Fentybeauty.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
63% 
Page structure
58% 
Link structure
12% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.43 s
File size
1,911.20 kB
Words
2327
Media files
84
Number of links
362 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fenty Beauty by Rihanna | Beauty for All
The length of the page title is perfect. (360 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
The meta description is too long: 1582 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fentybeauty.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
The alternate link to the page itself is missing.
A country is specified wrong in alternate links: en-bq
A country is specified wrong in alternate links: en-cw
A country is specified wrong in alternate links: en-gg
A country is specified wrong in alternate links: en-im
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-bl
A country is specified wrong in alternate links: en-mf
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionFenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
application-name 
msapplication-TileColor#FFFFFF
msapplication-TileImage//fentybeauty.com/cdn/shop/files/Vector_92e17663-7add-40b5-9be7-4eec3af1d848_144x144.png?v=1617143926
msapplication-square70x70logo//fentybeauty.com/cdn/shop/files/Vector_92e17663-7add-40b5-9be7-4eec3af1d848_70x70.png?v=1617143926
msapplication-square150x150logo//fentybeauty.com/cdn/shop/files/Vector_92e17663-7add-40b5-9be7-4eec3af1d848_150x150.png?v=1617143926
msapplication-square310x310logo//fentybeauty.com/cdn/shop/files/Vector_92e17663-7add-40b5-9be7-4eec3af1d848_310x310.png?v=1617143926
facebook-domain-verificationewc4mln7tjodkm79o2tqljmn3iwas0
shopify-digital-wallet/34134589485/digital_wallets/dialog
shopify-checkout-api-tokenda6064217a6721649e2bd1144c4ec4f9
google-site-verificationQgap95GuhfB7lpScjfgBFvk0X1PSvQOFYx-AT5RZJIc
langen
twitter:cardsummary_large_image
twitter:titleFenty Beauty by Rihanna | Beauty for All
twitter:descriptionFenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
og:site_nameFenty Beauty
og:urlhttps://fentybeauty.com/
og:titleFenty Beauty by Rihanna | Beauty for All
og:typewebsite
og:descriptionFenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
og:imagehttps://cdn.shopify.com/s/files/1/0341/3458/9485/files/fentybeautylogo_ab31a72e-1265-4233-9e7f-19f8ed5a1eca.jpg?v=1623139491
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0341/3458/9485/files/fentybeautylogo_ab31a72e-1265-4233-9e7f-19f8ed5a1eca.jpg?v=1623139491
og:image:width225
og:image:height225

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Rihanna was inspired to create the world of Fenty Beauty brands after ...
This page contains 2327 words. That's ok.
21.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1911.2 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: shop now
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...gs/us.svg?crop=center&height=13&width=26United States
...es_NEW-BESTSELLERS_300x.jpg?v=1692313349Product shot of Fenty Beauty products on a pink background.Product shot of Fenty Beauty products on a pink background.
...av-Categories_FB_1_300x.jpg?v=1692221930No alt attribute provided
...-Nav-Categories_FS_300x.jpg?v=1692219645Product shot of Fenty Skin products on a lavender background.Product shot of Fenty Skin products on a lavender background.
...EGORY-IMAGE_MOBILE_300x.jpg?v=1718126975Product shot of Fenty Hair product line on a lavender background.Product shot of Fenty Hair product line on a lavender background.
...-Nav-Categories_FF_300x.jpg?v=1692219653Product shot of Fenty Fragrance products on a white background.Product shot of Fenty Fragrance products on a white background.
...-Categories_SALE_1_300x.jpg?v=1692313331Editorial image of all shades of Pro Filter Soft Matte Foundation on a peach background.Editorial image of all shades of Pro Filter Soft Matte Foundation on a peach background.
...EGORY-IMAGE_MOBILE_300x.jpg?v=1722459472Fenty Hair collection, Fenty Skin Hydra Vizor SPF moisturizer, Fenty Beauty foundations, and Fenty Beauty Gloss Bomb Universal Lip Luminizer products standing up on a cream background.Fenty Hair collection, Fenty Skin Hydra Vizor SPF moisturizer, Fenty Beauty foundations, and Fenty Beauty Gloss Bomb Universal Lip Luminizer products standing up on a cream background.
...-a394-f0e246f29d7a_300x.jpg?v=1692221369Collage of 6 lips on different skin tones wearing Fenty Beauty lip products. Collage of 6 lips on different skin tones wearing Fenty Beauty lip products.
...C_SECTION_-_BEAUTY_800x.jpg?v=1746555547No alt attribute provided
...ISC_SECTION_Launch_800x.jpg?v=1743035357No alt attribute provided
...691-b7ad47c14c0b_medium.jpg?v=1718125421Rihanna in blonde hair on a teal background.Rihanna in blonde hair on a teal background.
.../files/image_645_medium.png?v=1690327707No alt attribute provided
...gs/us.svg?crop=center&height=13&width=26United States
...donation_image.png?v=1616955532&width=85Donate to the Clara Lionel Foundation
...hade.png?v=43805286528695367941753823742Find Your ShadeFind Your Shade
...hade.png?v=73359907356729575111753823755Find Your ShadeFind Your Shade
..._Rih_still_D.jpg?v=1752185811&width=2881No alt attribute provided
...r_Rih_still_M.jpg?v=1752185808&width=751No alt attribute provided
..._HERO_BANNER.jpg?v=1752094374&width=2160No alt attribute provided
...BANNER_MOBILE.jpg?v=1752094377&width=750No alt attribute provided
..._RIH_DESKTOP.jpg?v=1750905189&width=2880No alt attribute provided
...CH_RIH_MOBILE.jpg?v=1750905203&width=750No alt attribute provided
...pi_1200x1500_1_900x1100.jpg?v=170992008275ml Bottle of Fenty Eau de Parfumon a cream colored background.
...200x1500_72DPI_900x1100.jpg?v=1710377383A bottle of Fenty Eau de Parfum and its shadow reflecting on white background.
...69/BestofBeauty_2024.png?v=1727371179769No alt attribute provided
...op/files/64646_900x1100.jpg?v=1689963948Open container of Fenty Parfum Body Creme on a light beige background.
...200x1500_72DPI_900x1100.jpg?v=1692745898Close-up of the Fenty Parfum Bode Creme container top.
...200X1500_72DPI_900x1100.jpg?v=1751064200Dew N Plump Hydrating Nectar Glow Serum
...b-5e9c35e43c69_900x1100.jpg?v=1751312790Dew N Plump Hydrating Nectar Glow Serum
...200x1500_72DPI_900x1100.jpg?v=1751330656Bright Fix Instant Brightening + Blurring Powder — Cinnamon
...0_B_A_CINNAMON_900x1100.jpg?v=1751330656Bright Fix Instant Brightening + Blurring Powder — Cinnamon
...1500_72_DPI_US_900x1100.jpg?v=1714606319Hydra Vizor Hues tinted moisturizer sunscreen refill in shade 4 against a lavender background.
...ll_Shades_Grid_900x1100.jpg?v=1715635360Shade 10 model imagery grid for Hydra Vizor Huez Tinted Moisturizer with claim that 100% agree it works well with their skin tone.
...products/58638_900x1100.jpg?v=1657908363Open compact of the Invisimatte Setting Powder and sponge on a light background.
...1500_72DPI_RGB_900x1100.jpg?v=1717695113Side-by-side of model's face before and after the application of Pro Filtr'r foundation and Invisimatte Instant Setting Powder on light-medium skin tone.
...e_2025_3000x3000-(2).png?v=1747307533523No alt attribute provided
...SED_4x5_sRGB72_900x1100.jpg?v=1685047447A closed tube of Gloss Bomb Universal Lip Luminizer in the shade RiRi on a grey background.
...200X1500_72DPI_900x1100.jpg?v=1734648650deep skin toned model wearing gloss bomb universal lip luminizer in shade RiRi
...rs_2025_BestNewBrand.png?v=1747328718287No alt attribute provided
...f-58602c70d002_900x1100.jpg?v=1717732802Fenty Hair The Rich One Moisture Repair Shampoo aluminum bottle with a pump on a blue background.
...0-44cce7394635_900x1100.jpg?v=1741812080Curly medium-length hair before and after one use of Fenty Hair Moisture Repair Shampoo and Damage Repair Treatment, curls are defined, hair is shiny, appears healthier and hydrated. Fenty Hair is for all hair types + textures.
...06_FB0420_alt1_900x1100.jpg?v=1660160088open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background
...EP_345_425_420_900x1100.jpg?v=1732226342before + after imagery for shade 420 in pro filt'r soft matte longwear foundation
...SKTOP_1400x.progressive.jpg?v=1753826463No alt attribute provided
...coming-soon_1.jpg?v=1753390207&width=600No alt attribute provided
...200X1500_72DPI_900x1100.jpg?v=1753918003Diamond Bomb All-Over Diamond Veil — Lavender Luv'r
...b-f180f5aa6101_900x1100.jpg?v=1753918003Diamond Bomb All-Over Diamond Veil — Lavender Luv'r
...200X1500_72DPI_900x1100.jpg?v=1753223022Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!
...500_72DPI_sRGB_900x1100.jpg?v=1753223022Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!
...200X1500_72DPI_900x1100.jpg?v=1753223461Body Lava Body Luminizer — How Many Carats?!
...200x1500_Model_900x1100.jpg?v=1753223461Body Lava Body Luminizer — How Many Carats?!
...200x1500_72DPI_900x1100.jpg?v=1743704506Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background.
...ow_Many_Carats_900x1100.jpg?v=1743716600Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.
...200X1500_72DPI_900x1100.jpg?v=1753918000Diamond Bomb All-Over Diamond Veil — Pink Ice
...E_LIGHT-MEDIUM_900x1100.jpg?v=1753917987Diamond Bomb All-Over Diamond Veil — Pink Ice
...200x1500_72DPI_900x1100.jpg?v=1743704480Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Miss Prissy on a concrete background.
...ar_Miss_Prissy_900x1100.jpg?v=1743716300Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Miss Prissy.
...200X1500_72DPI_900x1100.jpg?v=1753223753Diamond Bomb All-Over Diamond Veil — Trophy Wife
...ROPHYWIFE_DEEP_900x1100.jpg?v=1753223753Diamond Bomb All-Over Diamond Veil — Trophy Wife
...200x1500_72DPI_900x1100.jpg?v=1743704482Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Champion on a concrete background.
...Smear_Champion_900x1100.jpg?v=1743716452Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Champion.
...-_MULTI_PROMO_TILE_500x.jpg?v=1751500282No alt attribute provided
...-bf6b-92202a1fa23a_500x.jpg?v=1750809475No alt attribute provided
...ROMO-BANNER_MOBILE_500x.jpg?v=1749856061No alt attribute provided
...-8600-e76526ae1e5d_500x.jpg?v=1747307771gloss bomb lineup with 2025 allure readers choice award sealgloss bomb lineup with 2025 allure readers choice award seal
...MULTI_PROMO_TILE_1_500x.jpg?v=1749062169No alt attribute provided
...i-Promo-M_moisture_500x.jpg?v=1734722207Product shot of Butta Drop Body Milk in the middle of multiple open Butta Drop Whipped Oil Body Cream on a lavender background.Product shot of Butta Drop Body Milk in the middle of multiple open Butta Drop Whipped Oil Body Cream on a lavender background.
...MO-CAROUSEL_MOBILE_500x.jpg?v=1743455142Fenty Beauty complexion product assortment.Fenty Beauty complexion product assortment.
...-9b89-a5af2858f2b1_500x.jpg?v=1748459494No alt attribute provided
...LEXION_700x.progressive.jpg?v=1722985224Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.
...STRY_1_700x.progressive.jpg?v=1719519580Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.
..._RIH_1_700x.progressive.jpg?v=1719519631Rihanna wearing Soft'lit Luminous Longwear Foundation.Rihanna wearing Soft'lit Luminous Longwear Foundation.
...top_VIRTUAL-TRY-ON_500x.jpg?v=1691548141Model using split screen on iPhone showing her trying on shades of lip gloss.Model using split screen on iPhone showing her trying on shades of lip gloss.
...sktop_SHADE-FINDER_500x.jpg?v=1691548145Split face model using shade finder to compare her face with and without the foundation.Split face model using shade finder to compare her face with and without the foundation.
..._Desktop_LIVE-CHAT_500x.jpg?v=1691548150Screenshot of iphone with a live chat with Fenty Beauty and Skin customer service.Screenshot of iphone with a live chat with Fenty Beauty and Skin customer service.
...ULTI-PROMO_DESKTOP_500x.jpg?v=1722459343Fenty Hair collection, Fenty Skin Hydra Vizor SPF moisturizer, Fenty Beauty foundations, and Fenty Beauty Gloss Bomb Universal Lip Luminizer products standing up on a cream background.Fenty Hair collection, Fenty Skin Hydra Vizor SPF moisturizer, Fenty Beauty foundations, and Fenty Beauty Gloss Bomb Universal Lip Luminizer products standing up on a cream background.
...CTION_DESKTOP.jpg?v=1716566689&width=660Rihanna Fenty Hair brand image against a teal background.
...ction_Section.jpg?v=1743033872&width=380No alt attribute provided
...rand_Tile_D_1.jpg?v=1752185742&width=660No alt attribute provided
...ION_MOBILE_FF.jpg?v=1692216293&width=380image of Rihanna in black and white with long straight dark hair
...4c0b_medium.progressive.jpg?v=1718125421No alt attribute provided
...4c0b_medium.progressive.jpg?v=1718125421No alt attribute provided
...gs/us.svg?crop=center&height=13&width=26United States

Page structure

H1 heading
(Critically important)
GLOW, PLUMP + STRENGTHEN: 3-IN-1 DEW IT ALL SERUM
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 GLOW, PLUMP + STRENGTHEN: 3-IN-1 DEW IT ALL SERUM
H1 THE REAL QUICK BRIGHTENING FIX
H1 THE CLEAR THINKER CLARIFYING SHAMPOO
H2 Your bag is empty. Explore our popular categories!
H2 Donate to the Clara Lionel Foundation
H2 Thanks!
H2 THE FENTY BEAUTY BRANDS
H2 CUSTOMER SERVICE
H2 CUSTOMER SERVICE CUSTOMER SERVICE
H2 ABOUT
H2 ABOUT ABOUT
H2 Privacy + Terms
H2 Privacy + Terms Privacy + Terms
H2 THAT'S IT—
H2 Sign in
H3 TODAY’S FORECAST: HOT FENTY FAVES
H3 Empty heading
H3 Your Bag
H3 Empty heading
H3 Empty heading
H3 TODAY’S FORECAST: HOT FENTY FAVES Duplicate text
H3 DROPPING 8/1: DIAMOND BOMB COLLECTION
H3 DROPPING 8/1 DIAMOND BOMB COLLECTION
H3 SAY HELLO TO YOUR NEW GLOW
H3 FENTY’S GOT YOUR BACK
H3 STAY POSTED + UNLOCK 15% OFF
H3 Empty heading
H4 RIHANNA’S MAJOR MAKEUP MOMENTS
H4 FIND YOUR SHADE
H4 VIRTUAL CONSULTATION
H4 GET YOUR HAIR REPAIR ON REPEAT
H4 PICK A LIL’ SOMETHING SWEET
H4 RIHANNA’S GO-TO ROUTINE FOR A REASON
H4 FREE GIFT WITH ANY FRAGRANCE PURCHASE
H4 BUY PRO FILT'R + GET A FREE MINI
H4 SNATCH YOUR SMURF’TASTIC GIFT
H4 TODAY’S FORECAST: HOT FENTY FAVES Duplicate text
H4 Select a Size: Select gift amount: Select amount:
H4 Soak in the sun with the ultimate summer staples.
H4 Comin' to drip you head-to-toe in diamonds + next level illumination.
H4 COMPLEXION CHEAT SHEET
H4 FENTY ARTISTRY TIPS
H4 RIHANNA'S LOOKS
H4 fenty hair
H4 fenty beauty
H4 fenty skin
H4 fenty fragrance
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
https://fentybeauty.com/Anchor Skip To Main Content
A-TITLE Skip To Main Content
https://fentybeauty.com/Anchor SIGN IN
A-TITLE #status
https://fentybeauty.com/Anchor SIGN UP
A-TITLE #status
/collections/fragrance-shop-allSHOP NOW
A-TITLE All Fragrance
/pages/offer-detailsTERMS
A-TITLE Offer Details
/collections/the-smurfette-col...Text duplicate SHOP NOW
A-TITLE The Smurfette Collection
/pages/offer-detailsText duplicate TERMS
A-TITLE Offer Details
/products/pro-filtr-soft-matte...Text duplicate SHOP NOW
A-TITLE Pro Filt'r Soft Matte Longwear Foundation — #420
/pages/offer-detailsText duplicate TERMS
A-TITLE Offer Details
https://fentybeauty.com/Anchor No Text
https://fentybeauty.com/Fenty Beauty Home
A-TITLE Fenty Beauty Home
https://fentybeauty.com/Anchor Sign In
https://fentybeauty.com/Anchor No Text
/collections/fenty-skin-startr...25% off Fenty Skin Full-Size Start’rs
/collections/fenty-skin-startr...Text duplicate 25% off Fenty Skin Full-Size Start’rs
/pages/offer-detailsOffer Details
/collections/saleSale
/collections/new-best-sellersNew + Bestsellers
/collections/bestsellersBestsellers
/collections/new-arrivalsNew Arrivals
/collections/summer-beauty-mus...The Summer Hotlist
/collections/limited-editionLimited Edition
/collections/exclusivesFenty Beauty Exclusives
/collections/fentyskin-startrsFenty Skin Start'rs
/collections/hair-care-setsFenty Hair Bundles
/collections/makeup-lip-glossGloss Bomb Lip Gloss
/collections/fentyskin-body-mo...Butta Drop
/collections/value-sets-bundlesFenty Exclusive Sets + Bundles
/collections/minisFenty Minis
/collections/shop-allShop All
/pages/fenty-beautyMakeup
/pages/fenty-beautyExplore Fenty Beauty
/collections/makeup-lip-glossLip Gloss
/collections/makeup-lip-lipsti...Lipstick + Lip Stain
/collections/makeup-lip-linerLip Liner
/collections/makeup-face-found...Foundation
/collections/makeup-face-conce...Concealer + Corrector
/collections/makeup-face-blush...Blush + Highlighter
/collections/makeup-face-conto...Contour + Bronzer
/collections/makeup-eyeEye Makeup
/collections/makeup-prime-and-setPrime + Set
/collections/minis/Anchor Makeup Minis
/collections/makeup-brushes-toolsBrushes + Tools
/collections/makeup-setsExclusive Beauty Sets + Bundles
/collections/makeup-bodyBody Makeup
/collections/makeup-shop-allShop All Makeup
/pages/fenty-beautyNo Text
/pages/fenty-skinSkincare
/pages/fenty-skinExplore Fenty Skin
/collections/fentyskin-startrsFenty Skin Start'r Bundles
/collections/skincare-face-moi...Face Moisturizer + SPF
/collections/skincare-serumsSerum
/collections/skincare-bodyBody
/collections/skincare-lipLip Care
/collections/skincare-masks-tr...Masks + Treatments
/collections/skincare-cleanserCleanser
/collections/skincare-tonersToner
/collections/skincare-eyeEye Care
/collections/skincare-setsExclusive Skincare Sets + Bundles
/collections/skincare-refillablesRefillable
/pages/fsa-hsa-eligibleFSA + HSA Eligible Products
/collections/minis/Anchor Skincare Minis
/collections/skincare-shop-allShop All Skincare
/pages/fenty-skinNo Text
/pages/fenty-hairHair
/pages/fenty-hairExplore Fenty Hair
/collections/hair-shop-allShop All Hair
/collections/hair-care-setsText duplicate Fenty Hair Bundles
/collections/hair-minisHair Minis
/collections/hair-shampooShampoo
/collections/hair-conditionersCondition
/collections/hair-treatmentsTreat
/collections/hair-stylersStyle
/products/the-side-stick-hair-...Tools
/pages/behind-fenty-hairBehind the Brand
/pages/fenty-hair-lookbooksHair Lookbook
/pages/meet-the-stylistsMeet the Stylists
/pages/virtual-servicesVirtual Services
/pages/replenicore-5The Science of Replenicore-5
/pages/fenty-hairNo Text
/pages/fenty-fragranceFragrance
/pages/fenty-fragranceExplore Fenty Eau de Parfum
/products/fenty-parfum-hair-bo...NEW! Fenty Parfum Hair + Body Mist
/collections/fragrance-shop-allShop all Fragrance
/products/fenty-parfum-body-cremeFenty Parfum Body Creme
/collections/fragrance-setsExclusive Fragrance Sets
/collections/minis/Anchor Fragrance Minis
/pages/fenty-fragranceNo Text
/pages/rihannas-looksRihanna
/pages/rihannas-looksRihanna's Looks
/pages/rihanna-videosRihanna's Videos
/collections/rihannas-favesShop Rihanna's Faves
/pages/rihannas-looksRIHANNA’S MAJOR MAKEUP MOMENTS No matter how booked + busy Rihanna is, you can bet she’s pullin’ up in a breathtaking look. Catch all the details on her late...
/pages/virtual-servicesText duplicate Virtual Services
/pages/fenty-face-shade-finderVirtual Shade Finder
/pages/complexion-cheat-sheetFind Your Foundation
/pages/virtual-try-onVirtual Try On
/pages/virtual-servicesSupport Squad
/collections/virtual-consultat...Virtual Consultation
/pages/virtual-servicesSee All Virtual Services
/pages/fenty-face-shade-finderVirtual Services FIND YOUR SHADE Find your perfect shade with a quick selfie, we’ll do the rest. FIND YOUR SHADE
/pages/virtual-servicesVirtual Services VIRTUAL CONSULTATION Make an appointment and get your shade matched, live, personalized beauty essentials. BOOK APPOINTMENT
/pages/replen-saveReplen + Save
/pages/replen-saveText duplicate Replen + Save
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The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.43 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,911 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 12:31:30 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,636 referring domains.
This page has 19,952 backlinks.
This page has backlinks from 1,871 different ip addresses.

Links from Wikipedia

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Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
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Disallow: /34134589485/orders
Disallow: /carts
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
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Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: adsbot-google
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Disallow: /orders
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

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User-agent: Nutch
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User-agent: AhrefsBot

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Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=


  


  
Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: AhrefsSiteAudit

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Disallow: /orders
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Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=


  


  
Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: MJ12bot


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User-agent: Pinterest


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# Override Shopify's default crawl-delay rules - Google no longer recognizes crawl-delay
User-agent: AhrefsBot
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: /.well-known/shopify/monorail
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js

User-agent: MJ12bot
Allow: /

User-agent: Pinterest
Allow: /

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