Insitubuilding.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
75% 
Page structure
70% 
Link structure
100% 
Server
78% 
External factors
0% 
SEO Score
Response time
0.32 s
File size
976.40 kB
Words
636
Media files
20
Number of links
44 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wellington Builders for Renovations & Maintenance | Insitu Building
The page title should be shorter than 580 pixels. It is 601 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Looking to renovate or build new? Insitu Building Ltd are trusted and licensed builders based in Wellington and Kapiti Coast, specialising in residential construction, renovations, and high-quality building solutions.
The meta description is too long: 1297 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insitubuilding.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLooking to renovate or build new? Insitu Building Ltd are trusted and licensed builders based in Wellington and Kapiti Coast, specialising in residential construction, renovations, and high-quality building solutions.
keywordsBusiness, tagline
google-site-verificationQzmxHlDgKE-2e1Utu3ok2Xd8fpwpVQVP1D-6mb4UcA4
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleWellington Builders for Renovations & Maintenance | Insitu Building
twitter:descriptionLooking to renovate or build new? Insitu Building Ltd are trusted and licensed builders based in Wellington and Kapiti Coast, specialising in residential construction, renovations, and high-quality building solutions.
og:titleWellington Builders for Renovations & Maintenance | Insitu Building
og:descriptionLooking to renovate or build new? Insitu Building Ltd are trusted and licensed builders based in Wellington and Kapiti Coast, specialising in residential construction, renovations, and high-quality building solutions.
og:urlhttps://www.insitubuilding.co.nz
og:site_nameInsitu Building Co
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 636 words. That's ok.
37.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (976.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...avif,quality_auto/IN SITU - Logo_pdf.pngInsitu Building Ltd logo – trusted building and renovation specialists in Wellington and Kapiti Coast
...uto/ce6ec7c11b174c0581e20f42bb865ce3.pngFacebook
...482d38aa2aaa49a5b45774ebe9a5b544~mv2.pngInstagram
...94e1c6b464c9454a80fc03a2ce369a6d~mv2.pngTikTok
...40f374895e0a464e9fd56b7cdb0b45c5~mv2.jpgRenovate or Restore
...2cd0c9a183e74e05898edf87607ba2ba~mv2.jpgIMG_6469_edited
...55123bde0ea34ac5bd29df94117b6846~mv2.jpg329032727_3123213137977600_5033556691934439119_n_edited_edited
...vif,quality_auto/Ebook - lead magnet.pngFree eBook from Insitu Building Ltd – Expert tips for home building and renovations in Wellington and Kapiti Coast
...238546148013913_edited_edited_edited.jpgInsitu Building Ltd’s home renovation project in Thorndon – a stylish transformation with attention to detail
...nc_avif,quality_auto/IMG_3193_edited.jpgMeet the owners of Insitu Building Ltd – trusted builders and renovation experts serving Wellington and Kapiti Coast
...f4e3e7f537ff4762a1914aa14e3e36b9~mv2.pngfacebook
...603340b7bcb14e7785c7b65b233cd9f9~mv2.pngInstagram
...7edd292d29b34c309100535a26dc5033~mv2.pngTikTok
...f,quality_auto/lbp-roundel-black-png.pngLicensed Building Practitioner (LBP) logo – Insitu Building Ltd is a certified professional in construction and renovation
...ty_auto/NZCB-Logo-FINAL_BLACK_edited.pngNew Zealand Certified Builders (NZCB) logo – Insitu Building Ltd, your trusted certified builder in Wellington and Kapiti
...01,enc_avif,quality_auto/Halo-logo-2.pngHalo Guarantee logo – Insitu Building Ltd offers peace of mind with New Zealand’s trusted building warranty
...if,quality_auto/HazardCo-logo_edited.pngHazardCo logo – Insitu Building Ltd is committed to health and safety on every construction site with HazardCo
...1f7ed8bc7b004201970df69f9eeda689~mv2.pngfacebook
...084cbbff6ae446c1b03dc3637193e77a~mv2.pngInstagram
...ad1a1e62a5bb45c7835a3ec11d5188f2~mv2.pngTikTok

Page structure

H1 heading
(Critically important)
Wellington Renovation Specialists
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Wellington Renovation Specialists
H1 We specialise in providing a full range of building services including:
H1 Not sure where to start, download our free E-Book. 7 Essential steps to a stress-free home renovation!!
H1 Why Choose Us
H2 We live by getting it done and getting it right the first time!
H2 Let's Discuss Your Next Project
H3 Renovations and Restorations
H3 New Bathrooms
H3 New Kitchens
H3 Free In-Home Consultations
H3 Licensed & Insured
H3 Locally owned & operated
H3 What our customers say
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.insitubuilding.co.nz/Subdomain IMG-ALT Insitu Building Ltd logo – trusted building and renovation specialists in Wellington and Kapiti Coast
https://www.insitubuilding.co.nz/Subdomain Home
/aboutSubdomain Our Story
/our-processSubdomain Our Process
/copy-of-aboutSubdomain Trusted Professionals
/about-3Subdomain Guarantee
/servicesSubdomain Services
/workSubdomain Our Work
/kitchensSubdomain Kitchens
/bathroomsSubdomain Bathrooms
/fences-decks-and-gatesSubdomain Fences, Decks and Gates
/interiorsSubdomain Interiors
/exteriorsSubdomain Exteriors
/general-maintenanceSubdomain General Maintenance
/copy-of-general-maintenanceSubdomain Double Glazing
/copy-of-double-glazingSubdomain Roofing
/contactSubdomain Contact
/blogSubdomain Blog
https://www.facebook.com/insit...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/insi...New window External Subdomain IMG-ALT Instagram
https://www.tiktok.com/@insitu...New window External Subdomain IMG-ALT TikTok
/interiorsSubdomain IMG-ALT Renovate or Restore
/bathroomsSubdomain IMG-ALT IMG_6469_edited
/kitchensSubdomain IMG-ALT 329032727_3123213137977600_5033556691934439119_n_edited_edited
/exteriorsSubdomain Full Reclads
/exteriorsSubdomain Cladding
/fences-decks-and-gatesSubdomain Fences, Gates, Decks
/fences-decks-and-gatesSubdomain •
/copy-of-general-maintenanceSubdomain Double glazing
/exteriorsSubdomain window & door
/our-processNew window Subdomain design and project management
/servicesSubdomain See All Services
/contactNew window Subdomain Schedule a FREE in home consult
/aboutSubdomain More About Us
/post/1890s-villa-restorationSubdomain B & E Voyer - Villa Renovation
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.insitubuilding.co.nz/No Text
https://www.facebook.com/wixNew window External Subdomain IMG-ALT facebook
https://www.instagram.com/insi...New window External Subdomain Text duplicate IMG-ALT Instagram
https://www.tiktok.com/@insitu...New window External Subdomain Text duplicate IMG-ALT TikTok
https://www.lbp.govt.nz/do-i-n...New window External Subdomain IMG-ALT Licensed Building Practitioner (LBP) logo – Insitu Building Ltd is a certified professional in construction and renovation
https://www.nzcb.nz/New window External Subdomain IMG-ALT New Zealand Certified Builders (NZCB) logo – Insitu Building Ltd, your trusted certified builder in Wellington and Kapiti
/_files/ugd/322a3b_adf65ba35ae...New window Subdomain Terms of Trade
https://halo.nz/New window External IMG-ALT Halo Guarantee logo – Insitu Building Ltd offers peace of mind with New Zealand’s trusted building warranty
/_files/ugd/322a3b_047466cfcae...New window Subdomain Privacy Policy
https://www.hazardco.com/nz/New window External Subdomain IMG-ALT HazardCo logo – Insitu Building Ltd is committed to health and safety on every construction site with HazardCo
/_files/ugd/322a3b_cb1a1168095...New window Subdomain H&S Policy
https://www.facebook.com/insit...New window External Subdomain Text duplicate IMG-ALT facebook
https://www.instagram.com/insi...New window External Subdomain Text duplicate IMG-ALT Instagram
https://www.tiktok.com/@insitu...New window External Subdomain Text duplicate IMG-ALT TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insitubuilding.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (976 kB).
The page response time is excellent with 0.32 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://static.parastorage.com/>; rel=preconnect; crossorigin;,<https://static.parastorage.com/>; rel=preconnect;,<https://static.wixstatic.com/>; rel=preconnect; crossorigin;,<https://static.wixstatic.com/>; rel=preconnect;,<https://siteassets.parastorage.com>; rel=preconnect; crossorigin;,
html-cacheabletrue
etagW/"0ac44c17fe3fea61b17b86bbcbb1bade"
content-languageen
strict-transport-securitymax-age=86400
age343663
x-wix-request-id1751238849.933208094523951027144
set-cookie98 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
x-content-type-optionsnosniff
content-encodingbr
accept-rangesbytes
dateSun, 29 Jun 2025 23:14:09 GMT
x-served-bycache-fra-etou8220045-FRA
x-cacheMISS
varyAccept-Encoding
server-timingcache;desc=hit, varnish;desc=hit_miss, dc;desc=fastly_ireland-pub_g
x-seen-byyvSunuo/8ld62ehjr5B7kA==,W1c2/pqHBqplxcWufHCkILxkNjrXdwdgtu6E0yACibU=,yI4PPEXc3bvXNWfpzSkUarxkNjrXdwdgtu6E0yACibU=,m0j2EEknGIVUW/liY8BLLrpdaNGwo3MEDKVciptfaPr8v8cBhCntPM7PcrIAnRiP,2d58ifebGbosy5xc+FRaljDaTZZI6HLFY/RUt7AUQ3M8CGksg1RmBoSwHZPbclx60sCkvBBVnWwBhJxCcjHgqQ==,2UNV7KOq4oGjA5+PKsX47Ln2PrWS2aMnLP9BvF8D1CoNBUnLVo+C/t7t9BP1GBSc
via1.1 google
glb-x-seen-bybS8wRlGzu0Hc+WrYuHB8QIg44yfcdCMJRkBoQ1h6Vjc=
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

We didn't find any backlinks to this page.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
User-agent: Googlebot
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_api/*
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://insitubuilding.co.nz/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Similar sites

Search preview

www.insitubuilding.co.nz
Wellington Builders for Renovations & Maintenance | Insitu Buil...
Looking to renovate or build new? Insitu Building Ltd are trusted and licensed builders based in Wellington and Kapiti Coast, specialising in residential construction, renovations, and high-quality building solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Renovation79%Check
Wellington75%Check
building74%Check
Insitu Building73%Check
Insitu70%Check
Renovation Specialists67%Check
Wellington Builders67%Check
Renovations63%Check
builders59%Check
new56%Check
Show more keywords and terms

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