www.imperial.ac.uk/jobs/Jobs
/admin-services/library/Library services
https://email.imperial.ac.uk/New window External Subdomain Outlook email online
/engineering/Engineering
/medicine/Medicine
/natural-sciences/Natural Sciences
/business-school/New window Subdomain Text duplicate Imperial Business School
/admin-services/Admin and support services
/multidisciplinary-research/Networks and Centres
/a-z-research/Research groups
https://profiles.imperial.ac.uk/New window External Subdomain Search all staff
https://ahsc.org.uk/New window External Imperial College Academic Health Science Centre
https://imperialcollegehealthp...New window External Imperial College Health Partners
https://www.imperial.nhs.uk/New window External Subdomain Imperial College Healthcare NHS Trust
https://www.imperial-consultan...New window External Subdomain Imperial Consultants
https://www.facebook.com/imper...New window External Subdomain Facebook
https://twitter.com/imperialco...New window External X, formerly known as Twitter
https://www.youtube.com/user/i...New window External Subdomain YouTube
https://www.linkedin.com/edu/i...New window External Subdomain LinkedIn
https://instagram.com/imperial...New window External Instagram
https://www.tiktok.com/@imperi...New window External Subdomain TikTok
https://bsky.app/profile/imper...New window External Text duplicate TikTok
/sitemap/Sitemap
/about-the-site/accessibility/Accessibility
/admin-services/finance/purcha...Modern slavery statement
/about-the-site/privacy/Privacy notice
/about-the-site/use-of-cookies/Use of cookies
/about-the-site/incorrect-cont...Report incorrect content
https://t4-cms.imperial.ac.uk/...External Subdomain Anchor Log in

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.imperial.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.26 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
cache-controlmax-age=300
via1.1 57b0dc7306dda022079bc29562d534f2.cloudfront.net (CloudFront)
content-typetext/html; charset=UTF-8
content-encodinggzip
expiresTue, 27 May 2025 11:31:23 GMT
age262
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie236 Characters
x-cacheHit from cloudfront
x-amz-cf-popLHR61-P5
x-amz-cf-idraYiouwmHMJZvF5FsiSYKrzyUyG41S4xW1jivMoEVsaAvXHG8zeimw==
x-powered-byARR/3.0
x-arr-serverICRP9
content-security-policyframe-ancestors 'self' *.imperial.ac.uk *.ic.ac.uk
http_x_icbs_proxyTrue
dateTue, 27 May 2025 11:30:44 GMT
content-length9340
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,676 referring domains.
This page has 99,443 backlinks.
This page has backlinks from 4,743 different ip addresses.

Robots.txt

User-agent: slurp
Crawl-delay: 0.5

User-agent: *
Disallow: /terminalfour/SiteManager/
Disallow: /business-school/icbs-apis/
# CSS, JS, Images
Allow: /business-school/core/*.css$
Allow: /business-school/core/*.css?
Allow: /business-school/core/*.js$
Allow: /business-school/core/*.js?
Allow: /business-school/core/*.gif
Allow: /business-school/core/*.jpg
Allow: /business-school/core/*.jpeg
Allow: /business-school/core/*.png
Allow: /business-school/core/*.svg
Allow: /business-school/profiles/*.css$
Allow: /business-school/profiles/*.css?
Allow: /business-school/profiles/*.js$
Allow: /business-school/profiles/*.js?
Allow: /business-school/profiles/*.gif
Allow: /business-school/profiles/*.jpg
Allow: /business-school/profiles/*.jpeg
Allow: /business-school/profiles/*.png
Allow: /business-school/profiles/*.svg
# Directories
Disallow: /business-school/core/
Disallow: /business-school/profiles/
# Files
Disallow: /business-school/README.txt
Disallow: /business-school/web.config
# Paths (clean URLs)
Disallow: /business-school/admin/
Disallow: /business-school/comment/reply/
Disallow: /business-school/filter/tips
Disallow: /business-school/node/add/
Disallow: /business-school/search/
Disallow: /business-school/user/register/
Disallow: /business-school/user/password/
Disallow: /business-school/user/login/
Disallow: /business-school/user/logout/

# Paths (no clean URLs)
Disallow: /business-school/index.php/admin/
Disallow: /business-school/index.php/comment/reply/
Disallow: /business-school/index.php/filter/tips
Disallow: /business-school/index.php/node/add/
Disallow: /business-school/index.php/search/
Disallow: /business-school/index.php/user/password/
Disallow: /business-school/index.php/user/register/
Disallow: /business-school/index.php/user/login/
Disallow: /business-school/index.php/user/logout/

# business school thank you pages and others
Disallow: /business-school/phd/mailing-list/thank-you/
Disallow: /business-school/phd/brochure/thank-you/
Disallow: /business-school/undergraduate/summer-school/mailing-list/thank-you/ 
Disallow: /business-school/undergraduate/summer-school/brochure/thank-you/ 
Disallow: /business-school/undergraduate/mailing-list/thank-you 
Disallow: /business-school/undergraduate/brochure/thank-you 
Disallow: /business-school/masters/mailing-list/thank-you 
Disallow: /business-school/masters/brochure/thank-you 
Disallow: /business-school/mba/full-time-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/full-time-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/executive-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/executive-mba/consultation/thank-you/ 
Disallow: /business-school/mba/weekend-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/weekend-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/weekend-mba/consultation/thank-you/ 
Disallow: /business-school/mba/global-online-mba/consultation/thank-you/ 
Disallow: /business-school/mba/global-online-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/brochure/thank-you 
Disallow: /business-school/mba/mailing-list/thank-you 
Disallow: /business-school/programmes/gmat-waiver/thank-you
Disallow: /business-school/masters/finance-employment-report-thank-you
Disallow: /business-school/masters/international-management/career-impact/thank-you/ 
Disallow: /business-school/masters/international-management/consultation/thank-you/ 
Disallow: /business-school/programmes/thank-you-for-registering/ 
Disallow: /business-school/executive-education/virtual-programmes/request-call-back/thank-you/
Disallow: /business-school/executive-education/staff-training-and-development/thank-you/
Disallow: /business-school/executive-education/download-virtual-brochure/thank-you/ 
Disallow: /business-school/executive-education/download-brochure/thank-you/ 
Disallow: /business-school/executive-education/download-calendar/thank-you/ 
Disallow: /business-school/executive-education/alumni-discount/thank-you/ 
Disallow: /business-school/executive-education/application-form/group-bookings/thank-you/ 
Disallow: /business-school/executive-education/request-call-back/thank-you/ 
Disallow: /business-school/executive-education/application-form/virtual-programmes/thank-you/ 
Disallow: /business-school/executive-education/custom-programmes/closed-group-programme-enquiry/thank-you/ 
Disallow: /business-school/executive-education/events/webinar-thank-you/ 
Disallow: /business-school/executive-education/contact-us/customised-programmes-enquiries/thank-you/ 
Disallow: /business-school/executive-education/contact-us/short-courses-enquiry-form/thank-you/ 
Disallow: /business-school/executive-education/events/sign-up/thank-you/ 
Disallow: /business-school/executive-education/application-form/thank-you/ 
Disallow: /business-school/news-and-events/sign-news-and-events/thank-you/ 
Disallow: /business-school/events/webinar-thank-you-for-registering/ 
Disallow: /business-school/corporate-relations/recruit-new-talent/request-student-cvs-and-profile-books/thank-you/ 
Disallow: /business-school/sign-ib-knowledge/thank-you/
Disallow: /business-school/programmes/one-to-one-thank-you/

# search
Disallow: /search/

# old courses, update yearly
Disallow: /study/ug/courses/archived/
Disallow: /study/pg/courses/2018/
Disallow: /study/courses/undergraduate/2023/
Disallow: /study/courses/postgraduate-taught/2023/
Disallow: /study/courses/undergraduate/2024/
Disallow: /study/courses/postgraduate-taught/2024/
Disallow: /study/courses/undergraduate/2025/

# old open days
Disallow: /study/visit/undergraduate/on-demand/

# chat to graduates
Disallow: /study/chat-to-our-graduates/

# Campaigns WIP
Disallow: /campaigns/

# development sites and redesign content branches
Disallow: /dev-sites/
Disallow: /redesign-content/
Disallow: /website-testing/

# reporter
Disallow: /staff/reporter/

#Welcome week
Disallow: /students/new-students/welcome/

#News redesign
Disallow: /redesign-news/

#College directory
Disallow: /collegedirectory/

# Sitemap files
Sitemap: https://www.imperial.ac.uk/sitemap.xml
Sitemap: https://www.imperial.ac.uk/business-school/sitemap.xml
Sitemap: https://www.imperial.ac.uk/people/sitemap.xml

Search preview

www.imperial.ac.uk
Imperial College London
Imperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Imperial79%Check
Imperial College72%Check
Imperial College London70%Check
Imperial Global68%Check
London66%Check
College London65%Check
Imperial Business64%Check
Imperial Global India59%Check
Global56%Check
WestTech London54%Check

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