Heritageoflondon.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
58% 
Link structure
87% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
610.70 kB
Words
826
Media files
47
Number of links
62 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heritage Restoration | Heritage Of London Trust | HOLT | London
There are word repetitions in the page title.
The length of the page title is perfect. (579 pixels out of 580 max pixel length)
Meta description
(Critically important)
Heritage of London Trust (HOLT) restores buildings and monuments all across London.
The length of the meta description is perfect. (534 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritageoflondon.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
google-site-verificationYpJ-hPkA_XaGtFJIeX6fl77ACAJz3-lr3yOzb_CvQIY
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleHeritage Restoration | Heritage Of London Trust | HOLT | London
twitter:descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
twitter:imagehttps://static.wixstatic.com/media/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png/v1/fit/w_2500,h_1330,al_c/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png
og:titleHeritage Restoration | Heritage Of London Trust | HOLT | London
og:descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
og:imagehttps://static.wixstatic.com/media/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png/v1/fit/w_2500,h_1330,al_c/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png
og:image:width2500
og:image:height1330
og:urlhttps://www.heritageoflondon.org
og:site_nameHOLT
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check heritageoflondon.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 826 words. That's ok.
34.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (610.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3eebbbe0435141c1be2b4b1644ca9908~mv2.jpgNo alt attribute provided
...e5564edef4ae42c8a32022d5b768bfc2~mv2.jpgNo alt attribute provided
...e5564edef4ae42c8a32022d5b768bfc2~mv2.jpgNo alt attribute provided
...age of London Trust Logo long colour.pngHeritage of London Trust Logo long colour.png
... Image -Heritage of London Trust_JPG.jpgLakwena and Nicola in front of the sign - Image -Heritage of London Trust.JPG
...26adf1042caf4cba9a9d5637efd48f55~mv2.jpgHOLT About.JPG
..._avif,quality_auto/Proud Places Logo.pngProud Places Logo.png
..._avif,quality_auto/BH-Transp-Red (2).pngBH-Transp-Red (2).png
...avif,quality_auto/David & cat c_1956.jpgDavid & cat c.1956.jpg
...lor Credit Julian Harrap Architects.jpegDavid Bowie House Exterior Watercolor Credit Julian Harrap Architects.jpeg
...0fc70e05ba914afa80e151687e4021a9~mv2.pngThe duke.png
...0.01,enc_avif,quality_auto/blue spot.pngblue spot.png
...01,enc_avif,quality_auto/purple spot.pngpurple spot.png
...uality_auto/Queen Mary Arch finished.jpgQueen Mary Arch finished.jpg
...n restored Heritage of London Trust .jpgThe Leaning Woman restored Heritage of London Trust .jpg
...,quality_auto/Cranford Lock up small.jpgCranford Lock up small
...mage - Heritage of London Trust _JPG.jpgThe unveiling celebration - Image - Heritage of London Trust .JPG
...ity_auto/York Watergate Westminster.jpegYork Watergate Westminster.jpeg
...vif,quality_auto/Bowie Bandstand_JPG.jpgBowie Bandstand.JPG
...0a8efc94d8194b1da078a9e641d556ce~mv2.pngStone carving
...e27b07acd5704ba999dad94dd281bcc8~mv2.jpgSouthwark Park Caryatids
...d64f7cbdc83d47d394de5d3aeec6c02b~mv2.jpgThe Fanny Wilkinson sculpture by Gillian Brett on Coronation Gardens drinking fountain
...54f72967cc041a89aba5c60ca20aafc~mv2.jpegPlumstead fire station lantern reinstated and restored
...38c5c25b5ad54feeb9a52d8d11507539~mv2.pngArt lunches
...eb8b78c117214b34be66a7c0dbcccaac~mv2.jpgThe unveiling of Southwark Park Caryatids
...e0d14192410c4c5abbf9f2ad5436b7ad~mv2.jpgArtist Tamara Froud's HOLT logo mosaic at Barking workhouse plaque
...200f626321e849c4b934d0dc964f3f8b~mv2.jpgCommerce frieze in Islington
...24041a41fa0843f4b34c0a033aec19d1~mv2.jpgSeven Dials restored
...7655aa61add143c5a555628b24e03fc1~mv2.jpgUnited Service Transport sign works
...5ccc871337346a1bda9c13925630703~mv2.jpegLearning about conservation with Proud Places
...34e22fc807d94f919771ba8f455e3e44~mv2.jpgThomas Heatherwick at our annual conference
...4f33b7fad97a40daae0d5f48612644d9~mv2.jpgSurrey Street Fountain, Croydon
...9105f5f7b4474bbea67756920e2574c6~mv2.jpgQueen Mary Arch launch in Stratford
...9d9d921583f34428a77a197ef5d660c3~mv2.jpgLearning about conservation with Proud Places
...7996b8a0b64a43a99ce7bf2434bbd39b~mv2.jpgPeckham Rye Station restored
...0527f2e6c91485f8ffbd08c81500b95~mv2.jpegRoyal Hospital for Neuro-disability in Putney
...b8d75888d2d47c3990ad5053014680f~mv2.jpegOur 2024 conference Public Art: Aesthetics in the Public Realm
...713c2ee014cf400e8166dd0821ee7b29~mv2.jpgA volunteer joining the team for community surveys
...514b78770c914bd38b3a9eecf0f4a0c6~mv2.jpgPimp Hall Dovecote in Waltham Forest
...1,enc_avif,quality_auto/logo for web.pnglogo for web.png
...12b9944cd24a46e5b78bace0de34636c~mv2.pngInsta button update
...38254af3e723440c80d9cc9550d5cbb3~mv2.pngyoutube button update
...5e302649ba274ec5a2c814d8e76e904e~mv2.pngLinkedIn button website
...86f8e2f9108c439280ac493a9f8b53a9~mv2.jpg3. Surrey Street fountain 4.JPG
...12b9944cd24a46e5b78bace0de34636c~mv2.pngInsta button update
...38254af3e723440c80d9cc9550d5cbb3~mv2.pngyoutube button update
...5e302649ba274ec5a2c814d8e76e904e~mv2.pngLinkedIn button website

Page structure

H1 heading
(Critically important)
Have you got a project for us?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Have you got a project for us?
H2 “I didn’t know it was important until I saw it being restored!”
H2 “I didn’t know it was important until I saw it being restored!” Duplicate text
H2 RECENT PROJECTS
H2 ABOUT
H2 DONATE
H2 DONATE Duplicate text
H2 Donate!
H2 About
H2 Our supporters
H2 Projects completed
H2 Projects at any one time
H2 London boroughs
H2 Projects map
H2 Current projects
H2 Completed projects
H2 Some of our projects
H2 Gallery
H2 Stone carving
H2 Southwark Park Caryatids
H2 The Fanny Wilkinson sculpture by Gillian Brett on Coronation Gardens drinking fountain
H2 Plumstead fire station lantern reinstated and restored
H2 Art lunches
H2 The unveiling of Southwark Park Caryatids
H2 Artist Tamara Froud's HOLT logo mosaic at Barking workhouse plaque
H2 Commerce frieze in Islington
H2 Seven Dials restored
H2 United Service Transport sign works
H2 Learning about conservation with Proud Places
H2 Thomas Heatherwick at our annual conference
H2 Surrey Street Fountain, Croydon
H2 Queen Mary Arch launch in Stratford
H2 Learning about conservation with Proud Places Duplicate text
H2 Peckham Rye Station restored
H2 Royal Hospital for Neuro-disability in Putney
H2 Our 2024 conference Public Art: Aesthetics in the Public Realm
H2 A volunteer joining the team for community surveys
H2 Pimp Hall Dovecote in Waltham Forest
H2 Contact
H3 850+
H3 30
H3 33
H3 Contact us
H3 Our office
H4 Our Royal Patron
H4 HRH The Duke of Gloucester
H4 BRINGING LONDON'S HISTORY ALIVE
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/HOME
https://www.heritageoflondon.org/ABOUT
/who-we-areWHO WE ARE
/how-we-workHOW WE WORK
/proud-placesPROUD PLACES
/bowies-houseBOWIE'S HOUSE
/poet-for-placesPOET FOR PLACES
/careersCAREERS
/support-usSUPPORT US
/become-a-patronBECOME A PATRON
/corporate-partnershipsCORPORATE PARTNERSHIPS
/a-gift-in-your-willA GIFT IN YOUR WILL
/general-donationGENERAL DONATION
/our-supportersOUR SUPPORTERS
https://www.heritageoflondon.org/PROJECTS
/fountainsFOUNTAINS
/projects-by-boroughPROJECTS BY BOROUGH
/grant-schemeGRANT SCHEME
https://www.heritageoflondon.org/CONTACT
/newsNEWS
/pressPRESS
/our-eventsOUR EVENTS
/conferenceCONFERENCE
/newsOur latest news
/grant-schemeTrivial anchor text
Read more
/project-enquiryProject enquiry form
/support-usText duplicate Trivial anchor text
Read more
/donateDonate now
/grant-schemeText duplicate Trivial anchor text
Read more
/support-usText duplicate Trivial anchor text
Read more
/who-we-areWho we are
/how-we-workHow we work
/proud-placesFind out more about our youth engagement programme!
/proud-placesIMG-ALT Proud Places Logo.png
/bowies-houseFind out more
/our-royal-patronWords from The Duke
/become-a-patronBecome a Patron
/corporate-partnershipsCorporate partnerships
/projects-by-boroughProjects by borough
/grant-schemeGrant scheme
/queen-mary-archIMG-ALT Queen Mary Arch finished.jpg
/leaning-womanIMG-ALT The Leaning Woman restored Heritage of London Trust .jpg
/cranford-lock-upIMG-ALT Cranford Lock up small
/queen-mary-archLearn More
/leaning-womanText duplicate Learn More
/cranford-lock-upText duplicate Learn More
/southwark-park-caryatidsIMG-ALT The unveiling celebration - Image - Heritage of London Trust .JPG
/york-watergateIMG-ALT York Watergate Westminster.jpeg
/bowie-bandstandIMG-ALT Bowie Bandstand.JPG
/southwark-park-caryatidsText duplicate Learn More
/york-watergateText duplicate Learn More
/bowie-bandstandText duplicate Learn More
https://heritageoflondon.org/New window IMG-ALT logo for web.png
https://www.instagram.com/holt...New window External Subdomain IMG-ALT Insta button update
https://www.youtube.com/channe...New window External Subdomain IMG-ALT youtube button update
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn button website
/careersCareers
/_files/ugd/abc5a6_60fe53f3f9a...New window Privacy policy
/pressPress
https://www.instagram.com/holt...New window External Subdomain Text duplicate IMG-ALT Insta button update
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT youtube button update
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn button website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heritageoflondon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (611 kB).

HTTP Response Header

NameValue
dateSat, 10 Oct 2026 15:24:53 GMT
content-typetext/html; charset=UTF-8
link<https://static.parastorage.com/>; rel=preconnect; crossorigin, <https://static.parastorage.com/>; rel=preconnect, <https://static.wixstatic.com/>; rel=preconnect; crossorigin, <https://static.wixstatic.com/>; rel=preconnect, <https://siteassets.parastorage.com>; rel=preconnect; crossorigin
etagW/"51dd503c07985b6614ff8be41f5ef357"
content-languageen-US
strict-transport-securitymax-age=31556952
age416930
x-cache-statusHIT
x-wix-request-id1791645893.030210387141455
set-cookie98 Characters
cache-controlprivate,max-age=0,must-revalidate
servercloudflare
x-content-type-optionsnosniff
content-encodingbr
accept-rangesbytes
x-served-bycache-par-lfpg1960024-PAR
x-cacheMISS
varyAccept-Encoding
server-timingcache;desc=hit, varnish;desc=hit_miss, dc;desc=fastly_ireland-phy_cf
x-seen-bybQAXdg/f3pWGCb3VI6q72A==,Ct40diYObxC+je8ScvxEPQ==,yI4PPEXc3bvXNWfpzSkUarxkNjrXdwdgtu6E0yACibU=,yI4PPEXc3bvXNWfpzSkUarxkNjrXdwdgtu6E0yACibU=,Ua1iSBCTq7qSXjmRCGE1N15DkZRNnvQ9MPyAWt/2NoQJ4HlNqIVDv67XdxMRc3jDHg7BELI99pG9//pIrgbIJO6Sj/OhVrs3hrJ3tzca3j0vK6J7UDi3XyxeeOQuQb8t,2d58ifebGbosy5xc+FRalpN0dtzse+Vs2K58hcob/X8qzrtwOUhjopaIa+BF9ZDGcHiHUYyEsNaO1DY5SvLvVABWtKBNTxNY95NJpc34qrM=,2UNV7KOq4oGjA5+PKsX47P2WsnMQkzaqaUb8Y1bjGakqUshVO4awhZVCZMTGn/DQ,2UNV7KOq4oGjA5+PKsX47KZC/nVd9zjxixack2SRwpkqUshVO4awhZVCZMTGn/DQ
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
cf-raya486a26f4a931661-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 39 referring domains.
This page has 115 backlinks.
This page has backlinks from 39 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://www.heritageoflondon.org/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Similar sites

Search preview

www.heritageoflondon.org
Heritage Restoration | Heritage Of London Trust | HOLT | London
Heritage of London Trust (HOLT) restores buildings and monuments all across London.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London85%Check
heritage78%Check
London Trust78%Check
Heritage Restoration64%Check
London Borough63%Check
SUPPORT US63%Check
London Council63%Check
Trust61%Check
got55%Check
restored51%Check
Show more keywords and terms

Automatically check heritageoflondon.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions