Ghost.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
79% 
Link structure
30% 
Server
64% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
124.20 kB
Words
477
Media files
27
Number of links
115 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ghost London | Women's Dresses & Clothing
The length of the page title is perfect. (404 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop the latest in contemporary vintage women’s fashion at Ghost London. Browse affordable luxury with our latest must-have styles.
The length of the meta description is perfect. (820 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ghost.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionShop the latest in contemporary vintage women’s fashion at Ghost London. Browse affordable luxury with our latest must-have styles.
x-lpsigEmpty
authorGhost
application-nameGhost
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
facebook-domain-verificationarlbbqt0q6nydvlt7ldtkx4hl3kvu6
p:domain_verify1a0097aa339639a4fbc9122cb20c071e
google-site-verificationw4ExLosec2rLp5QVyYsQxoMJNkoVpNBOmYlSsKxMPVI
langen-gb
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 477 words on this page. Good pages should have about 800 words of useful content.
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....core.windows.net/etc/logo/main-logo.pngGhost
...25/artboard_2_2025070415-553px-800px.jpgNo alt attribute provided
...tboard_2_copy_2025070415-553px-800px.jpgNo alt attribute provided
...oard_2_copy_2_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_7_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_5_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_3_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_8_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_6_2025070415-553px-800px.jpgNo alt attribute provided
...25/artboard_4_2025070415-553px-800px.jpgNo alt attribute provided
...5/artboard_21_2025070415-553px-800px.jpgNo alt attribute provided
...5/artboard_22_2025070415-553px-800px.jpgNo alt attribute provided
...5/artboard_23_2025070415-553px-800px.jpgNo alt attribute provided
...ss25_lookbook_2025061311-553px-800px.jpgNo alt attribute provided
...asset_553x800_2025031215-553px-800px.jpgNo alt attribute provided
...24_lb_553x800_2024110715-553px-800px.jpgNo alt attribute provided
...desktop_hero_2025072116-1800px-912px.pngNo alt attribute provided
...rodcut_row_1__2025071813-473px-712px.jpgNo alt attribute provided
...odcut_row_2_1_2025071813-473px-712px.jpgNo alt attribute provided
...odcut_row_3_2_2025071813-473px-712px.jpgNo alt attribute provided
...odcut_row_4_2_2025071813-473px-712px.jpgNo alt attribute provided
...op_-_edit_1_6_2025071813-900px-850px.jpgNo alt attribute provided
...op_-_edit_4_4_2025071813-900px-850px.jpgNo alt attribute provided
...ary_banner_4_2025071813-1800px-884px.jpgNo alt attribute provided
...ktop_edit_3_1_2025071813-900px-850px.jpgNo alt attribute provided
...esktop_edit_2_2025071813-900px-850px.jpgNo alt attribute provided
....core.windows.net/etc/logo/main-logo.pngGhost

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Subscribe
H3 Sign In
H3 Create a wish list
H3 “If anyone can perfect the slip skirt, it’s Ghost.”
H3 “Is there anything more elegant than a Ghost dress?”
H3 “Some of the prettiest, dresses, skirts and tops on the market.”
H3 “Ghost is perfect for finding that elusive wedding guest outfit.”
H3 “Dresses you can keep going back to season after season.”
H3 “Classic prints that will look stylish for several party seasons to come.”
H3 “Ghost has been the go-to for bridal simplicity for years now.”
H3 “Ghost’s bias-cut slip has plenty of slink factor.”
H3 “Ghost is a classic go-to for sinuous dresses.”
H3 “No brand does satin quite like Ghost.”
H3 “Ghost is, of course, the original purveyor of slip dresses in all forms.”
H3 “Ghost’s satin pieces are famously good.”
H3 “Ghost knows all about luxurious satin pieces.”
H3 Follow Us
H3 Old Browser Detected
Some anchor texts are used more than once.
26 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ghost.co.uk/cookiesmanage cookies
/site/acceptcookielawNo Text
/clothing/dressesSubdomain SHOP DRESSES
https://www.ghost.co.uk/shippingSubdomain FREE UK DELIVERY ON ORDERS OVER £175
/site/searchNo Text
https://www.ghost.co.uk/storesNo Text
https://www.ghost.co.uk/IMG-ALT Ghost
/clothing/new-arrivalsSubdomain NEW IN
/clothing/new-arrivalsSubdomain New In
/clothing/new-arrivals/dressesSubdomain Dresses
/clothing/new-arrivals/tops-an...Subdomain Tops
/clothing/new-arrivals/trousersSubdomain Trousers
/haisley-crepe-collared-midi-t...Subdomain No Text
/haisley-crepe-collared-midi-t...Subdomain Haisley Collared Tea Dress
/dotty-crepe-floral-short-tea-...Subdomain No Text
/dotty-crepe-floral-short-tea-...Subdomain Dotty Floral Tea Dress
https://www.ghostfashion.com/d...External Subdomain No Text
https://www.ghostfashion.com/d...External Subdomain Selina Embroidered Cotton Dress
https://www.ghost.co.uk/clothingSubdomain READY TO WEAR
https://www.ghost.co.uk/clothingSubdomain All Clothing
/bestsellersSubdomain Bestsellers
/race-day-dressesSubdomain Strong Finish
/clothing/dressesSubdomain Text duplicate Dresses
/clothing/skirtsSubdomain Skirts
/clothing/topsSubdomain Text duplicate Tops
/clothing/trousersSubdomain Text duplicate Trousers
https://www.ghost.co.uk/separatesSubdomain Separates
https://www.ghost.co.uk/archiveArchive
/occasion-wearSubdomain Occasionwear
/satin-collectionSubdomain Satin Collection
/fabiola-embroidered-cotton-st...Subdomain No Text
/fabiola-embroidered-cotton-st...Subdomain Fabiola Embroidered Strappy Dress
/nellie-crepe-collared-midi-sm...Subdomain No Text
/nellie-crepe-collared-midi-sm...Subdomain Nellie Collared Smock Dress
/alora-crepe-midi-dress1-d10g0...Subdomain No Text
/alora-crepe-midi-dress1-d10g0...Subdomain Alora A-Line Midi Dress
/clothing/dressesSubdomain DRESSES
/clothing/dressesSubdomain All Dresses
/clothing/dresses/midiSubdomain Midi Dresses
/clothing/dresses/teaSubdomain Tea Dresses
/clothing/dresses/maxiSubdomain Maxi Dresses
/clothing/dresses/knee-lengthSubdomain Short Dresses
/clothing/jumpsuitsSubdomain Jumpsuits
/satin-collection/satin-dressesSubdomain Satin Dresses
/clothing/dresses/printed-dressesSubdomain Printed Dresses
/clothing/dresses/crepeCrepe Dresses
/clothing/dresses/printed-dres...Polka Dot Dresses
/lucy-crepe-floral-short-dress...Subdomain No Text
/lucy-crepe-floral-short-dress...Subdomain Lucy Floral Short Dress
/saffie-crepe-floral-print-but...Subdomain No Text
/saffie-crepe-floral-print-but...Subdomain Saffie Floral Button Down Dress
/jess-crepe-polka-dot-midi-tea...Subdomain No Text
/jess-crepe-polka-dot-midi-tea...Subdomain Jess Polka Dot Tea Dress
https://www.ghost.co.uk/bridalSubdomain WEDDINGS
/wedding-dressesSubdomain Wedding Dresses
/bridesmaid-dressesSubdomain Bridesmaid Dresses
/wedding-guestsSubdomain Wedding Guests
/kallie-satin-maxi-slip-dress-...Subdomain No Text
/kallie-satin-maxi-slip-dress-...Subdomain Kallie Maxi Slip Dress
/juliette-crepe-strapless-dres...Subdomain No Text
/juliette-crepe-strapless-dres...Subdomain Juliette Crepe Strapless Dress
/river-v-neck-button-satin-max...Subdomain No Text
/river-v-neck-button-satin-max...Subdomain River V-Neck Maxi Dress
/outrageous-collectionsSubdomain OUTRAGEOUS
/ghost-ss25-lookbookSubdomain LOOKBOOK
/ghost-ss25-lookbookSubdomain SS25 Lookbook
/bridal-collection-2025Subdomain Bridal Collection 2025
/ghost-aw24-look-bookSubdomain AW24 Lookbook
/ghost-ss25-lookbookSubdomain No Text
/bridal-collection-2025Subdomain No Text
/ghost-aw24-look-bookSubdomain No Text
https://www.ghost.co.uk/saleSubdomain SALE
https://www.ghost.co.uk/saleSubdomain All Sale
/sale/dressesSubdomain Text duplicate Dresses
/sale/sale-skirtsSubdomain Text duplicate Skirts
/sale/sale-topsSubdomain Text duplicate Tops
/sale/sale-trousersSubdomain Text duplicate Trousers
/sale/sale-jacketsSubdomain Coats & Jackets
/account/signinSign In
/account/wishlistMy Wish List
https://www.ghost.co.uk/storesNo Text
/account/myaccountNo Text
/account/wishlistNo Text
/account/myaccountText duplicate Sign In
/account/registerCreate an account
/account/myaccountText duplicate Sign In
/account/registerText duplicate Create an account
https://www.ghost.co.uk/clothingNo Text
/maree-crepe-printed-tie-front...Subdomain Maree Printed Tie Front Dress £129
/maree-crepe-printed-tie-front...Subdomain Text duplicate Maree Printed Tie Front Dress £129
/sadie-crepe-midi-dress-d10g02...Subdomain Sadie V-Neck Dress £149
/sadie-crepe-midi-dress-d10g02...Subdomain Text duplicate Sadie V-Neck Dress £149
/fabiola-embroidered-cotton-st...Subdomain Fabiola Embroidered Strappy Dress £95
/fabiola-embroidered-cotton-st...Subdomain Text duplicate Fabiola Embroidered Strappy Dress £95
/haisley-crepe-collared-midi-t...Subdomain Haisley Collared Tea Dress £169
/haisley-crepe-collared-midi-t...Subdomain Text duplicate Haisley Collared Tea Dress £169
/clothing/dresses/knee-lengthNo Text
https://www.ghost.co.uk/separatesNo Text
/outrageous-collectionsNo Text
/wedding-guestsNo Text
/bestsellersNo Text
https://www.ghost.co.uk/shippingDelivery
https://www.ghost.co.uk/returnsReturns
/how-to-returnHow To Return
/account/ordersMy Account
/student-discountSubdomain Student Discount
/key-worker-discountSubdomain Key Worker Discount
https://www.ghost.co.uk/faqsFAQs
https://www.ghost.co.uk/contactContact Us
https://www.ghost.co.uk/storesStore Finder
https://www.ghost.co.uk/the-brandThe Brand
/as-seen-in-the-pressAs Seen In The Press
https://www.ghost.co.uk/termsTerms & Conditions
/terms_of_useTerms of Use
https://www.ghost.co.uk/privacyPrivacy Policy
https://www.ghost.co.uk/cookiesCookies Policy
/modern-slavery-policyModern Slavery Policy
https://www.facebook.com/ghost...External Subdomain facebook.com/ghostfashion
https://twitter.com/Ghost_fashionExternal @ghost_fashion
http://www.pinterest.com/ghost...External Subdomain ghostfashion
https://www.instagram.com/ghos...External Subdomain @ghostlondonbridal
https://www.paypal.com/uk/weba...New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.klarna.com/uk/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.adyen.com/New window External Subdomain No Text
https://www.clearpay.com/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ghost.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 26 Jul 2025 16:23:00 GMT
serverMicrosoft-IIS/10.0
access-control-allow-headersContent-Type
access-control-allow-methodsGET
access-control-allow-origin*
cache-controlprivate
content-encodingbr
set-cookie235 Characters
varyAccept-Encoding
content-length25113
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
x-aspnet-version4.0.30319
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 185 referring domains.
This page has 1,750 backlinks.
This page has backlinks from 162 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /checkout
Disallow: /account
Disallow: /search?q=*
Disallow: /?page=
Disallow: /?
Sitemap: https://www.ghost.co.uk/sitemap-uk.xml
Sitemap: https://www.ghostfashion.com/sitemap-us.xml

Similar sites

Search preview

www.ghost.co.uk
Ghost London | Women's Dresses & Clothing
Shop the latest in contemporary vintage women’s fashion at Ghost London. Browse affordable luxury with our latest must-have styles.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ghost75%Check
Ghost London62%Check
DRESSES54%Check
Shop Dresses52%Check
Dresses Clothing51%Check
Wedding Dresses48%Check
SHOP46%Check
Tea Dress46%Check
Bridesmaid Dresses46%Check
Maxi Dresses46%Check
Show more keywords and terms

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